Kendall Sap

We would like to take a moment to introduce you to our newest intern, Kendall. We asked Kendall to answer a few questions so our readers can get to know her a little more.

Tell us about yourself

I am a California-Texas-Florida girl (all the best states!). I love being around my friends and family and I am obsessed with my dogs. I only have one year left at Southern Methodist University in Dallas, and call me crazy but I can’t wait to get out into the real world. I am fortunate enough to spend my summer here in sunny Florida with my boyfriend and new friends, and work with the amazing people of Brandignity! I am very excited to dive into fun and interesting work!

What do you like about marketing?

I like to dig deep under the surface and understand more meaning to things. I like to ask questions and marketing fits my personality. To me, marketing is about knowing how to convey a deeper meaning to your audience without them having to do any guesswork. I guess this goes along with my psychology minor, huh? Plus there are so many cool areas of marketing that I am excited to learn more about!

What do you like to do for fun?

I enjoy taking dance classes when I get the chance which unfortunately is not often enough. It’s a fun way to workout! I also love being out in the sun and trying new and exciting things. Of course the obvious ones are shopping and eating!

What are your favorite social networking sites?

Pinterest!!! I am constantly on Pinterest re-pinning wedding dresses or tasty looking recipes. It keeps me occupied even if I never attempt the many recipes or workouts I pin. Facebook is another favorite. It helps me keep in touch with my good friends who go to schools far away and now my mom who recently joined Facebook and comments on everything!!

Why do you think today’s marketing interns should understand SEO?

Googling is ubiquitous. Everybody Googles everything and SEO is crucial for businesses. Understanding SEO can be the difference between a site being on page 5 of Google’s search results and being only one or two down from the top. Do people even venture to the secondary pages? I sure don’t! SEO is important for creating a “household-name” for a company or product. Knowing the ins and outs of SEO can help me differentiate myself in the future!