For some industries social media is an effort that is still a bit slow to adopt. Industries like construction have often been slow to leverage the many new marketing and communication methods that have simply become second nature in many other verticals. We still speak to people in the construction industry that haven’t even made it to updating their website never mind getting involved with Facebook and Twitter — we think those times are changing. Construction marketing is happening! Are you ready?
The reality is that some construction companies and professionals are entering the social sphere slowly but surely. Some of the bigger players that have abundant staff and resource are obviously getting into the game quicker but solo contractors are starting to realize the importance of social media marketing in the construction industry.
Below is a great infographic from the folks at Construction Marketing Advisors that showcases how the construction industry is starting to use these communication methods.
The popularity of Social Networking sites has rapidly increased over the past few years. Social networks provide many kinds of services and benefits to their users like helping them to connect with new people, share opinions with likeminded people, and stay in touch with old friends and colleagues. Some of the reasons for the popularity of social networking sites are:
Social Networking gives people an opportunity to meet new people around the world. Users of these sites have access to millions of profiles from around the world. Before the advent of social networking sites, chat rooms were the only way to meet new people on the internet. But, the main drawback of chat rooms was that you may not know the person with whom you are interacting with. The introduction of profiles on social networking sites allowed people to know more information about a person before they interact with them.
Popular Social Networking sites are built in such a way that they are very user friendly. Most sites are so easy to navigate that they require very less knowledge of the internet. Infact they offer a better way of connecting with new people than other internet channels like bulletin boards and emails. The mobile versions of these social networking sites are even more user-friendly allowing a lot more people to connect through them.
Most of the popular Social Networks allow users to create groups. These groups allow likeminded people to share their interests and hobbies. A group acts just as a club whose membership is open to anybody who shares similar interests.
Most of the highly popular social networking sites like Facebook and Google+ are free which made them open to everybody. These sites mostly make their money through advertisements. Other ways these sites make money is through extra features like games and other applications which should be paid for by the users. You are probably wondering how to make a social media app and whether it’s a financially viable decision or not.
Professional social networks help people in establishing their brand online. People can post their skills, accomplishments, and previous experience on these networks and make themselves recognized by colleagues, other peer groups, and even potential employers. Many companies have started recruiting people through social networks like LinkedIn. Users also have the option to search for jobs on their own through these professional social networks just like any other job portal. Social Media currently has a huge share of the job market.
Another key important reason for the success of social networking sites is that they help businesses to reach their potential customers easily. Unlike search engines like Google, social networks have developed targeted ad solutions using which businesses can reach their potential customers based on the profiles of their users. Social Networks also have unique access to the most personal information of their users like their hobbies, interests, places frequently visited, etc. which helps businesses in targeting their advertisements properly.
The internet has opened up communications across the boundaries of the world. And, social networking has helped people to expand their network, add friends, enhance their careers, make connections, recruit employees, and find people with scarce skills which summarizes the reason for their popularity.
Some great videos on social networking:
About the author
Claudia is a blogger by profession. She loves writing, reading, and traveling. She contributes to World Financial Group