If you are someone that moves around the internet even just a little bit you have probably bumped into something called an infographic. An infographic is basically a creative piece depicting some sort of useful data. Infographics have become very popular over the last few years mostly because they are fun to read and they share very well (you remember how important sharing is right?).
Below is an infographic designed by Customer Magnetism which goes into detail what an infographic really is.
If you do not work as an employee of a huge media house where you have to toil with lots of graphics and statistics you may still like to incorporate some infographics in your own articles. Thanks to the internet and other sources today we can get lots of information on a single topic. Therefore, as an articles writer it is quite natural for you to offer as much information as possible to the readers. But sometimes too much of information can make the articles boring and can be too heavy for the readers to digest.
To put all the information in subtle and effective way you can use infographics in the articles as it helps the readers to understand complicated data and information. Apart from that it also work like the images and the headings of the articles that work effectively in attracting the readers towards the articles.
Following are the few effective tips which can help you to design better infographics:
While incorporating infographics into your writing you should design them in such a way so that the idea becomes clear to all. Unless you are presenting any research paper elaborating lots of studies and fact you should not expect that your readers will go through each and every line of your writing. Though it does not mean that you have to use graphics in every line. It is suggested that you can highlight some major points and numbers in your articles with the graphics.
While designing an infographic you should always keep in mind the final layout. Your entire effort will be futile if you do not bother about the size of the graphics as the final layout will be appeared as a distorted one. A number of writers present their articles with text link where the readers are needed to click only to view the infographics related to the articles. But this is not at all the right process. The article should carry the infographics along with the contents. Though you can provide text links if the resolutions of the images are high but otherwise putting the image in the article itself would be better as they help to understand the content better. Apart from that an image in the content itself helps the readers to share the image with the others through any social media website.
While incorporating infographics you should make the perfect combination of the data and their explanation so that the readers can easily understand the whole thing. Unless you are writing for a particular class of people on a certain topic or preparing any scientific document you have to make the entire thing very simple and easy to understand so that the general people can read and understand it easily. Try to be smarter while presenting such articles that contains lots of graphics. Your writing should have a professional look including all the numbers, infographics and data.
Sometimes the wrong use of infographics can lead the readers to wrong conclusions about the entire subjects. You should always cite the resources of your data and the information so that the readers can go to the deep into the content if they find it interesting.
While designing infographics you should be well aware of the geometry and try to visualize the various areas that will be used. While you are trying to express the scale of the data a number of graphics use various images and shapes in order to display the amount related to each other. If the reader is an expert he will observe the entire area of the image that has been used not only the height.
These are some of the most effective tips for the journalists who are trying their hands in designing infographics. Apart from these five tips there are a number of important qualities such as gracefulness, variety, accuracy, creativity etc are required to use infographics. Incorporating infographics is not an easy task. It requires lots of practice and visualization.
If you are not that confident you should take help from any professional infographic designer. If you are a professional then you can take help from infographic design agency who are professional enough to understand your requirements and design the content according to that.
About the Author:
The above article is written by JAD who is associated with Infographic Design Team as their creative writer. He believes that Incorporating infographics is not an easy task. It requires lots of practice and difficult Data Visualization Services.