blogging tips

 

Imagine you’ve just created a beautiful landing page for your business with all the correct elements – great visuals, an engaging headline, and a clear call to action. But there’s one thing missing – traffic. Now, what are you supposed to do?

 

Will you sit there and wait for people to come to you? Of course not! You must be proactive and go out there to get the traffic flowing. And one of the best ways to do that is by writing blog posts.

 

Yes, you read that right – blogs can help improve traffic on your landing pages. Here’s how:

 

1. Blogs are great for SEO


It’s simple! Including relevant keywords in your blog posts makes your landing page more visible in search engine results pages. And the higher you are on those pages; the more likely people will visit. But wait, there’s more! Not only will blogs improve your visibility, but they’ll also help you attract organic traffic.

 

For instance, if someone searches for a keyword you’ve used in one of your blog posts, and your post comes up in the results, they’re more likely to click on it and be led to your landing page. For further information to ace your SEO game, read this to know more about the secret sauce to SEO.

 

2. Blogs give you a chance to show off your knowledge


Do you think people will take you seriously if all they see is a landing page with no content? Probably not. A blog allows you to show that you know what you’re talking about. By writing informative and engaging blog posts, you can establish yourself as an expert in your field.

 

Write helpful and informative blog posts that offer value to your readers. If they see that you know what you’re talking about, they’re more likely to want to learn more from you – which could eventually lead them to your landing page.

 

Also, don’t forget to include a link to your landing page in your blog post so people can easily find it! The most clicked element on a blog post is usually the Call-To-Action button or anchor text, so make sure it stands out.

 

3. Blogs help build relationships


Who doesn’t loves a good story? By sharing your company’s story and values on your blog, you can connect with your readers on a more personal level. And when people feel like they know and trust you, they’re more likely to do business with you.

 

So use your blog as an opportunity to build relationships with your readers. Write exciting and engaging posts, and be sure to respond to comments so people feel like they’re being heard. Now that’s the kind of relationship that can lead to conversions! Relations also require some give and take.

 

You may also share other relevant blog posts (from non-competing businesses) on your blog – it’ll show that you’re generous and want to help others, and people will appreciate that.

 

4. Blogs can be used to drive email


Blogging is a powerful tool that should not be underestimated. And now that you also know how it can help improve traffic on your landing pages, there’s no excuse not to get started! Unless you’re a natural-born writer, it may seem daunting at first.

 

But don’t worry – we’ve got you covered. If you aren’t a wordsmith, crafting blog posts can be time-consuming. If that’s the case, we suggest you outsource this task to a content marketing agency that can help you create high-quality blog content optimized for SEO.

 

5. Blogs provide social proof


When people see that you have a lot of engagement on your blog posts (likes, shares, comments), they’ll be more likely to think you’re an authority on your topic. And when people see that others are engaging with you, they’ll be more likely to want to engage with you as well.

 

The formula is simple: social proof + blog posts = more traffic to your landing pages. Now that you know how blogs can help improve traffic on your landing pages, it’s time to get writing! Yes, it takes time and effort to maintain a blog. But it’s worth it, we promise.

 

6. Blogs help you generate leads


If you’re not generating leads from your blog, you’re missing out! You can turn readers into leads by including a lead capture form on your blog. And once you have their contact information, you can start nurturing those leads and eventually convert them into customers.

 

Yes, you wish you already had a list of leads to work with. But don’t worry – your blog can help you build one from scratch. All it takes is a little effort and time, and pretty soon, you’ll have a list of leads you can start marketing to.

 

7. Blogs allow you to show your personality


Wait! Don’t leave yet! We know you’re not a writer and don’t have time to blog. But hear us out. Blogging is about more than just writing. It’s also about showing your personality and connecting with your readers personally. And that’s something anyone can do. And it doesn’t matter if you’re not a writer – your readers will appreciate your authenticity, which is essential.

 

All you need to do is be yourself and write as you would talk to a friend. Soon enough, you’ll build a rapport with your readers, and they’ll be coming back for more. Remember, the online world can be a cold and impersonal place. But your blog doesn’t have to be. So show your personality, and watch your traffic – and your conversions – soar.

 

8. Blogs help you build relationships with other businesses


You’re not the only one blogging- millions of other businesses are doing the same thing. So why not use your blog to build relationships with other businesses? It’s a great way to get your name out there and network with other like-minded individuals.

 

Not to mention, it can also lead to some great business opportunities down the road. So don’t be afraid to reach out to other businesses and start building relationships. You never know where it might lead.

 

9. Blogs help you establish trust


Trust is important – especially when it comes to businesses. But unfortunately, trust is hard to come by these days. With so many scams and fake news stories, it’s no wonder people are skeptical of businesses.

 

But you can use your blog to help establish trust with your readers. How? By being transparent and authentic. Show your readers that you’re a real person, and let them get to know you and your business. The more they know about you, the more likely they will trust you, and that trust can go a long way in conversions and sales.

 

10. Blogs can also help with your sales


You’re missing out if you’re not using your blog to sell! Your blog posts can drive traffic to your product or service pages. And if you do it right, you can use your blog posts to close sales. Just make sure that your sales pitch is subtle and not too pushy. You don’t want to turn your readers off by trying to sell them something they don’t want.

 

Conclusion


Understanding what your audience wants to read is key to a successful blog. Once you’ve figured that out, it’s just a matter of creating quality content that will help you achieve your business goals – whether that’s generating leads, establishing trust, or making sales. So what are you waiting for? Get writing! And that’s a wrap!

blogging success

 

Blogging has exploded in popularity over the past couple of years and there are more than 500 million blog sites worldwide today. There are countless reasons why someone might want to start a blog, but one thing all bloggers have in common is that they want to find success.

 

By investing time and effort in your blog, you will make it more valuable and appealing to both readers and potential buyers. This is important if you want to know how to sell your blog in the future. So without further delay, let’s get into what you can do to find success with your blog.

 

SEO hosting


Everyone who owns a website knows the importance of search engine optimization. Without SEO, it would be impossible to draw in people and find success. And while there are many steps for creating a solid SEO strategy, there is one thing very few people know about. And that is SEO hosting.

 

This type of hosting isn’t common knowledge, but those who have it know how valuable it is. SEO hosting is ideal for people who have multiple websites and want to assign unique C class IP addresses to each of them.

 

When multiple websites are hosted in the same C IP block, Google and other search engines can see these websites are related to one another. Having related sites isn’t a bad thing in the eyes of search engines, but when these sites create backlinks to one another, issues can easily occur.

 

This type of backlinking is known as link-farming and Google often penalizes websites that have too many links that are within the same C class IP. But you can avoid this issue altogether with SEO hosting because it provides you with unique C IP blocks for all of your websites.

 

With SEO hosting, link building will be easier and safer than ever before and you can include as many links to your other websites as you want without the fear of penalization.

 

Find the ideal topic


Choosing the best topic for your blog can be a challenge for some people. But if you want to find success, your readers need to know what your blog is about as soon as they see it. Nobody wants inconsistency, so before you start publishing, decide what you want to write about.

 

Your ideal topic has to be something that your readers want to engage with and something you wouldn’t mind writing about every week or even every day. 

 

Here are a few things you can write about:

 

  • Hobby. Many people have a hobby they are passionate about. You don’t have to be an expert to write about the things you enjoy doing. There are countless blogs online that are fueled by the love people have for their hobbies, such as cooking, music, and fashion blogs.
  • Life experiences. Life experiences teach all of us some valuable lessons, and those who have been through some experiences have a lot of useful advice to share with the world. Life experience blogs can offer advice, support, and build a tight-knit community.
  • Yourself. Some people love to write personal blogs that are all about themselves. This is a great choice for those who don’t want to stick to one topic and are eager to share their thoughts are experiences with the world.

 

Once you have your topic, it’s time to choose a blog name. This name should be descriptive and allow your visitors to conclude what your blog is all about just from reading the name. For example, a food blog can include words such as “cooking”, “meals”, and “recipes”.

 

Write amazing content


As much as 73% of people admit to skimming blog posts, and the biggest reason for that is that they don’t find the blog posts very engaging or interesting. 

 

If you want to provide your readers with amazing content, here are a few things you need to keep in mind:

 

  • Stick to your topic. Once you choose your topic and define a niche, you need to stick to it. Your readers will come to your blog to read about that topic, not something else. If you stray away from the topic too much, you won’t be able to build a community of loyal readers.
  • Add value to your articles. If you want to attract quality readers to your blog and ensure they stick around, your posts need to provide them with some kind of value. Depending on your topic, this could be good advice, a way to solve their problems, or simply a very interesting story.
  • Make your posts easy to read. Blogging isn’t just about typing out a wall of text. Your posts need to include elements that make them easy to read, such as interesting pictures and text that is broken into paragraphs.
  • Be yourself. The best thing you can be when writing is yourself. Your authenticity will help your blog stand out and show your readers your true colors they can relate to.

Final thoughts


Anyone can start a blog, but not everyone can turn that blog into a successful website. If you’re willing to put in the time and effort, it won’t be long before readers start to flock to your blog and engage with your posts. Just remember these tips and you’re good to go.

Blogging & Marketing

 

Blogging is no longer an option. It is a calculated business exercise to build a brand image and to develop long-term customer relations. Your business might be on Facebook, Twitter, LinkedIn etc., but the eventual goal is to drive your followers to visit your website. Blogging provides a customized and unique approach to present content to your target audience. While blogging is essential to drive the online marketing strategies of your business, focusing on content is integral to the success of the blog. Let’s see how it works.

 

Personalized social media platforms


One of the advantages of having a blog is that the content in it can be personalized to suit your needs. In third-party social media platforms, you are at the mercy of any changes made by them. Also popularity of these platforms keeps changing, which requires you to constantly monitor where your audience is migrating.

 

A blog with strong content will help your business build their followers gradually and maintain popularity by constantly updating the content. Targeted content on blogs built on trending topics, comments and sharing will help you position your brand in the industry according to your focus group. The comments or articles on your blog will last longer than Facebook or Twitter. With designer content,  blogs can be your own social media platform with a gradually increasing base.

 

Turn consumer needs into content for your blog


Marketing content should not be patronizing. It should address a particular need or desire of the target audience. Once that need is identified, design your content around that theme. Build tutorial videos, walk through, FAQ’s and visual images to maintain it in all your content marketing campaign.

 

The content in the blog should be constantly evolving and updating. Be in sync with the current technology and encourage a two-way communication to keep your blog in vogue. Customer perception can be monitored or altered through content that constantly aims to address specific customer need.

 

Incorporating a blog into your business website


You can send e-mailers or post tons and tons of costly paid ads to make your online presence felt, but an ideal way for businesses to build a direct sustained relationship with their customer base is via blogging. Blogging creates more index-able pages that increase your search viability. Blog content can keep the social media on the go, making a relevant presence online. Content designed to develop trust between the entity and audience can mark the success of the blog. It can attract new visitors and aid in conversion. For all these benefits and more, it is imperative for businesses today to incorporate blogging and organize the content.

 

Support for search optimization by using keywords


Fresh content introduced at predetermined time intervals is a sure-fire way to beat your competitors in search-engine rankings. By listing out keywords, topics and categories, and designing content around it, your business can be in the online limelight. Unlike social sites, your blog can be easily found on the company website. Blogging on a regular basis about your business, products or services with focused content will only add more search keywords. This is bound to improve the SEO/SERP of the website.

 

Planning blog content to enhance communication


Creating a blog is a responsibility. And a growing blog requires intensive micro-planning. You need to define your audience and go deep into their psyche. And all the content for the blog should revolve around them. It is imperative for the success of the blog that the content is mapped according to the buyer’s journey.

 

Depending on the target audience dedicate content at the most opportune buying cycle of the customer. The content can oscillate between articulate articles on your services or to become a forum for consumer interactions. Create a content matrix to and at every stage add predetermined links or informative pieces or ads to encourage the customer to the next stage of the buying cycle.

 

Planning the content, its variation, frequency and event calendar drives the success of the blog. A blog that is gaining popularity must also assess and plan for scaling content usage to meet the demands of the consumers.

 

Platform for direct customer feedback and interaction


When blogs become your personalized social media platform and garners followers, one of the biggest advantages is direct consumer interaction. A decisive customer engagement cycle needs to be put in action to positively reinforce the brand image to the consumers. You need to address the questions or problems of the consumer in their own words to resolve

them. Even the content for queries should be prepared using keywords that engage consumers and result in conversions.

 

Content promotion and distribution


Just posting content on blogs is not enough. A proper delivery channel needs to be determined to ensure it reaches the target audience. Businesses should leverage social media platforms such as Facebook, Twitter, Google+, LinkedIn etc., by adding share buttons. Developing a variety of content to deploy for various channels and devices is also a necessary exercise.

 

Blog content delivery can be automated by sending posts via e-mails or newsletters. Syndication with other blog posts also allows the content to circulate with new readers and add create an impact via popular websites. Include an influencer or connecting with a peer group to promote your content, can take your blog high on popularity charts. It also helps to establish further authority and increase awareness. A detailed plan must also be laid out for reuse of popular old content and integrating your brand image into every blog-post.

 

Allocate human and financial resources to your blog to make it a successful content delivery platform. It is important to track the marketing results and identify the any loops that result in loss of conversions. Hitting on a right formula that derives extra mileage for the blog-post is a tedious exercise. Certain amount of experimenting with formats and ideas to get it right. Ultimately, it is the content that drives your blogs and quality of that should never be compromised on.

 

About Author:

Vibhu Satpaul is a Chief Operation Officer and a Search Expert at Curve Jumps. He loves to write on digital marketing and technology related topics. Follow @VSatpaul for more online marketing related updates.

Blog Marketing

 

You can write the most well-researched, informative blog post in the world, but it doesn’t mean a thing if no one reads it. Promoting your blog posts is just as important as writing them.

 

Fortunately, there are several quick ways you can get your posts in front of a larger audience.

 

1. Keyword Optimization


Yoast

 

Researching keywords and then integrating them into your posts effectively is key for getting more traffic from search engines. The simplest way to optimize your use of keywords is by using an SEO plugin, such as Yoast.

 

2. Crosslinking


When people like your content, they want to read more of it. Make that easy for them by crosslinking your blog posts to each other. Have you ever spent hours on Wikipedia from clicking link after link because each one sounded interesting? You can apply that same idea to your blog.

 

3. Popups


Pop Ups

 

If you have a specific post you want all your visitors to see, put a link to it in a popup on your site. Worried your popup will annoy people? There’s always the smaller alternative known as the pop-in.

 

4. Social Sharing Plugins


The easier your posts are to share, the more likely your readers are to share them. Add social sharing plugins to your blog so it only takes a couple clicks to share anything.

 

5. Facebook Business Page


With the popularity of Facebook, your blog should definitely have a Facebook business page. Each time you publish a new post, share it on that page. Include an image and a short description to entice readers.

 

Facebook Groups


Look for Facebook groups that focus on the same type of content your blog offers and share your content with them. Before you share any posts, spend some time posting in the group and interacting with its members so that your message doesn’t look like spam.

 

6. Paid Promotions on Facebook


Facebook Promotions

 

If you’re willing to spend a bit of money, promoting your posts on Facebook is a great way to build your audience, as long as you promote them the right way. That means creating an attractive image for the post, writing a headline that gets people’s attention, and optimizing the ad for clicks to your website.

 

8. LinkedIn Company Page


Just like on Facebook, you should also set up a company page for your blog on LinkedIn. You can then share your posts on LinkedIn right after you publish them. LinkedIn also lets you track the impressions your post makes and provides other useful data.

 

9. LinkedIn Groups


You can promote your posts on LinkedIn groups the same way as you would with Facebook groups, making sure you interact with the group first so you’re not simply spamming them.

 

10. Subreddits


Subreddits

 

Search Reddit for subreddits that relate to your blog’s content. Keep in mind that Reddit comes down hard on spam, so always read the rules for the subreddit you choose and make plenty of legitimate posts with your account before posting to promote your blog.

 

11. Google Plus Profiles and Pages


Google Plus may not be as popular as several more prominent social networks, but there are some parts with quite a few users. Share posts on your profile, and set your posts to public so anyone can view them.

 

12. Twitter Profile


Twitter Profile

 

It’s not difficult to build a large number of followers on Twitter, and once you do, you can share your posts with all of them through a few well-timed tweets. For the best results, come up with multiple headlines and images to mix and match, so you can promote your post several times without looking like you’re advertising the same post over and over.

 

13. Instagram Profile


You can add a link to either your blog or a specific blog post on your Instagram profile, so people see it whenever they visit your page. You’ll have to share images frequently and insert popular hashtags for the best results.

 

14. Pinterest Boards


There are two types of Pinterest boards you can create to promote your blog posts. You can make a board exclusively for your blog and pin all your posts there, or you can create a board related to your blog’s content, and pin both your blog posts and other related content so it doesn’t look like you’re just promoting yourself.

 

15. Buffer


Buffer

 

Sharing your content on every social network multiple times is a time-consuming process. One tool that can help is Buffer. Connect all your social media accounts and schedule in advance when you want Buffer to post for you.

 

16. Meet Edgar


Meet Edgar is also a social media automation tool, like Buffer. The difference is that Buffer simply posts on schedule according to your post queue until it’s empty. Meet Edgar keeps your content in a library and shares it as much as you want.

 

17. Email Broadcasts


Make sure your blog has an email opt-in box where readers can subscribe to your content. Whenever you post something new, email it to everyone on your list.

 

18. StumbleUpon


StumbleUpon

 

StumbleUpon recommends content to its users, and it can send you significant traffic if you build up a following. The best way to find followers is to follow others and liking the content they share.

 

Conclusion


Promoting your blog posts may seem like a lot of work, but all of these methods are fairly fast. Try them out and see which ones give you the best results.

 

To discover more ways to promote your blog posts, read this article.

 

Author: Mel Devent is a passionate blogger who enjoys writing about all things digital marketing. She is currently working as a Marketing Associate at Blogger Sidekick, helping small businesses build authority brands with content marketing. In her spare time she loves scuba diving, watching movies and catching up with friends. 

No Blog  Traffic

Most bloggers are under the impression that they only need to provide good content on a regular basis in order to see an influx of site traffic. However, this is not true, and many bloggers are left wondering why their site’s traffic figures are not as high as expected. Listed below are some of the most common reasons why your blog content may not be as popular as it should be and why you may need to consider investing in blog marketing services.

 

Thin Copy


 

When visitors arrive at your blog, they are normally looking for answers to questions they have. If they arrive and are faced with content that has been so poorly crafted or that just seems to ‘skim the surface,’ they will go elsewhere in future. Instead of trying to pump out a host of short posts each week that don’t teach your readers anything, rather focus on one or two that provide them with the more in-depth information that they crave.

 

No Images, Links or Other User Experience Efforts


 

The days of expecting anyone to read long paragraphs of boring text are long gone. As a result, a blog visitor who finds themselves on a site that does not break text into smaller paragraphs and supply a few explanatory images or graphs will normally leave faster than they arrived. It is also essential for readers to be able to see user experience efforts from others, as this will serve to encourage them that the advice does in fact work.

 

No Supporting Videos


 

Most people learn by being able to watch and physically see how something is being done, which is one reason why blogs without supporting videos will not receive much traffic at all these days. Although it is not necessary to include a video with every single blog post, it is recommended that you make use of this form of media – especially when writing more detailed posts, as this will help boost blog traffic substantially.

 

No SEO


 

Although many blog owners think that SEO is dead, this is not the case. It is still important to ensure that all content is of the highest possible quality and that no duplicate content is present anywhere on your blog. Regardless of the main language of your blog, its content should always be written by native speakers of the language and outdated SEO tactics such as keyword stuffing should be avoided at all times.

You want to make sure you have the following:

  • Blog post should be targeting at least 2 keywords
  • Use those keywords in the title and first paragraph of the blog
  • Make sure your meta data is filled out
  • Don’t forget to link to other like minded posts you have written
  • Link to external sources that would compliment your post
  • Use an image and optimize with proper alt tags
  • Embed a video from YouTube if you can find one that helps your copy

 

No Sharing After Publishing


 

Compiling blog posts is hard work; however, this doesn’t mean that you can sit back and relax after you have hit the ‘publish post’ button. Blog posts that are not shared by means of social media will not stand a chance of receiving the amount of traffic they deserve. It is recommended that blog posts be shared as soon as possible after being published.

If you are finding it overwhelming to keep up with the various aspects of blogging, it may be a good idea to hire the services of a blog marketing professional. This will help ensure that your blog (and ultimately, your hard work) receives the online attention that it deserves.

Here are some areas you can share:

  • Facebook
  • Google+
  • Pinterest
  • Reddit
  • Twitter
  • LinkedIn (also groups)

Blogging Tips

 

Success came after several long nights of painstaking efforts, an idea was conceived and a new blog was born. Since its birth, I started addressing my blog as my baby and I am sure a lot of bloggers can relate to it.

 

“If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you’ve got. Just don’t plan on using it as a shortcut to making a living.” – Seth Godin

 

A new blog is no less than a newborn baby that needs constant nurturing and attention in order to grow and stand out in the blogosphere while a new blogger is no less than a new mother to it. Just like a mother trains her child selflessly out of love and affection, a newly-became blogger also has to be passionate and enthusiastic in refining or maintaining his blog. Besides having a healthy ambition and consistency that comes first when it comes to blogging, the following are a few tips that might be helpful for the new bloggers:

 

1. Setting up a Blog around a Specific Niche


 

Every great blogging website revolves around a certain niche that makes it distinctive in the blogosphere. Once you have pinpointed a niche for your blog, you will have to add a unique flavor to your blog posts in order to make your blog stand out from the rest. With a plenty of topics available, it won’t be tough selecting one for yourself; however, you should only write what you know!

 

Now that you have chosen a specific niche, the next step is about creating a blog, which may include choosing the right blogging platform, defining a suitable domain name for your blog, selecting a web hosting provider, etc. And in case you are wondering about the key pages your blog should be having, Inspire Blogger is there to help!

 

2. Content Reigns Supreme!


 

Of all the factors that make a blog successful, it’s the unique and crisp content that reigns supreme and defines a blog’s success. Whether you are running a personal blog or a corporate blogging site, it is advisable that the blog should be updated on a regular basis with content that is not only relevant but remarkable. Your blog should not only reflect your own opinions and experiences but it should offer something valuable and interesting to the readers as well.

 

“A blog is only as interesting as the interest shown in others.” As Lee Odden says,

 

3. We Want To See What You Did There!


 

The push for visual content in a blog is only getting stronger with time. Nowadays, the readers are not only interested in reading what you write but they also take delight in wading through the high quality images and illustrations supplementing your blog. Including visuals in the blog content helps increase the blog’s traffic and engagement and in this way, it not only works for you but it actually helps people see what you did there!

 

4. Schedule It Up!


 

“If you want to continually grow your blog, you need to learn to blog on a consistent basis” As Neil Patel says,

 

and this is what requires an adept scheduling. Setting up an editorial calendar constitutes an important part of the blog marketing strategy and helps in providing a steady flow of new and relevant blog content without getting worried about having a writer’s block. While creating an editorial schedule, be sure to allot time not only for writing or creating content but also for research, moderating comments and engaging on social media platforms.

 

5. Network to Spread Work!


 

“What you do after you create your content is what truly counts,” According to Gary Vaynerchuk,

 

and Gary’s right!

 

Now that you are done with creating a compelling content for your readers, you need to hop on to the social media bandwagon and start sharing your work on various social media platforms. Moreover, make sure that you make sharing easy for the readers by including the social media plugins under the blog posts.

 

It  should be kept in mind that blogging is not only about writing for yourself but it’s about building a community where people need to know that you are writing for them, and therefore, the usage of social media and social networking becomes a necessity for the new bloggers. While Facebook, Twitter and StumbleUpon have remained a few of the favorites, Pinterest has emerged as a new, effective tool for sharing content.

 

While there may be a lot of other tips and tricks to play, the above-mentioned pointers can help you kick-start your own blog on the road to success.

 

Do you have a blogging tip to share? Comment and let us know!

No Social Sharing

 

Building a consistent traffic base is the most frequent conundrum that modern bloggers face. With more competition than ever before, it takes a cleverly honed approach for a blog to truly succeed. Boosting traffic is the most basic concern of any blogger, but the obtainment of a solid following can seem elusive. However, the formula for attracting legions of fans is not enigmatic. In fact, there is a straightforward recipe for dominating the blogosphere. This nifty guide reveals the secrets of viral blogging by pointing out the key pieces that your blog just might be missing.

 

1. No Search Engine Optimization


 

Killer material is useless if no one knows where to find it. 2014 has brought a new slew of SEO tactics to build upon the already rich strategies of increasing visibility. Keywords, great user experience, value to customer, and whether or not your page is crawler accessible all contributes to how your blog and page will rank. On-page optimization is an in-depth process, so it’s best to follow this visual Moz tutorial if you’re just getting started. Using these maneuvers guarantees instant attention, but it is wise to provide visitors with a reason to stay on the page. Resorting to garbled bricks of random keyword segments is a surefire backfire that will only diminish credibility and respect and draw the attention of Google penalties.

 

2. Lack of a Specific Demographic


 

It is always important to determine your target audience; otherwise, the overall feel of a blog might end up being disjointed. To avoid aimless dissonance, simply research the unifying characteristics of your readership. Identifying a trend will give the blogger a chance to cater their writing to the needs of their devoted followers. All of the blog entries should be connected with an underlying theme that makes cohesive sense, and the overarching message should be designed to attract a designated group of online users. A business should always find new ways to reach their core foundation of fans. One such successful is Target. They created a nich-specific page that targets everything their customers are interested in: fashion and entertainment. Target’s blog knows the type of people who shop at their store are likely the same type of people who will visit their blog. They’ve targeted their exact audience while providing usable content for readers.

 

3. Infrequent Activity


 

Blogs that exist without regular updates quickly become old news. To maintain a continuous level of intrigue among the prospective audience, it is wise to update as often as possible. The standard Internet expectation is at least one post per day, but you can instead still do very well with only posting once a week—as long as your content is truly top-notch. By maintaining a constant flow of new information, a blogger can expect a similar flow of reader interest. So, make exciting posts all of the time, and keep the people guessing. Remember to constantly emphasize originality and free expression!

 

4. Poor Social Media Integration


 

Content simply cannot go viral without the proper Web formatting. A blog must be outfitted to support every basic social media platform. It is incredibly easy to implement connectivity with Facebook and Google+. In fact, the entire gamut of social media networks can be incorporated through quick coding. There are endless online services that can help with the inclusion of social media for free.

 

By having every major platform built into the blog, a content provider can rest assured that they have crafted a shareable cornucopia of knowledge. Besides just giving users the option to share, why not encourage something specific for them to share? How about a tweetable quote or statistic? This gives users a built-in quote to tweet out, increasing the likelihood that they’ll actually tweet about your article. Crafting a quotable tweet isn’t impossible, as many bloggers have had success doing so. All you have to do is add a “click to tweet” option near the sentence you think is most tweetable or sharable.

 

5. Low Quality, Boring Content


 

At the bottom line, a blog is only as valuable as its written material. The cornerstone of a financially flourishing blog is incisive commentary and applicable tips. If your business blog is witnessing a floundering following after trying the aforementioned strategies, then it may be time to amp up the quality of the content itself. Explore new ways of providing cutting-edge analysis and journalism. Acquire extra writers, and keep experimenting with different modes of delivery! Better yet, create content that people will actually find useful. One great example is the blog extension from home automation giant Vivint. Their blog, called “The Neighborhood,” offers tips to go green at home, travel tips, home organization, and more. It’s offers users useful, shareable content.

 

Every blogger wants to be at the top of the game, but most of them fail to pay attention to the little details that matter. By keeping track of the small stuff listed above, it will be possible for any business blog to bolster their reputation for a keen perspective. The chief aspect of success in the cutthroat world of blogging is to keep it fast-paced and interesting. By adhering to these tenets, it is possible to cultivate a massive surge in traffic.

Blog Conversion Tips

 

Blogging is a great way to engage your readers and other people who have the same interest like yours. Many businesses today used blogging as a tool in their marketing and business promotion and it’s really a cost-effective method. But the catch in here is you have to build your authority and good reputation to increase your web presence and attract valuable traffic.

 

To successfully use your blog in making your website visible and searchable on search engines, you have to learn how to make your visitors frequently visit your blog and how you can gain their trust and buy from you. Inviting people to read your blog is easy however turning them as customers is a little more difficult to pull off. To help you with your “readers-turn-to-customers” project, here are 5 practical ways to woo them.

 

Are you ready? Grab a pen and paper or simply bookmark this post on your laptop or PC so every time you write a post for your blog you will be reminded of these important things.

 

1. Show off your “Human” self


 

Visitors build relationships with people not websites. If you have a blog make sure you have a page where you write interesting things about yourself. People don’t just buy the product or services you offer, they are more into emotions. If you can relate to them in a personal level, the greater the chance that you can develop them into paying customers. Trust is not easily given to anyone. You have to work hard for it and prove to them that you are trustworthy.

 

2. Create a blog that shares knowledge


 

A blog site that is worth reading shares knowledge and provide quality and fresh content. Do not just talk about yourself or your business. You must impart useful and relevant information that benefits your readers. Writing from your personal experience is definitely a good technique to get the trust of your readers. You have to be honest with them and become sensitive with their needs. Make them feel that they are your top priority. You have to be good to them because they will become the source of your profit.

 

3. Hang out with your audience


 

To build a long-term relationship with your audience, you should start by making conversations. Learn what your audience wanted and talk to them through comments. One of the reasons people lurks in the web is because they are looking for something. They might be searching for an answer to their problem or probably they are finding an expert advice. You need to become helpful to them so they can be helpful to you as well. Hanging out with them is a win-win situation. You help them and they’ll help you in return.

 

4. Turn your social media effort into a profit-generating activity


 

Social media is an efficient network where you can get greatest potential return. Almost all people around the world are part of different social networking sites. Finding your prospect customers in social media would take just a little time and a bit of ingenuity. You just need to identify which platforms your target audience are using then create a strategy. Do your research and know what kind of strategy works in your business. Be always up to date and become interesting to your visitors.

 

5. Keep doing what you’re doing


 

Now that you are aware of the important things that you have to consider in earning the trust of your audience and increasing the sales of your business, the next step is being consistent. To keep the trust of your readers, you need to deliver what their needs and exceed their expectations.

 

Helpful Google Videos about Blogging

 

 

 

 

Author Bio:

Gemma Gaten is a full-time writer in a best essay writing service uk. She is a graduate student who writes about social media marketing, careers, writing tips, etc. Get to know her by visiting her website: http://preciousgemblog.wordpress.com/

10 Commandments of Blogging

There are so many blogs today that it is nearly impossible to count them all. Most of them never gain any traction and wither away. They’re not really forgotten, because nobody ever knew they existed. The problem, is that most don’t know how to create great content that gets read, shared, and linked to.

For businesses, this is a disaster, since the entire reason for the blog is to gain exposure, gain leads, and drive sales. There is no way to guarantee success, but by following the ten commandments of creating great content for your internet marketing blog, the chances your business succeeds online can be greatly improved.

1) Write For People First

Search engine optimization is an important practice, due to the huge amounts of traffic that search engines can send to websites that end up ranking well for large searches. However, writing for machines instead of people all but guarantees that any success you do have won’t last. Write for people and worry about SEO second. This will help to protect you from any changes in search engines’ algorithms and it will keep people on your site.

2) Still, Remember The SEO Process

While writing for people first is most important, remembering to include keywords, images with relevant alt-text, increasing the speed at which pages load, and writing descriptive meta descriptions are all still important for eventually ranking well in Google and other search engines. Still, the more content is found, the more opportunity you have to gain valuable feedback and expand your reach when people link to it or share it.

3) Improve On Already Popular Content

It is getting harder to find topics that haven’t already been covered, but it is easy to find content topics that haven’t been covered well. Look for content that has gotten a lot of comments, social shares and links, then find ways to address the same topic, but cover it far better than anyone else already has. It also helps if you cover the content from the unique perspective of your business or industry.

4) Focus On Readability

Content that is difficult to read doesn’t get finished or shared, and it doesn’t grow businesses. Remember to use font sizes at fourteen or higher, black font on white backgrounds, and break up paragraphs into smaller ones. These small changes can have dramatic effects on the number of people that actually end up reading and sharing your content.

5) Experiment With Different Formats

Different markets respond to different content formats. Experiment with starting blog posts with bullet point summaries, use block quotes at different points of the article etc. Whatever gets the message across and leads to the most opt-ins and exposure should be used as often as possible until it stops working.

6) Use More Than One Type Of Content

Internet users are increasingly responsive to images and video. Sometimes, an interesting topic that doesn’t justify an entire article could better be said through video. Others, it may need well written, long-form content or an infographic. Use different types of content when appropriate and always invest in making quality content, no matter the format that you choose to use.

7) Look For Opportunities To Guide Content, Product, and Service Development

Many businesses are surprised to find out how much guidance their business can receive if they track activity on their blogs. Paying attention to the posts that receive the most activity can help to guide future posts as well as products and services. In turn, knowing the products and services that perform the best can help to guide future content efforts, creating a virtuous circle of sorts.

8) Give People A Reason To Read More Than One Post

Blog posts that get read are great. Blog posts that get users to view other posts on that same blog are better. Use smart interlinking strategies to guide users around the blog from one post to another, using related content plugins if appropriate, and remembering to focus on engaging titles that entice people to click on them.

9) Develop An Elevator Pitch And Tie It Into Each Post

An elevator pitch is the short description that describes the mission or purpose of a company. Making sure that the elevator pitch syncs with the content establishes continuity and an identity for your business blog. Familiarity breeds trust, which leads to more leads over time.

10) Don’t Forget About Design

Blogs with poor design don’t get read. Content can be outstanding, but if the platform it resides on isn’t professional in appearance, it won’t be read. Invest the time and money into solid design that is in line with the values of your business.

Here are some great examples:

Conclusion

Sometimes, blogs just don’t work. Not every market is responsive to blog content, but for those that are, following these ten commandments to creating great content will significantly improve your odds of success.

Being a Successful Blogger

So you know that effective blogging can get you the desired traffic. But do you know that there are a few blogging mistakes that can actually restrict your growth? Like any other internet marketing tools, blogging can be influential enough and get you the desired visibility. But, have you seen the other side of the coin? Blogging mistakes can also slower results. Let’s talk about the most common 10 mistakes that can hamper your blog success. Here are they :

1. Blog Post Headlines that Do Not Work

Readers find too many posts online daily. The headline is the first thing that will come to their attention. This is where you need to make a different move. Your headline should be brief yet effective to convey the main message. If you choose a headline that does not talk to the customers, they’ll not even bother to see what’s there in the detail.

2. If You Never Link to Your Other Old Posts

Never lose a chance to rank higher. Don’t abandon your old posts thinking they are of no use anymore. By linking to the old posts, you can get the desired keywords you want to rank with and also get lots of traffic.

3. Don’t Care About Linking to Other Bloggers

If you think outbound links won’t do any good, that’s not right. Many influential bloggers are out there who love to connect with the talented newbies. And when you connect with them, you get traffic back to your site through an active conversation. But yes, by conversation we mean meaningful contribution. Other bloggers will also join you if you can offer valuable contribution or share knowledge.

4. Not Knowing the Importance of Comments

Who cares? You’re making a mistake if think blog comments are not important. Invite others to leave comments on your post. If visitors feel like leaving comments, that means they find it engaging or interesting anyhow. Leaving comments is a good way to attract more and more visitors. It proves that your post is valuable.

5. You Pick Topics that Nobody Care About

What’s the use of it? Why choose topics that do not have to do anything with the mass. People will not look for such topics on the search engines. So the chances of visibility will reduce. Do you get it? It’s the basic. When it’s true that too many resources about the popular topics are already available online, it does not stop you from being an explorer. That means you can dig deep and focus on some more critical aspects about the same topic.

6. Don’t Rush for Regular Blog Posts

That’s another mistake you must not repeat. There is no need for publishing posts daily. If you think by making daily blog posts you’re going to retain your visitors, that’s an old formula and may have an adverse effect instead. Don’t publish posts that have nothing to contribute. That’s a waste of time and space. Your readers don’t want anything that does not cater to their requirement. What you’ll do with such useless posts?

7. You’re Not There on Any Social Media Platforms

If you are still not on the social media platform, it’s high time that you join the prominent ones. Facebook, Twitter are a few that can’t be overlooked. These social media sites will give your post an additional boost. You’ll get visitors from these sites.

8. You Publish Very Less

When you don’t need to publish posts daily, it’s also true that very less numbers of posts on your blog is also not favorable. If you’ve very less numbers of posts on your blog, the blog won’t be able to make a prominent place on Google.

9. If You Only Focus on Increasing Word Count

It’s not true that by increasing the length of the posts you’ll make it to the top. The bests of the posts are comprised of 450 – 500 words. So it’s not true that only word count matters. Rather focus on offering a powerful message.

10. If You Write a Weak English

Your English should be clean and human readable. If it’s not, readers will lose interest and back off. Your posts must be able to hold a reader’s interest. Weak English and lots of mistakes can’t do any good. So these were the main 10 mistakes that can hamper your blog success. Refrain from making these mistakes if you want to see a smart and steady growth.

Don’t lose hope and try to maintain consistency. It might take a little time in the beginning to show some good results. But it’s very important that you don’t give up.

Author Bio :

Jason Smith is an online marketing strategist for Mr. Rooter – Plumbing Leak Specialist. He likes to blog about recent updates and tricks to boost business through digital marketing.

 

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