Over the last 15 years eCommerce has come a long way, it has developed greatly particularly in the technology used to enhance the eCommerce experience. As the pioneering eCommerce stores continue to advance and harness new technologies at a rapid pace the world of eCommerce changes and evolves into one that makes online buying and selling much more efficient, effective and most importantly enjoyable.
If you own or work with an commerce store it is essential that you keep up-to-date with the current and future trends that could change the face of the eCommerce environment completely, this will ensure your store runs to full efficiency. By not taking into account current trends your eCommerce store will lag behind that of your competitors, to whom you might find you lose some or most of your custom as to an eCommerce target audience, a user friendly and intelligent site is an incredibly important part of the online buying experience.
Currently the eCommerce world is or has recently undergone some changes and advancements which have begun to give rise to new trends. We have seen online retailers investing part of their website to guest blogging, encouraging user interaction, we’ve seen website optimization resulting in higher CTR and conversion rates and more responsive design and an overall improvement of the performance of the website. There have also been vast improvements in mobile site optimization, social networking tools, analytics and big data and overall performance of the website.
No-one can say for sure what the future holds for the eCommerce world, but looking at the evidence to hand, we can make a fairly accurate guess. Here are some of the future trends that are likely to change the world of e-commerce:
Visualization of some key statistics from world of E-commerce by AmeriCommerce
Data Driven Ecommerce – Infographic [Infographic] by the team at AmeriCommerce