Long-tail keywords hit the SEO landscape back in 2004. In those days, search engine optimization was still in its infancy, and only the biggest brand titans could dominate their search niches. Hundreds of Google algorithms have been released since then and, today, brands have a legitimate chance of dominating low competition keywords. Google has diversified, and long-tail keywords now represent 70% of all online searches. They’re not second prize anymore, so you can safely market to a small niche without losing your market share.
Competing for high search volume keywords is like vying for a Nobel Prize. The pool of talent ahead of you is vast and unremitting. Your odds of success are low. Long-tail keywords represent the lowest, gentlest arc of the search demand curve. While the highest part of the curve represents 60% of search demand share, dominating it requires you to be a big fish in an even bigger pond. Long-tail searches represent almost 40% of search demand, but you can get your share if you’re a medium-sized fish because the pond is smaller.
The highest peak of the curve covers the top 100 keywords in a broader topic. The lowest arc represents less than 10, 000, or 70%, of the top keywords. There’s an incredible power to be found in these shallow waters.
Put simply, keyword phrases with more words are easier to rank for, so you can attract targeted traffic more easily. Long-tail keywords also build search intent into your strategy. They can geolocate, cover consumer preferences, and diversify your business in several different ways at once. That means you can fish for the precise demographics you serve, thereby improving your click-through rates.
Long-tail keywords diversify your searches via any detail you can dream up. You can market to cities, genders, age groups, commercial clients, and more. By allowing you to customize your content, they attract the most relevant traffic within each niche. This is one of many reasons that long-tail keywords offer better conversion rates. They don’t just attract a large audience. They attract the right audience, and that means more sales. They often represent the lower portion of the buying funnel, so they usually appeal to users who are already ready to buy.
If you’re running blog posts according to a range of different long-tail keywords, you can build even more short-tail keywords into your content, all while marketing to the smallest demographics within your target market. This way, you can attract all portions of the search demand curve at once. That, alone, optimizes your blog across several niches. If you’ve run out of blog topics, long-tail keywords will solve the problem.
Every time you target a demographic, you open yourself up to the analytics that follows. In pre-internet days, marketers had to pay a premium price for that kind of research. These days, it comes free of charge through your blogging platform, social media pages, and Google Analytics. You’ll receive important insights into your audience’s priorities and online habits, and you won’t have to pay a cent for it.
Of course, analytics shouldn’t be limited to the end of your campaign. Google’s Search Console offers a host of different tools to help you to monitor your online presence. It gives you the search queries your audience has been using to find your website and identifies your top-performing pages. With that data on hand, you’re in a better position to optimize the long-tail keywords that still need work. The console also offers a results report for new content ideas and keyword opportunities.
72% of consumers perform local searches within five miles of their current locations, so long-tail keywords open you up to a whole new world of marketing power. Geotagging alone can improve your SEO results, but location mentions are equally important. Dominating your local search results opens up the field for customers who are ready to buy.
Location-based SEO has become increasingly powerful in recent years. Google has made several new improvements to location-based search results, with added opportunities for smaller niches. Your Google My Business and Google Maps inclusions will boost your reputation without costing a cent. If you lack a targeted top-level domain, long-tail keywords will allow you to mimic the results while optimizing for multiple locations.
SEO blogs rarely talk about target marketing these days, but it remains as crucial as it’s always been. The more precise your demographic, the more powerful your marketing campaign will become. Think of long-tail keywords as your route to exceptional targeting. There’s no reason to market to only one demographic, and longer keywords give you the option of building several tangential niches into your campaign.
When Hitwise studied 14 million search terms, it found that monopolizing the top 1, 000 search terms would lose you almost 90% of all search traffic. Dynamite doesn’t always come in small packages. Long-tail keywords are potent tools that can capture more potential buyers than ever before.
Ian Carroll is the owner of Digital Funnel, a Digital Marketing agency that specializes in SEO in Cork and SEO in Dublin alongside Web Design. Ian and his team have helped numerous local businesses increase their online presence. Click here to learn more – https://digitalfunnel.ie/seo-dublin/
Are you aware of the fact that businesses strive hard to obtain a certain sales volume? This is what every business is doing regardless of the type of services or products. Running after customers is not the right approach because this trend is gone. People do not trust a business if it constantly emphasizes that its services are the best out of all.
So, businesses need to behave smartly while approaching customers and for this purpose, knowing their interests and buying power is crucial. Below, some highly useful facts have been unveiled that can help every company to ensure better conversion rate optimization.
CRO is possible only if you make sure to approach the targeted audience that seems willing to buy your products or services. Optimized content is one of the best ways to drive relevant traffic to the site and while writing the content, you must be aware of targeted keywords.
The desired action of any company is that the visitors add items to the cart and click the button to place an order. You can achieve this particular goal by publishing optimized content only.
It can be a tough job for many businesses to create high conversion leads because this might not be something they are experienced at. So, outsourcing can be a valid solution to it. Once you choose a renowned CRO agency based in London, lead generation won’t be a headache to you.
This will prove a great decision because businesses can focus on key tasks while the leading agency works on the conversion rate optimization.
The reason why most businesses struggle hard to approach customers is that they rely on lead generation only. This is not an accurate strategy because leads are of no use if you do not nurture them further.
There are certain ways that can nurture lead generations for high conversions. So, make sure that you do proper research on CRO before you start investing your time, efforts, and money in it.
This might be an indirect way of approaching customers however the results are amazing. In this era when social media proves a great influencing platform, you cannot skip it from CRO strategies. So, it is mandatory to create social media hype regarding your services, company, and products.
This is something that will never leave you empty-handed. A strong social media base proves beneficial to every business, especially to startups.
For CRO, you must be aware of the pros of SEO. Conversion rate optimization is easier if you do SEO of the website because it ultimately lets you appear on the top. Once your website pages get ranked on search engines, CRO won’t be a big deal. However, still, you should ponder other aspects to make sure that people visiting your site are actually taking interest in buying your products and services.
Social Proof is the hot buzzword in online marketing. Essentially what it is all about is technological peer pressure. It is a fact that people follow what other people are doing. We gravitate towards things that others are interested in or doing. Wise online marketing strategists are pairing social proof with SEO techniques in order to enhance conversion on their sites.
SEO is the compilation of the strategies you employ to direct traffic to your website. Having an online presence is simply not enough. You need to be using a variety of methods to constantly drive people to your website, such as blogging, pay per click campaigns, social media and link building. Once you have those new visitors at your site, you need to find a way to take them from discovery to action.
That’s where social proof comes in. Having a constant flow of new traffic means that you have new potential customers that you can influence. However, without some form of social proof, your conversion rate will be very low. You will have only web site content to use to make an impression. With social proof, you will actually be using sophisticated peer pressure to help get the desired results.
Savvy businesses know how consumers work. They realize that peer pressure aka social proof is not just for teenagers and is not always bad. We want to emulate others. That’s why you will find more and more social proof in a variety of places online.
Social proof that you encounter online is often in the form of ratings. When you search for a restaurant, hotel, apartment and most service providers, you will typically find ratings that have been provided by actual customers on websites like Yelp, TripAdvisor, UrbanSpoon, ZAGAT and ApartmentRatings. Google Plus is yet another ratings/sharing method that allows you to find out how many people recommend a site, service or product. Social proof of this type provides you with the knowledge that many others have used and enjoyed the same thing you are considering and you are therefore more likely to make that purchase.
Widgets like FacePile are another very effective form of social proof for your website. If you are logged into Facebook, and you visit a page with FacePile, you will see the faces of the friends you know and some people you don’t who like the page you are visiting. This increases the chance that you will like it too.
Other types of social proof are statistics. Companies like Box.net quote the percentage of Fortune 500 companies that use their services. The reader of such social proof wants to be a Fortune 500 company and therefore takes an action based on wanting to emulate what successful businesses do.
GetListed.org uses a similar strategy but quotes how many businesses of the same type as yours in your area do business with them. That way you see that your peers and competitors are using the company, so you should too.
When you state how many people use you your product, you are creating social proof. However, if you state how many businesses of the same type in a given town use your product, you are creating much stronger social proof. Even better is getting people to tweet or post about using your product or service. By doing so, you are making a much bigger impact on that person’s circle of influence than by any of the other forms of social proof. Social networks are the most powerful form of social proof.
Without the flow from SEO, your social proof strategies will be for nothing. Without social proof, your conversions from SEO will be low. Together you have a strategy that delivers results.
When you successfully direct new traffic to your website on a continual basis using SEO and then win them over through social proof, you have the perfect opportunity for action. Your lead is now ready to take the desired action. Be sure that you clearly ask for what you want. They should be ready to commit to whatever action you want them to take: share something, fill out a form, watch a video or pick up the phone.
Social activity is used to prove the legitimacy of your site to those who have found it thanks to your strategic SEO efforts. This delivers better results than you could ever imagine. Enjoy better brand power and increased conversion rates with the magic of SEO and social proof.
About the Author
Gerad Hoyt is an online marketing director with Vast Bridges. His current project, Satellite Informant, is a High Speed Internet Provider for rural areas that utilizes satellite signals to deliver broadband internet service.
Just having a website is no longer the end of the road. Frankly, there is no end of the road when it comes to properly built websites because building a well converting website is a journey not a process. Increasing your flow of leads on your website is a process that requires constant testing and tweaking. Folks, it is a craft to build a website that converts well. Just having an “awesome” product or solution is not enough anymore. Your website should always be leading your traffic down a particular path. Whether it is a phone call, a lead submission or a purchase you must make it as easy as possible for that action to occur.
At some point in time if you run an online business you will need to have effective and profitable landing pages to optimize your online marketing approach. I have seen good landing pages and I have seen my share of horrendous ones as well. The folks over at Pardot put together this great infographic showcasing the right areas to address on your landing pages.
They break it down into 4 important categories:
In the vast digital landscape, effective search engine optimization (SEO) can lead a horse to water, but it takes more than that to make it drink. Despite robust SEO efforts, many websites struggle to convert visitors into customers. This article explores the top reasons why this happens, including inadequate sales processes, lack of follow-up strategies, poor website design, and bad user experience (UX). By addressing these challenges, businesses can enhance their online performance and maximize their conversion rates.
The inefficiency of the sales process often hinders website conversions despite the effectiveness of good SEO. One of the main reasons for this is ineffective communication within the sales team. When there is a lack of clear communication between team members, important information can get lost or misinterpreted, leading to missed opportunities and lost sales. In addition, inadequate training can also contribute to an ineffective sales process. Without proper training, sales representatives may not have the necessary skills or knowledge to effectively engage with potential customers and close deals.
Another factor that can hinder website conversions is a lack of customer engagement. If the sales team fails to actively engage with potential customers, they may lose interest and move on to a competitor’s website. Additionally, outdated technology can also be a major obstacle in the sales process. If the sales team is using outdated tools or systems, it can slow down the sales process and make it difficult to effectively track and manage leads.
Lastly, an ineffective pricing strategy can also contribute to low website conversions. If the pricing strategy is not properly aligned with the target market or fails to communicate the value of the product or service, potential customers may be hesitant to make a purchase. To overcome these challenges, it is important for businesses to invest in effective communication, provide comprehensive training to the sales team, actively engage with customers, update technology regularly, and develop a pricing strategy that effectively communicates value to the target audience.
A key factor that can significantly impact website conversions, continuing from the previous discussion on inadequate sales process, is the absence of effective follow-up strategies. While driving traffic to your website through SEO is crucial, converting that traffic into paying customers requires a well-executed follow-up plan.
Conversion optimization is all about maximizing the number of visitors who take the desired action on your website. This can only be achieved through consistent customer engagement and lead nurturing. Without proper follow-up strategies, potential customers may lose interest or forget about your brand, resulting in missed opportunities.
Email marketing is a powerful tool for staying connected with your leads. By sending targeted and personalized emails, you can nurture relationships, provide valuable content, and gently guide prospects towards making a purchase. Additionally, implementing retargeting strategies allows you to reach out to visitors who have shown interest in your products or services, reminding them of what you have to offer and increasing the likelihood of conversion.
To ensure that your website converts effectively, it is crucial to develop and implement follow-up strategies that prioritize customer engagement, lead nurturing, email marketing, and retargeting. By staying in touch with your leads and providing them with relevant information, you can build trust, establish your brand as an authority, and increase the chances of turning visitors into loyal customers.
Continuing from the previous discussion on inadequate follow-up strategies, an SEO team may encounter challenges in driving website conversions due to poor website design. A website’s design plays a crucial role in capturing the attention of visitors and encouraging them to take the desired action. Here are some common issues that can hinder conversions:
Addressing these design issues can significantly improve website conversions. By creating a visually appealing, user-friendly, and mobile-optimized website, an SEO team can enhance the overall user experience and increase the likelihood of conversions.
Addressing the issue of poor user experience (UX), a significant factor that can hinder website conversions is a lack of intuitive navigation. When users visit a website, they expect to easily find the information they are looking for. Navigation issues, such as confusing menus or hidden pages, can frustrate users and discourage them from exploring further. A cluttered layout can also contribute to a negative user experience, overwhelming visitors with excessive information and making it difficult for them to focus on what is important.
Confusing forms can further exacerbate the problem. If users encounter complex or unclear forms when trying to complete a transaction or submit information, they are likely to abandon the process altogether. Additionally, the lack of mobile optimization can be a major deterrent for users accessing websites on their smartphones or tablets. With the majority of internet traffic coming from mobile devices, it is essential for websites to be fully responsive and provide a seamless user experience across all devices.
Lastly, broken links can be highly frustrating for users, leading to a loss of trust and credibility. When users encounter broken links, they may perceive the website as outdated or unreliable, causing them to navigate away and seek information elsewhere. To improve user experience and increase website conversions, it is crucial to address these issues and ensure that navigation is intuitive, the layout is clean and organized, forms are user-friendly, mobile optimization is implemented, and all links are functioning correctly.
Improving website load speed is crucial for optimizing user experience and driving conversions. A slow page load speed can have a negative impact on website performance, user engagement, mobile responsiveness, and conversion rate. Here are four reasons why page optimization and fast load times are essential for a successful website:
A non-responsive website can hinder user experience and impede conversion rates. In today’s mobile-driven world, it is crucial for websites to be optimized for different devices and screen sizes. A non-responsive website uses outdated technology and fails to adapt to different devices, resulting in a poor user experience. This can lead to high bounce rates and low conversion rates.
One of the key issues with non-responsive websites is unoptimized images. Large image files can slow down the loading speed of a website, causing frustration for users. Broken links are another problem that can negatively impact user experience. When users encounter broken links, they may lose trust in the website and abandon it altogether.
Outdated content is another factor that can contribute to a non-responsive website. If the information on the website is not up to date, users may perceive it as unreliable and lose interest in converting. Additionally, lack of mobile optimization can make it difficult for users to navigate the website on their mobile devices, leading to a higher likelihood of them leaving without converting.
To ensure a responsive website, it is important to update the technology, optimize images, fix broken links, keep the content fresh, and prioritize mobile optimization. By addressing these issues, website owners can enhance user experience and improve conversion rates.
Continuing from the previous subtopic, the impact of irrelevant or poorly written content on a website’s conversion rates cannot be overlooked. In today’s digital age, where users have limited attention spans, it is crucial to provide content that is not only optimized for keywords but also relevant to the target audience. Here are four reasons why irrelevant or poorly written content can hinder a website’s conversion rates:
To overcome these challenges, it is crucial to conduct thorough research on the target audience, analyze competitors’ content strategies, and ensure that the content meets user intent. By doing so, a website can provide valuable and engaging content that converts visitors into customers.
To optimize website conversion rates, it is essential to address the issue of a lack of a clear call-to-action. A call-to-action is a crucial element that guides visitors towards taking the desired action on your website. Without a clear and compelling call-to-action, visitors may feel lost or uncertain about what steps to take next, resulting in a low conversion rate.
One of the main reasons for a lack of clear call-to-action is ineffective messaging. If your website’s content fails to communicate the value proposition or fails to provide a clear direction to visitors, they will be less likely to take action. Additionally, confusing navigation can also hinder visitors from finding the call-to-action, making it crucial to have a well-structured and intuitive website design.
Unappealing visuals can also contribute to a lack of clear call-to-action. If the design of your website is unattractive or outdated, visitors may lose interest and not feel compelled to take action. Furthermore, a lack of social proof, such as testimonials or reviews, can make visitors hesitant to trust your website and follow through with the desired action.
Lastly, technical errors can create a frustrating user experience and prevent visitors from completing the desired action. It is crucial to regularly test and optimize your website to ensure a smooth and error-free experience.
Insufficient trust signals can significantly impact a website’s conversion rate. Trust signals are important elements that help build credibility and establish trustworthiness with website visitors. Gaining user trust is crucial for converting them into customers. Here are four trust indicators that can enhance user trust and increase conversions:
Building trust and credibility is essential for converting website visitors into customers. By incorporating these trustworthiness factors, you can gain the trust of your audience and increase the likelihood of conversions. Remember, trust signals play a crucial role in influencing user behavior and should not be overlooked.
In conclusion, while strong SEO efforts are essential for driving organic traffic to a website, there are several other factors that can hinder the conversion process. Inadequate sales processes, lack of follow-up strategies, poor website design, bad user experience, slow page load speed, non-responsive websites, irrelevant or poorly written content, lack of clear call-to-action, and insufficient trust signals can all contribute to a website’s failure to convert visitors into customers. By addressing these challenges, businesses can improve their overall online performance and increase their conversion rates.
One interesting statistic to consider is that websites with a slow page load speed can experience a 7% loss in conversions for every second of delay. This highlights the importance of optimizing website speed to maximize conversion potential.
Are you looking to boost your marketing efforts and gain a competitive edge?
Then using Google Analytics for tracking is a must! With its powerful data-driven insights, you can understand user behavior, optimize your marketing strategies, and track the performance of your campaigns.
This valuable tool will provide you with the necessary information to make informed decisions and drive success in your marketing efforts.
So why wait? Start leveraging Google Analytics today and take your marketing to the next level.
You can harness the power of data-driven marketing by utilizing Google Analytics for tracking and analyzing your marketing efforts. With Google Analytics, you can gain valuable insights into the performance of your marketing campaigns.
By tracking key metrics such as website traffic, conversions, and user behavior, you can make data-backed decisions to optimize your marketing strategies. Google Analytics provides you with real-time data, allowing you to monitor and adjust your campaigns on the go.
You can identify which marketing channels are driving the most traffic and conversions, enabling you to allocate your resources effectively. Additionally, Google Analytics offers advanced features like audience segmentation, which allows you to target specific customer segments with personalized marketing messages.
Overall, by leveraging the power of data-driven marketing through Google Analytics, you can significantly enhance your marketing efforts and drive better results.
By analyzing user behavior with Google Analytics, you can gain valuable insights into how visitors interact with your website. With this powerful tool, you can track various metrics such as the number of visitors, their demographics, and the pages they visit most frequently.
By understanding user behavior, you can optimize your website’s design and content to better meet their needs and preferences. You can identify which pages are performing well and which ones need improvement.
Google Analytics also allows you to track the effectiveness of your marketing campaigns by monitoring the sources of your website traffic and the actions visitors take on your site. Armed with this knowledge, you can make data-driven decisions to improve your website’s performance and ultimately drive more conversions and revenue.
With analytics insights, you can improve your marketing strategies by understanding your target audience and their behavior on your website. By analyzing data from Google Analytics, you can gain valuable insights into who’s visiting your website, how they’re finding you, and what actions they’re taking.
This information allows you to tailor your marketing efforts to better meet the needs and preferences of your target audience. For example, if you notice that a large portion of your website traffic is coming from mobile devices, you can optimize your website for mobile users and invest more in mobile advertising.
Additionally, you can identify which marketing channels are driving the most valuable traffic and allocate your resources accordingly.
Overall, using analytics insights empowers you to make data-driven decisions and maximize the effectiveness of your marketing strategies.
To accurately measure the effectiveness of your marketing campaigns, it’s crucial to track key metrics and analyze the data. By tracking the performance of your marketing campaigns, you can gain valuable insights into what strategies are working and what needs improvement.
Google Analytics provides you with the tools to track important metrics such as website traffic, conversions, and customer behavior. With this data, you can make data-driven decisions to optimize your marketing efforts and allocate your resources effectively.
For example, if you notice that a specific campaign is driving a high number of conversions, you can allocate more budget towards that campaign to maximize your return on investment. On the other hand, if a campaign isn’t performing well, you can identify the weak points and make necessary adjustments to improve its performance.
Overall, tracking marketing campaign performance with Google Analytics is essential for making informed decisions and driving success in your marketing efforts.
You can gain a competitive edge by utilizing the valuable insights provided by Google Analytics.
With this powerful tool, you can track and analyze your website’s performance, understand customer behavior, and optimize your marketing strategies.
Google Analytics allows you to monitor key metrics such as website traffic, conversion rates, and user engagement. By understanding which marketing channels are driving the most traffic and conversions, you can allocate your resources effectively and focus on the strategies that generate the best results.
Moreover, Google Analytics provides in-depth demographic and interest data about your audience, allowing you to tailor your marketing messages to specific segments. By leveraging these insights, you can stay ahead of your competitors, make data-driven decisions, and ultimately drive growth and success for your business.
Google Analytics can help you track the performance of your social media marketing campaigns. It provides valuable insights on metrics such as engagement, click-through rates, conversions, and demographics.
This information can help you understand how well your campaigns are performing and make data-driven decisions to optimize your social media strategy. It allows you to see which social media platforms are driving the most traffic to your website, which posts are resonating with your audience, and which campaigns are generating the most conversions.
Yes, Google Analytics can provide insights into the effectiveness of your email marketing campaigns.
It tracks metrics like open rates, click-through rates, and conversion rates, helping you optimize your strategies for better results.
Google Analytics is a powerful tool that allows you to track key metrics to measure the success of your content marketing efforts. With Google Analytics, you can gather data on various aspects of your website’s performance. This includes metrics such as website traffic, bounce rates, conversion rates, and engagement metrics like time on page and pages per session.
By tracking website traffic, you can see how many people are visiting your site and identify any trends or patterns. Bounce rates, on the other hand, tell you the percentage of visitors who leave your site after viewing only one page. This can help you determine if your content is engaging enough to keep visitors on your site.
Conversion rates are an important metric to measure the effectiveness of your content marketing efforts. They show the percentage of visitors who take a desired action, such as making a purchase or filling out a form. By tracking conversion rates, you can identify areas where your content is performing well and areas that may need improvement.
In addition to these metrics, Google Analytics also provides engagement metrics like time on page and pages per session. Time on page measures how long visitors spend on a specific page of your site, while pages per session tell you the average number of pages visitors view during a single session. These metrics can help you understand how engaging and valuable your content is to your audience.
Overall, Google Analytics is a valuable tool for measuring the success of your content marketing efforts. By tracking key metrics like website traffic, bounce rates, conversion rates, and engagement metrics, you can gain insights into how your content is performing and make informed decisions to optimize your strategies.
There are limitations to using Google Analytics for marketing tracking. It may not capture all data accurately and can be complex to set up. However, it provides valuable insights for measuring success.
Yes, Google Analytics can help you identify and target specific customer segments for personalized marketing campaigns.
It provides valuable insights into customer behavior and preferences, allowing you to tailor your campaigns accordingly.
So there you have it, using Google Analytics for marketing tracking is crucial for success in today’s digital world.
With the power of data-driven marketing, understanding user behavior, optimizing strategies, and tracking campaign performance, businesses can gain a competitive edge.
Don’t miss out on the valuable insights and opportunities that Google Analytics provides – start using it today to take your marketing efforts to the next level.