Sourcing new clients for your bookkeeping business can be tough, especially if you are new in this field. You don’t have a big enough entity to employ a marketing team, and you certainly can’t afford to pay a consultant.


But at the same time, you don’t have the skills or the time to do it yourself. In fact, promoting your services is perhaps the last thing on your to-do list as you tackle the checklist of revenue-generating tasks. 


Well the good news is that marketing your bookkeeping services doesn’t have to involve an exaggerated and expensive campaign. By following an effective marketing plan, you can easily focus on the activities along with your busy schedule. 


In this guide, let’s explore some quick and productive ways to earn more clients for your bookkeeping business. 

Identify Your Target Market

If you are starting a new bookkeeping business, you will initially have to understand what your ideal clients look like before you begin chasing them. While you can open your doors to anyone and everyone interested in your service, having a specialized niche will give you more visibility. It will also enable you to focus your marketing activities according to the specific audience. 


Once you have a specific niche set, you will become the go-to expert for clients associated with it. And in the long run, this can make a significant difference in your revenue and credibility.


Begin by considering the areas of your interest. What do you enjoy the most? Is it sports, eCommerce, agriculture, non-profit, or construction? Or perhaps you want to keep your offerings to a particular group of people, such as wealthy property investors, entrepreneurs, or female business owners.


You can also look around in your neighborhood and determine if there is a concentration of a certain business in your local area. If you are able to single them out, you can easily find a niche that will help serve your community. 

Create A Business Website

A website serves two basic purposes:


  1. It shows that you are a real business and gives you online visibility.
  2. It serves as a medium to attract potential clients and encourages them to convert. 


Creating a website for your bookkeeping business is a straightforward task that you can accomplish with the help of online tutorials. However, if you are hesitant about your technical skills, web developers can be hired at a very nominal price.


For the content, make sure it clearly describes your services. Add detailed information about your goals, pricing, previous experience, and benefits you can offer. 


Make an additional page set up for your blog content. Chances are, your prospective clients are a novice in the field and may need help setting up the financial side of their business. 


Use this opportunity to share bookkeeping tips and other informational content for the assistance of your readers. They will appreciate this gesture and keep you in their minds when it’s time to outsource their accounts. 


Make search engine optimization (SEO) a priority when curating content for your blog and website pages. Include keywords relevant to your business in each of your posts. This will allow your website to rank higher in search engines when potential clients look-up for services similar to yours using the same terms. 

Leverage Online Business Listings and Reviews

Online business directories are powerful tools to connect with customers. They are also one of the first few places the prospect checks out when searching for a local company. In fact, 86% of the people rely on the internet to find a local business. 


Begin by creating a profile on pages like Google My Business and Yelp. Here, you can explain your services, share contact information, and show off great customer reviews. You can also use Google My Business to chat directly with potential clients. 


Make sure to include accurate and relevant data only. If anything changes, promptly update on the listing to avoid confusion for the visitors. 


Since listings with photos are considered more credible, be sure to include images of you, the firm, and a glimpse of your interaction with the clients. 

Ask For Referrals

Testimonials are another way to build trust with prospective clients and get them to convert. After all, they trust you with their money matters and will want to ensure your credibility before investing. 


64% of marketers also agree that word of mouth referrals are one of the most successful forms of marketing. According to Semrush, they are more effective than paid ads and garner five times more sales. 


To gain referrals, include ‘asking for testimonials’ in your sales strategy. The best time to ask your best clients is right after you complete their desired service. 


In most cases, the customer is hesitant or even lazy to write up a referral. However, don’t leave it dormant. Instead, be persistent with your clients and ask them to come with names that can benefit from their service. While they may be tentative at first, I have seen most clients come back with a name or two once requested. 


To make things easier for them, create a referral template that they can simply copy-paste and send to their acquaintances. Offering small incentives like discounts in the next consultation or vouchers for free lunch will also motivate them to leave a good word of your service. 

Network With The Right People

Networking with like-minded people gives you an opportunity to meet new prospects. It will also allow you to meet other business owners that can be a source of referrals for your bookkeeping firm. 


Try joining local networking groups that meet up occasionally at certain times. However, ensure that the attendees of these events align with your target audience before utilizing your time and resources.


Online communities and forums are other platforms that you can use to onboard new customers. They give great opportunities to interact, build relationships, and gain referrals. 


The best place to start is Linkedin. Create an updated profile on the networking site and connect with other users who share the same interest as yours. Share content that is engaging and informative. Join groups, participate in discussions, ask questions, and seek support from others working in a similar capacity.

Search Job Portals

Thanks to advanced technology, the marketplace is constantly expanding globally. This means that you don’t necessarily have to be in the same geographical location as your clients to serve them with your offerings. You can do the same for anyone using remote and cloud accounting systems. 


In fact, 94% of accountants have integrated cloud accounting solutions citing that it helps them gain five times more customers – compared to businesses that don’t have cloud technology in place.


To find clients from other parts of the world, create an account on job boards such as Upwork, Flexjobs, and These sites will often have postings for freelance, part-time, and full-time bookkeepers. Apply to the jobs that meet your criteria. 


You can also set the service rates according to your expertise and niche. 

Be A Guest Speaker

If public speaking is your forte, try presenting your skills and experience at conferences and programs. Initially, volunteer at small events to build up your confidence. With time, the industry will seek you as an established source and provide you with opportunities to speak at large public gatherings. 


Another way to share your expertise is through a webinar or podcast. Look for hosts that are related to your target audience and volunteer for an interview session. You can also host your own webinar and share valuable information with both – current and future clients. 


To record a video, make sure you prepare thoroughly. Study the topics you wish to include and create a detailed plan that includes images, videos, and graphics to keep your viewers engaged. Once done, the webinar can be shared on your website, social media account, or even ranked on your official YouTube channel

Do Good For People

Yes, I know you are in the business of earning more money. But sometimes, giving your services for free can help you build your network and gain visibility. And while it may seem counter-productive, you never know who your business gets in front of. 


Look out for influencers who can use your help. In return, ask them to promote your bookkeeping services on their channels and with friends and families. 


Make a request to the editors of your community newsletters to include your advertisement in the pages. In return, offer them your valuable advice and accounting services.


Make a commitment of around 6 months for your ‘pro-Bono’ work. Re-evaluate after the decided timeline to see if your business is gaining any momentum with this partnership. Although you will find yourself adding more experience, confidence, and connections to your resume by simply giving back. 

Don’t Hesitate To Follow Up

Ask any service provider, and they will sheepishly admit that they have a rather long list of people who promised to call you back – but never did. If this is the case with you, too, then perhaps you should overcome the fear and start following up with your leads. 


While it may seem like ‘bugging’ people, remember that the sixth call attempt reached 95% of all converted clients


When following up with your prospective clients, make sure you are:


  • Friendly and polite
  • Concise and to-the-point
  • Providing value in the information your convey


There are many different contact formats you can use to follow up with potential partners. However, emails that are friendly, short, and do not induce guilt are the best way to target your audience. 


It is also a good idea to time your follow-up according to the current world scenario. For example, you can follow up with clients who have not yet filed their returns if it is the tax season. Your follow-up contact can serve as a reminder and encourage them to have you onboard for their tax fulfillments. 


Another way is to keep tabs on your list of leads. Suppose a firm has just hired a group of new employees. You can reach out to the company and offer to help with their new payroll requirements. 

Final Words

Accountants and bookkeepers are excellent at getting their jobs done. But, they are not natural salespeople and usually find it challenging to market their services. 


However, promoting your skills doesn’t have to be a tough job. Just follow the above tips to find new clients that add value to your business. With consistent efforts, you will surely find life at your firm more rewarding!




A business requires commitment and effort because after starting one, you need to make sure that it continues to operate for years. Achieving this goal will usually require you to look for reliable suppliers, hire the best talents for the right positions, and foster a positive company culture. The list goes on and neglecting any of these can adversely affect the longevity of your business. 


Running a business smoothly is a great challenge, but if you want to get returns from your investments, it’s vital that you take on this responsibility. You won’t be able to experience the perks of being an entrepreneur if you don’t exert effort to run your business smoothly.  


If you’re clueless on how to run your business smoothly, these tips can be of great help:



Invest In Your Employees 


Your employees are key to the success of your business. Creating the most innovative product or service will be useless if your employees don’t have the skill to sell and engage with customers.  




One of the easiest ways to help your business run smoothly is to invest in your employees. Making your employees feel valued and appreciated will boost their morale, resulting in increased productivity levels and loyalty to your company.  


You can invest in your employees through many different ways, namely: 


  • Introduce tools to make their jobs easier: If you don’t want your most loyal employees to experience burnout, introduce tools or apps that can make their jobs easier. You can use FAQ tools to reduce the workload of your customer service representatives or invest in accounting software for your finance team.  
  • Prioritize work-life balance: Your employees are human beings, not machines. Requiring too much from your employees will eventually become the reason why they’ll perform poorly. You can invest in your employees by prioritizing their work-life balance. Give them tasks during their working schedule, but when they’re not at the office, allow them to enjoy their breaks. 
  • Offer perks and benefits: Aside from providing a competitive monthly salary, it’s also important to offer perks and benefits to your employees. This will keep your employees happy and motivated to remain productive at work.  Some of the most common perks and benefits you can give to your employees are free food during specific days of the week and childcare services for parents.   



Manage Your Finances 


Money is an important resource for businesses because it supports global expansion and helps the business survive when the economy isn’t doing well. Having sufficient financial resources will also enable you to afford technologies that can improve the operations of your business.


It’ll be challenging for your business to run smoothly or even operate at all without finances, so make sure that you prioritize managing this resource. If you don’t have any experience with cash flow management and other accounting processes, opt to outsource accountants. Paying for their service is a great investment because they can update all of your books and take care of other accounting-related tasks on your behalf.  




Aside from hiring professionals, make sure that you regularly check your business’s financial health before making important business decisions. Your decision to hire more employees, reach a new target audience, or fund research for product development should depend on the availability of your financial resources.  



Learn When To Delegate 


Starting a business requires time, money, and a lot of effort, which is why most entrepreneurs would treat this endeavor as if it’s their own child. It’s common for entrepreneurs to choose to do everything on their own to ensure that everything is ‘done right’ in their businesses. 


To ensure that your business runs smoothly long-term, stop micromanaging. Attempting to wear different hats at the same time will only lead to burnout, preventing you from properly managing and scaling up your business. Moreover, micromanagement also annoys employees, damages employee trust, and increases employee turnover rate. 


Instead of micromanaging, learn when to delegate tasks to other employees. Although challenging at first, entrepreneurs should delegate tasks as this frees up their time and encourages professional growth among employees. Delegation will also strengthen your workforce and create a positive company culture. 


Ideally, entrepreneurs should delegate tasks on writing and scheduling social media, creating graphics, day-to-day client management, and data entry. Common administrative tasks, such as returning calls and scheduling appointments, should be delegated within the team as well.  

Promote A Culture Of Open Communication 


Hiring the best talents for your business will eventually become useless if the team lacks communication. How can your employees work together if they don’t know how to express themselves?  Do you think your employees can reach goals if this is the case? 


Your business will run smoothly if it has a culture of open communication. Communication is vital in every aspect of the business because it encourages everyone to share information and increases employee productivity. The more open your employees are to each other, the easier it’ll be for them to work together.  


There are many ways for you to promote open communication in your business, namely asking your employees for their input and acknowledging that their views, regardless if these are positive or negative, are important. Encouraging employees to use communication channels online and offline, and holding one-on-one weekly meetings can also help.  


Don’t Forget To Audit 

Making sure that your business runs smoothly isn’t a walk in the park, but it’s very doable. Along with the tips presented in this article, don’t forget to audit your efforts to see which works and doesn’t. Regular auditing will help you streamline your process and avoid wasting resources. 





Small Business PPC

Image Source: Flickr/Gerald Rich

Pay Per Click advertising is an extremely powerful and highly effective marketing tool. Whereas billboards, television adverts, newspaper and magazine pieces and of course radio exposure are all great tools they do take time and significant effort to transform into a solid sale or lead. A PPC agency will help businesses to stand out from the crowd in a place where instant ordering and contacting people is not only possible but even probable, and that place is the internet.

The top 5 reasons that PPC is so right for your small business is:

Your Budget

When you start out in any type of business it is essential that you make sure that people know who you are, where you are and what you offer. It is also important that you don’t overstretch your advertising budget as start-up and smaller businesses rarely have huge amounts of cash to use for this therefore there needs to be a budget in place that yourselves and the PPC agency agree on in order to set realistic goals with the aim of getting you what you want and need. Unlike some advertising forms PPC advertising is still an effective marketing tool regardless of the fact that it doesn’t require a large amount of funding.

PPC and Geography

Having local support for your business is important for anyone however for bricks and mortar businesses located in a town for example, local support is vital for the success of the business. Fortunately your PPC agency is able to combine PPC with geo-targeting which increases local community visibility.

PPC is Quick

A quick fix isn’t always best in business however when it comes to small business start-ups PPC campaigns are fantastic at giving your business a quick boost and building immediate levels of traffic which in turn starts to bring profit in quicker. Over time your other slower to build yet very effective marketing strategies will start to show results however in the meantime you will have already started to build visibility.

PPC is Specific

As a small business you need to stand out above the bigger names and brands in order to get noticed. If you have a very defined niche then PPC agencies will be able to use this to further increase the success of your campaign as specific search terms, which also tend to cost less per click, are going to find you more targeted traffic which is most like to turn into a solid lead or sale.

PPC is Convenient

The beauty of having a Pay Per Click agency working on your behalf is that the advertising campaign will literally run itself in a sense, not requiring you to do anything to maintain it. Small business owners rarely have extra hours in the day so this cost and time effective method of targeted advertising is ideal.

Attribute to: Jag Ture

Jag has been writing for over 5 years. Her sales and marketing background at PPC agency, Cayenne Red has helped her write informative articles in areas including digital marketing; specifically, PPC, SEO, Affiliate Marketing and Social Media Marketing.

Yelp Reviews

Image Source: YouTube/Yelp

Often times review sites play a major role in the make or break of a local business. If you have positive reviews people are going to want to conduct business with you more frequently. If you have negative reviews you might find yourself trying to convince new clients and customers that you are worthy of their business (can you say counterproductive?).

We know what we have to do when we receive a negative review but have you ever stopped to wonder what needs to be done when you generate a positive review? Do you say thank you? Do you leave it alone? What do you do?

Yelp will tell you.

Yelp Video

Social Media & Communication


Everyone who is in business is aware of how important marketing is for a number of reasons. One of the main reasons is to expand their company and their reach to potential as well as existing clients. Although there are many traditional forms of marketing such as television, newspaper and radio adverts, social media marketing is a medium has changed the way that marketing communication is performed these days, and it is definitely for the better.



A Two-Way Form of Communication

One of the most important differences that Social Networks have made to marketing communication is the fact that, unlike traditional marketing methods, which were only able to offer one-way channels of communication, it offers the ability for companies and clients to communicate with each other in real-time. Because various forms of social networks such as Twitter, Facebook, or even email allow those who are receiving the marketing message to respond to the information they have received and interact with those who have shared it, it means that businesses and marketers are able to receive feedback about their marketing strategies almost immediately.


Smaller Businesses and Marketers can now be Heard

The increased usage of Social Media marketing has ensured that almost everyone who advertises online has the opportunity to see their brand go viral, whereas with traditional forms of marketing, only larger corporations were able to afford the high costs of TV and radio advertising, which gave them an unprecedented advantage. In some cases, Social Media Marketing has enabled smaller companies to overtake their larger competitors with ease, because of the fact that social media channels literally know no boundaries. The use of Social Media as an effective marketing tool has also enabled advertising messages to be tailor-made to suit specific individuals, groups or companies.


Feedback Within Minutes

Another advantage to this form of marketing is the fact that customers are able to voice their concerns in real-time and in many cases, they receive feedback within hours or even minutes in some cases. This is a definite improvement in customer service levels because when it came to traditional forms of marketing, customers who wished to voice their opinion often had to wait days or weeks before receiving any type of response. Because of receiving almost-instant feedback, marketing companies can now resolve customer issues and complaints far quicker as well. An added advantage to using social media for marketing is that your client base will continue to grow on a daily basis.


Although many people are against trying anything new (even when it comes to advertising), this form of marketing will not be going away any time soon, so it is best for companies and individuals to learn how to embrace it and use it to their advantage in order to reap the many benefits that it has to offer. It is one of the most effective advertising mediums because virtually any business out there is able to spend an hour or so per day interacting with their clients.


Social media sites like Facebook, LinkedIn, Twitter, and Pinterest, have completely revolutionized the way companies promote their products and services. Social Media communication has changed the business world forever. It is a big part of the marketing plan of the future for many companies, and it is largely free, which makes it even better.


The Social Media Revolution

Advertising, marketing and public relations are the areas of business that have been impacted the most by the social media storm. Companies are saving thousands of dollars every year in their advertising budgets by moving away from traditional print, radio and television advertising. There has even been a noticeable reduction in businesses purchasing online banner ads because they can set up their own Facebook, Pinterest or other social media page and get their message out without paying hefty advertising fees. Social media platforms allow companies to hyper-target the exact relevant audience they want to reach instead of buying an ad and hoping potential customers see it.


Making the most of Social Media

The way social media is used to communicate a company’s message is vitally important. Companies should:


  • Clearly identify their mission, goals and objectives on their social media pages
  • Keep the content on the page fresh by posting regular updates
  • Be responsive to consumer questions or comments posted on the page
  • Remain consistent with the social media marketing plan and do not let the page fall into disuse
  • Change product and service offerings based on consumer response


Analyzing your Target Audience

An amazing amount of customer data can be gleaned through social media platforms in ways that were never possible through traditional marketing methods. When consumers “like” a company’s Facebook page and post comments, they provide important information. The company’s marketing department, product development division, and management team can obtain valuable data about consumer behavior by analyzing the customer responses on their Facebook page. The same goes for reviews posted on Twitter or other social media outlets. The key is listening to and analyzing audience comments and reviews and responding by making the appropriate adjustments to product and service offerings.


Direct Communication with Customers

Another unique way in which social media communication has changed the world of marketing is just that:  communication. Customers can actually communicate with company representatives via social media.


  • Potential customers can post a question on a social media site and get an answer from the company
  • A customer can make a suggestion about product improvement, and the company can respond
  • A company can run a contest that prospective customers can enter and possibly win.
  • The company can offer discount coupons, and customers can make purchases via social media platforms


One thing is certain. Social media communication is here to stay, and the companies that stay on top of the social media marketing revolution are the ones that will thrive in the changing marketplace. Using social media to the greatest advantage will help forward-thinking companies impact the way consumers select and purchase products and services.


Check Out These Great Resources to help with your Social Marketing:


  • Try to easily track brand awareness, discover new leads, share quality content, schedule posts and download progress reports.
  • Social Searcher is an amazing way to grow an online brand in leaps and bounds it simply takes creativity, passion and consistency to keep things moving in the right direction.
  • Iconosquare is the number one platform for Instagram & Facebook analytics and social media management.
  • SocialPilot is the Most Cost-Effective Marketing Tool. Powerful Publishing. Insightful Analytics. Seamless Collaboration.
  • Bluehost is a leading web hosting solutions company. Bluehost has continually innovated new ways to deliver on our mission: to empower people to fully harness the web. They provide comprehensive tools to millions of users throughout the world so anyone, novice or pro, can get on the web and thrive with our web hosting packages.
  • SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.
  • HubSpot offers a complete CRM platform with all the tools and integrations you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website.
  • To check grammar and spelling to style and tone, Grammarly helps you eliminate errors and find the perfect words to express yourself.

Social Media

If you are someone that moves around the internet even just a little bit you have probably bumped into something called an infographic. An infographic is basically a creative piece depicting some sort of useful data. Infographics have become very popular over the last few years mostly because they are fun to read and they share very well (you remember how important sharing is right?).

Below is an infographic designed by Customer Magnetism which goes into detail what an infographic really is.

What is an Infographic?

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Video Marketing Tips

Image Source: Flickr

Video marketing is on rise in the current scenario. Experts believe that it gives a business much more boost than one can expect from a traditional advertising media.  Bonuses on this are the online global buyers who can take a look at the products and services offered by a particular business entity, and a couple of them can even turn out to be really potential ones too. Hence, this is the simplest way to go global. But this is equally true that if you have opted for video marketing  then you need to find out whether you are getting the benefit from the deal or not. So, let’s find out what are the primary advantages that you might not be enjoying at all!

Boost in search engine ranking

Video marketing works as magic wand in boosting ranks in popular search engines like Yahoo, Google, Bing, etc.  Marketing experts as well as a few businesses, who have already implemented video marketing for salability of their products and services, comment that while SEO enriched contents might take several weeks to get to the top lists of the search engines, video marketing does the same within hours of being created and published.

Reduction in bounce back rate

While a carefully created profile page may fail to hold back traffic, video marketing can keep them glued to the same.  The reason is perhaps needless to explain – 2-dimensional exhibition of a particular product, its method of use and other related things will always have less impact in comparison to a 3-dimensional, highly responsive system.  The interactive footages in video marketing make much better representations of the products in comparison to plain texts and images. Thus, it is inevitable that the online traffic will have better understanding of the products. This reduces bounce back rate, engages visiting traffic and generates more clients.

Social Networking sites help the business further

No video marketing is successful without its active connection with social networks. Marketers can never think of an advertisement in such a stream which cannot be shared and liked in Facebook or tweeted and re-tweeted in Twitter.  Basically, the tie-up of video marketing profiles with that of the popular social networks helps them to go viral and expand their markets much conveniently. If you have never tried it out till date then you have definitely missed your opportunity to expand your target market and increase your chances of earning more profit!

Economic deal

Have you spent loads of money so far in order to showcase your products to a profitable result through video marketing? You might have hires technical persons for the purpose too.  But the practical story is that you have made a fool of yourself.  This happens to be one of the cheapest form of online marketing that can be managed successfully even by a novice business owner who does not have extensive technical knowledge.

Author Bio

I am Francis Boyle, a research analyst at a video production firm in London. As a part of my job, I often have to do a lot of research about various products and services. I write blog posts related to corporate video and video marketing.

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Facebook Ads Marketing Guide

Internet marketing is one of the hottest trends these days especially for people who want to earn some money. If you are a newbie, it would help if you know more about Facebook marketing. Getting targeted traffic can cost you money, but one way to get cheap traffic is through Facebook ads. The good news is that these ads are very easy to make at a low cost. When it comes to performance, you can expect a great deal of traffic soon.

Facebook, like other popular social networking websites, have millions of users or members. This is a good way to tap on an effective tool to drive traffic to your website. Within the social network alone, millions of people share blog posts, notes, photos, news stories, and even links every month.

Using Facebook is not confusing as it seems. People of different age groups are now using the network, and as a business owner or internet marketer, it is much easier to reach your target market. As a beginner, you can focus on the three tools that Facebook has provided for purposes of marketing. You can use their tools alone or you can combine them according to your preference. These tools include the following – pages, ads, and groups.

The ‘Pages’ tool is designed for public figures, organizations, and businesses; and it is very much similar to the profiles created by individual users. Anyone can ‘like’ pages and there are no restrictions as to the number of fans or friends. This tool is free and you can set it up with ease. However, you have to invest time in building your very own fan base.

If you are willing to spend some money on Facebook ads, you should check out the ‘ads’ tool. This is a targeted ad platform that you can use for specific age groups and geographic areas. Users can like or close the ads; therefore this tool can be powerful enough to enhance your marketing efforts. Since the goals of each internet marketer or business owner tend to vary, the cost of these ads differ as well.

The third Facebook ad tool is the ‘groups’. This tool is similar to forums but Facebook has integrated additional features that are similar to the Wall found in profiles and pages. Groups can be created that are relevant to product offerings or industry. If you want to reach prospects, this is a free tool that you can use. If you want this tool to work for you, you need to invest time and effort because it can be time consuming.

To start marketing using the ‘pages’ tool of Facebook, you can do many things like:

  • Make use of the info tab. This will serve as your ‘about us’, and it should contain vital information about your company and what you do
  • Use FBML when creating custom tabs
  • Work on different landing pages to suit users
  • The wall should always have new posts, and focus on useful info
  • Ask questions to get engage the fans
  • Don’t spam
  • Run contests
  • Study the results of your marketing efforts

For now, you can focus on the pages tool since it is free like the groups. If you see amazing results, you can proceed with the other tools that Facebook has to offer.

Author Bio

Patric Seeley is a Global Brand Manager at huge range of adjustable double mattress in different constructions and all comfort ratings catered for, with free next day delivery.

Twitter for Marketing

I’m sure you’re no stranger to the old “your business should be on Twitter” lecture. Everyone has a Facebook or Twitter page now, and they expect companies to have one, too. In truth, to really see success as a business in this digital day and age, you need to connect with your customers on a personal level; Twitter helps you do that.

But how do you make it effective? What are customers looking for when they “follow” you? Let’s take a look at a few ways to effectively use Twitter as a marketing tool for your business:

Always Provide Value

Every Tweet you post should provide valuable information for your followers. Whether it’s important industry news, a new company product or service you’re launching, or a behind-the-scenes photo of your staff, your customers should get something out of it. It should be something they need to know or will enjoy as a fan of your company.

Also keep in mind that the content of your Tweets should be something shareable, something your users will want to pass on to their friends. In the Twitter world, the more re-Tweets you get, the more people who see your company name and logo. Who knows, maybe you’ll go viral?

Be Conversational and Welcoming

Though you’re using Twitter as a marketing tool, don’t be too pushy with your promotions and marketing messages on your account. You’re bound to turn off your followers. Instead, use a more conversational tone and approach your followers as equals when posting content. Ask them questions, start discussions and engage them. The great thing about Twitter is that it personalizes a company; no longer is it some big, cold corporation. It has a face, a voice and a personality. Twitter breaks down the typical wall between a company and its customers; embrace that.

Give It Love and Attention

Twitter takes time. You can’t just put up a page and it expect to take off; it takes work, effort and planning to truly make it a success. When starting off on Twitter, you should plan to spend at least an hour a day on it: post a few updates, respond to any @replies or messages you get, and maybe send out a few fun or interesting re-Tweets. Don’t let your account fall by the wayside!

Watch your Timing

While posting regularly is important, when you post is important, too. Believe it or not, there are certain times that are better than others for posting Twitter content. For example, studies show that Tweets sent out Monday through Thursday in between 1 and 3 p.m., just after lunch, see the most clicks and re-Tweets. On the other end, updates sent out after 8 p.m. any day, or after 3 p.m. on Fridays, see a steep drop in clicks and re-Tweets.

Offer Exclusive Content

The best way to gain new followers on your Twitter account is to offer exclusive deals or content. Start a weekly Twitter contest or begin posting monthly deals for your followers. This will encourage new fans to join and will ensure you keep the old ones happy.

About the Author

Eric Stauffer is an online marketing expert and small business advocate, his firm helps small businesses by reviewing companies like PayPal Here and Square Up. For more information please visit

Social Media Marketing Strategy

Social media is one of the hottest trends right now and is especially popular to use as an overall website marketing strategy. Those who are interested in how to plan a social media marketing strategy have already realized the many advantages it has to offer if executed properly. Planning how to run the marketing strategy is essential for it to be as successful as possible.

Identify your Goals

For people who are researching how to plan a social media marketing strategy, having a clearly defined set of goals right out of the gates is essential. A successful social media marketing strategy has a specific goal, although others may be attained as side benefits. There are a variety of different goals that can be achieved by utilizing social media properly including:

  • Increasing the company’s bottom line by increasing sales
  • Gaining valuable information about customers
  • Gaining inbound links to improve the company’s online ranking, which will in turn help to increase sales
  • Getting customer testimonials and sharing these reviews with potential customers
  • Monitoring the reputation of the brand
  • Building authority
  • Educating customers about the product and brand
  • Finding new audiences
  • Forming a direct relationship between the customer and the company

Design the Strategy

Once the goals have been clearly laid out, it’s time for those learning how to plan social media marketing strategy to design the strategy itself. This strategy should be based heavily on research into strategies that have been used in the past. The best social media agencies learn from other people’s failures and avoid them in their own campaigns by researching what has worked and what hasn’t worked.

Here are a few ways you can measure what you are doing:

Measure Success

Social media companies need to clearly determine a way to measure their own campaign’s success or failure. Without this measurement, there will be no way of determining how effective the marketing strategy was. This measurement should be a direct reflection of the chosen goal of those deciding how to plan social media marketing strategy. For example, if the goal is awareness, things such as shares, likes and new subscribers are good ways to measure growth and engagement. There are a variety of tools and tracking programs that can help determine social media searchers for a specific company or marketing plan.

Overall Trends

As an additional measure of success and of social media trends involving the company, overall trends should also be examined as an answer for how to plan social media marketing strategy ideas. Look for mentions of keywords in the industry, the company name, key employees’ names (such as the CEO), brand names and product services and compare them to mentions of competitors. Depending on which social media outlet is being used, there are also many different tools that social media companies use to help track these overall trends quickly and accurately.

Communication Policies

Communication policies are an integral part of how to plan social media marketing strategy. Make a plan as to what the answer is to customer questions and complaints before they happen. Clarify the role that different team members will take and reiterate the goal behind the communication policies. Make a reasonable timeline for different success measurements and when the associated tasks will be completed. It is important for even the best social media companies to have a written plan identifying which different networks will be used and how the goals will be accomplished.

Growth and Promotion

Once those interested in how to plan social media marketing strategy have implemented their ideas, make sure that the momentum is kept going. There needs to be consistent promotion of social media platforms company-wide, including adding the networks to letterheads, signature lines, business cards and promotional literature. Make use of plugins and icons on the company’s website to thoroughly link to the company’s different media outlets. Promotions such as Facebook ads and contests are affordable and easy ways to draw more attention to the company. Try live webinars, question and answers, guest blogging and expert interviews to keep growing and promoting.

Deciding how to plan social media marketing strategy involves a variety of facets, as outlined above. Promotional policies, goals and communication policies must be clearly laid out before any campaign begins. Make sure to keep measuring to see how successful the strategies were. These evaluation processes can help to develop different strategies over time that may be more successful with the company’s target audience.