In the chiropractor industry, bringing in new patients can be challenging. Aside from a tough and competitive field, there are still many people who do not know what a chiropractor does or that such a medical practice exists. This is why more and more chiropractors are trying to find ways to connect with as many people as possible.
Despite all the technological advancements available nowadays, most medical professionals increase their patient base through referrals or word-of-mouth.
From time to time, though, there are those who find your clinic through self-referrals. These typically happen when someone goes online to do some research on Google by searching for chiropractors in their area. This is why it is vital for chiropractors like you to establish a solid online presence.
To build an online presence, chiropractors need to have a website. Not just any website, however, but one that has effective SEO strategies. The technical process might not be that interesting for chiropractors, but it’s necessary if the goal is to expose their practice to more people who may eventually become regular patients.
If you are a chiropractor trying to bring in more patients, there are specific reasons why you should have a website.
Unless you are tech-savvy, creating and managing a website can be pretty challenging. This is why it’s important to reach out to an experienced web designer, developer, and SEO specialist.
Gaining basic knowledge about search engine optimization is also a big help. Following time-proven tips and techniques is likewise essential for effective SEO – and for bringing in more patients.
Before diving into tips and techniques, you have to understand the basics of search engine optimization first. What is SEO? How can it help chiropractors? What does it do to bring in patients?
SEO or search engine optimization is a digital strategy or method that helps web pages or websites get on top of a search engine results page (SERP) like Google’s. Since search engines are popularly used to find content or information online, the higher a page or site ranks, the more people will discover it, the more traffic it will get. As such, SEO strategies are used to maximize a website’s visibility.
So, for example, if your chiropractor clinic website is highly optimized, it will appear on the first page of Google search engine results. Users searching for a reliable chiropractor will immediately click on the URL of your website because they know that it has good, relevant content and information – because Google recognized its quality.
Applying SEO techniques to your website will attract more people, enticing them to check out your pages. These site visits will soon become clinic visits. The more patients discover your website, the more patients your practice will get.
Successful SEO is not easy, but as previously mentioned, with the help of a good web development team and an SEO specialist, creating an optimized website is more than possible.
Optimizing your website is the best way to reach more of your target audience. Establish your site’s online presence and make it more visible using the following strategies:
Your website has to have relevant, well-written content. It has to provide visitors all the important information about your chiropractic practice – and your clinic. So, for example, on the homepage (which is typically what visitors see first on your site), you should give a brief background about your professional qualifications and experiences.
Give your audience a little peek into your life outside of the clinic. People like to make sure that they know and can trust their chiropractor, so telling them something about your non-practice activities and hobbies is a good way of catching their attention and increasing their chances of becoming regular patients.
Likewise, people would like information about the services you offer and your clinic hours, so be sure to include these details.
Don’t forget to update your website regularly, especially if you have special offers, discounts, and activities.
Ask your SEO specialist to help you out with more technical SEO elements like title tags and meta descriptions. It is also essential to come up with a keyword-optimized headline (or H1), which means it should contain terms or words relevant to your main category (chiropractor). A good example would be “Experienced Chiropractor in Florida.”
Use strong and relevant keywords.
Keywords are words or phrases that people use when searching for information about something using Google or other search engines. For example, if you want to know more about SEO, you can use the keywords “what is SEO?” or “SEO basic guide.”
For your chiropractor website, you should use keywords related to your practice and the services your clinic offers. Aside from “chiropractor in (your state or city)” and chiropractic services, some good examples would be “chiropractor for back pain,” “chiropractic treatment,” “chiropractic care,” “chiropractor clinic,” and “chiropractor for sciatica.”
Using the right keywords will help Google find your website easier, so your pages can rank high on the search results page and become highly visible to more people.
Your website should have a fast page loading speed.
People who visit your website expect convenience the minute they open your page. If your website takes more than two or three seconds to load, you will lose your audience. They will leave and look for a faster, more user-friendly website.
Mobile-friendly websites should also be easy to view and navigate. Anyone, even those who are not internet savvy, should be able to go through the pages without problems.
Your website should provide an excellent user experience (UX).
User experience is all about giving your audience something that they can gush about to colleagues and friends. The best experiences always attract the most attention, which is more than good for your website.
Providing the best user experience does not only mean ensuring that your website looks good, loads fast, and uses the right keywords. It is also about prioritizing your visitors by giving them everything they need (i.e., information and other relevant details).
Your website should have a contact page.
Contact pages are vital because they help tell visitors how they can connect with you. Make sure your website has one, and ensure that it has all the essential contact details. A physical address, email address, mobile number, and social media links should be included on the contact page. This way, all options are made available to your visitors.
A contact page is also a good marketing tool because it gives you a surefire way of connecting with your patients. For example, you can send them monthly clinic updates via email or remind them of their appointments via SMS. It’s an easy way to establish a professional relationship with your clients.
Your website should have social media buttons.
Social media is a major thing nowadays, even for businesses. Therefore, your website will significantly benefit if it is connected to your social media pages. Thus, using a plugin for social media buttons should be on top of your SEO priority list.
When pages of your site are shared on social media, it will reach as many people as you can imagine, which means they will become more visible online.
Most audiences prefer to use their smartphones for their online activities, whether for emails, social media, shopping or selling, or research.
Mobile-friendly websites are more convenient for smartphone users because they are designed to adjust to smaller displays like those on mobile devices.
Responsive websites automatically adapt the structure, format, resolution, and screen size of mobile devices. This means that anybody who visits your site will enjoy a seamless and convenient experience regardless of what device they use.
Local SEO prioritizes your local visitors or patients, those who live within and around the area (or areas) of your practice. Localizing your website means applying local keywords or keywords relevant to your local market. For example, if your clinic is in the center of the bustling Miami downtown area, you should work around keywords like “best chiropractor in Greater Downtown Miami.”
Using local keywords will allow Google to point local visitors to your website. It’s convenient for them because they do not need to spend hours online just looking for a clinic that’s near their location. It is convenient for you and your clinic as well because it will bring in additional patients and prospects.
The tips enumerated above will give you a jumpstart in maximizing SEO for your website and increase visitors and, eventually, clinic patients. First, however, make sure that you’ll work side by side with a professional and experienced SEO specialist. It’s the best way to stay on the right track and achieve your chiropractic practice goals.