You may think writing a blog is easy. You just sit at a computer, pick a topic and write. But for a successful business or promotional blog, there are some key steps you can take to ensure your information is organized and readers keep coming back for more.
If this is a personal blog, pick a topic and think through the message. Is it a blog about fall dinner recipes? If so, come up with a catchy title for each post that describes what it will be about while catching readers’ attention. If you plan to include bullet points, or steps as in a recipe, start with an introductory paragraph that leads into the main content of the blog. localmilkblog.com combines country recipes, beautiful photos and clever writing about how each recipe came to be and a personal narrative about the food. It’s inviting, warm and informative.
If you are promoting a skill, such as carpentry or cake decorating, use headers that include a story about yourself, your expertise, products you offer, videos or media clips and a link to order. Include videos. A blog can be arranged like a mini website and if the content is well organized, people will come back for new information. Ana-White.com is a good example of how information and her carpentry services is well organized and well written. She posts excellent how to videos that explain each project step by step. She keeps the tone light and friendly so readers feel as though they know her, her work and her family. A blog is different from an editorial in the New York Times and should have a friendlier tone.
You could write a blog with lower case and text abbreviations that is meant just for your inner circle, but for any kind of business or professional blog, correct sentence structure and grammar are a must. Grammarly.com is a good website to check your grammar. You can find spell check, which will raise red flags about improper grammar in Microsoft Word. Also, try to find your voice and be consistent. Find your audience and fine tune your voice.
For example, if you’re blogging for a ballet barre company, you should be familiar with ballet terminology and identify your audience. Is it ballet teachers? Ballet studios? Ballet companies? Become familiar with your product and your audience and people will come back to read what you have to say.
You want readers to remember whom you and what you have to say. The blog drillbitsharpener.com is exactly what it says it is. It provides information on drill bits and how to sharpen them. Coming up with a blog name that describes exactly what someone will find on your blog is a great way for people to remember who you are.
If you are a cake decorator try to attach your name to the blog, such as Joannesuniquecakes, for example. Since there are so many domains with generic names, having your name, or the name of your company attached to the web address, will help you and your blog to stand out.
Utilize blog writing websites such as Writerswrite.com, that offers information on how to start a blog, how to write and organize content and how to use SEO text that will help people find you on a Google search. This is key if you blog for a business or any organization that you want readers to know about.
The website rankingcoach.com provides software that will optimize your blog text through SEO portals. It’s a valuable investment if you want your product or brand to come up at the top of search engine lists.
Be sure to include badges for all of your social media platforms, especially Facebook, Twitter, LinkedIn, Instagram and Vimeo or YouTube. They should be placed right up front on your blog-landing page so people can easily link to them. If you don’t have social media platforms, it is a wise investment in time and money.
If you don’t have time to post on social media, you can find a college student to post your social media if you provide them with the content. Keep the content fresh and announce special sales, or new items if you’re selling a product. Hootsuite is a great and easy-to-use tool to link and manage your social media. This way you’re not posting the same content on different platforms. Hootsuite manages it for you.
If you need help writing content, there are plenty of quality blog writing services that are cost efficient. Many businesses do not have the staff to write daily blog posts and outsourcing is a good idea. How it works is you post the topics you want blog content for along with guidelines and timeframes and these companies have a list of freelancers on hand that write them. You pay the company and they pay the writers. If there is one writer you really like, you can request that specific writer.
godotmedia.com, blogmutt.com, and solidessay.com are just some highly-rated writing services. Better yet, post a message on your blog’s social media that you’re looking for a writer. This means you may find a good writer who is also familiar with your brand or product.
Your blog can stand out from the thousands of others. Organizing your thoughts and content, creating visual content that is engaging and writing in a style that addresses your audience will surely help your message and brand.
Author bio: Ben Russel is a content marketer who writes for godotmedia.com and solidessay.com. In addition, Ben also works as an academic writing expert at several educational websites.
Blogging is a great way to engage your readers and other people who have the same interest like yours. Many businesses today used blogging as a tool in their marketing and business promotion and it’s really a cost-effective method. But the catch in here is you have to build your authority and good reputation to increase your web presence and attract valuable traffic.
To successfully use your blog in making your website visible and searchable on search engines, you have to learn how to make your visitors frequently visit your blog and how you can gain their trust and buy from you. Inviting people to read your blog is easy however turning them as customers is a little more difficult to pull off. To help you with your “readers-turn-to-customers” project, here are 5 practical ways to woo them.
Are you ready? Grab a pen and paper or simply bookmark this post on your laptop or PC so every time you write a post for your blog you will be reminded of these important things.
Visitors build relationships with people not websites. If you have a blog make sure you have a page where you write interesting things about yourself. People don’t just buy the product or services you offer, they are more into emotions. If you can relate to them in a personal level, the greater the chance that you can develop them into paying customers. Trust is not easily given to anyone. You have to work hard for it and prove to them that you are trustworthy.
A blog site that is worth reading shares knowledge and provide quality and fresh content. Do not just talk about yourself or your business. You must impart useful and relevant information that benefits your readers. Writing from your personal experience is definitely a good technique to get the trust of your readers. You have to be honest with them and become sensitive with their needs. Make them feel that they are your top priority. You have to be good to them because they will become the source of your profit.
To build a long-term relationship with your audience, you should start by making conversations. Learn what your audience wanted and talk to them through comments. One of the reasons people lurks in the web is because they are looking for something. They might be searching for an answer to their problem or probably they are finding an expert advice. You need to become helpful to them so they can be helpful to you as well. Hanging out with them is a win-win situation. You help them and they’ll help you in return.
Social media is an efficient network where you can get greatest potential return. Almost all people around the world are part of different social networking sites. Finding your prospect customers in social media would take just a little time and a bit of ingenuity. You just need to identify which platforms your target audience are using then create a strategy. Do your research and know what kind of strategy works in your business. Be always up to date and become interesting to your visitors.
Now that you are aware of the important things that you have to consider in earning the trust of your audience and increasing the sales of your business, the next step is being consistent. To keep the trust of your readers, you need to deliver what their needs and exceed their expectations.
Gemma Gaten is a full-time writer in a best essay writing service uk. She is a graduate student who writes about social media marketing, careers, writing tips, etc. Get to know her by visiting her website: http://preciousgemblog.wordpress.com/
Blogging isn’t easy, simple, or a single shot to financial freedom. It’s not anything like you’ve been trained to believe and buy into. The gurus can scam you all they like but you’ll eventually get to a point that you’ll understand. Either that or you’ll just take my word for it and avoid years getting wasted away launching half-hearted blogging adventures.
Avoid buying into the hype. If it were so easy, everyone would do it. Sweat, blood, and tears go into blogging that make it worth the effort. But what sweat? What exactly do you have to do? Here’s what you should be doing every single, for years to come:
You can’t blog if you don’t read. Reading books, magazines, and your niche specific sources is the single biggest investment into blogging that you’ll ever make. While reading like your life depends on it is also one of the secrets that some of the greatest politicians, entrepreneurs, and other successful people rely on, we’ll ignore that for the moment.
Reading gives you vocabulary. It introduces to different styles of writing. More often than not, your mind begins to form patterns that help you to write stronger and better. Further, reading what others write not only expands your knowledge but also helps you explore your own inner voice. JJ Wong of Inspirationboost.com took the trouble to list out how exactly reading helps.
Blogging requires strong, opinionated writing justified by experience, deduction, insights, attitude, and of course, facts. Without reading, you’ll never be able to blog – be it for yourself, your business, or others.
Writers could take long sabbaticals and head off to exotic tropics to get their mojo back – a break has the potential to revive their mind, give them inspiration, and help their brains get back to writing better. Blogging, however, isn’t like writing a novel. Blogging is more like publishing a magazine, which includes working well into unearthly hours, tight deadlines, collaboration, and planning.
Further, you can’t spit out anything that doesn’t make sense. You can’t rewrite, regurgitate, and sew three other articles into one. According to Ashley Robinson, it’s one of those 12 reasons you won’t make it as a blogger.
Your writing tasks don’t end there: writing also involves email copy you send out to subscribers (you are building your list, aren’t you?), reaching out to other guest bloggers for your blogger outreach programs, leaving comments on other blogs, and responding to comments on your own posts.
Your writing will also include your contributions on forums, groups, and other communities. You’ll also end up writing articles not only your own blog but also ones to go on your peers’ and friends’ blogs as “guest” posts!
All of that writing, by the way, has to consistent. Consistency, according to Neil Patel of QuickSprout.com, is one of the keys to your growth.
There’s also the aspect of “being in the know.” Bloggers just have to know, for which they have to use the right tools!
Who visits your blog? Where are your readers from? What are the geographical areas that your reader base represents? If you are selling digital products or memberships, who are your customers? Do you know your shopping cart abandonment rate? Use Google Analytics to gather data on this. If you have WordPress as your CMS, use the Jetpack plugin for insights on traffic, social sharing, subscription and other data.
Are you targeting an authority site or reputed blog to share your thougths over there? What do you actually know about a site itself? While you can easily find out metrics related to your own site, it’s a tad difficult to dig out those of sites you don’t own. Don’t despair – you can use Wmtips.com to fetch Whois info, Alexa, Compete, Technorati and other third-party stats. You can also head over to Who Is Hosting This to uncover hosting information or even compare reviews of hosting providers.
When you are interacting with others, contacting other bloggers, leaving comments, and responding to comments on your blog, pause to think – who are these people to whom you are talking? Not everyone has an “about” page on their website so how do you find out? Drill down to any and every social media or Web 2.0 network they use – you’re bound to get some information from their Twitter, Facebook, LinkedIn, Google Plus, or Disqus profiles.
For most others, reading and digging is optional. Not for bloggers.
You started a blog, made an editorial calendar, and started blogging away. You’ll begin to get marginal visits and trickling traffic to your blog and that’s a good start.
Marginal won’t do for you though. You’ll need more visits, and much more relevant traffic. So, you’ll now have to sit and make a marketing plan. More importantly, you’ll have to actually lift the boulders and sweat it out. Marketing a blog isn’t easy, but it’s not difficult either:
No marketing. No blogging success.
If you find it overwhelming already, it’s not over yet. You’ll have to work on the design, administration kinks, graphics, and a hundred other things that’ll go into making your blog shine. You’ll have to take care of links that eventually break, people who try to steal your content, reply to readers and subscribers who ask you a question, etc. If you are doing it right on social media, you’ll have to respond to followers and fans on your network immediately and whole-heartedly.
Apart from the regular blog management, you might have contractors who work with you on content development, design, coding, and support – you’d have to learn to delegate tasks and manage them too.
None of the steps above are one-off. In effect, that would mean that you’d have keep at all of this every single day, for years.
Yes, you’ll have days when you cannot bring yourself to write. You could face a big black hole when it comes to ideas for blog posts. Your social networks could look like a plague-infected, deserted village and you’ll probably not attract any comments for the first couple of years you get into blogging.
It’ll depress you, suck the soul out of your life, and make you completely miserable. But, it’s worth doing it for the sake of doing it.
How do you blog? What tasks are including in your blogging routine? Have you seen miserable days during blogging? Please share your blogging journey with me!
Tracy Vides is a content strategist who likes to keep her finger on the pulse of the latest small business products, services, and apps. Hit her up on Google+ for a chat. She’s @TracyVides on Twitter.
Writing a blog post is not just about slapping up some content and crossing your fingers. It is about strategy, implementation and execution. There is a reason why some blogs are so much more successful than other blogs.
The folks at DivvyHQ recently put together this helpful infographic piece showcasing all the major steps each blog owner or writer should be taking when constructing new blog posts.
Here is a quick break down of the info below:
I started a paper business in my homeland 9 months ago but couldn’t grow the company because, of the fierce competition. Almost everybody in my homeland was into paper business and I couldn’t figure out how to make my business stand out from others—which lead to the extinction of the business.
You can never make money blogging if you copy or do what are others are doing.
Successful people are inventors. They are world changers. They are people who always seek to capitalize on their weaknesses and find new ways they can improve the quality of their product or services. Take for instance, Bamidele Oni, Glen Allsorp, Brain Clark, and Tom Ewer. These guys are humans like you and me; but how were they able to achieve so much blogging?
Take for instance Bamidele Oni: he blogs about guest blogging and freelance writing, Tom Ewer also blogs about motivation tips and freelance blogging; Glen Allsorp, the same thing. They all have their areas of specialization. They singled out themselves by specializing in just one niche.
You should also do the same. Don’t go into blogging because you heard that others are making millions doing it– blog because you love it; do it because you want to help give lives a meaning. You may be wondering why I’ve not even touched the main subject of this post, but, I believe it’s not really want I want to pass here that matters but what you’ll do with what I pass across.
How can you make your blog stand out in a tough niche?
How can you single out your blog from ‘others’?
Don’t worry, I’ll answers these questions and also give you some tips that you can apply to grow your business.
Look at your graphics– is it presentable? If it’s not, consider hiring the services of a graphic designer.
Use a different color.
Change your typography.
Hint: Give your blog a fresh look by adding a few photos of yourself on the side bar and ‘’about me’’ page.
Add a video on your ‘’about me’’ page– leave your Skype and Google Talk Id on your contact page. Encourage your visitors to email or Skype you anytime they have questions.
Just do things that’ll make your blog different. Remember, be unique– that’s what will make you money on the long run.
If you’re building your list from your blog, don’t be tempted to offer the same kind of giveaway everybody offers. No. Don’t do that. Instead, make research, scan through your blog comments or send an email broadcast to your subscribers asking if there’s anything you can do to help them.
Create an opt-in giveaway such as a free eBook or report that solves ‘’those’’ needs.
Hint: Make your give-away stand out.
If you think, you’re not good at writing, then consider hiring a the services of a professional web content writer. Even if it takes, cash from your pocket do it! You’ll have yourself to thank in the future.
Be a real person. Send a personal ‘’thank you’’ email to those who share or make comments on any of your posts.
It’s not enough to have the best blog design or content. Think about making changes to your site’s look different.. That’s the best way to stand out and become a top authority figure in a tough niche.
Did this post inspire you? Let me know what you have in mind. Le’ts talk in the comments section.
If you want to grow your sales, traffic, generate more subscribers and engage your audience, HIRE DANIEL to write quality articles and web contents for you.
Image Source: Creative Commons Flickr/tombothetominator
Although many people are using their blog as a marketing tool, not all of them are making a success of it. This is because there may be a number of things that are not being done correctly when they are blogging or when they are trying to market their blog. While some things may be obvious to more experienced bloggers, those who are just starting out may not realize what they are doing wrong when it comes to using the correct blog marketing tactics.
When it comes to choosing a title for your blog post, it is imperative to ensure that your chosen title contains at least one of your main keywords. By doing this, it will stand a little more chance of being picked up by search engines when readers are searching for content on a particular topic. Before compiling a blog post, it is also important to spend some time researching appropriate keywords that will fit with the content that you have written.
Once you have completed a blog post, it is important to ensure that you leverage it as best as possible. Put simply, this means that you should have a plan of action with regards to marketing your content as effectively as possible. For example, you may complete a blog post today, but it needs to be marketed on as many social network platforms as possible so that it can gain the exposure that it deserves. One of the more popular blog marketing tactics usually involves asking your social network followers to share the content after links to it have been placed online.
Some ways to leverage your blog post:
When marketing a blog, this is usually one of the main factors that are not taken into consideration. Readers are looking for content that is compelling and that encourages them to return to your blog. However, if you are writing merely for the sake of placing a post on your blog, readers will realize this and seek better quality content elsewhere.
One of the most overlooked blog marketing tactics is not having enough evidence to substantiate claims that you may have made on your blog. For example, you may state that there are 50,000 bloggers that blog about personal finance, but not provide any links to at least a few of those blogs so that readers can see for themselves. In most cases, readers also enjoy reading blog posts about any personal experience that bloggers may have had with regards to the topic of a particular post.
When it comes to blogging, those who are willing to put in more than just the minimum amount of effort required to market their online content will begin to see the rewards, both financially and with regards to a growing readership.
We speak with many people that claim they simply don’t have the time to maintain a company blog. I find this crazy in today’s business world because it is simply a must for any business to get involved in some sort of social media/content marketing activities if they want to strengthen their inbound marketing efforts. I think people just assume they need to spend hours upon hours every day to maintain a blog and that is just not the truth. Sure in the early days it might take some time for a writer to get their flow and voice down but once you learn the technology and find your groove blog writing will just come second nature.
Here are some ways a person can maintain a blog with just 15 minutes per/day:
I don’t need to tell you that there are a boat load of great videos bouncing around sites like YouTube. Almost all industries have some sort of industry video channels or sources you can find material from. Create a Google account and subscribe to any channels on YouTube that discuss your industry so you know when something new pops up. Watch the video, write your opinion on it and post it to your blog. It doesn’t have to be a long winded piece, 1 paragraph and you’re done, shouldn’t take you more than 15 minutes total to execute a video recap post.
Infographics are everywhere right now. They have become very popular over the years and people still really enjoy reading them and also making them. A good infographic can really do wonders for link building. People love to spread them around once they see one they really like and it makes for a great blog post if done right. There are infographic directories out there you can comb through in order to find one that makes sense for your business. Copy and paste the infographic into your post, write a short opinion on the topic at hand and whallaa! You have new fresh blog post.
Some of the best offense is good defense. If you need to spend your 15 minutes per/day just brain storming do that. Something is better than nothing and it could leave you with a great list of ideas to write about. Spend your time keeping some sort of document where you jot ideas and blog post titles down so you can use as ammo in the near future.
Blog post writing does not have to require you spending hours and hours every day. If you just need a little bit of content to keep the traction going 15 minutes can really make a difference with your company blog. The last thing you want is potential customers to come to your website and see a blog that hasn’t been updated in months or even weeks.
Content marketing is an effort that has trumped many other search engine marketing efforts over the years. We are all in an age of information and the information is certainly flowing. With millions of blogs and news sites dumping information & content into the web on a daily basis we are soaking up that content like a giant sponge.
Why you ask? Plain and simple we are all in a race to compete for content visibility and as long as the search engines like to read content and text there will always be a content race. Every great piece of content has a content mapping strategy behind it. Just writing a press release or a nice blog post simply isn’t enough. There has to be a strategy behind the content or else nobody is going to see it.
Content marketing is all around us. Almost every time you hop on the computer you can see signs of content marketing working. Everything from blog posts to news related items are signs of content marketing. It doesn’t just have to be long winded articles; it can also be as small as a status update on your Twitter account.
I’m not talking about one post every other week. I am talking about strategic daily written posts with a plan of attack in place. Sometimes it makes sense to come up with a menu of topics well in advance so you are ready and prepared when it is time to write. Blog post writing can be one of the most potent forms of content marketing if you are consistent & strategic with it.
Infographic have been really successful over the last few years. There is something about a nicely designed image to showcase data in an easy to read format that the community really enjoys. If you are not sure what infographics are take a look at Mashable’s Infographic section on their website. They have a collection of some of the best infographic in the digital space.
Press release writing is one of the older forms of content marketing the search engines have seen over the years. These days sending one out every once in while is great but without a strategy for long term releases each release will only have some much leverage. What are you going to do with that press release? Are you going to push out socially? These things are important to understand prior because your content marketing can only be so powerful if you don’t do anything with it after it is published.
Newsletters are probably the oldest form of content communication a business can display online. Since the birth of email in 1965 businesses have been trying to get on consumers radar screens for quite some time now with email. Many email services now archive your newsletter for later viewing right in the search engine space.
If you are an avid user of social media on a daily basis you are engaging in content marketing. The process of pushing different content around with your audience on a daily basis is a very important form of content marketing. It doesn’t matter what you are sharing with your audience it just matters that you are sharing something with them.
The economy has really swept through all industries and just left behind a pile of ruble for many of us. Some don’t mind talking about it and many others are still in a denial stage. Now is a good time to learn the basics of search engine marketing and start applying it to your business while you have some free time on your hands. Much of your competition has probably already pulled back marketing & advertising spending so now is a good time for you to ramp things up online. There is a great deal you could be doing yourself with the extra time you might have right now. I don’t know any business that couldn’t benefit from at least getting online and making themselves a bit more visible.
Here are some simple things you could be learning how to do if your business has slowed:
Keyword research should be the very first thing you do when you start to think about the online space. Tools like Wordtracker and Keyword Discovery are industry standard keyword research tools that can help you generate new business. Sign up to the free trials and start playing around with the tools and see what you can come up with. You will most likely surprise yourself as to how many potential keywords you could be missing out by not targeting in your industry. Keyword research can often times be lengthy so if you are sitting around not very busy now is a good time to start digging.
Forums were the very first form of social interaction online and still have a significant role in the online space. Most industries have industry specific forums where you can get involved in communication. Create a an account with a signature and a nice image and start participating in discussions regularly. Remember that you should be adding to the conversation with useful industry info and not spamming the forums with your products or services. If you spam the forums and you will be removed very quickly by a moderator. Plus it’s just tacky.
Building links to your website drives power to your site and is not as difficult as it might sound. Remember that it is not about the quantity of links but rather the quality of links. Start launching various business profiles to promote your business to get the ball rolling. Don’t worry about using any software programs that claim they generate thousands of links for you, that stuff is just rubbish. Build your links naturally over time. Research some of your industry specific directories and start listing your business.
In today’s digital landscape content marketing is an immensely important effort to marketing any business. Writing also takes quite a bit of time so if time is what you have start thinking about some articles you can write surrounding your business. Think of different PR topics and blog posts as well because now is the time you can put that content marketing plan in place.
What I am saying is that right now many businesses have slowed down. Rather than sitting around waiting for the phone to ring try reading about how you can market your business online the right way. Don’t wait until the economy cleans itself up and you start to get busier. Do it now before that time comes.
There are two things you should keep in mind when writing good blog content for your website, 1 is that copy should always be written first for humans and second for search engines. One thing you do not want to happen is to get so caught up in the SEO side of your writing that is becomes difficult to read from the user side. Don’t forget that writing requires some creative flow in order to keep your reader attracted and reading. Too much technical SEO in the writing can cause your readers to simply walk away from your content.
Here are some ways to create good search engine copy for your blog:
You should always have some keyword research as a tool when you start conducting your writing. It is perfectly normal to include high usage keywords into your writing but you need to be supplied with the ammo prior to writing so you can do some preliminary brainstorming. Sure you could conduct keyword research as you go but it is sometimes easier to just do it prior so you can focus on your writing.
I think this is probably a given but copying content from other sites is just wrong. If you see something you would like to quote and write and opinion on that piece that is one thing but to copy someone else’s content because you don’t feel like writing is not going to do anything for your blog, brand or your business. Search engines are starting to realize who wrote a piece of content first so if you want your material to rank this is simply a bad practice.
Outbound links are just as important as inbound links. If you are writing about material that a more influential and powerful source might have touched upon it is OK to link to them. Search engines like to see external linking even if it might be to a competitor’s web site. From a search engine stand point it shows that you are a team player and you are willing to increase the overall user experience on your site regardless. At times you might be reward for this action.
Interlinking web pages and blog posts is just good SEO. If you have written similar topics in the past interlinking those posts will help strengthen your current posts by passing along power in between blog posts and pages. It will also help increase your overall user experience by showcasing some other posts related to the same topic they might enjoy reading.