Is Bigger Better?

Article length may sound like a trivial concern, but believe it or not, it’s one of the most hotly debated topics in the sphere of online brand management services. On average, most article submission sites set the minimum word count at 500 words, but there’s no cap. One SEO agency can rally behind the battle cry behind “the longer the better” while another SEO firm can advocate for conciseness and brevity. Less talk, less mistakes.

Qualifying What “Better” Means

To say that one thing is better than the other, there should be a set of criteria to quantify or qualify the claim. When it comes to the duel between short articles and long articles, some of the questions an SEO agency should ask are:

  • Will a short article generate more click-through compared to a long one and vice versa?
  • Does length actually impact the number of views your content gets?
  • Does word count have a bearing in terms of SERP performance in Google?
  • Does brevity or otherwise encourages more syndication?

To settle this battle of length once and for all, can an SEO agency stake its credibility and point blank provide answers to the questions posted above? The reason that this big enigma in brand management services is still being discussed is because no one can present irrefutable proof that a short article would outperform a long article and vice versa.

Content First before Length

The reality is, the safest and probably most accurate settlement for this standoff is “it depends.” Specific topics, in order to serve the best information to an audience, needs to be explained lengthily. These are topics that have numerous dimensions and to omit even one will undermine the credibility and reliability of the material.

On the flipside, there are topics that do not need to be belabored if you can already present a case in just 500 words. Or even less for that matter. The fact is, it’s up to the discretion of the content experts in an SEO agency to determine whether an article should be in-depth and detailed or short and sweet.

It’s All about What the Readers Need

When someone goes online and runs a search, he or she already have pre-set expectations on how long an article should be. If a researcher looks for information on “Divorce Rates and Its Causes”, he or she, more or less, expects to read about historical data, expert analyses and so on and so forth. However, if someone searches for “Technical Specs of the New iPhone 5,” that the searcher may be expecting an easy-to-read fact sheet presented in the most concise way as possible.

At the end of the day, it’s all about the quality of information being offered and how it fits in the expectations of internet searchers.

Article Length Rules are Not Carved in Stone

Article marketing, just like any other facets of brand management services, aspires to be guided by definitive rules, hence the non-ending search for optimal article length. However, it’s really on a case-to-case basis and this is when they know-how and the expertise of article marketers will be put to the test.

About the author

Richard Franklin is an Internet marketing expert and wants to share his knowledge with people who are about to hire a social media marketing company for their business. He has also given words to many articles where one can find the latest trends popular in SEO companies.

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Article Writing Service

If you love to write, good at research, and you have a good writing style, starting an article writing service is an ideal business.

It’s a business that allows you to work from the comfort of your home, work anytime you want without the supervision of a rude boss and most importantly, have control over your time.

It doesn’t  matter if you’re a real estate investor or  a painter, if you have good writing skills, you could create an additional stream of income by starting up an article writing service.

It sounds good, right? But do you know you can still fail if you don’t do it right? I don’t want you to fail and I guess you don’t want to. In this article, I’m going to show you how to start your writing service and how to market your business to land high paying freelance jobs.

Here are 4 steps to get started.


Position yourself professionally


Decide if you’re going to specialize in a niche or if you’re interested in writing on a wide variety of topics.  If you’re good at writing about internet marketing, you can position yourself as an expert writer and I tell you, getting high paying jobs is easier with this.

If you’re good at writing in any niche, you can market yourself as a skilled writer. You can also boost your credibility by positioning yourself as an SEO or all round writer.


Take up your ‘’writing hat’’ and start writing


Yeah! Start writing. If you really want to people to patronize your service, you need to market yourself. The best way to promote your business is to write articles and submit to top article directories like:

  • Ezinearticles
  • Articledashboard
  • Street articles and
  • Goarticles

You can also write and submit press releases  to top press release directories like PRWEB.

Quick tip: people need to see what you’re capable of! Therefore, ensure you include samples on your your blog.


Get your blog up and running


If you’re thinking of starting an article writing service without a blog, then it means you’re set for failure! It doesn’t cost that much to set up a professional looking blog. You can set up your website on WordPress, get a domain name,  and a good hosting package. All this does not cost that much ( let’s say 30 to 40$).


Create a strong marketing strategy


Who is going to use your service? How are they going to find you? If they can’t find you, it means your effort in setting up the business is just a waste of time. As a blog writer, one of the best ways to get clients running after you is by advertising ( that is, if you have a good budget).

You can get people know you by guest blogging, article marketing, press release, and maybe, Facebook advertising ( I make use of this, though).


What you need to succeed


What you need to draw attention to your business  is a right mindset, nice marketing plan, and a good financial budget.

Starting your own professional writing service is a rewarding experience as you have control over your time and you can work anytime you want to. If you want to earn 9 figures writing, you can do it.  All you need is a right mindset and belief that there’s nothing that’s too hard for you to achieve.


Author Bio

Daniel Adetunji is a Professional Freelance Writer  at To learn more about top fashion topics, latest cars, and news about celebrities, visit