Branding is an important aspect of developing a successful and enduring business entity; and in this day and age a large chunk of a brand strategy revolves around the online arena. Even more important is the role that social media plays since it can prove a valuable tool for connecting with global consumers and putting your brand name on the lips of individuals all over the world.
However, when it comes to social networking site Pinterest, which is more about sharing digital images and ideas than selling goods and services, it behooves you to tread lightly if you want to build your brand identity and promote your business. Here are just a few ways you might try to improve your visibility on this pinboard platform.
Skip the hard sell. Pinterest expressly states that their site is not to be used for marketing and selling goods. But that needn’t stop you from reaching out to other users as a way to expand your brand. You just need to do it without ticking off the online community. In fact, getting into the community spirit could help you more than you know. While Pinterest users may not appreciate being bombarded by prompts to buy products, they may be interested in photos of your area and the role your business plays in the local scene. Many companies are opting to create a variety of pinboards that feature not only their wares, but also points of interest in their area as a way to increase visibility and fans.
Utilize text opportunities. Okay, so it’s not all about keeping the people happy. As a business you really have to take advantage of the ways that Pinterest allows you to maximize the results of your branding efforts. There aren’t too many places where you can use text (thereby enjoying a platform for keywords), but file names and tags are two exceptions. So make sure that the titles and tags you associate with your photos are not only descriptive, but also compatible with your SEO practices.
Consider cross-promotion. You can cross-promote with Pinterest in a couple of ways. First and foremost, you could link back and forth between the pinboard site and your other social media accounts (Facebook, Twitter, Foursquare, and your online blog or website, for example). But you might also want to link up with sites in affiliated fields to create pinboards that offer added value to viewers in an attempt to attract their interest.
Use proper pinning procedures. Aside from the pics you post on your own Pinterest account, you probably want others to grab your pics and pin them on their boards. But it’s not as simple as adding a “Pin It” button to every page on your website. You need to make sure that the links you provide go back to the page with the original pic on your site. While it’s certainly easier to make every link return to your homepage, viewers that actually click a pic probably want to go to the point of origin, and making them search through your site to find it is not a good strategy to encourage further pinning.
Post the right pics. There is a certain amount of science involved in internet marketing, but like all pursuits that involve a creative element there is also a portion of the equation that is difficult to quantify. When it comes to Pinterest, you can do a lot to ensure that people are directed to your photos; but after that you simply need to capture the imagination of your viewers. So if you really want to make the most of this online tool for branding, you might think about hiring an innovative and experienced professional photographer to help you hit the right note.
About the author:
Sarah Danielson is a contributing writer for Affordable SEO Services, where you can research a variety of affordable internet marketing companies.