Video has become the most preferred consumer content of choice. Over 90% of consumers use video to understand products and services more. And positive ROI has been confirmed by over 87% of marketers. The average person spends 100 minutes per day on video content. Hence, video is vital in any business marketing.
Video content is created by businesses and users. For quality brand messaging, companies use premium-grade broadcast equipment. Equipment like production switchers, audio mixers, clip servers, and ancillary are expensive. Idle equipment is even more costly if you include maintenance costs. And the pandemic rendered most equipment idle.
The rise of cloud-based video production platforms is a welcome solution. You can now avoid expensive broadcast equipment using cloud providers.
Cloud video production is reducing costs and increasing content output. Also, it simplifies production workflows and offers greater versatility during production. Cloud production revenues will grow from $600 million in 2020 to $2.5 billion in 2026. And the growth shows its immense value.
Let’s learn why your organization needs a cloud-based video production platform.
You can ditch several confusing threads of emails. A better alternative is the cloud for better collaboration. Your workflows should be easy to comment on, review or approve by other project partners.
Most cloud applications allow editors to make notes on the video. Additionally, they can pause and comment on each video frame. Hence, it makes it a smooth operation, especially for remote teams.
Some even offer integrations to robust tools like Final Cut Pro. Thus, it makes the export and import of proxy files much more effortless. You can also use the convenient and smooth collaboration for remote teams. Marketers can use it to drive more revenue.
There is more user-generated content (UGC) online. More than 60% of consumers feel UGC is more authentic and appealing than flashing ads from brands.
As a brand, you can get more referrals from UGC than your video. A cloud-based and remote video production software lets you collaborate with influencers to drive market reach. You can turn anyone with valuable content for your brand into a filmmaker and use it for promotion.
Cloud-based video production removes the prohibitive broadcast equipment cost. Control rooms are costly. Whether running a small or big operation, you must deal with a cost barrier. You will need equipment like clip servers and switchers. Also, you may need extra hardware interfaces for control. That increases costs.
It’s prohibitive to small organizations, including small media companies. Large organizations and broadcast companies need different control rooms for various production sizes. More control rooms stretch the costs.
The cloud-based video production platform is a better economic option than on-premise setup. Cloud video production tools offer equal service to control room production. Features like audio mixers, clips, graphics, switching, etc., are on the cloud. It makes you reach new markets without the extra costs of expensive hardware.
Cloud platforms remove the need for more updates, monitoring, and maintenance. Hence, content creators and operators can concentrate on vital aspects of their crafts. They can create more content, and seek more subscribers.
Cloud video production can help you control expense costs.
The pandemic increased video content consumption across social media and streaming sites. Streaming providers were overwhelmed. As a result, it led to a poor experience due to low video quality. The traditional streaming systems did not anticipate a sudden demand surge.
You can not afford poor-quality videos as a brand due to scalability issues. Cloud technology offers scalability and flexibility without taxing you on hardware. There are many aspects that you need to address to scale effectively and smoothly:
Addressing these elements using hardware is challenging and time-consuming. Cloud-based video production can scale using software to address some of the challenges. Hence, you can handle demand surges without little investment compared to traditional systems.
The cloud video production provider will allocate resources depending on your needs. And you only pay for the resources you’ve used. Hence, you can quickly scale up or down depending on demands using relatively little investment.
Traditional video productions involve bulky equipment on-site. Cloud video production eliminates the need for physical hardware, logistics, and space. Modern cloud video production solutions allow you to offer live shows similar to YouTube.
They get you quality and features similar to a broadcaster, only taxing your camera, laptop, or light set. A computer and camera are lightweight and fit on a backpack. Hence, the remote video production platform makes the process less bulky.
If your production is draining you on logistics, the cloud approach can easen your struggles. Sound and video post-production can be done over the cloud with a global talent pool. For example, frame.io, Avid, etc., support remote post-production.
Security is a significant concern in every sector, including broadcast media. Streaming providers must ensure maximum security for new channels and services. It helps protect their services from cyber-attacks and data breaches.
You don’t want your channel to be held hostage by hackers when you’re live streaming. As a result, you may need to replace hardware, maintain, and update them. Also, you may need to install an extensive firewall which is costly.
Cloud-based video production providers will cover most of these expenses. Your cloud workflows will get max security to safeguard video streams and related systems from viruses and malware.
Additionally, the cloud platform will ensure relevant softwares are up-to-date with appropriate security patches. Also, they have dedicated robust monitoring systems like Apache Spark. The dedicated cloud teams can pick up tickets quickly and resolve them as they arise for any issues.
Most cloud video production providers are bringing all services into a unified platform. It integrates most of the production aspects like switching, graphics, etc. Hence, different features become accessible in one platform for easy control.
Modern cloud video production platforms offer convenience, efficiency, and cost gains. You will save on hardware, rental space, and logistics. Besides, it has a unified platform that enhances remote team collaboration, integration of features, and better production control.
You will not need to worry about security breaches on your new streaming channels or services. Also, you can handle any demand fluctuation like a boss with little overhead costs. Therefore, your organization may be missing much if it isn’t using a cloud-based video production platform.