Mobile apps are everywhere, and it has become the norm for companies to build an app that interacts with and engages their audience. But getting an app developed for your business is just the beginning. Marketing the app is probably as important as rolling out the app to the respective app stores.
A passive presence in an app store will not benefit the parent company in any way. It’s essential that the business’ existing and potential clients hear about the app and download it onto their own mobile devices.
In this article, we list out a variety of effective resources to help you market your mobile app well.
The Beginner’s Guide to Mobile App Marketing – This article provides a complete guide on app marketing that is easy for app owners to follow. It outlines all the marketing steps that need to be done before, during, and after an app is launched.
How To Market Your Mobile Application – An article on how to market a mobile app so that it stands out among the thousands of other apps in the app stores. It includes simple features that can be incorporated in order to bring your app into the spotlight.
The iOS App Marketing Strategy Guide – This article provides a detailed explanation of all the steps involved in launching a new iOS app. It also gives a clear picture on what companies can do to get their iPad / iPhone apps into people’s hands.
Google Play: Marketing 101 for Developers – A video on how to promote new apps on Google Play. The hour long video provides helpful information on how to build a strategic app marketing framework, and tips to convince Google Play to feature your app.
A Marketer’s Complete Guide to Launching Mobile Apps – An article on how to pull off a successful mobile app launch. It lists out 13 steps that can be followed to ensure people hear about the newly launched mobile app and are eager to download it.
Free eBook: A Beginner’s Guide to App Marketing – A short eBook written for app marketing newbies. It gives detailed information on how to run promising marketing campaigns for apps.
7 Dos and Don’ts of Mobile App Marketing – An infographic on simple practices that will help app marketers gain success in the app stores. It outlines seven vital aspects that need to be included in an app marketing strategy for it to drive quality results.
Free On-Demand Webinar: Mobile Metrics 101 – A webinar which is essentially a crash course on app analytics. The webinar is targeted for web marketers who need measure metrics that will help them gauge their app marketing success.
App Entrepreneurs and Marketers Facebook Group – This closed Facebook group prides itself on being the largest app entrepreneur community. It is exclusively for people who are building their app business and currently has over 20,000 members who help each other by sharing app advice.
App Marketing Podcast by Steve P. Young – This is probably the best app marketing podcast you can find online with new episodes added weekly. Listeners get valuable lessons, and insider tips and tricks from successful mobile entrepreneurs worldwide.
App Marketing Manifesto – A free report on effective strategies to help you turn your app into a bestseller. As part of the free appreneur training material, this report also divulges the secret to achieve more app views, downloads and revenue.
The Three Basic Reports Every Mobile Marketer Needs To Master – A free whitepaper that allows app marketers to gain deeper insight into how their marketing campaigns are performing.
25 Creative Ways to Promote Your App For Free – This article outlines a variety of ways you can market your app for free. Each of the marketing strategies listed are simple and easy to implement.
10 Big Brand Strategies For Mobile App Marketing – A free eBook that describes the strategies big brands incorporate to market their mobile apps. It also sheds some light on current app industry trends and techniques to grow your mobile app user base.
5 Strategies to Double App Downloads Before the Year Ends – This article explains some ways you can increase your app downloads even towards the end of the year. These simple and straightforward strategies will help you gain traction for your app with minimal effort.
With the right strategies in place, it is possible to be successful in getting your app viewed and downloaded by your target audience. We hope this list of resources helps you supercharge your mobile app marketing efforts.
This article is authored by Sunu Philip, the Inbound Marketing Head for Cabot Technology Solutions – an IT consulting firm specializing in web and mobile technology solutions. Cabot offers progressive end-to-end business solutions, blending a solid business domain experience, technical expertise and a quality-driven delivery model.
Launching a mobile application is not like launching a website in the mid 90’s because we are much more educated about the internet now than back then. It is a shame if you are not leveraging the digital space to market your mobile app prior to launch because there are many channels a mobile app developer can take to gain some much needed early visibility.
Mobile app marketing is a lot like marketing any business online. You need to approach your app like a business which means you need to put measures in place before the application actually launches. Get some traffic to some sort of landing page, develop a voice and start build a brand before it hits the streets.
Here are 3 crucial steps to take before launching your app:
Your app should be brand-able right from the beginning. This is something that can be started during early stages of development. Launching a coming soon or some landing page for your brand and creating some pre-launch PR is a nice way to get things rolling and getting eyeballs to land on your landing page. We understand building a brand can take quite a bit of time but that does not mean you can’t start the process right out of the gates. Start listing your application in mobile app directories and app review sites and anywhere else you can list your mobile application.
Launching a website is crucial. You might say to yourself “I don’t want people to come to the site, I want app store downloads!” Guess what? Launching a website is part of the process to getting more downloads. You need to have a central hub to build your brand and let people learn more about your mobile application. Sure your app will have a page in the iPhone app store and also in the Android Market but you need more than that. You need something you have control over and something you can update with a blog, newsletter sign ups and a variety of other features to get users to feel like they are part of a community.
“There are more than a million apps you can download to your mobile device. That’s good news for consumers, but not so great for developers. There’s so much competition in this noisy space that becoming the next Angry Birds or Pinterest is no simple feat.”
Here are some examples:
Get people to really use your app before you bring it to market. You might think your mobile app is the cat’s bag because you built it but that doesn’t mean the masses will feel the same way. Get a group of individuals to use your mobile app and get some good market research under your belt so you know what others think of your mobile app. This is important especially if you are charging for your app.