Per an article from MDedge, the demand for dermatologists has grown significantly in the last 50 years, and the supply of dermatologists in 2020 struggles to meet the demand. Though dermatology is a fantastic field that will only continue to grow, it’s still important to account for competition from other local practices and create a solid marketing campaign that will boost your brand recognition and visibility. Focusing on the latest dermatology trends is the best way to do just that. Here are some ideas on how to take your dermatologist marketing strategy to the next level.
In today’s digital age, it’s critical for all businesses across all industries to market themselves online. An study conducted by Pew Research Centers and published on the University of Illinois at Chicago website indicates that 80% of consumers search health-related subjects online, and 44% use the internet as a tool to find health professionals. This means that nearly half of the people you see in your dermatology practice have already researched their concerns via the internet, and many of them searched the web for a list of providers before they made an appointment with you.
To put it simply, as more people see you on the internet, whether it’s a blog post you wrote, a social media update you shared, or a Google Ad you purchased, the more potential clients you will reach, and the more appointments you will find yourself setting. It’s possible to make your online marketing campaign even more effective, though, by building it around current trends using a multi-faceted approach.
Think about digital marketing as a whole like a mighty, powerful river. It’s powerful, but without some alterations, the water won’t reach every town in the vicinity. By taking a multi-faceted approach to your campaign, you’re essentially digging out tributaries that help the water reach the people who need it the most. For a dermatology practice, your campaign should focus on:
Digital marketing agencies focus on generating content – whether that means a blog, a social media post, or even a press release – that is based on the terms people search for the most. There are tools to help determine which services are most popular in online searches, and in many cases, you might even look back through your own data to discover the services that your practice provides most frequently. Then, those words and terms are carefully added to professionally-written content and posted on your website, social media accounts, directories, and more. Those terms can also be utilized to create paid advertisements through various platforms, which can generate even more traffic and revenue.
Incorporating recent dermatology trends into your content with carefully-curated SEO serves more than one purpose, too. This kind of optimization also benefits your dermatology practice by:
The benefits involved in utilizing a multi-faceted digital marketing approach that keeps up with the latest trends in dermatology simply cannot be understated. In today’s highly competitive day and age, it’s absolutely critical that your practice makes a name for itself, and without online visibility, that’s difficult to do. Though these processes won’t instantly generate hundreds of new clients for your practice, they do lay the foundation for significant growth in the future.