You can write the most well-researched, informative blog post in the world, but it doesn’t mean a thing if no one reads it. Promoting your blog posts is just as important as writing them.
Fortunately, there are several quick ways you can get your posts in front of a larger audience.
Researching keywords and then integrating them into your posts effectively is key for getting more traffic from search engines. The simplest way to optimize your use of keywords is by using an SEO plugin, such as Yoast.
When people like your content, they want to read more of it. Make that easy for them by crosslinking your blog posts to each other. Have you ever spent hours on Wikipedia from clicking link after link because each one sounded interesting? You can apply that same idea to your blog.
If you have a specific post you want all your visitors to see, put a link to it in a popup on your site. Worried your popup will annoy people? There’s always the smaller alternative known as the pop-in.
The easier your posts are to share, the more likely your readers are to share them. Add social sharing plugins to your blog so it only takes a couple clicks to share anything.
With the popularity of Facebook, your blog should definitely have a Facebook business page. Each time you publish a new post, share it on that page. Include an image and a short description to entice readers.
Look for Facebook groups that focus on the same type of content your blog offers and share your content with them. Before you share any posts, spend some time posting in the group and interacting with its members so that your message doesn’t look like spam.
If you’re willing to spend a bit of money, promoting your posts on Facebook is a great way to build your audience, as long as you promote them the right way. That means creating an attractive image for the post, writing a headline that gets people’s attention, and optimizing the ad for clicks to your website.
Just like on Facebook, you should also set up a company page for your blog on LinkedIn. You can then share your posts on LinkedIn right after you publish them. LinkedIn also lets you track the impressions your post makes and provides other useful data.
You can promote your posts on LinkedIn groups the same way as you would with Facebook groups, making sure you interact with the group first so you’re not simply spamming them.
Search Reddit for subreddits that relate to your blog’s content. Keep in mind that Reddit comes down hard on spam, so always read the rules for the subreddit you choose and make plenty of legitimate posts with your account before posting to promote your blog.
Google Plus may not be as popular as several more prominent social networks, but there are some parts with quite a few users. Share posts on your profile, and set your posts to public so anyone can view them.
It’s not difficult to build a large number of followers on Twitter, and once you do, you can share your posts with all of them through a few well-timed tweets. For the best results, come up with multiple headlines and images to mix and match, so you can promote your post several times without looking like you’re advertising the same post over and over.
You can add a link to either your blog or a specific blog post on your Instagram profile, so people see it whenever they visit your page. You’ll have to share images frequently and insert popular hashtags for the best results.
There are two types of Pinterest boards you can create to promote your blog posts. You can make a board exclusively for your blog and pin all your posts there, or you can create a board related to your blog’s content, and pin both your blog posts and other related content so it doesn’t look like you’re just promoting yourself.
Sharing your content on every social network multiple times is a time-consuming process. One tool that can help is Buffer. Connect all your social media accounts and schedule in advance when you want Buffer to post for you.
Meet Edgar is also a social media automation tool, like Buffer. The difference is that Buffer simply posts on schedule according to your post queue until it’s empty. Meet Edgar keeps your content in a library and shares it as much as you want.
Make sure your blog has an email opt-in box where readers can subscribe to your content. Whenever you post something new, email it to everyone on your list.
StumbleUpon recommends content to its users, and it can send you significant traffic if you build up a following. The best way to find followers is to follow others and liking the content they share.
Promoting your blog posts may seem like a lot of work, but all of these methods are fairly fast. Try them out and see which ones give you the best results.
To discover more ways to promote your blog posts, read this article.
Author: Mel Devent is a passionate blogger who enjoys writing about all things digital marketing. She is currently working as a Marketing Associate at Blogger Sidekick, helping small businesses build authority brands with content marketing. In her spare time she loves scuba diving, watching movies and catching up with friends.