Mobile App Marketing Resources


Mobile apps are everywhere, and it has become the norm for companies to build an app that interacts with and engages their audience. But getting an app developed for your business is just the beginning. Marketing the app is probably as important as rolling out the app to the respective app stores.


A passive presence in an app store will not benefit the parent company in any way. It’s essential that the business’ existing and potential clients hear about the app and download it onto their own mobile devices.


In this article, we list out a variety of effective resources to help you market your mobile app well.


The Beginner’s Guide to Mobile App Marketing – This article provides a complete guide on app marketing that is easy for app owners to follow. It outlines all the marketing steps that need to be done before, during, and after an app is launched.


How To Market Your Mobile Application – An article on how to market a mobile app so that it stands out among the thousands of other apps in the app stores. It includes simple features that can be incorporated in order to bring your app into the spotlight.


The iOS App Marketing Strategy Guide – This article provides a detailed explanation of all the steps involved in launching a new iOS app. It also gives a clear picture on what companies can do to get their iPad / iPhone apps into people’s hands.


Google Play: Marketing 101 for Developers – A video on how to promote new apps on Google Play. The hour long video provides helpful information on how to build a strategic app marketing framework, and tips to convince Google Play to feature your app.


A Marketer’s Complete Guide to Launching Mobile Apps – An article on how to pull off a successful mobile app launch. It lists out 13 steps that can be followed to ensure people hear about the newly launched mobile app and are eager to download it.


Free eBook: A Beginner’s Guide to App Marketing – A short eBook written for app marketing newbies. It gives detailed information on how to run promising marketing campaigns for apps.


7 Dos and Don’ts of Mobile App Marketing – An infographic on simple practices that will help app marketers gain success in the app stores. It outlines seven vital aspects that need to be included in an app marketing strategy for it to drive quality results.


Free On-Demand Webinar: Mobile Metrics 101 – A webinar which is essentially a crash course on app analytics. The webinar is targeted for web marketers who need measure metrics that will help them gauge their app marketing success.


App Entrepreneurs and Marketers Facebook Group – This closed Facebook group prides itself on being the largest app entrepreneur community. It is exclusively for people who are building their app business and currently has over 20,000 members who help each other by sharing app advice.


App Marketing Podcast by Steve P. Young – This is probably the best app marketing podcast you can find online with new episodes added weekly. Listeners get valuable lessons, and insider tips and tricks from successful mobile entrepreneurs worldwide.


App Marketing Manifesto – A free report on effective strategies to help you turn your app into a bestseller. As part of the free appreneur training material, this report also divulges the secret to achieve more app views, downloads and revenue.


The Three Basic Reports Every Mobile Marketer Needs To Master – A free whitepaper that allows app marketers to gain deeper insight into how their marketing campaigns are performing.


25 Creative Ways to Promote Your App For Free – This article outlines a variety of ways you can market your app for free. Each of the marketing strategies listed are simple and easy to implement.


10 Big Brand Strategies For Mobile App Marketing – A free eBook that describes the strategies big brands incorporate to market their mobile apps. It also sheds some light on current app industry trends and techniques to grow your mobile app user base.


5 Strategies to Double App Downloads Before the Year Ends – This article explains some ways you can increase your app downloads even towards the end of the year. These simple and straightforward strategies will help you gain traction for your app with minimal effort.


With the right strategies in place, it is possible to be successful in getting your app viewed and downloaded by your target audience. We hope this list of resources helps you supercharge your mobile app marketing efforts.


Author Bio:

This article is authored by Sunu Philip, the Inbound Marketing Head for Cabot Technology Solutions – an IT consulting firm specializing in web and mobile technology solutions. Cabot offers progressive end-to-end business solutions, blending a solid business domain experience, technical expertise and a quality-driven delivery model.

App Pre-Launch Marketing Strategies


If you want your mobile app launch to be as smooth as a well-oiled machine, mastering crucial pre-launch marketing strategies is essential. From creating buzz on social media to analyzing your competition, there are key steps that can make or break your app’s success. But what about the lesser-known tactics that can set your app apart in the crowded marketplace? Stay tuned as we uncover the hidden gems of pre-launch marketing strategies that could be the game-changer for your app’s big debut.


Define Buyer Personas


To effectively define buyer personas for your mobile app pre-launch marketing strategy, create detailed profiles that embody your ideal customers’ characteristics, preferences, and behaviors. Buyer personas are crucial in helping you understand the needs and preferences of your target audience. By incorporating demographic information, goals, challenges, and buying patterns, you can effectively tailor your marketing efforts to resonate with your potential users.


Understanding buyer personas will guide your marketing strategies, content creation, and product development decisions. By crafting accurate and detailed buyer personas, you can ensure personalized marketing efforts that speak directly to the desires of your ideal customers. This level of personalization enhances customer engagement and increases the likelihood of conversion.


Study App Store Competitors

Studying your app store competitors’ features, pricing, and user feedback provides invaluable insights to identify their strengths and weaknesses. You can deeply understand the market landscape, app store rankings, and user experience trends by conducting a thorough competitor analysis. Evaluating their app features and user interface design allows you to benchmark against industry standards and identify areas for improvement. Furthermore, analyzing their marketing and engagement tactics provides valuable lessons for shaping your marketing strategies.


Understanding competitor pricing strategies and user feedback can help you position your app effectively in the market and differentiate it from the competition. By leveraging insights from competitor data, you can refine your app’s unique selling proposition and tailor your marketing approach to resonate better with your target audience. Incorporating these findings into your pre-launch marketing strategies will enhance your app’s visibility and improve its overall competitiveness in the market.


Develop Marketing Aspects

By analyzing your competitors’ marketing strategies and user feedback, you can strategically develop key aspects of your marketing plan to ensure a successful app launch. Define a Unique Selling Proposition (USP) that highlights your app’s key benefits and value proposition, giving potential users a compelling reason to choose your app. Conduct keyword optimization to boost visibility in app store searches and increase organic downloads.


Create a captivating pre-launch landing page that showcases your app’s features and benefits and includes a clear call-to-action to drive user engagement. Test your marketing campaigns rigorously to optimize messaging, visuals, and CTAs for maximum impact before the official launch. Additionally, leverage app marketing services to fine-tune your strategies, pique interest, and attract subscribers to build a robust user base before the release. These steps will help you stand out in the competitive app market and set the stage for a successful app launch.


Create a Landing Page

When creating a landing page for your mobile app pre-launch, focus on designing a compelling standalone web page highlighting key features, benefits, and a clear call-to-action to engage potential users effectively.


landing page mobile app


A well-crafted landing page can be a powerful tool to generate interest and build excitement around your upcoming app release. To make the most impact with your landing page, consider the following:


  • Showcase App Features: Clearly outline your app’s unique features and functionalities to entice visitors.
  • Craft a Strong Call-to-Action: Encourage users to take action by signing up for updates, joining a waitlist, or exploring more about your app.
  • Optimize for SEO: Implement relevant keywords, meta tags, and descriptions to improve search engine visibility and attract organic traffic.
  • Track Performance Metrics: Monitor visitor engagement, conversion rates, and other key performance indicators to assess the effectiveness of your landing page strategy.


Utilize App Marketing Services

To maximize the impact of your mobile app pre-launch, consider leveraging app marketing services to optimize performance and drive user engagement effectively. App marketing services specialize in app store optimization, keyword research, and targeted marketing campaigns. These services can enhance visibility in crowded app stores, increase interest, and grow your subscriber base. These experts offer valuable insights into user feedback, competitor strategies, and market trends, refining your app marketing strategies for success. Leveraging app marketing services is crucial for conducting a comprehensive pre-launch marketing plan. They provide the expertise needed to analyze data effectively, make informed decisions, and implement strategies to set your app apart. With their assistance, you can ensure that your app is well-positioned for a successful launch and post-launch phase, making the most of your pre-launch marketing efforts.


Identify Ready Audience

Conduct thorough market research to understand target demographics, preferences, and behaviors to identify a ready audience for your mobile app effectively. This step is crucial in tailoring your marketing strategies to appeal to the right audience. By delving into market research, you can gain valuable insights into your potential users, helping you create a more targeted and effective marketing campaign.


  • Conduct Market Research: Deeply understand your target audience’s demographics, preferences, and behaviors.
  • Analyze Competitor Data: Learn from your competitors by analyzing their audience reach and identifying areas where you can differentiate.
  • Create Buyer Personas: Develop detailed buyer personas based on your research to personalize your marketing strategies effectively.
  • Utilize Social Media Analytics: Leverage analytics to pinpoint engaged users who align with your app’s target audience, enhancing your targeting efforts.


Strategize Release Date

Consider strategically timing your app release date to maximize success and mitigate potential delays in the app store publishing processes. Planning is crucial as the App Store and Play Store review processes can introduce unexpected delays. By considering local activities that may impact your app’s debut, you can choose a release date that aligns with your target audience’s availability and interest. Setting a specific release date allows for better coordination of your marketing efforts, ensuring a cohesive pre-launch strategy. Building a pre-launch landing page can help generate interest early on and capture user information for future updates. By aligning your release date with your marketing plan, you can create a buzz around your app and drive anticipation among potential users. Stay proactive and adaptable in your planning to navigate any challenges that may arise during the App Store publishing process, ultimately setting your app up for a successful launch.


Build a Content Marketing Strategy

Crafting a robust content marketing strategy for your mobile app can significantly boost traffic, conversions, and brand awareness, ultimately driving user engagement and trust. When building your content marketing strategy, consider the following key elements:


  • Starting a Blog: Initiate a blog months before the app launch to establish authority and trust with potential users.
  • Crafting a Launch Post: Create a post highlighting essential app features with compelling visuals to spark interest and excitement among your target audience.
  • Leveraging Visuals for Social Media: Utilize visuals from blog posts to enhance social media content, increasing reach and engagement with potential users.
  • Integrating Social Media: Seamlessly link your blog content with social media platforms to amplify your message and connect with a broader audience.



You’ve put in the hard work to prepare for your mobile app launch, and now it’s time to make a significant impact. Did you know 63% of smartphone users discover new apps through app store searches? By optimizing your app store presence and engaging with your audience, you can increase your chances of success. Stay focused, stay strategic, and get ready to watch your app soar to the top of the charts!