ecommerce platform


Your small business deserves the best. Luckily, you don’t have to build your online store from scratch. With the help of an e-commerce platform, you can create your online shop easily and customize it.


By definition, an e-commerce platform is a software application that allows you to manage your website with the essentials in place. It enables you to sell and for customers to buy. 


What e-commerce platform is the best for me? Before you can identify what this e-commerce platform is, it may be best to seek out what you are looking for first to make an informed decision.


Here are the top considerations when choosing the best e-commerce platform for your business. 



The ease of navigating an e-commerce site is a top consideration for buyers. Case in point: users who mainly shop with their mobile phones. These users expect to complete all their transactions, or shop satisfactorily, online and with just their phones.


As easy as it is for anyone to use your site across all devices, it should be the same for you as the store owner or your team seeing to it the important work at the back. 


Whether it be handling orders, managing inventory, and processing payments, all these processes have to be smooth for you and the customers. 


The overall ease of use goes in tandem with functionality when looking for an e-commerce platform.


Page Speed

Load time can make or break a user experience; while some may patiently wait for the page to load, others would probably exit in search for quicker results. Ten seconds is already long enough, and anything longer is costly, as evidenced by a high bounce rate.  


Running regular tests is one way to check and optimize your website speed, which varies when on mobile vs. desktop. As far as the e-commerce platform is concerned, find one that can help you handle requests fast and efficiently. This ability lies in the platform’s infrastructure and its tools. 



It is another factor affecting the site’s speed and performance significantly. An e-commerce platform can be:


  • Self-hosted, whereby you set up and manage your server
  • Software as a service (SaaS), whereby the platform provides the host and other features


A reliable website host helps prevent downtime, which also costs you money and customers bad experience. With encryption, this website host also helps keep the site secure.

Tech Background

While you are not expected to be techie when starting an online store, your level of knowledge would define your initial choices. It takes time and energy to put together the moving parts that make your online store. Data will be important as things grow. Click here to learn – What is dataops?


Shopify generally tops the list of easiest-to-use e-commerce platforms or those made for beginners. The platform’s starter plan has the basics to start selling online, including themes, at $29 a month


WooCommerce is a highly commended platform that is also supposedly easy to set up a store with. It is a free plug-in to WordPress (it is built on WP), allowing one to run their online business with paid and free tools. 


Open-source Magento is one of the most popular e-commerce platforms. Its major advantage is scalability, although it’s said to be more geared toward users with intermediate knowledge. 


Things would be different if you are working alongside a developer or have a team to help you. Nonetheless, you can take advantage of a free trial and watch tutorials on how each platform works.  



Even if you are to set up your store with a free platform, you’ll have to pay for its components to run the store efficiently. Some of these costs are:


  • Hosting
  • Domain name 
  • Inventory
  • Logo and branding
  • Content (product photos, descriptions, videos, etc.)
  • Payment processing fees 
  • Lead generation  
  • Add-ons


Opting with an e-commerce website builder with built-in features is straightforward, and you are paying for the convenience of a fast and easy setup. This will probably allow you to focus on the other important stuff and learn how to better improve your store’s performance.


Would dropshipping be a less costly business venture? This post discusses the true cost of setting up an online store


Apps, Integrations 

Your online store is your command center, which entails having all the tools you need in one place. App integrations save business resources by automating manual tasks and ensuring data accuracy and timely response to business concerns. 


One practical example is preventing out-of-stock incidents by setting up low-stock alerts and keeping accurate inventory records. Another is sending an automated email when a customer abandons their shopping cart. 


Here are some other worthwhile integrations:


  • Customer relationship management (CRM) 
  • Social media management
  • Product reviews or ratings
  • Email marketing 
  • Accounting
  • Marketing and advertising 
  • Business listing



Your e-commerce store acts as your virtual storefront, and SEO helps drive more people to it. So your e-commerce platform should ideally be supportive of this purpose of increased visibility on search engines. There are lots of different SEO services to choose from.


Using the right keywords is key in titles, meta descriptions, product pages, as well as those informative pages like the home page and FAQ. Add a sitemap for easy navigation, optimize images for SEO and page load speed, incorporate customer reviews, and blog and share relevant content.


Those are some SEO tasks that an e-commerce platform can help you with. 


search ads

Search Ads

Alongside SEO is pay-per-click advertising, which is designed to drive conversions and traffic to the website. Google Ads presents an opportunity for your online advertisements to appear alongside search results on the leading search engine. 


Google Ads can be connected to partner platforms, and conversion tracking can be set up. 


Using Google Ads for e-commerce and lead generation can be a solid strategy. You may have to approach it differently, given your goals and expected results. 


Should you need help with improving your Google Ads performance, consult the experts at GrowMyAds



A suite of analytics and reporting tools is often built-into the e-commerce platform or available as add-ons, like Google Analytics.


Abandoned carts are a must-track metric. Cart abandonment affects sales, but it can be prevented or mitigated by using trends on how users interact with your website, what they buy, what they do before checkout, whether they open abandoned-cart emails, etc.


With the help of data, you can make purposeful enhancements for your online store. 


Customer Support

It’s necessary to be able to count on support when you need it. The sooner issues get fixed, the better it is for customers and for your business. 


But then, it just feels reassuring to have your general inquiries answered promptly (or at least be able to find helpful and up-to-date information on their websites).


Reviews should help you confirm which platforms are delivering on their promised 24/7 support by phone, email, etc. 


It’ll be in your interest to know how responsive and accessible they are, like being able to talk with a human customer-service agent during a really crucial time. Is their call center round-the-clock or operating during business hours? Look into those matters. 


Are You All Set to Sell Online? 

Flexibility is truly needed in choosing an e-commerce platform that allows you to add, remove, move things around, and maybe upgrade to a better plan when your business expands. It is a welcome feature because the circumstances surrounding your business can change. 


Notwithstanding the attractive prices or glitzy features, always take into consideration the size of your business, budget, tech expertise (or access to it) and learning curve, current needs, and plans for the long term.


Setting your priorities may help you focus your spending on the services or solutions to launch your store without delay.


Your choice of an e-commerce platform is only the start. Consider customization to enhance customer experience, make the site faster, and set your online store for growth and success.


Shop wisely. 




Most e-commerce traders now understand the importance of creating new and fresh content for their websites. Most likely, you create the new content to:


  • Boost sales
  • Improve customer service
  • Raise brand awareness


Remember that there are 2.14 billion global online shoppers. This means that there’s a great potential for e-commerce enterprises to scale the heights of success in sales and profit generation.


Indeed, producing unique content for your e-commerce brand is an effective way to set you apart from your competitors. There’s no better way an e-commerce company can build trust with potential customers than by creating and sharing valuable content. 


You must also remain consistent in contributing to the fresh content. If you stop updating your content, your company could lose potential buyers and promising clients. 


To attain all these, you need to have a planned strategy for content creation. This will ensure that every piece of data is carefully organized to reach the right audience at the right time. As a result, you can maximize efficiency and realize your goals faster.


Let’s look closely at how you can create content for your e-commerce company.


Creating Content That Works for Your E-Commerce Company


1. Capitalize on the Idea Management System


Innovation management is all about managing a company’s innovation procedure, from the initiation stage of ideas to the final stage of execution. In this age of e-commerce, businesses must match up by corresponding to innovation management solutions. 


Enterprise software initiatives for content creation can help businesses obtain rapid development to win the trust of potential clients. Through innovation management, you and your team can introduce and implement new content through:


  • Ideas innovation
  • Prioritizing the ideas
  • Putting the ideas into practice
  • Ideas management


Using the idea development tools, you can benefit your e-commerce venture by: 


  • Launching new products
  • Introducing new internal processes


Most businesses fail to actualize their ideas because they do not treat idea management as a distinct concept. So, great ideas come and go. They aren’t captured, developed, and applied systematically to benefit an enterprise. 


By treating idea management as a part of your organizational culture, you can unlock significant benefits for the business. Incorporating structure into your thinking processes enables you to:


  • Access better ideas
  • Develop the ideas faster
  • Seek broader inputs from experts


This is where idea development tools come in. The tools are significant to help encourage thinking and structuring new ideas around targeted opportunities or customer issues.


Thus, if you’re looking to succeed in their e-commerce venture, you can benefit greatly from the software for idea management. It will help you manage all employee ideas. That way, you won’t lose essential ideas that come through employee suggestions. The software helps in:


  • Idea collection
  • Idea tracking
  • Idea innovation
  • Open source ideas management


In short, the best idea management software helps in collecting, sharing, routing, screening, evaluating, experimenting, incubating, developing, tracking, and reporting on the best ideas your company has to offer. It helps you capitalize on the most advanced concepts and innovation management tools available.


2. Get Lasting Customers through Email Subscription


When potential customers opt-in to receive emails from you, they give you the right to market your services to them. A well-crafted email marketing can quickly establish a one-to-one relationship between you and your client. This is what makes the content marketing channel unique. 


The first step is to get subscribers. Afterward, use personal and relevant emails to turn the target subscribers into passionate buyers. 


The Content Marketing Institute (CMI) discovered that the lack of a subscription goal for your content marketing would make you ignored. The CMI research showed that enterprises with email subscribers closed deals with customers three times faster than non-subscribers. 

3. Offer Premium Pieces of Content on Website


You must offer valuable website content to establish an excellent client base. It acts as a fair exchange for your new subscribers. Remember that any potential client will be willing to offer their email to receive newsletters. 


But, many will feel the value of the email exchange if they can download premium pieces of content on your website. Such may include an e-book, an informative piece, or any other educational course regarding a relevant topic to the audience. 


You’re likely to get more subscribers when you offer more of such content. A simple resource guide or cheat sheet on your website, perhaps on the sidebar or pop-ups, can be the best strategy. But, it does not beat valuable content upgrades.


4. Consider Your Audience Persona


To succeed in your marketing, you must create content that revolves around your audience’s needs and wants, not out of your own wants. 


This is a crucial point. Brand owners and marketers often make the mistake of having their content revolve around personal-based idea management. By doing this, your content will fail to attract potential clients. 


Before you initiate your content, be very clear on whom you are targeting to communicate with. You can define your goals by finding out how to use audience personas. Most enterprises will have a minimum of one audience persona. Still, others may have several.


For example, an NGO will have audience personas like donors, volunteers, community stakeholders, and local authorities. Your content for each of these personas should be very different. You can formulate your audience personas based on some key questions:


  • Who exactly is the audience?
  • What information do they need?
  • What do they care about? 


Please do not assume the answers; instead, you should interview your target audience. Take time with the entire process. Remember that; you need to be detailed enough in seeking answers to the questions. This will guide your content creators best.

5. Focus on Email Marketing


Email marketing proves to be an effective content marketing strategy for most organizations. According to Statista, the 2020’s market value for worldwide email marketing stood at 7.5 billion U.S. dollars. The source further projected that the figure would rise to 17.9 billion come 2027. 


Ask yourself today; how do you use email marketing? Does it add value to your e-commerce venture? For example, you might use email only to call potential volunteers or verify an online donation. Well, that’s okay, but it’s not enough. 


Email marketing remains a strong content marketing tool, especially for e-commerce enterprises. Why?


  • It is affordable and effective.
  • It increases the awareness of your brand.
  • Many people use email communication; hence it is reliable.
  • It is convenient- the message reaches clients in real-time.
  • It enables targeted messaging.
  • You get to stay in contact with audiences for an extended period.


Tips to Make Your Email Content Marketing Effective


  • Strive to send weekly newsletters with valuable information, plus the latest updates about your organization.
  • Establish an email order for new subscribers. It should have a ‘thank you’ note for their willingness to subscribe. Remember, people love appreciation. You can then go ahead to educate them about your organization. This can spike their interest in being active members of the organization.


Main tip: Ensure you maintain constant email communication with clients and subscribers, either weekly, bi-weekly, or monthly. This is the best way to continually inform them of the company’s happenings and keep them connected to your services.


Besides, taking advantage of automation tools can save your team the time and energy used for manual work. Most importantly, this strategy can boost your email listing, members, and potential long-term clients. 


Final Thoughts

Think about it; new industry-related information is coming up over the web faster than ever. So, you must also stay alert to quickly produce the right business content that matches the current market needs.


E-commerce strategies like capitalizing on idea management will ease the management of all employee ideas. This becomes possible through ideas collection and tracking. As a result, you won’t lose important content that comes through employee suggestions. 


Thus, creating the right e-commerce content allows your brand to address every element of the buyer’s journey. Hence, content marketing will enable you to build deep and lasting relationships with your clients.

ecommerce website


Though there has never been a better time to jump into the eCommerce industry, that doesn’t mean it’s easy. There are plenty of pitfalls that can impede a company’s success. Fortunately, knowing about these common mistakes can help you find solutions to them or avoid them altogether. Here are some common mistakes that online retailers make and how to solve them.


5 Mistakes to Avoid


1. Choosing the Wrong eCommerce Platform


The eCommerce platform you choose will have a huge impact on how your business functions. This is because the platform your choose will dictate everything from the number of orders you can process to the features included on your web pages. Choosing the wrong eCommerce platform can potentially ruin your business efforts.


Some eCommerce platforms do not lend themselves well to scaling. This means that as your online store grows, your eCommerce platform may struggle to keep up. Some platforms simply don’t offer the bandwidth that larger eCommerce companies need to handle their volume of orders. This can end up limiting your company’s potential.




Do as much research about eCommerce platforms as much as you can stand before landing on a final decision. Compare platforms based on price, features, and scalability to ensure you find a platform that is a perfect fit for your business. Here are some other factors to consider when choosing an eCommerce platform:


  • Shipping services you’ll offer
  • Products that you sell
  • Your budget
  • What tools your need
  • Do you want a custom or template style design


2. Not Marketing on Multiple Channels


Gone are the days when investing in a single marketing campaign was enough to boost your business. These days, there are several marketing channels available to businesses each with its own distinct strengths. Digital marketing has made it possible to engage with audiences in entirely new ways. Businesses that market to their audience through multiple channels generate much more engagement and receive more traffic.




If your brand is already marketing through a few different channels, then start doing so immediately. Remember to focus your marketing efforts on channels that appeal to your target demographic. For instance, if your audience focuses primarily on young adults, then you should have a strong presence on social media.


3. Failing to Prioritize The User Experience


The user experience your website provides will the deciding factor for many online consumers. Online shoppers have grown accustomed to eCommerce giants like Amazon who make it easy to find the products they want. If your website isn’t easy to use and intuitive to navigate, then online shoppers will take their business elsewhere. Websites with a poor user experience also generally have a higher cart abandonment rate. This is when a shopper leaves the website before finishing a transaction.




Prioritize the look and feel of your digital storefront from the moment you create it. Many website-building platforms have pre-made templates that can be customized to your liking. These templates are generally intuitive to navigate and provide a good user experience.


4. Website Isn’t SEO Friendly


Search engine optimization, or SEO, is the practice of editing your website so that it ranks higher in search engines like Google. Websites that rank in the top ten links, or on the first page of Google, get considerably more traffic than lower ranking sites. For eCommerce companies, more traffic generally translates to more sales and more revenue. Practices like spamming links or plagiarizing content can get your website penalized, causing it to rank lower.




An effective way to instantly raise the SEO of your website is to implement responsive design. A website with responsive design will automatically reorganize itself depending on the size of the screen it is being displayed on. This means that the same page can be correctly displayed on a mobile device and a desktop with ease. This is important because mobile-friendly websites rank higher than their non-responsive counterparts.



5. Poor Corporate Culture


A company’s corporate culture refers to a set of beliefs and behaviors that dictate how members of the organization interact and how a business meets its goals. This may sound like a pretty vague definition, but it makes sense when applied to an example.


In recent years, technology companies have earned the reputation for having a very loose and accepting corporate culture. This includes practices like casual dress codes, generously long lunch breaks, and some companies even allow you to bring your dog to the campus. These practices are designed to make the workplace more informal and comforting for the workers, but it also influences the way they work. Technology companies make it clear that they value innovation and aren’t afraid to be a bit unorthodox.


Poor corporate cultures can cause employees to grow discontent with their position and even resent their organization. Companies with a high turnover rate generally have corporate cultures that leave employees feeling dissatisfied. A common mistake many companies make regarding their corporate culture is overworking their employees. This can make workers stressed out and prone to simple mistakes they wouldn’t have made otherwise.




You can begin building a positive corporate culture by showing your employees that you care about their growth and the impact they bring to the company. The most direct way to do this is to invest in developing their skills with professional corporate training. Leadership development consulting is especially effective at creating a solid corporate culture. This is because the senior members of your organization will set the tone for the entire team.



Getting customers to purchase on an e-commerce site is a challenge. It would help to convince them that your product would meet their needs and get them to trust your brand. The more you can make the shopping experience personal for your customers, the better.


Personalization is critical for enhancing client loyalty, generating return visits, and increasing revenues. Customers are more likely to convert and complete a transaction when they encounter suitable material based on previous experiences with your website.


What Is an E-commerce Recommendation System?

An e-commerce recommendation system uses machine learning algorithms. It pinpoints products most likely to appeal to each customer based on their past browsing and buying behavior. Recommendations are integrated into your website or app in various ways, 


  • Featuring prominently on category pages or product detail pages, or
  • Appearing as pop-up messages when customers browse specific products or categories.


The principle behind the recommendation system is simple: you try to offer your visitor something that he will like and buy. There are methods for making recommendations for individuals, including:


  • Collaborative filtering is based on the idea that people who share similar tastes also share similar choices. This approach predicts the rating a user will give an item based on ratings given by similar users. It does this by looking for other users who have rated items similarly in the past. If A likes items 1, 2, 3 and B likes items 2,3,4 then they have similar tastes and A should like item 4 and B should like item 1.
  • Content-based filtering relies on a description of the item and a profile of the user’s preferences generated from the user’s previous ratings of other things. These methods are often used in the context of recommender systems. These software agents aim to predict something that might interest their users based on their profiles and tastes.


For example, Amazon’s “customers who bought this item also bought” section is a product recommender. Similarly, Netflix’s suggestions are based on its recommendations algorithms. Spotify recommends music according to your previous listening behavior.


The main aim of a recommendation system like Argoid is to match users with the right products and lead them down the path of making a purchase. This post will explore the importance of e-commerce recommendation systems and how they can increase sales for your online store.


So, How Can an E-Commerce Recommendation System Increase Your Sales?

The recommendation system is vital in increasing users’ satisfaction and business success as a shopping platform. 


Show Related Products


If your e-commerce website offers many different products, recommend those related to the one a customer has just bought. Customers want to feel that their shopping experience is personalized, and showing related products is an excellent way of doing this. Using an e-commerce recommendation system will allow you to do this automatically so that every customer gets recommended relevant products.


Offer Product Recommendations On the Homepage


A recommendation system can help you get creative with your homepage. If you’re offering a new product, then why not use your homepage as a place to feature it? You can also feature products that have been bought together. This will cause customers to spend more time looking at the items you’ve chosen.


Reduce Cart Abandonment


Shoppers abandon their online carts for several reasons: high shipping costs, unexpected fees, poor website layout and usability, and lack of trust. 


You can offer recommendations to help shoppers find what they’re looking for faster. You can create urgency with time-sensitive offers or sales. You can make sure your web pages load fast, and your check-out process is seamless. You can follow up with customers who abandon their cart by offering a discount code if they complete the purchase within the next few days. 


Increase Customer Loyalty


Customer loyalty is one of the most critical facets of any e-commerce business. The lifetime value of a customer who engages with you is much higher than someone who makes a one-off purchase and never returns.


It means your marketing campaign can be more effective, and it means they’re more likely to recommend you to their friends and families.


Recommendation systems are a great way to show relevant products or services to your customers, encouraging them to return to your site. Thus, increasing the likelihood that they’ll make another purchase.


Personalized Product Recommendations


Product recommendations are one of the most effective ways to increase conversions and reduce bounce rates, more so if you’re trying to attract new customers. By showing them the products they’re most likely to be interested in and purchase, you’ll have a much better chance of converting them into customers than by showing them your entire catalog.


A relevant product recommendation system will learn from user behavior and display those products which are most likely to be of interest. This can be done with machine learning and artificial intelligence (AI) technologies.


A personalized product recommendation system helps an e-commerce store recommend products to customers based on their likes. This will allow the store to increase sales and e-commerce conversion rates.


Increase Engagement Levels


In e-commerce, it is essential to have a tool that can efficiently and effectively improve customer engagement. E-commerce recommendation systems generally work on the idea that when a customer buys product A, they are likely to buy product B or C. These systems suggest relevant products or services to customers based on their search history, past purchases, or cart content.


Increase Average Order Value


Building a recommendation system is a great way to increase your ecommerce store’s average order value. A recommendation system uses historical data and predictive modeling to learn what products are most likely to be purchased together or provide the best customer experience.


Recommendations are a very effective way to increase average order value because they give shoppers additional products that interest them. For example, if someone purchases a pair of shoes from your store, you can use a recommendation engine to suggest complementary products, such as socks or shoelaces.



E-commerce recommendation systems can analyze your data and connect you with users with similar buying habits. This makes it easier for you to advertise your products. With a recommendation system, you can focus on sales and increase revenues.


digital branding ecommerce


If your brand lacks a solid digital presence, it is like a car without an engine. You can do everything else right, but it isn’t going anywhere. While old-fashioned branding options can work, they aren’t enough. It would help if you diversified your branding tools for maximum impact. Here is all you need to know about digital branding in e-commerce. 


Understanding Digital Branding

Digital branding refers to the process of designing and creating an online presence. You can do it through social media, apps, websites, and videos. The process combines internet branding and digital marketing to help your business create the desired impression on its public. 


Today, people are always on their mobile devices. Their first point of interaction with your company will probably be online. If you want to reach your audience and convert them into loyal clients, you must meet them where they are — online. With digital branding, you can improve your brand awareness regardless of where you are. 


Even though digital marketing and digital branding are often used together, they aren’t the same. Digital branding seeks to offer value. It improves brand recognition and inspires loyalty. Digital marketing, on the other hand, is all about generating sales and helping your business find new customers. 


Components of Digital Branding

Successful digital branding is centered around a few important pillars. They include:



A logo is the first image that customers associate with your brand. They include IBM’s eight-bar logo and the mouse ears associated with Disney. There are various reasons why a logo is important but first and foremost, you need it as a representation. The ideal logo for your business should match your personality and the needs of your target audience. 


It should leave a lasting impression and represent your values. While it doesn’t have to be flashy, it has to demonstrate some effort on your part. Your logo needs to be simple. If you have too much going on, your target audience may have trouble memorizing it. The online world is filled with images. If yours doesn’t stand out, it will be forgotten sooner than you expect. 


Often, companies tend to be reluctant about hiring professionals because of how much logos cost. But that depends on the company you work with. Logo design pricing may also depend on its complexity and how much your company can benefit from it. 


While the question ‘how much does a logo cost?’ is important, you shouldn’t base your decision on it. Usually, you get what you pay for. The cheapest logo designs don’t offer much ROI. 


Designers may skip the research process and the designs may not be ideal for your business. 

When creating a professional logo for your business, designers should understand you. Are you fun and quirky or serious? Do you prefer modern or vintage styles? They must consider other logos in the industry and compete effectively. 


Color theory is equally important. Different colors portray different moods and maybe better for different situations. Your logo should be memorable and attractive in all brand materials: billboards, letterheads, and business cards. 

Brand Messaging


Brand messaging refers to the way your business communicates with its clients and the general public. It is what you say and how you say it. If you are opening a shoe store with the best sneakers in town, that should definitely appear in your brand message. 


The tone of your brand messaging has to match your values. It should reflect your beliefs and what you do. The right brand message addresses the needs of your customers. It answers the following questions:


  • What does your company do? 
  • Why is it important?
  • What values do you represent?


If you own a shore store, for example, you want everyone to know that the quality of your sneakers is impeccable. This matters because shoe buyers want the best value for their money. 


The tone of your message should align with your services. Selling shoes, for example, doesn’t demand as much seriousness as a business that specializes in medical equipment. While pain points show customers why your business is important, avoid focusing on them. Instead, it would be best if you strived to keep your message positive and solution-oriented. 



A business website is like its digital storefront location. If customers are curious about your operation time, contact information, or product listings, the first place they check is your website. They should be able to find all of this information easily. 


The best sites are easy to navigate. Streamline yours to maintain your brand image and make all text legible. If possible, consider incorporating your brand colors for consistency. 


The essential details have to be bold and easy to identify. If customers can’t find what they want right after opening your website, they will likely leave. Ensure that your site has a crawlable link structure. Search engines and humans must navigate to all the important details without trouble. 


Check all your images, links, and buttons and ensure they work. Errors could make you seem unprofessional. 

Online Advertising 


You can leverage the power of the internet to market your business and its products. Before many businesses adopted online advertising, a simple web page banner would be enough. 


However, things have changed, and there are many ways to advertise online. Here are a few avenues to consider exploring:


  • Display ads
  • Retargeted ads
  • Social media ads
  • Search engine ads
  • Desktop and mobile feed ads

Content Marketing


Advertising your products is no longer enough. If you hope to establish a returning customer base, you must engage your customers. Content marketing gives your business a human touch. Instead of emphasizing on sales, it strives to give customers value. It uses videos, photos, and blog posts to engage customers. Providing customers with engaging, informative, and interesting content helps establish trust. It encourages them to keep coming back for more. 


Check out this related article and learn more about how you can market your website.



Digital branding goes beyond selling your products or services. It is about creating a loyal customer base. The goal is to let potential clients know about your business and earn their trust. The internet offers endless possibilities for digital branding. You can profit from it regardless of your business type or size. 


Online shopping / ecommerce and retail sale concept : White bask


To start an eCommerce business, you need to know all of the parts that make up an e-commerce site. It’s not enough to have a website for your business to succeed. In addition to having a functioning site, you also need to make sure you have a platform that makes people want to buy things. You can do so by establishing an online presence that’s efficient and fun.


Here are the essential elements of an excellent eCommerce website that you need to know:


1. Clean And Minimalist Look

The look of an online store’s website significantly impacts how well it does. The charm of busy designs fades over time, so they don’t perform well for very long. People who like the look of simple eCommerce sites can easily maintain them by using simple colors and beautiful fonts.


Users may have a hard time finding what they’re looking for on a web page with many different things on it. Getting rid of objects or elements that aren’t important might help you focus your visitors’ attention on what’s most important.


A minimalistic website will also load faster, which will improve the eCommerce user flow and cut down the number of people who leave your site. Thus, to make your online store easy for customers to use, you should make it as simple as possible.


2. Convincing Content

Web success takes a lot of work, and the bulk of that work is writing. Site owners must write good content for both search engines and the people who use their site. The content available in the eCommerce site should enable the brands and design agencies that the company works with to show off their skills and teach the public. This way, people who will buy from you in the future will find it easier to trust your content because it makes them feel safe.


The benefits of good content include more brand awareness, more social media shares, and better search engine exposure. There’s a wide range of content that you can use to talk about your products or services. It can be short-term or long-term information about your company and what you do.


Women with Credit Card


3. Customer Names

The best salespeople in any store know that everyone wants to be called by their name. Because it makes your customers feel important and unique, a personal touch is essential in delivering the best eCommerce experience. Ensure you don’t forget about the name function when adding signup options to your site.


Including your customers’ names in your promotional or marketing materials is often an effective instrument. Writing a name is much easier and faster than uploading a picture or giving out other information. In the end, give your customer their dashboard with their name on it to make them feel extra-important.


4. Add To Cart Button

A shopping cart button is one of the most important things to have in an eCommerce multi-vendor marketplace because these businesses don’t have it. Buyers need a cart button because it lets them keep the things they want to buy for a longer time.


When you buy many things at once, it doesn’t make sense to buy each one individually. So, with a cart button, customers only have to keep adding items to their cart before they check out and pay for everything at once. Moreover, some websites don’t even ask you to sign up if you have a shopping cart.


5. Call To Action (CTA)

To get people to do what you want, make sure you have clear calls to action (CTA) on your site. Because even though it may seem obvious to you and to most people, many don’t spend a lot of time on the web because they’re either busy with work or their family.


People will have more faith in your company when you add that extra help. It shows that you care about them, and it makes things easier for them.


6. Quality Product Images

A picture is said to be worth a thousand words. People can use product photos to help them form their first impressions of your product. People won’t want to buy from your site if your product photos are too small, pixelated, or there’s only one picture for each item on your site.


As a result, you should spend money on high-quality product photography to effectively show off your products. They want to see how the item looks in real life when they make purchases on the internet.


web integrations

Image Source: Web Integrations



To get your business off the ground, you need to have all of the above-mentioned essential features of an eCommerce website design. However, keep in mind that they don’t cover everything you can do with your site. These crucial elements are there to help you start.


ecommerce sales


eCommerce is a booming industry. And thanks to the recent Covid-19 pandemic, many new online stores have opened up to facilitate the 2.14 billion digital buyers in 2021. 


But even if there is a guaranteed stream of customers ready to shop online, the fact remains that you must continue to advertise your brand if you want to grow your eCommerce business. Yes, there is more opportunity out there, but there is also more competition. 


However, there is no hard and fast rule to ensure you get more sales on your eCommerce store. It mainly depends on the type of online store you run, the audience you target, and the manner in which you operate your store. 


But yes, some surefire ways can help you accelerate the growth of your business. And as eCommerce keeps shifting and evolving, it is absolutely necessary that business owners adapt to the latest marketing strategies to ensure that their brand stands out from the competition. 


In this post, let’s take a look at the 15 ways you can increase the sales revenue of your eCommerce business in the year 2021. 


Create a Relevant Sales Copy 

First and foremost, your sales copy needs to be honest. This is important in creating a reputation of trust in your business. Making false claims doesn’t work well with the customers of today as they can easily identify when things are too good to be true. 


Instead of pretending to be something you are not, be upfront about your products and services. Go for a straightforward approach in your sales copy and remain consistent across all your pages, social media accounts, and email newsletter. 


Secondly, use the sales copy to your advantage and answer every possible question your consumer might have about your products and services. Use the voice of the customer to create a compelling copy that addresses their every want, need, pain point, and expectation. Stick to the facts that illustrate the customer’s benefits rather than why your company is the best. 


Be Mobile Ready

With 79% of the mobile users making purchases via their smartphones, being mobile ready is imperative for your eCommerce site. And in case your online store is not optimized for mobile devices, then this needs to be at the top of your to-do list. Whether you make a few design tweaks or do a complete redesign, you need to make it possible for your visitors to find and buy your products through a mobile device. 


To achieve the efficiency in your eCommerce site, your website should:


  • Load quickly
  • Be responsive
  • Be easy to navigate
  • Have a straightforward checkout process


Another consideration is to build a mobile app for your eCommerce store. With apps growing in popularity over the past few years, your customers will appreciate the apps more when compared to a website. Plus, users spend 3 – 4 times longer on an app and spend twice as much money on apps than desktop or mobile sites. 


But whether you have a website or an app, make sure that it enhances the experience of the consumer. In turn, you will see an increase in your sales and revenue. 


Meet on Social Media 

By now you must already have a presence on social media. But when was the last time you actively engaged with the visitors from your social media accounts? Probably not recently!


Active engagement with the prospects is one of the most overlooked sales tools. However, when done right, it is one of the best ways to increase brand awareness, customer satisfaction, and sales. 


Think about the last time you tweeted to a company, or commented on a brand’s Facebook page – and they actually replied to you personally. How did that make you feel about the brand? I’ll wager that it became significantly more favorable. 


Providing fast, personal, and honest answers to questions that potential or existing customers might have about your brand is an excellent way to increase sales. It will create a sense of trust with the customers and make your brand more legitimate amongst the users. 


Show Off Customer Testimonials

In today’s social media environment, customer feedback is important. And you can use the same to increase your sales significantly in 2021. 


Your satisfied customers will prove to be more influential than even the best-written sales copy, so make sure you include gushy testimonials and reviews from your buyers to showcase how wonderful your products and services are. Highlight them on your product pages, landing pages, social media accounts, and even your homepage to make sure your prospects know about your legitimacy. 


Create Urgency

Modern technology has made it possible for the buyers to reach for their mobile and buy whatever they want almost instantly, without even getting out of bed. This is why it is important that you create a sense of urgency or FOMO (fear of missing out) to nudge the visitors further into becoming customers. 


This can be done by showing limited availability products, time-sensitive offers, or limited edition products. By showing limitations to products availability and discounted rates, you can persuade the prospects to act fast rather than waiting for later to make the purchase. 


Offer a Money-Back Guarantee

Sometimes, one of the biggest reasons a customer has not to buy something is the desire to avoid a potential loss. Most of the time, the potential risk is a financial one. Why should they buy your product? What if it doesn’t work as advertised? What if the consumer doesn’t like it?


Remember that even the smallest purchase comes with a ‘buyer’s guilt’ so overcome the emotion by offering a money-back guarantee with each purchase. By taking the risk from their buying decision, you will find them more likely to buy from you. 


Use Free Shipping

Free shipping is another way to get prospects to buy from you. In fact, customers often buy more if the shipping is free. It is even more effective than a percentage discount, even if the discount is larger than the shipping cost. 


When offering free shipping, you can either offer it across your entire inventory or set a specific threshold to be eligible for free shipping. You can also entice the consumer by telling them about the free shipping through email newsletters or as an exit-intent popup offer. 

Offer Free Choices

While offering more products is a great way to increase sales, it can also lead to indecision and in turn result in loss of sales. A wide range of products can also overwhelm the visitors and make them go elsewhere. 


If you are offering a lot of products on your eStore, try arranging the products into very narrow categories. This will not only reduce the load on the visitor but also make it easy for them to find exactly what they are looking for. 


Invest in Quality Images

When it comes to an eCommerce store, there are two types of images that you need to utilize. One is the product images that accompany each item you are selling, and the other is used for promotional material such as blog posts and announcements. While you need custom images for the first, you can buy stock photos for the latter to enhance your content. 


But regardless of what you sell, make sure the photos that you include are high-quality and relevant to the content. Avoid tiny thumbnails and poorly lit shots. Also, be sure to add a wide range of pictures for each product from every conceivable angle to give the visitors a comprehensive view. This will make their purchase decision easy. 

Target Audiences on Facebook

With roughly 2.85 billion monthly active users, there is a good chance that your customers are already on Facebook. And one of the best ways to increase online sales in 2021 is to use your buyer’s persona to find people that will be attracted to your products and services. 


Luckily, Facebook offers a very detailed ad targeting option that lets you target users based on the size of their home, the university they attend, and even their next vacation spot. 


Lookalike audience is another feature that helps business owners find prospects that share characteristics with the existing customer. With the data available, you can easily create highly targeted ads on Facebook to entice the ‘target’ audience in becoming your customer. 


Create a Straightforward Checkout Process

Cart abandonment is nothing new, and many consumers leave their e-carts in the midst of the checkout process. While the reason for this can be many, experts believe that having friction or obstacles in the checkout process impacts the conversion rates. 


Because of this, you should make your checkout process as straightforward as possible. Remove any unnecessary steps from your checkout process that will dissuade the prospect from converting. Skip useless fields in the form. And above all, don’t time them out and make them start over from the beginning. 


Provide Multiple Payment Options

So your business accepts only credit cards on their eStore. But what if the customer wants to pay through PayPal? Or Stripe? What about Google Wallet payments?


These days, the consumers have more choice than ever in terms of how they actually pay for goods and services. By offering them more payment options, especially those that are increasingly becoming popular on mobile, you are making it easier for the prospects to give you money. 


Implement Tiered Pricing

When at a restaurant, most of us tend to avoid the cheapest and the most expensive dish and go for the middle-tier offering as the most appetizing. This is a technique called ‘decoy pricing’ that many restaurants use to manipulate customers. Well, the same can be used to increase online sales. 


While creating a pricing structure, include a third ‘decoy’ option. This will push the people to go for the middle option – the one that you want them to buy and ultimately increase your sales. 


Make the Experience Personal

The customers are often annoyed when their shopping experience is not personalized. This is why it is important that you provide them with the most personalized experience possible. 


The process is incredibly simple. Just integrate a live chat tool to your CRM and retrieve customer details like their email address, browning history, and chat history. With this information, you can offer them a customized service and ultimately a better experience. 


Use Remarketing

When it comes to eCommerce, one thing to always remember is that the customer will rarely purchase the first time they visit your site. And maybe not even the second time. But the more exposure your brand gets, the more likely the visitors will convert. 


This is where Remarketing comes in! With remarketing, you can position your brand at the forefront of the minds of your prospect. It will also provide you with additional possibilities to persuade them into becoming customers. 


To increase your sales, try targeting the users that visit your site but did not purchase. Or ones that clicked on a particular product but abandoned the cart at the last moment. Offers these customers with incentive to complete the transactions. 


Final Words

Marketing campaigns take time, effort, and resources to thrive. If you want to outperform your competitors and make it big in the year 2021, follow the above tips and gradually see the results. Good luck!

ecommerce 2019


Retail E-commerce is already a massive industry and, according to projections, will continue to steadily grow in the immediate future. According to Statista, worldwide E-commerce sales were over 2.8 trillion US dollars in the year 2018, and are projected to reach over 4.88 trillion US dollars by the year 2021. Based on these numbers, it is easy for business owners to conclude that a successful E-commerce strategy is a must, and no longer a luxury. Since all signs point to retail E-commerce being here to stay for the long haul, it is important to understand its future and where the retail E-commerce industry as a whole is heading. In this article, I will be discussing the future of E-commerce in 2019 and beyond.


How Amazon Impacts The Retail E-commerce Industry

Before we get into specific details about the future of E-commerce, it is important to understand the impact that Amazon has on the industry as a whole. Amazon is by far the most successful and profitable retail E-commerce company in the world. This is likely due to the fact that you can buy almost anything you would ever need on Amazon and because they have remarkably fast delivery times, free returns and low prices. All of these incentives that Amazon offers its customers force competing companies to offer the same, if not better, incentives than Amazon. For many companies, this presents a problem. This problem is also known as the Amazon effect.


Since Amazon is the leader in the E-commerce retail industry, it would make sense for business owners to try to replicate their strategies. For example, since Amazon offers extremely fast shipping, you need to be able to offer your consumers fast shipping as well. If you can’t offer that, you are already being beat by Amazon. As a general rule of thumb, all companies who are trying to compete with Amazon in the E-commerce retail industry should closely monitor what the company does each and every day. In doing so, you will have a better understanding of what strategies work, and which strategies don’t.


Mobile Commerce Will Explode

The first important thing to understand about the future of E-commerce is the role that mobile devices will inevitably play. Back when E-commerce was first introduced into society, smartphones were in the early stages of their development. They were nowhere near as popular back then as they are now. According to Statista, 2.53 billion people worldwide owned a smartphone in the year 2018. Furthermore, this number is projected to increase every year for the foreseeable future and is projected to reach 2.87 billion by the year 2020. This increase in the number of people who own smartphones has resulted in more and more people using their mobile phones to purchase goods and/or services online as opposed to their computers. All of this means that in the very near future, more E-commerce transactions will be made through mobile devices than any other platform. Therefore, you need to make sure that your website is optimized for mobile, and that you develop a mobile app. Doing both of these things will help you stay afloat when mobile commerce inevitably explodes.


Chatbots Will Be Used More Frequently

As we move into 2019 and beyond, chatbots will be used more and more frequently in E-commerce. Chatbots help to improve the overall customer shopping experience. By improving the overall customer shopping experience, you increase customer satisfaction and customer engagement. By increasing customer satisfaction and customer engagement, you will ultimately increase your bottom line. For example, implementing chatbots onto your website or mobile app allows customers to get fast answers to any questions that they may have regarding your store. This is much more convenient for consumers than physically calling a store and being put on hold just to get one simple question answered. Another benefit that chatbots offer is the ability to evolve. For example, chatbots are now able to learn from customer conversations and use that knowledge to offer a more personalized E-commerce experience for each individual. There is no doubt that in the very near future, a vast majority of E-commerce stores will have chatbots on their webpages and mobile apps.


In summary, retail E-commerce is a massive industry that is only going to get bigger as time passes. Although it is impossible to predict with 100% accuracy where the future of E-commerce is headed, it is possible to make educated guesses based on data. Two of these educated guesses include the explosion of mobile commerce and the increased use of chatbots.



Every online store has room for improvement and growth. Conversions and traffic can always be better if the right tactics are employed. Here is a list of some basic ideas to boost your E-commerce sales. These ideas cover most aspects of an online store, from acquisitions to reducing the number of customers abandoning shopping carts.


Plan for Mobile

E-commerce takes place entirely online, but that doesn’t mean it is all done on a standard computer. An ever-increasing amount of shopping is done through mobile devices.


Some sites can get by without mobile optimization, but from a user experience and SEO perspective, it is always a good idea. You do not want to take the chance that something doesn’t translate correctly to mobile and lose a sale because of it. Make it easy for people to shop from their phones and tablets.



Whether for desktop, tablet, or mobile, your site needs to be secure. Before a customer gives you their information, they want to know that it will be kept safe. Adding security programs and “Secure” to your HTTP bar will help customers feel more at ease when using your site.


Leverage APIs

APIs, or Application programming interface(s), are a group of processes that enable the creation of applications that can access data of operating systems, other applications, and more. An API can plug into another program and pull data out of it that can be used in marketing. This allows for granular marketing campaigns with increased accuracy. APIs are also used to catalog products, manage logins, run site searches, customize customer experience at checkout, and more. APIs are found in almost every aspect of running an online business.


Offer Discounts

Sales make people want to shop. Seeing something you want on sale entices you to buy it while it is at a better price. If you are worried about margins, raise the base price and then put it on sale. It looks like a sale, but you earn roughly the same amount of money. It is a strategy as old as time.


Discounts mean even more during the holidays. Gift giving season means everyone is looking for the perfect present and everyone is looking to save. Having seasonal promotions brings in more sales than normal, making up for any discounts. The holidays are also when the malls are packed, making online shopping more appealing to a vast number of customers. You will have increased traffic because of the time of year, any discounts, and the conveniences of shopping online.


Reward Loyal Customers

Investing in customer retention is important. Sure, new customers are nice, but you must fight to keep the customers you have as well. Programs like customer loyalty rewards are a good way of making sure old shoppers stick around.


Some sites have mechanics that allow repeat customers to earn rewards. Others, like REI, have a membership program where customers pay to join but then receive exclusive sales. Tools like Shopify allow you to easily implement rewards programs of your choosing.


Cart Abandonment Retargeting

The brutal reality is that every time a customer leaves a shopping cart without buying something, you are losing money. Those are missed sales that failed to convert. There are numerous reasons a customer abandons a cart. Maybe they would have bought if shipping was less expensive or if there was a discount.


A simple tactic to try and bring those customers back is an email recovery campaign. Send out an email to customers with abandoned shopping carts and see if they want to buy now. It is entirely possible that they simply forgot about their cart and this email will remind them. Be sure to point out why the customer added the item to their cart in the first place by highlighting the good things about the product to entice customers back.


Ask for Feedback

Once you have customers who have made purchases, ask for their feedback. This will let you know how you are doing and what can be improved. Was the product what they expected? Did the ordering process take too long? These are questions only your customers can answer.


Send an email to your customers after a purchase, after they reorder an item, or a few weeks after they receive an order.


Boosting E-commerce sales may seem daunting, but with these simple ideas, you can make a big difference. By preparing your website ahead of time, reaching out to your customers and earning their trust, your sales are bound to improve.

5 Ecommerce Trends


Global retail ecommerce sales are exploding.


According to Statista, worldwide e-retail revenues are projected to grow to a jaw-dropping 4.88 trillion US dollars by 2021. Sounds good, doesn’t it? You can almost taste the money.


However, to get a bite of the cherry is not easy. These days online retail strategies change fast. It’s hard to keep up. New tools, new strategies, and new technologies are now required to be successful in this fluid marketing landscape.


Here are five trends to keep tabs on if you want to win and bring home the bacon.


Here we go…


#1. The Augmented Reality Revolution

Augmented Reality (AR) is changing retail and the way people buy and sell.


Retailers now use cutting edge phone technology to allow customers to see how items they want to buy would look like in their homes or offices.


Not sure how that nice-looking couch would look like in your lounge?
No problem!
You can now use an app to position it wherever you want in your living room and see it in the exact context of your room living room. Amazing!
Such apps have three major benefits.


  • Engaging customer experience
  • Increased sales.
  • Reduced returns.


Houzz has an app that lets you take rooms in your house and then place multiple products within them, virtually, from a selection of 500,000 product images. The best part? People who used the app were 11 times more likely to buy.


houzz app

Image via Houzz


Hop onto the ecommerce augmented reality train before it’s too late. Your business will be better for it.


#2. The Emerging Markets Opportunity

The rapid adoption of smartphones and increase in internet penetration rates in emerging markets is turning e-commerce retail into a global market.
Your company’s customers are longer just in your backyard, they’re all over the world.
According to a report by Credit Suisse, total annual ecommerce sales across Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, South Africa and Turkey could reach up to USD$3.5 trillion and impact companies across multiple sectors, including retail, finance, security, and technology.
Brands are taking advantage of this lucrative global opportunity by using powerful ecommerce solutions like Shopify.



Image via Shopify


Such POS systems support multiple foreign currencies for ease of shopping for local shoppers and have local currency selectors within their storefront themes.


#3. The Mobile Checkout Ascension

Sometime in 2017, mobile checkouts reached 52%, overtaking desktop checkouts for the first time.


We now live in a mobile-first world. Because of advancements in mobile payment technologies like fingerprint and facial recognition, more and more people will enjoy the convenience of mobile checkout.


With Google, Samsung and Apple doubling their user base and installing sophisticated advancements in their payment technology, mobile checkouts are projected to reach 70% of eCommerce traffic by the end of 2018. The mobile train is gathering even more steam and savvy brands are profiting from the development.


For instance, 10% of Starbucks U.S. orders were done with their Mobile Order and Pay app. The payment method was so popular that in February, mobile orders flooded staff and created unheard of wait times.



Image via Business Insider


It’s time to take advantage of the phenomenal rise of mobile checkout.


#4. The Voice Search Wave

Voice search is the future of SEO. In fact, it’s already here.


Its impact on SEO has set off a domino effect on internet marketing. The arrival of voice search has changed internet marketing forever.


According to Google, by the year 2020, more than half the searches will be voice searches. And, with over 30 million voice-first devices in US homes and one billion voice searches per month as of January 2018, there’s no stopping the voice search avalanche.


What does all this mean for ecommerce?


Three key things.


  1. Creating in-depth product information using natural language. The more info you provide, the greater the chances of ranking for some long-tail keywords prevalent in a conversational search.
  2. Crafting detailed FAQ around products and services. Since most voice search queries are question-based this’ll raise your brand’s chances of showing up in search results when people ask questions about your product.
  3. Exploring the use of voice assistants especially for simple straightforward tasks like placing orders.


Dominos Pizza’s voice-driven ordering assistant Dom, which lets consumers dictate orders via mobile devices while on-the-go, reached a half-million orders since its 2014 launch.



Image via The Independent


Clearly, voice assistants will have a huge role to play in ecommerce in the coming years.


#5. The Omni-channel Retail Craze

With the typical consumer using five or more connected devices daily, omni-channel marketing continues to grow at a phenomenal rate.


Statista reports that by 2020, the installed base of Internet of Things devices is forecast to grow to a staggering 31 billion worldwide.


The buyer journey is no longer linear. Prospects now start their buyer journey on one channel and end it on another.


Selling across channels or device is no longer a side dish — it’s now the entrée. From brick and mortar stores to blogs, from online forums to mobile apps, intelligent brands follow consumers everywhere to boost their sales.


Here are some the approaches to take note of:


  • Integrated shopping experiences– brands are striving to provide customers with consistent and seamless shopping experiences across devices.
  • Inventory visibility across channels/devices– it’s now necessary for your inventory management system to provide real-time updates across channels and devices.
  • Personalized buyer journey– successful retailers allow customers to buy their way, in their own time, on their favorite channel.
  • BOPIS and ROPO– BOPIS (Buy Online, Pickup In Store) and ROPO (Research Online Purchase Offline) are growing trends in purchasing behavior brands must adapt to.


Beauty industry retailer, Ultra boosted their 2016 revenue to $4.85 billion, up from $3.9 billion the prior year through a clever omni-channel marketing strategy.


gorgeous hair

Image via Ultra Beauty


To satisfy today’s sensitive customers need for total convenience and get results, adopt a sharp omni-channel strategy.


Trends Matter: Jump In On The Act


These topics are trending for a reason.


They’re making headlines because experts agree they’re the next big thing. Pick ones that make sense in your industry and deploy them now rather than later.


Be a smart early adopter brand so you position your enterprise for growth. If you’re sluggish in your approach, your competitors will quickly jump in — and zoom past you on the ecommerce highway before you know it.


So ride the wave today. Your bottom line will be all the better for it.



According to his cheeky wife’s baseless claims, Qhubekani Nyathi aka The Click Guy, is an irresistibly handsome dude. He helps SMBs rapidly grow their income and impact through actionable long-form content that ranks high, builds authority, and generates tons of leads. He is a contributor to top blogs like Crazy Egg, Search Engine People, Techwyse, AWAI, and more.