Everyone these days seems to be all about acquiring Facebook “likes” for their branded Facebook pages. Yes it is important but there are some important elements you need to understand before you become obsessed with growing this little number. Just setting up a basic FB page is nowhere near enough these days and you have to entice people to become a part of your community by offering something of value. Acquiring more fans for your page requires dedication and patience and you have to be willing to pour on the branding in order to get it done.
One of the biggest scams out there now revolves around “companies” trying to sell merchants more like button hits. Most of these services are bogus and typically result in nothing but fake Facebook accounts that have been set up in order to look like real people. Some of these companies even take your hard earned cash and simply disappear into thin air. Just because they have a nice website with a U.S address does not mean they will be doing a good job for you. Facebook likes have to happen naturally. If you need to force them or purchase them you are doing something wrong.
If all you have is a website with very little to no branding efforts implemented it will be somewhat difficult to build up a following on Facebook. When people follow a FB page they are not following a website, they are following a brand they have made a connection with. This connection comes in many different flavors you just have to figure out how to connect with your audience. Maybe it revolves around emotion or possibly discount but whatever it is there needs to be a connection some sort.
A Facebook Like box is a great way to build up those FB fans. By having it sit on your site template for every page of your website it will really give your audience a reason to hit the button. If this box sits in a strategic location on every page of your website you will increase the opportunity for someone to hit the like button and become a fan.
The online space is growing exponentially every single day. With so much data and content being born you owe it to your business to try and stand out as much as possible. Using a custom Facebook landing page for your fan site will help you do just that. Custom pages can allow your brand to stand out just a little bit more than just dropping people off on your wall.
Unless you are a big household brand name you are going to have to entice your audience to become a fan of your Facebook fan page. If you are a dentist in Milwaukee don’t be discouraged because you only have a few fans on your account. Give your patients and audience a reason by offering discounts and coupons. If your business does not have the “sexy” factor some of the other larger brands do it will require a bit more work to get things rolling.
Contests are a great way to build up your fan page because most people like free stuff, if you don’t you need help. Many brands will offer a contest but in order to be part of the contest you need to become a fan of the page.
If you don’t have a monthly company newsletter you should. I speak with people all the time which say that they have hundreds and sometimes even thousands of email addresses from current and past clients they don’t know what to do with. By placing a link to your company Facebook fan page in your newsletter you can and will significantly increase your exposure to your page.
A really nice way to build up your Facebook fan page is to connect your like box with some sort of content engine. Your blog is a great content engine that can help you achieve this. Include your like box on your blog and write as much as you can while engaging in social media. When you start to develop social media traffic over to your website that is when your like box will start to fill up.