seo content writing

 

Writing SEO-friendly content for your website can be daunting, so it is essential to have the right guide and tips to help you along the way. With this comprehensive guide, you will have all the tools and information needed to write SEO-friendly content that will bring in more organic traffic and higher rankings on search engine result pages (SERPs). Let’s start!

 

1. Audit the content you have


If you have already created content for your website, it’s crucial to audit it before writing any new content. Check that the existing page titles and descriptions are relevant and up-to-date with the current topic of your website. See if there are any direction changes to ensure search engines recognize your content as SEO-friendly.

 

How to do it?

 

To make sure you have covered all the bases, put together a checklist of items to review when auditing content. This list should include the following:

 

  • Check for typos and grammar mistakes
  • Verify the accuracy of information
  • Validate hyperlinks work properly
  • Review the quality of images used on the page
  • Test readability using tools such as Hemingway Editor or Grammarly.

 

Once you have audited the existing content, you can create a plan for developing additional SEO-friendly web pages from scratch.

 

Create a plan

 

To get the most out of your audit and create an improvement plan, here is a handy list of rules to follow:

 

  1. Take an honest look at your existing content.

 

“Evaluate what’s working and not so great—and why. You may need to change your tone of voice or find some catchy moto, and things will improve,” says Max from Rated by Students, a custom writing services reviewer.

 

  1. Analyze user feedback from surveys, comments, reviews, etc., and draw insights from the data. This way, you can see how people are responding to your content and make adjustments accordingly.
  2. Ensure that the topics you write about are interesting enough for them to keep reading. It should bring value, either educate or entertain.

 

Invest in quality writing. Ensure your content has good grammar, spelling, and punctuation so it reads well and conveys your message. Many tools are available to help with content auditing, including free online tools such as Hemingway Editor,

 

  1. which checks for readability, and Grammarly, which offers comprehensive editing assistance.
  2. Stay up-to-date on trends in the industry, changes in customer behavior, and technological developments so you can create timely, informative content that speaks directly to your target audience.

 

2. Focus on Quality Content


Quality content is what separates successful websites from unsuccessful ones. It’s what keeps visitors coming back and what keeps them engaged with your site. Besides, it is several characteristics: it is accurate, informative, interesting, well-structured, relevant to the topic at hand, and easy to read — free of spelling or grammar errors.

 

Trust My Paper, a service that suggests experienced writers, notes that quality must come first when discussing SEO. “Search engines prefer well-written content containing relevant keywords and phrases targeted to the topic.” In addition, quality content should provide valuable information to readers while bringing them closer to taking action (such as making a purchase).

 

3.  Use Keywords Strategically


Once you have identified the keywords you would like to target, include them in the content. Try to include them naturally into the text and avoid stuffing too many exact words or phrases together. Additionally, consider using related terms and synonyms throughout your copy to keep it exciting and engaging for readers.

 

Here’s a simple example from Top Writing Reviews, which provides reviews for writing services: let’s say you have a blog post about the benefits of yoga. You’d want to include keywords such as “yoga,” “meditation,” and “chanting” in the title, body text, headings, and image descriptions – all of which will help search engines like Google understand what the page is about and serve it up in results when people search for those terms. By adequately incorporating relevant keywords into your content, you can optimize your SEO performance and get better visibility for your website.

 

4. Optimize Page Titles & Headings


The title and heading tags on each page are vital elements in optimization. They contain essential information that search engines and people can read quickly. Use catchy titles that accurately describe your content and include relevant keywords so search engines can easily find your pages.

 

5. Use meta tags


Once you’ve identified the keywords to include in your content, write meta tags that are concise yet descriptive and contain the exact keywords from earlier. Additionally, consider using internal linking within your website to make it easier for readers to navigate around and discover other related content. Don’t forget about formatting, too—break up long texts into smaller chunks with headings, write short paragraphs and use bulleted or numbered lists when appropriate.

 

6. Work on backlinks


One of the best ways to use SEO practices is to work on backlinks. It means building relationships with other websites and getting them to link to your website. Doing this improves the visibility of your website on search engines and helps drive more traffic to your site. It can also be beneficial for developing a good reputation online and boosting your ranking in search engine results pages (SERPs).

 

Backlinks are essential to any successful SEO campaign, so use them wisely. Here’s how to do it:

 

  1. Make sure you’re only linking to high-authority sites. Quality is far more important than quantity when building a network of links, so make sure each link you post leads somewhere people trust and respect.
  2. Make sure your content is up-to-date and relevant. You want people to refrain from clicking on old or irrelevant links – try to keep all your content as fresh as possible for maximum impact.
  3. Try to get links from as many different places as possible. It will help you reach a wider audience and give your backlinks more power.
  4. Use keywords in your anchor text to tell search engines what the page is about. It is part of optimizing your backlinks, making them even more effective for SEO purposes.
  5. Work on getting quality content shared by other people to gain natural backlinks. Content worthy of being shared is likely to attract more links naturally, so focus on creating great content that can be spread around the web.

 

7. Use different communication channels


Try out all the communication channels used by your target audience. It may be YouTube, social media, newsletter, or printable brochures.

 

For more advanced SEO-friendly strategies, look into working with influencers who have a large following in your niche. They can help promote your content on their channels, giving you additional exposure that can boost your rankings on SERPs.

 

Additionally, leverage user-generated content (UGC) as this has proven highly effective for SEO. Invite customers to write reviews or create blog posts on your website, and make sure to include their names whenever possible for an even more significant effect.

 

8. Track your metrics


You should continually monitor your website’s performance to identify opportunities for improvement and ensure that it is meeting its goals. Regularly analyze rankings, impressions, clicks, and conversions to understand what works best for your site. It will also help you stay ahead of the competition by understanding their SEO techniques and discovering new ways to improve yours.

 

Conclusion


Nowadays, creating SEO-friendly content is essential for success online and should be treated as something other than an afterthought. With this guide, you’ll be able to write SEO-friendly content that will help drive more organic traffic and higher rankings on SERPs. So what are you waiting for? Start optimizing your web pages today!

 

Bio

Kristen Bray is a professional writer and blogger. She mainly covers topics such as blogging, digital marketing, and self-education. In her free time, she practices yoga and also travels.

content-writing-tips

 

The phrase “content writing” refers to creating content for digital marketing purposes. It includes writing blog posts, articles, emails, and social media posts. Below, we want to share the top 10 effective techniques to deliver great content. Check out these common types of digital content below.

 

1. Keep it short and sweet


Content writers are responsible for creating engaging, relevant, and targeted content that speaks to their audience and drives results.

 

Trust My Paper, custom writing specialists reveal, “Keeping the writing concise and to the point effectively holds your readers’ attention. When done right, content writing can be a powerful tool in your digital marketing arsenal!” Thus, practice finding strong and accurate words instead of writing long reads.

 

2. Write for your audience


The goal of digital marketing content writing is to engage your audience and drive conversions. To be successful, you need to know your audience and what they’re looking for. Resonate with the audience, track the latest digital marketing trends, and adapt your writing style accordingly.

 

Determine your target audience, considering who your product or service is for. Who will benefit from using this? Then, you can narrow your audience even further by considering factors like age, location, gender, interests, etc.

 

A good practice is to create buyer personas. They are fictional characters that represent your ideal customer. Give them a name, an age, a job title, and so on. The more specific you can be, the better. It gives you the right impression so that you can think and create for this persona.

 

3. Use strong headlines


The headline is one of the essential elements of your content. It’s what draws readers in and makes them want to learn more. A strong headline can mean the difference between a piece of content that gets read and shared or just sits idly by. Here are a few tips for writing solid headlines that will encourage readers to click through:

 

A headline should be easy to read and understand

 

Keep it under 60 characters, and put the most important words at the beginning.

 

Be specific

 

So, your readers know what they can expect.

 

Use strong words

 

Words like “amazing,” “incredible,” and “unbelievable” will grab attention and make readers want to learn more. But be careful to use these words sparingly, or your headlines will lose their impact.

 

Appeal to emotion

 

A headline that evokes an emotional response is more likely to be clicked on and shared. These words may be positive and negative; it is up to you!

 

Use numbers

 

Readers are drawn to headlines with numbers because they know what they will get. It seems attractive. Search engines love it too!

 

4. Use images and videos


Images and videos are two of the most powerful tools in a content marketer’s toolkit. They can help you tell your brand’s story, engage your audience, and build trust and credibility. In addition, images and videos can help your content to look visually appealing.

 

Besides, Best Writers Online writing services reviewers reveal a small secret: using these elements may prolong people’s being on your website. Thus, it improves your SEO.

 

5. Use social media


As a content marketer, you know that social media is powerful in reaching your target audience. Thus, post links to your articles on your social media channels.

 

Engage with your audience on social media. Respond to comments and questions. Share other people’s content that is relevant to your business or industry. Use effective calls to action on your social media posts to encourage your audience to visit your website.

 

6. Use SEO keywords


Adding relevant keywords to your content helps search engines index and rank your articles, making them higher in search engine results pages (SERPs).

 

Primary keywords are generally more relevant to your business and have a higher search volume. Secondary keywords are still important, but they’re less of a priority. They may be more general or have lower search volumes, but they can still help your content rank better in SERPs.

 

7. Use email marketing


Once you’ve published your article, promote it through email marketing. If you have a database of subscribers, you can reach them directly with your latest content. Check for more tips on the topic. When promoting your content via email, there are a few things to keep in mind:

 

  • Keep your subject lines short and catchy.
  • Personalize your emails whenever possible.
  • Use images to add visual interest.
  • Provide a clear call-to-action, so your subscribers know what to do next.

8. Analyze your results


 

Look at your engagement metrics

 

It includes page views, time on the page, social shares, and comments. These will give you a good idea of how people interact with your content.

 

Look at your conversion rates

 

It will tell you how effectively your content is driving people to take the desired action, such as signing up for a newsletter or making a purchase.

 

Look at your bounce rate

 

It will show how many people leave your site after viewing just one page. A high bounce rate indicates your content is irrelevant to what people are looking for.

 

This information can help you improve your future articles.

 

9. Write regularly


Content marketing is about maintaining a consistent publishing schedule, so your audience knows when to expect new content from you. Creating a content calendar will help you stay organized and on track.

 

It is a document that outlines all the content you plan to create and publish at a given time. It can be as simple as a list of topics and due dates or more elaborate, with links to drafts, versions, and final products.

 

10. Have fun


Content writing doesn’t have to be a chore. Write about topics that you’re passionate about and enjoy the process. It will come through in your writing and make your articles more enjoyable to read. Find what you love, develop your knowledge and skill, and people will feel your energy.

 

We wish you good luck on your way! Thanks for reading!

 

 

 

Content Writing & Marketing Tips

 

As content marketing becomes more of a central focus for marketing strategy, it is easy to miss some elements and nuances of your content that can really help drive your idea home. Of course, your reason for your content is to create and distribute it to your consumer base and the goal is to get positive and profitable reactions from your targeted audience.

 

Content marketing doesn’t just stop at blogs either, it can include videos, infographics, case studies, and whitepapers. Content marketing is one of the most important aspects of marketing for just about every type of business today; however according to a report from the Content Marketing Institute; only 44% of B2B marketers have clarity on content marketing success. In addition, the report noted that 60% of marketers said that producing engaging content is the most challenging part. If you focus on building content and including these four important elements, you will slowly find the best content fit for your business.

 

Fonts


Not all fonts are created equal. You can easily help convey a point, thought, or feeling immediately by using different fonts. Choosing the right font can elevate your content while choosing the wrong one can be detrimental. Fonts can help your text stand out will be able to deliver your message with style and design too.

 

Need help finding the right font? Try these:

 

 

Content Length


The length of your content can help or hurt your marketing strategy. This is where knowing your audience and monitoring what works will help you tremendously. Even if your content is worthy of a long and detailed article, that may not be what your audience has the time or patience to read. Depending on your business, a long, in depth article might be just the right thing. The key to finding the right length for your company is testing and measuring.

 

Distribution


How do you distribute your content? After taking all the time to create your content, if you don’t distribute it through the right channels, then who is going to read it? You should have a plan for delivering your content. Knowing your target audience helps you streamline your content delivery so that it will reach your potential customers where they are online. This is achieved by knowing how they behave and more testing over time of what works.

 

Entertainment Value


Will your audience find your content interesting, informative, inspiring or entertaining? If they don’t, your distribution strategy could already be on the back foot as the hook to make them stop isn’t powerful enough. Remember, there’s an enormous amount of content out there so understanding what will make your piece priorities by your audience is incredibly important. This doesn’t mean you have to be a comedian if it is not right for your business; however, content can be entertaining in other ways. When you measure your success and see how your content is being engaged with and shared, that is when you know you are on target.

 

Key Takeaways


The key to successful content is to pay attention to detail and strive for the best content that fits your business. This includes using fonts, testing the length, crafting a distribution strategy, and ensuring that your content will engage your audience. When you monitor your audience’s reactions and actions to your content, you can start to see what works best and implement changes that help reach objectives. Remember to measure your success using social insights and media monitoring tools so that you can continue improving upon your testing and strategy.
About author

Elizabeth Victor is Brand Advisor for Isentia She enjoys sharing social media and branding tips for all sized companies. She also enjoys sharing tips on PR monitoring and management.

SEO & Grammar

 

Poor grammar doesn’t just hurt SEO it also hurts user experience. Nobody wants to read content that makes little or no sense. Keep in mind that depending on what you are selling your content will build trust in the eyes of your website visitors. If your content is poorly constructed your audience might lose trust in your company and venture over to a competitor. Do you really want that?

 

Google Video discussing SEO and grammar


 

Grammar infographic


 

Here is a great infographic by the folks at CopyBlogger discussing some important grammar mistakes you might be making.

 

Grammar Infographic

Making Great Content

In my years working in the online marketing industry, I’ve always gone back to the simple philosophy that pulls people to buy into whatever a business is ultimately trying to sell on the Internet: People want quality content.

It’s what they click on when browsing their favorite sites, what they share on social media, and what they search for on search engines. It provides solutions, creates engagement, generates leads, drives conversions, and develops brand loyalty.

Now I’ve seen a lot of companies make great content, but not all of them take advantage of the different ways they can deliver the information they have. Blog posts and articles are good, but there are other types of content that can communicate certain information better and reach a wider audience.

Infographic

By nature, people process information much quicker through images. Having that information displayed in a tightly-constructed and visually-arresting infographic make it easier for readers to digest complex topics and loads of statistical data. It is inherently “skimmable” and is usually packed with a lot of important info, lending to greater social shares.

Video

By extension, a video can be just as effective as an infographic, and even more so in certain situations because of the addition of sound and a more engaging narrative flow. There is also more freedom afforded in this medium, as the creator can use animation, real actors, a variety of shooting techniques and so much more. Of course, it can take much more resources to produce a polished video, and it requires a very compelling hook to justify the time and bandwidth it asks from its audience.

Podcast

Although it might seem like a step down compared to the visual power of infographics and videos, a properly crafted podcast can be a great supplement to your overall content marketing strategy. Users have the luxury of listening to podcasts wherever they are and even when they’re doing something else that doesn’t require too much attention.

The creators just have to remember to keep from going off-topic, speak clearly, and explain topics in a manner that’s easy to understand. Good editing is also a must.

Elements of Great Content

These are just some of the many types of content that any business can use to further widen their marketing reach. However, it’s never enough to just make all sorts of content and expect to grow your audience and increase sales. I believe that there are particular elements necessary in attracting more people.

  • Title

The title is the very first thing most people see so it has to be intriguing enough for them to actually click and view the content. If it’s inadequate, then all the hard work put into the content itself is wasted as it is never even seen to begin with.

Make it so that what you’re offering is instantly clear. That’s not to say that you spell out everything, as a hint of mystique is very helpful in pulling the target audience in. A sensationalized title can work at times, but there’s the risk of receiving backlash if you don’t manage expectations. To be safe, keep your title truthful.

  • Calls-to-Action (CTA)

Quality content in a marketer’s perspective doesn’t just give the audience the information it desires. It has to be able to push them into engaging more with the rest of what the business can offer, whether it’s a newsletter, a forum or community, or a subscription to premium products and other content.

As such, you need to direct your audience by the end of your content to take action. This can be done by providing a link to a relevant product page, displaying a clickable button that leads them to a registration form, or by simply asking them to leave a comment to add to the discussion.

  • Related Links

In conjunction with the previous element, having links to related content at the end of the one currently being viewed helps compel audiences into consuming more content within the website. The entire domain then benefits with each linked page getting traffic, and the visitors also gain more information that can prove to be useful.

It’s also a good practice to have external links to related content, as it lends to more credibility to the content when sources are cited and it doesn’t come off too self-serving. It can even lead to building new relationships with other websites in the industry, as they can track people visiting their sites from yours.

  • Share Buttons

It pays to give your audience the option to share your content conveniently. Considering the shortening attention span Internet users have, most of them don’t want to go through the hassle of having to copy the URL of your content and paste it onto their social media accounts.

Make it easy for them by adding share buttons to your content pages. Just don’t go overboard and start placing buttons for every single social media platform, as it will look rather desperate of you, and it can confuse people with all the choices you’re giving them. Only use the ones where you know your audience resides.

  • Search Engine Optimization (SEO)

SEO in layman’s terms is about making pages rank higher in search engine results pages. Quality content by itself should be enough for it to rank high in a perfect world. Of course, there has to be fresh and well-produced content in the first place for SEO techniques to really bloom.

Once that foundation is set, you can start applying basic methods like strategically inserting targeted keywords into the content and cleaning up meta tags for a better user experience. Done correctly, it will look natural to readers while also helping the site rank higher.

Don’t keep yourself boxed in when it comes to the types of content you can create for your marketing strategy. Once you have decided on the range of content your strategy will cover, you must then keep in mind the necessary elements that will transform that content into something that will truly capture the attention of more people.

About author:

Vincent Sevilla is a marketing consultant for Affilorama.com, an affiliate marketing portal which offers affiliate marketing tools and free affiliate marketing lessons.

Google Content Marketing

 

If you are serious about search engine marketing you most likely have figured out that content can be a very powerful traffic source for any website. Don’t get that confused with the crummy material that some put out there. Good content that helps you generate traffic and visibility can be difficult to write. A content strategy is something that each website should come up with prior to execution so they understand what there content writing goals actually are.

 

In this video Google discusses how you should go about writing good quality content so that it has a residual effect on your website moving forward. Google encourages website owners to create good content because good unique content helps everyone.

 

Down Economy Marketing

The economy has really swept through all industries and just left behind a pile of ruble for many of us. Some don’t mind talking about it and many others are still in a denial stage. Now is a good time to learn the basics of search engine marketing and start applying it to your business while you have some free time on your hands. Much of your competition has probably already pulled back marketing & advertising spending so now is a good time for you to ramp things up online. There is a great deal you could be doing yourself with the extra time you might have right now. I don’t know any business that couldn’t benefit from at least getting online and making themselves a bit more visible.

Here are some simple things you could be learning how to do if your business has slowed:

Keyword Research

Keyword research should be the very first thing you do when you start to think about the online space. Tools like Wordtracker and Keyword Discovery are industry standard keyword research tools that can help you generate new business. Sign up to the free trials and start playing around with the tools and see what you can come up with. You will most likely surprise yourself as to how many potential keywords you could be missing out by not targeting in your industry. Keyword research can often times be lengthy so if you are sitting around not very busy now is a good time to start digging.

Forums

Forums were the very first form of social interaction online and still have a significant role in the online space. Most industries have industry specific forums where you can get involved in communication. Create a an account with a signature and a nice image and start participating in discussions regularly. Remember that you should be adding to the conversation with useful industry info and not spamming the forums with your products or services. If you spam the forums and you will be removed very quickly by a moderator. Plus it’s just tacky.

Link Building

Building links to your website drives power to your site and is not as difficult as it might sound. Remember that it is not about the quantity of links but rather the quality of links. Start launching various business profiles to promote your business to get the ball rolling. Don’t worry about using any software programs that claim they generate thousands of links for you, that stuff is just rubbish. Build your links naturally over time. Research some of your industry specific directories and start listing your business.

Write Something, Anything

In today’s digital landscape content marketing is an immensely important effort to marketing any business. Writing also takes quite a bit of time so if time is what you have start thinking about some articles you can write surrounding your business. Think of different PR topics and blog posts as well because now is the time you can put that content marketing plan in place.

What I am saying is that right now many businesses have slowed down. Rather than sitting around waiting for the phone to ring try reading about how you can market your business online the right way. Don’t wait until the economy cleans itself up and you start to get busier. Do it now before that time comes.

Blog Writing

There are two things you should keep in mind when writing good blog content for your website, 1 is that copy should always be written first for humans and second for search engines. One thing you do not want to happen is to get so caught up in the SEO side of your writing that is becomes difficult to read from the user side. Don’t forget that writing requires some creative flow in order to keep your reader attracted and reading. Too much technical SEO in the writing can cause your readers to simply walk away from your content.

Here are some ways to create good search engine copy for your blog:

Conduct Keyword Research

You should always have some keyword research as a tool when you start conducting your writing. It is perfectly normal to include high usage keywords into your writing but you need to be supplied with the ammo prior to writing so you can do some preliminary brainstorming. Sure you could conduct keyword research as you go but it is sometimes easier to just do it prior so you can focus on your writing.

Use Original Content

I think this is probably a given but copying content from other sites is just wrong. If you see something you would like to quote and write and opinion on that piece that is one thing but to copy someone else’s content because you don’t feel like writing is not going to do anything for your blog, brand or your business. Search engines are starting to realize who wrote a piece of content first so if you want your material to rank this is simply a bad practice.

Link to Better Sources

Outbound links are just as important as inbound links. If you are writing about material that a more influential and powerful source might have touched upon it is OK to link to them. Search engines like to see external linking even if it might be to a competitor’s web site. From a search engine stand point it shows that you are a team player and you are willing to increase the overall user experience on your site regardless. At times you might be reward for this action.

Interlink Your Posts

Interlinking web pages and blog posts is just good SEO. If you have written similar topics in the past interlinking those posts will help strengthen your current posts by passing along power in between blog posts and pages. It will also help increase your overall user experience by showcasing some other posts related to the same topic they might enjoy reading.

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