Long-tail keywords hit the SEO landscape back in 2004. In those days, search engine optimization was still in its infancy, and only the biggest brand titans could dominate their search niches. Hundreds of Google algorithms have been released since then and, today, brands have a legitimate chance of dominating low competition keywords. Google has diversified, and long-tail keywords now represent 70% of all online searches. They’re not second prize anymore, so you can safely market to a small niche without losing your market share.
Competing for high search volume keywords is like vying for a Nobel Prize. The pool of talent ahead of you is vast and unremitting. Your odds of success are low. Long-tail keywords represent the lowest, gentlest arc of the search demand curve. While the highest part of the curve represents 60% of search demand share, dominating it requires you to be a big fish in an even bigger pond. Long-tail searches represent almost 40% of search demand, but you can get your share if you’re a medium-sized fish because the pond is smaller.
The highest peak of the curve covers the top 100 keywords in a broader topic. The lowest arc represents less than 10, 000, or 70%, of the top keywords. There’s an incredible power to be found in these shallow waters.
Put simply, keyword phrases with more words are easier to rank for, so you can attract targeted traffic more easily. Long-tail keywords also build search intent into your strategy. They can geolocate, cover consumer preferences, and diversify your business in several different ways at once. That means you can fish for the precise demographics you serve, thereby improving your click-through rates.
Long-tail keywords diversify your searches via any detail you can dream up. You can market to cities, genders, age groups, commercial clients, and more. By allowing you to customize your content, they attract the most relevant traffic within each niche. This is one of many reasons that long-tail keywords offer better conversion rates. They don’t just attract a large audience. They attract the right audience, and that means more sales. They often represent the lower portion of the buying funnel, so they usually appeal to users who are already ready to buy.
If you’re running blog posts according to a range of different long-tail keywords, you can build even more short-tail keywords into your content, all while marketing to the smallest demographics within your target market. This way, you can attract all portions of the search demand curve at once. That, alone, optimizes your blog across several niches. If you’ve run out of blog topics, long-tail keywords will solve the problem.
Every time you target a demographic, you open yourself up to the analytics that follows. In pre-internet days, marketers had to pay a premium price for that kind of research. These days, it comes free of charge through your blogging platform, social media pages, and Google Analytics. You’ll receive important insights into your audience’s priorities and online habits, and you won’t have to pay a cent for it.
Of course, analytics shouldn’t be limited to the end of your campaign. Google’s Search Console offers a host of different tools to help you to monitor your online presence. It gives you the search queries your audience has been using to find your website and identifies your top-performing pages. With that data on hand, you’re in a better position to optimize the long-tail keywords that still need work. The console also offers a results report for new content ideas and keyword opportunities.
72% of consumers perform local searches within five miles of their current locations, so long-tail keywords open you up to a whole new world of marketing power. Geotagging alone can improve your SEO results, but location mentions are equally important. Dominating your local search results opens up the field for customers who are ready to buy.
Location-based SEO has become increasingly powerful in recent years. Google has made several new improvements to location-based search results, with added opportunities for smaller niches. Your Google My Business and Google Maps inclusions will boost your reputation without costing a cent. If you lack a targeted top-level domain, long-tail keywords will allow you to mimic the results while optimizing for multiple locations.
SEO blogs rarely talk about target marketing these days, but it remains as crucial as it’s always been. The more precise your demographic, the more powerful your marketing campaign will become. Think of long-tail keywords as your route to exceptional targeting. There’s no reason to market to only one demographic, and longer keywords give you the option of building several tangential niches into your campaign.
When Hitwise studied 14 million search terms, it found that monopolizing the top 1, 000 search terms would lose you almost 90% of all search traffic. Dynamite doesn’t always come in small packages. Long-tail keywords are potent tools that can capture more potential buyers than ever before.
Ian Carroll is the owner of Digital Funnel, a Digital Marketing agency that specializes in SEO in Cork and SEO in Dublin alongside Web Design. Ian and his team have helped numerous local businesses increase their online presence. Click here to learn more – https://digitalfunnel.ie/seo-dublin/
Are you aware of the fact that businesses strive hard to obtain a certain sales volume? This is what every business is doing regardless of the type of services or products. Running after customers is not the right approach because this trend is gone. People do not trust a business if it constantly emphasizes that its services are the best out of all.
So, businesses need to behave smartly while approaching customers and for this purpose, knowing their interests and buying power is crucial. Below, some highly useful facts have been unveiled that can help every company to ensure better conversion rate optimization.
CRO is possible only if you make sure to approach the targeted audience that seems willing to buy your products or services. Optimized content is one of the best ways to drive relevant traffic to the site and while writing the content, you must be aware of targeted keywords.
The desired action of any company is that the visitors add items to the cart and click the button to place an order. You can achieve this particular goal by publishing optimized content only.
It can be a tough job for many businesses to create high conversion leads because this might not be something they are experienced at. So, outsourcing can be a valid solution to it. Once you choose a renowned CRO agency based in London, lead generation won’t be a headache to you.
This will prove a great decision because businesses can focus on key tasks while the leading agency works on the conversion rate optimization.
The reason why most businesses struggle hard to approach customers is that they rely on lead generation only. This is not an accurate strategy because leads are of no use if you do not nurture them further.
There are certain ways that can nurture lead generations for high conversions. So, make sure that you do proper research on CRO before you start investing your time, efforts, and money in it.
This might be an indirect way of approaching customers however the results are amazing. In this era when social media proves a great influencing platform, you cannot skip it from CRO strategies. So, it is mandatory to create social media hype regarding your services, company, and products.
This is something that will never leave you empty-handed. A strong social media base proves beneficial to every business, especially to startups.
For CRO, you must be aware of the pros of SEO. Conversion rate optimization is easier if you do SEO of the website because it ultimately lets you appear on the top. Once your website pages get ranked on search engines, CRO won’t be a big deal. However, still, you should ponder other aspects to make sure that people visiting your site are actually taking interest in buying your products and services.
Social Proof is the hot buzzword in online marketing. Essentially what it is all about is technological peer pressure. It is a fact that people follow what other people are doing. We gravitate towards things that others are interested in or doing. Wise online marketing strategists are pairing social proof with SEO techniques in order to enhance conversion on their sites.
SEO is the compilation of the strategies you employ to direct traffic to your website. Having an online presence is simply not enough. You need to be using a variety of methods to constantly drive people to your website, such as blogging, pay per click campaigns, social media and link building. Once you have those new visitors at your site, you need to find a way to take them from discovery to action.
That’s where social proof comes in. Having a constant flow of new traffic means that you have new potential customers that you can influence. However, without some form of social proof, your conversion rate will be very low. You will have only web site content to use to make an impression. With social proof, you will actually be using sophisticated peer pressure to help get the desired results.
Savvy businesses know how consumers work. They realize that peer pressure aka social proof is not just for teenagers and is not always bad. We want to emulate others. That’s why you will find more and more social proof in a variety of places online.
Social proof that you encounter online is often in the form of ratings. When you search for a restaurant, hotel, apartment and most service providers, you will typically find ratings that have been provided by actual customers on websites like Yelp, TripAdvisor, UrbanSpoon, ZAGAT and ApartmentRatings. Google Plus is yet another ratings/sharing method that allows you to find out how many people recommend a site, service or product. Social proof of this type provides you with the knowledge that many others have used and enjoyed the same thing you are considering and you are therefore more likely to make that purchase.
Widgets like FacePile are another very effective form of social proof for your website. If you are logged into Facebook, and you visit a page with FacePile, you will see the faces of the friends you know and some people you don’t who like the page you are visiting. This increases the chance that you will like it too.
Other types of social proof are statistics. Companies like Box.net quote the percentage of Fortune 500 companies that use their services. The reader of such social proof wants to be a Fortune 500 company and therefore takes an action based on wanting to emulate what successful businesses do.
GetListed.org uses a similar strategy but quotes how many businesses of the same type as yours in your area do business with them. That way you see that your peers and competitors are using the company, so you should too.
When you state how many people use you your product, you are creating social proof. However, if you state how many businesses of the same type in a given town use your product, you are creating much stronger social proof. Even better is getting people to tweet or post about using your product or service. By doing so, you are making a much bigger impact on that person’s circle of influence than by any of the other forms of social proof. Social networks are the most powerful form of social proof.
Without the flow from SEO, your social proof strategies will be for nothing. Without social proof, your conversions from SEO will be low. Together you have a strategy that delivers results.
When you successfully direct new traffic to your website on a continual basis using SEO and then win them over through social proof, you have the perfect opportunity for action. Your lead is now ready to take the desired action. Be sure that you clearly ask for what you want. They should be ready to commit to whatever action you want them to take: share something, fill out a form, watch a video or pick up the phone.
Social activity is used to prove the legitimacy of your site to those who have found it thanks to your strategic SEO efforts. This delivers better results than you could ever imagine. Enjoy better brand power and increased conversion rates with the magic of SEO and social proof.
About the Author
Gerad Hoyt is an online marketing director with Vast Bridges. His current project, Satellite Informant, is a High Speed Internet Provider for rural areas that utilizes satellite signals to deliver broadband internet service.
Just having a website is no longer the end of the road. Frankly, there is no end of the road when it comes to properly built websites because building a well converting website is a journey not a process. Increasing your flow of leads on your website is a process that requires constant testing and tweaking. Folks, it is a craft to build a website that converts well. Just having an “awesome” product or solution is not enough anymore. Your website should always be leading your traffic down a particular path. Whether it is a phone call, a lead submission or a purchase you must make it as easy as possible for that action to occur.
At some point in time if you run an online business you will need to have effective and profitable landing pages to optimize your online marketing approach. I have seen good landing pages and I have seen my share of horrendous ones as well. The folks over at Pardot put together this great infographic showcasing the right areas to address on your landing pages.
They break it down into 4 important categories:
We can lead a horse to water but we can’t make him drink! I think many times people equate SEO with direct sales and it doesn’t always work that way depending how the services is acquired. Search engine optimization is the process of creating exposure, marketing a business and generally creating an inbound marketing stream of website traffic. If a search marketer is hired for just that there are certain things we have no control over at all. When it comes to sales, if people don’t like the product there is nothing we can do about that. If the market gets feisty and people are not spending there is nothing we can do about that either.
Here are 6 things and SEO has no control over:
Market conditions will directly dictate how people behave on your website. As an SEO we cannot control how your audience behaves due to market conditions. The best we can do is provide your website with the right pathways for your audience to find your business. After that it is entirely up to your product to make the sale. If we are not hired to address any conversion aspects of the website or tweak landing pages that it is up to your product, brand and service to communicate.
I have run into situations where website conversion aspects are so horrendous but nobody wants to listen, they think the site is the cat’s bag. We cannot control how your audience behaves on your site if our recommendations for website conversions fall under deaf ears. Sure you might know your audience best but I like to think many of us know how to communicate to a website user.
We didn’t come up with your products & services, you did. We were simply hired to create traffic and awareness in front of your target audience and let them know that you and your company exist in the digital space. If we are hired to assist with product development that would be another story but the product needs to be able to speak to your audience on its own. If we do our job by bringing the people to the party you need to have some music playing to make them smile if you catch my drift.
Do you ever go to the doctor or dentist and tell them what they are proposing will not work? I know I don’t. When I hire an expert in their field I trust what they are doing and saying. If we supply important recommendations and changes and upper management does not want to implement them leading to less than stellar results that is nobody’s fault but the companies. This can often time be one of the more challenging areas to address if you are a search marketer. Often time’s important website changes need to be made and red tape along with company politics holds that process up.
When you pour your blood sweat and tears into sites like Twitter & Facebook you have to prepare for the fact that some of those sites do evolve and even disappear. Things change overtime and there could be a day where elements like Facebook fan pages simply go away. Companies pour millions of dollars into Facebook marketing but the reality is that someday you have to prepare for the fact that those fans might disappear overnight due to developmental changes. That doesn’t mean that you shouldn’t be there now I am just saying that things can change abruptly sometimes so you have to be prepared for those changes. Diversify, diversify and diversify some more. Do we kind of sound like a bad investing commercial?
We cannot control when Google makes a wide sweeping change to how they rank website pages. A good search marketer will take a nice quality approach to web marketing where a blow to the algorithm will be felt a bit less but overall these things happen. Guess what? They are going to happen even more in the very near future because for every good SEO apple there are five bad apples.
Most website owners have heard about Google analytics or at least understand that they need it but there is still a percentage of website owners that really do not take the time to look at the data on a consistent basis. The data in Google analytics is extremely important to look at for many reasons and if you don’t you could be missing out on very valuable website tweaks that you could be making to increase the efficiency of your website.
The best part about Google Analytics is that it is a free tool you can use all you have to do is apply the code that Google gives you when you set up an account on your website and after about 24-48 hours it starts to pull in a variety of useful data you can use to your advantage.
Have you ever wondered how many people come to your website on a daily basis? Google analytics will give you the exact amount of unique visitors on a daily basis. You can set your parameters to see trends over a period of time or simply day to day.
This is an important one because if your traffic is visiting your site and leaving fairly quickly you are going to want to see the data on this. Whether it is the homepage or just an internal page you will want to see how long people are hanging out. The difference between a few seconds and a few minutes could be a great deal of sales or leads.
If you ever wanted to attempt to put an ROI figure on your SEO efforts and you have never really explored analytics you will find this area very beneficial to the future growth of your business. You can see where all your traffic is coming from and for some you can actually go visit the referring link just to see where the link is sitting on that particular source.
Have you ever wondered which keywords are pulling in traffic for you? Many entrepreneurs online have older websites that rank very well naturally but the owners have no idea which keywords actually pull in traffic. Google analytics provides the information on your website so you can understand which keyword (s) bring in traffic and which do not bring in any traffic at all.
These are some of the more important everyday areas to look at when using Google analytics and these 4 really just scratch the surface of this extremely powerful business tool. There are many paid analytics tools out there for business owners to use but in my opinion Google analytics is probably the most powerful and useful and if you use any Google PPC you can track your conversion rate for all your hard earned dollars very easily.
If you want to learn more don’t hesitate to stop by Google’s YouTube channel to learn more.