facebook marketing

 

Imagine your business is a rocket, and you’re looking to launch it into the stratosphere. The fuel? Stellar Facebook marketing. In today’s digital era, mastering Facebook is not just a fancy trick up your sleeve. No, it’s the bread and butter of online presence and customer engagement. It’s like walking into the biggest party on the planet and knowing precisely what to say to get everyone’s attention. And the best part? You don’t have to shout to be heard; you need the right whispers in the right ears. But what role does a Facebook marketing agency play in all of this? Let’s dive in.

 

The Role of a Marketing Agency


So, you’ve immersed yourself in the vast ocean of Facebook marketing but can’t seem to catch the big fish. That’s where a Marketing Agency, your social growth hackers, comes into play. They’re like the seasoned fishermen who know where the big catches are hiding and have the best gear to get them. Think of them as your guide in the wilderness of likes, shares, and comments, helping you navigate to reach your audience effectively. With their expertise, you’re not just casting nets in the dark but strategically placing them where the fish will bite.

 

Why Choose a Specialised Marketing Agency?


Choosing a specialized agency is like picking a top-tier chef to cater your dinner party. Sure, you could probably whip up something nice on your own, but why risk the meal when you have the culinary expertise that guarantees a gourmet experience? These agencies eat, sleep, and breathe Facebook trends and algorithms, ensuring your brand gets noticed and savored in your audience’s minds. They have the secret sauce that turns your business from just another page in the feed to the main course in your customers’ digital diet.

 

The Toolbox of Social Growth Hackers: Strategies and Techniques


Every social growth hacker has a toolbox that would make even the most seasoned DIYer green with envy. From crafting irresistible content to pinpoint targeting, they’ve got the gadgets and gizmos aplenty. They’re like digital magicians, pulling conversions out of hats and turning casual browsers into loyal customers with a flick of their metaphorical wands. Their strategies are not one-size-fits-all but tailored suits that fit your business like a glove, ensuring you look your best in the digital ballroom.

 

Integrating Facebook Marketing into Your Overall Digital Strategy


Facebook marketing isn’t a lone wolf; it plays well with others. Integrating it into your overall digital strategy is like assembling your own Avengers team of online marketing efforts. Each element, from SEO to email marketing, brings its superpower, with Facebook adding the social charm and charisma that ties it all together. This synergy doesn’t just add layers to your strategy; it multiplies your chances of success, making your business a force to be reckoned with in the digital realm.

 

Choosing the Right Marketing Agency for Your Business


Picking the right agency is like dating; you want someone who gets you, supports your goals, and is in it for the long haul. It’s not just about flashy promises and big numbers; it’s about a partnership built on trust, transparency, and a mutual love for your brand. The right agency will not just see you as another client. Still, as a part of their team, a piece of their digital family, working tirelessly to ensure your business finds its happily ever after in the competitive world of Facebook marketing.

 

Maximizing ROI with a Results-Driven Approach


It’s all about the return on investment (ROI). With a results-driven marketing agency, you’re not merely hoping for the best. You’re making a calculated investment with expected returns in increased engagement, higher conversion rates, and a more robust bottom line. They help you track, analyze, and understand the performance of your campaigns, turning insights into actions and likes into sales.

 

Future Trends in Facebook Marketing and Social Growth Hacking


The Facebook landscape is always changing, with new trends and technologies emerging faster than you can say “viral.” A top-notch Marketing Agency keeps you updated on these trends and leverages them to keep your brand ahead of the competition. From augmented reality to chatbots, they’re your crystal ball into the future of digital marketing, ensuring your business remains on the cutting edge.

 

Conclusion


In the grand chess game of digital marketing, a Facebook Marketing Agency is your queen – versatile, powerful, and game-changing. Partnering with the right agency gives your business the competitive edge required in this online era. They bring the skills, strategies, and expertise that transform your online presence, turning your brand into a social media powerhouse. So, are you ready to make your move and take your business to new heights? With the right agency by your side, the digital world is your oyster.

 

 

 

 

 

 

 

 

Facebook
Image by Freepik

Navigating the world of Facebook advertising can unlock a treasure chest for your business, offering a bounty of opportunities to connect with global audiences. 

 

With over 2.8 billion daily active users, Facebook presents a unique platform where brands can engage with potential customers in a highly targeted and measurable way. If you want to bring your brand forward, leveraging Facebook ads can help boost it. 

 

Guide to Running Facebook Ad Campaigns


Embarking on your Facebook advertising journey is akin to setting sail into a vast ocean of potential customers. From crafting your first ad to fine-tuning your strategy based on real-world data, we’ll cover everything you need to transform your marketing vision into impactful results.

 

Set Up Ads Manager Account

 

The foundation of your Facebook advertising adventure lies in setting up your Ads Manager account. Think of this as assembling your crew and vessel before setting sail. This process equips you with the tools and dashboard to create, manage, and analyze your campaigns. It’s your command center, where every crucial decision will be made, from budget allocations to performance tracking.

 

Define Campaign Objectives

 

Clarifying your destination is as important as the journey itself. Choosing the right campaign objective is like setting your compass to ensure you’re sailing in the right direction. Whether you’re looking to increase brand awareness or drive online sales, each objective tailors Facebook’s powerful algorithms to your specific goals, maximizing the impact of every ad displayed.

 

Select Target Audience

 

Knowing whom you’re speaking to is as crucial as the message itself. The ability to target your ads with laser precision is akin to finding a direct route to treasure. By defining your audience based on demographics, interests, and behaviors, you can send your message to those most likely interested, ensuring your ad spend is as effective as possible.

 

Create Engaging Ad Creatives

 

The heart of your campaign lies in its creative appeal. Crafting visuals and copy that captivate and engage your audience is crucial. It’s not just about standing out in a crowded newsfeed; it’s about making a connection that inspires action.

 

Set Up Budget and Schedule

 

Every voyage has its budget, and advertising on Facebook is no different. Setting up your budget and schedule is like planning your route and provisions. It ensures you have enough resources to reach your destination without overspending. A well-planned budget and schedule allow for efficient use of resources, maximizing the reach and impact of your ads over time.

 

Install Meta Pixel

 

The Meta Pixel is your compass through the digital sea, tracking the currents and winds of your audience’s actions. Installing it on your website gives you insights into how users interact with your site after seeing your ad. This data is invaluable, allowing you to adjust your sails — or, in this case, your campaigns — to better catch the wind of opportunity.

 

Launch Campaign

 

With your preparations complete, it’s time to set sail. Launching your campaign is the moment your strategy and efforts come to life. It’s when you put your message in front of your audience, starting the journey towards achieving your business goals. 

 

Monitor and Optimize

 

The sea of Facebook advertising is ever-changing, and success requires vigilance and adaptability. Monitoring your campaign’s performance and optimizing based on data is like navigating through shifting winds and tides. It’s a continuous process of learning and adjusting, ensuring that your campaign remains on course and becomes increasingly effective over time.

 

For those seeking to streamline their Facebook advertising efforts, consider using specialized Meta advertising software. Such tools can enhance your ad campaigns through advanced features and analytics, enabling more precise targeting and optimization.

 

Key Takeaways


As you embark on this journey, remember that the waters of Facebook advertising are vast and accommodating. With each step, you’re not just launching ads but launching possibilities — opportunities to connect, engage, and grow your audience in measurable and meaningful ways. The journey might seem daunting initially, but the potential rewards are immense with the proper preparation and mindset.

 

  • Set up an Ads Manager account.
  • Define clear campaign objectives.
  • Select a precisely targeted audience.
  • Create engaging ad creatives.
  • Set a budget and schedule that aligns with your goals.
  • Install Meta Pixel for tracking and optimization.
  • Launch the campaign and monitor its performance closely.
  • Optimize based on data insights.

Facebook Updates

There’s a very good chance that you’re aware of just how powerful a regular, well-written, informative blog can be when it comes to lead generation and driving traffic. If you aren’t posting your blogs to your Facebook page (or if you don’t yet have a Facebook page), you could be missing out on even better results. Here’s what you should know about creating and maintaining a relationship between your blog and your Facebook account.

 

The Link between Blogging and Digital Marketing


Before diving into the best way to share your blogs with the world, it’s helpful to recap all the reasons why you should be writing and maintaining a blog on your website in the first place. Of the dozens of exceptionally good reasons, the most important include:

 

  • Providing dynamic content for your website. Google loves it when the content on your website changes and updates frequently, and the best way to do this is with an outstanding blog.
  • Creating an authoritative online presence. Your blogs give you the opportunity to show your visitors that you are the best source for information that is relevant to their needs.
  • Designing a home for links. Linking to authoritative and well-known sources in your blogs is highly beneficial, as is ensuring that you link to some of your other relevant blog posts. This keeps the chain of interest going and helps your visitors stay on your site longer, which boosts your rankings.

 

Why You Need a Facebook Page in 2019


For the first several years after its inception, business Facebook pages were optional. However, this is 2019, and if your business doesn’t yet have a Facebook presence, you are cheating yourself out of traffic. A Facebook page for your business gives you the opportunity to put your brand in front of millions or even billions of people by sharing everything from status updates to photos and videos and even your blog posts.

A Facebook page gives you the opportunity to engage with your customers – or even your would-be customers – on a very personal level. The more interaction with your business posts, the more people who will see them, and the cycle continues. Facebook also gives you the opportunity to focus attention on a very specific action. Do you need to generate leads for your business? Ask people to subscribe to your newsletter. Are you trying to sell a backlog of stock? Announce a huge sale. The possibilities are endless, and Facebook is an excellent way to make yourself known.

Finally, if you are struggling to come up with ideas for your blog, your Facebook page is the perfect solution for this issue. You can simply ask the people following you what they want to know. Essentially, ask them what you should write about. When you follow through with their requests, not only are you building rapport with your audience, but you can be certain that your topic is trending with the people who matter most to your business’s success.

 

Sharing Blog Links with your Facebook Followers


You should be writing a new blog for your website at least once each week, and you should be certain that your blog covers a trending topic that your readers will find interesting. Though it should be related to your business in some way, it is also important that it is relevant to your audience. It doesn’t always have to be about you, per se, but it should be related to your niche or industry. Each time you put a new blog on your website, head over to your business Facebook page and share a link there. You can create a short, simple headline to accompany the link, or you can create a call to action and help direct people to click.

When you share this link, Facebook will also show your followers the image that you selected to represent the blog post on your website to make your social media post more attractive to readers. Be sure you choose your blog images carefully so that they show up clearly and in the right size when you share them on Facebook.

 

How Often Should You Share Blog Posts?


Numerous experts – including our own – believe posting to Facebook twice a day, every single day, any time from late morning until mid-afternoon is the best strategy. This gives you access to 14 Facebook posts a week that you should divide evenly into photos, videos, questions, polls, and links to your blog. Making sure to create different types of social media content will cover all your bases and reach the largest number of people possible.

If you only write one blog a week, be sure that you provide a link to every single one. If you write two blogs a week and publish both on the same day, you can link to one of the posts on Facebook but tease the other in the caption or comment. If you publish your blogs on different days of the week, consider sharing up to three a week on Facebook if they are relevant, well-written, and informative without being pushy.

 

The Dangers of Too Frequent Facebook Posts


Just as not posting on Facebook at all can cheat you out of traffic and leads, posting too frequently can have much the same effect, so be sure to keep this in mind. For the best possible results, share no more than twice per day on Facebook. Otherwise, by the time you get around to sharing your blog links, people may not be as interested in hearing from you. What’s more, if you’re posting your links too early in the morning or too late at night, you won’t get the engagement that will benefit you.

In summary, you should post links to your blogs no more than three times per week to keep your reach as broad as possible. It is also important to post your links when your readers are most likely to be on Facebook and realize that by the 90-minute mark, your Facebook post has reached its half-life in terms of engagement. Pick the best three-hour window possible and share your link right at the start of that window to get the best possible results.

 

Facebook Changes

 

The recent changes to Facebook’s algorithm, announced in January and implemented in the weeks following, is (by many standards) the most significant alteration to the news feed in history.

 

While those with personal accounts were either complaining that things had changed again or congratulating Facebook for finally getting it right (depending on the personal sentiments), social media marketers took a very different route. Glued to their own news feeds, marketers scanned the results for signs of what had changed, why, and how it would affect their efforts moving forward.

 

One thing that everyone noticed was that the professionals were split into two different categories. While page owners and publishers were panicking over the recent update, trusted social media experts were staying calm – and telling others to do the same. But why weren’t they panicking? Why would they not be concerned about the biggest alteration to Facebook’s news feed yet?

 

Words of Wisdom from Mark Schaefer


Mark Schaefer is an adjunct marketing professor, consultant, and public speaker who had just one simple thing to say:

 

“Don’t panic. The Facebook announcement is no big deal.”

 

Of course, that wasn’t all he had to say – and his message was much the same as other industry experts. The fact is, organic reach was already dead. It had been dying for years – a slow, steady trickle of a death that had made Facebook advertising a difficult transition without paid advertisements. In fact, before this last update, organic reach per page was lower than 1%. That is an amount insignificant enough that it may not be anything at all.

 

But it isn’t all disheartening news. Those who have been doing well on social media will continue to do so, regardless of how this latest update has altered the landscape. Those pages which were able to generate a massive amount of engagement with their followers will still be able to do so.

 

The fact is, whatever content you put out – social media or otherwise – must matter to your audience. This has always been the way things work, and no matter what updates occur on Facebook or any other social media platform, that will continue being the way things work.

 

The Truth About the Change


All this new algorithm does is clean up user’s news feed so that personal accounts hold more sway – which, consequently, is the true purpose of social media platforms to begin with. This makes it harder for businesses, but not that much harder.

 

It’s true. The big Facebook algorithm change is not that big. The types of content which will be driven out of a person’s newsfeed had no value, to begin with, because those pieces of content who were trying to get a little attention and engagement with no other promotional efforts were rarely doing anything, anyways.

 

Organic reach opportunities still exist, of course, but will be harder to attain. Think of this as a positive. The most effect marketers have always had to place significant creativity and effort into their strategies. The change just pushes you a little harder to reach your goals, which (eventually) can turn you into a better social media marketer.

 

Tips for Moving Forward


While the new algorithm will not change everything, it will change some things. Many of the below items have been social media marketing best practices for years now, while others are just slightly altered to consider the newest algorithm update. Using the following will help to ensure your strategy is as efficient and effective as possible.

 

Embrace Paid Advertisements

 

You must fully embrace Facebook’s paid advertisements. While many have been avoiding this – or using it sparingly – now is the time to jump in with both feet. The potential targeting and reach of these advertisements are great to begin with.

 

Diversify Marketing Efforts

 

Continue diversifying your marketing efforts. Most marketers are already doing this, but those that are relying heavily on their Facebook fans need to branch out.

 

Include a wide variety of marketing platforms, like email, search engine optimization, video, podcasting, e-books, webpage copy, blogs, articles, guest blogs, forums, etc. Even diversify your social media platforms a little. If you are only on Facebook, add one other site to your repertoire.

 

Don’t Just Post – Start A Conversation

 

The only way to get great engagement statistics is to have a dual-sided approach. One of the biggest mistakes beginning social media marketers make is failing to personally engage with those followers who have engaged with your post.

 

You want to have conversations. It makes customers feel appreciated and listened to. Starting a conversation also prompts much higher engagement metrics. For example, if you receive 100 comments on a single post and take time to respond to roughly half of them while liking the rest. If only half of those respond to your comments, you’ve accumulated an additional 25 likes.

 

Simple, Clear Campaign Goals

 

Set simple, clear social media marketing campaign goals which are trackable using metrics. Each campaign should only have one primary goal. Your first goal may be to increase your Facebook followers by 200%. Your second might be to increase click-through ratings for social media posts.

 

Defined Posting Schedule

 

Set a clearly defined posting schedule that encompasses all content formats on all platforms. Let’s say your company is an upscale women’s clothing boutique. In addition to your blog and website, you utilize Facebook and Instagram.

 

Your social campaign should include links back to your blog posts, for starters. You’ll also want to create social media posts that are specialized for social platforms to create engagement. It should be repackaged to fit each platform’s news feed and formatting. Have an idea of which posts you plan to boost and keep a small portion of funding for boosting posts which perform well.

 

By doing this you can ensure that each site is posted to regularly, and that your message is being seen across multiple channels in the most platform-accurate style.

 

To Sum It All Up


The Facebook algorithm change really isn’t a big deal. Yes, it is a notable change, but those who were already doing well on social media will easily continue to do so. Stick with the most basic guidelines to effective social media marketing but lean a little heavier on Facebook’s paid advertising.

 

Facebook Marketing Strategy

 

Facebook is no longer the newest, shiniest site out there. Originally launched in 2004, it took off in 2006 when it allowed anyone, not just college kids, to join. Since then, it has become one of the largest and most influential social media networks in the world. Most importantly for advertisers, Facebook continues to be a very powerful presence in terms of marketing and advertising, and we’ll go over why.

 

Facebook Is Still The Most Popular Social Media Site


Facebook gets more traffic and has more users than any of its closest competitors, meaning there are simply a lot more people on Facebook than elsewhere to see and respond to your ads and content. Facebook has an estimated 1.86 billion monthly users, which makes it bigger than Twitter, YouTube and Google+.

 

The Opportunity For Your Posts To Be Shared


Facebook works well as a marketing tool because anything your business posts has the potential to be shared and viewed by people who are not your followers.

 

facebook sharing

 

For example, you share information about a promotional giveaway, which everyone who likes your page and follows your feed sees. But then people start sharing the giveaway so their friends can see it, and then their friends might share it, and so on and so forth. That’s a lot of potential customers who might not have had any idea you existed otherwise.

 

Facebook Ads Are Cheap And Targeted


Facebook ads are not only quite reasonably priced, but the targeting features they offer are extensive. You can choose to display your ads based on geographical location, age range and interests to get your ads in front of the targeted groups you think will be most likely to buy your product or service. This alone makes it an invaluable tool for marketing, because you can pick and choose who will see your ads.

 

Facebook Drives Traffic Elsewhere


Even if you would rather have users interact with your content outside of Facebook, marketing via Facebook can still drive traffic to your website. You can do this either by running an ad campaign that’s designed by Facebook’s algorithms to draw visitors to your site or post interesting, relevant content with links back to your site or blog.

 

You Can Advertise On Your Own Page


Facebook not too long ago introduced another advertising tool on your own Facebook page – the cover photo. Facebook cover photos, which are easy to create and design, allow you to put important information front and center on your page to draw in and engage visitors. It’s also very easy to change out your cover photo when you come out with a new release or an event is coming up you want people to know about. Consider using a Facebook banner maker to make a customized graphic that completes your brand image.

 

So even though Facebook has been around for a while, it is still a very effective tool to use for your marketing, whether you buy out ad space or not. Due to the fact that it can be used for many different purposes, and any advertisements or posts will reach the maximum amount of people, Facebook is far from obsolete.

Copyright: rvlsoft / 123RF Stock Photo  rvlsoft / 123RF Stock Photo

SnapChat Instagram War

For start-ups or any business for that matter, one of the best ways to grow is to avoid competition. Yes, you’ve heard it, “competition is good”, but if that were true there would be no need for patents or anti-competitive laws. The best companies try to avoid competition and create monopolies. The Facebook and SnapChat war isn’t a board game, however, disguised as Instagram, Facebook is out to dominate social. And with SnapChats rising popularity, the objective is to kill any momentum.

Why Avoiding Competition is Good


Disruption has been a hot buzzword for start-ups. Uber disrupted the transportation industry and AirBnB disrupted lodging. But disruption shouldn’t be a strategy, it should be a result of great companies being innovative.

 

Napster disrupted the music industry and was crushed by the RIAA. On the contrary, Apple found a way to work with music executives and iTunes thrived for many years because of it. Now streaming services like Prime and Spotify are on the rise, and this was done by avoiding competition, not picking fights.

 

For years SnapChat has been in a league of its own, growing exponentially using innovative ideas only found in China. In 2013 Facebook attempted to buy SnapChat for $3 billion, but after being rejected, Mark Zuckerburg launched a similar app called Poke. It flopped, however, but that didn’t stop Mark and the Facebook team from taking shots at the young company. With Instagrams latest release of “Stories”, Facebook mimics SnapChats interface and functionality. CEO of Instagram Kevin Systrom, recently announced the introduction of events, a move some are calling a full-blown SnapChat blitz. Many Instagrammers are excited about the new features since they are comfortable using the platform, and wanted to avoid the cost of taking on another social network.

 

Instagram

Image Source: Instagram

 

War is Costly


The reason why finding a niche is so rewarding is because you get to focus on growth and avoid distraction. War is costly. Don’t believe me? Ask Blockbuster and Hollywood Video (who no longer exist)… While they were busy warring with one another, Redbox and Netflix were finding new ways to serve their industry.

 

So what does this mean for SnapChat? I personally think SnapChat has done a great job at being creative and keeping to themselves. They have attempted to stay off the grid while focusing on growth. Unfortunately, this doesn’t prohibit larger corporations from competing against them. And who can blame Facebook? They don’t want another company to do to them what they did to Myspace. So the mission is to buy or destroy. And right now Facebook is in destruction mode.

 

Will SnapChat be able to survive this offensive? Who knows. The founders have proven to be savvy and strategic, constantly innovating and resisting competition. Nevertheless, Facebook has deep pockets and the best talent. This may be the reason they fell behind in the first place. Buy and absorb has been the MO of many market leaders in regard to small competitors. And when you can’t buy, #attack.

 

In the end, who will win, Grams or Snaps? I guess we’ll have to wait and see.

 

About Author:

Larry C Lewis is an Internet behavior scientist best known for his work in social media and video marketing. He is the head of marketing at Digital Exponents and the founder of Marketinglikeapro.net. For more information, Larry can be reached on Twitter @larryclewis.

Facebook Search
 
Let’s face it, search is a big deal. When you have a site the size of Facebook a properly placed search feature can dramatically increase visitor engagement (Not to mention put a dent in Google!)
 
Here are a couple of videos from Facebook that discuss how to use their search featured.
 

 

Facebook Data Centers

 

It never used to be like this but for most of us we got to bed looking at Facebook and wake up looking at Facebook. Have you ever stopped to think about Facebook’s infrastructure and the data centers that keep things moving? The heart and soul that keeps all the connections together? Many of you are not computer geeks like us so you’re probably not thinking about it too much but if you are – check out this awesome video.

 

Facebook Engineering Video

 

 

You ever wonder what makes this giant run? Well, to start, you need an awesome team which Facebook has (clearly). Check out this Facebook video titled Sourcing & Operations Engineering at FacebookGives you a good glimpse into the inner workings of this massive connection tool we call Facebook.

 

snapchat-facebook-battle

 

Snapchat is one of those apps that really took people by surprise. Facebook once wanted them for 3 billion dollars but Snapchat owners turned them down without even batting an eye. What has happened since is nothing short of a Silicone Valley style cold war.

 

Our friends at www.dpfoc.com/uk put together this stellar infographic showcasing some of the differences between the two.

 

What is Snapchat?


 

Snapchat vs. Facebook Infographic


 

Facebook vs Snapchat

;