fashion marketing


The fashion industry has always been highly profitable, and now that profitability is rising more than ever. In fact, this industry’s worth promises to reach $1.7 trillion in 2022, so those in the fashion industry have a lot of potential for profit.


However, it’s important to know that running a B2C and a B2B fashion business is completely different. The strategies that work for one won’t work for the other. If you’re in the B2B industry, here are some tips that will help you find success and reach your fashion marketing goals.


Use ERP software

Software is almost always a good idea. Anyone in the B2B fashion industry could greatly benefit from enterprise resource planning or ERP for short. This software is meant to manage your company’s supply chain, financials, manufacturing, and commerce, just to name a few.


By now you’ve probably realized that running an apparel business is no easy task and takes a lot of work. Managing processes such as sourcing materials and manufacturing, quality control, accounting, and sales can be incredibly complex, no matter how skilled you are.


But with an ERP software, you will be able to tackle all of those tasks with ease because it will help you do the following:


  • Streamline your manufacturing process. An ERP platform allows you to automate your manufacturing process by calculating how much material you need as well as its cost. It will also provide you with data on the material’s quality and properties such as stitching, packing, dyeing, and labeling.
  • Eliminate the need for other systems. Since an ERP incorporates multiple functionalities into one system, it allows you to work with just this one system. This includes functionalities such as data entry and transfer, information access, communication channels, and many others.
  • Simplify your inventory management. This software makes inventory management a breeze as it can sort it into categories such as style, size, color, and vendor.


However, this is just the tip of the iceberg. If you want to explore everything an apparel software tool can offer, you should try it out yourself.


Network on LinkedIn

Company owners are always on the lookout for social media tips to grow a business. However, something a lot of people forget is that LinkedIn is also a social media platform.


While it may not be the most popular platform out there, it’s ideal for people who have a B2B business as it’s filled with other professionals. If you want to ensure you are present on the social media platform where your clients are, LinkedIn is your best choice.


Currently, LinkedIn has 810 million members and is a critical channel for lead and customer acquisition for numerous B2B businesses. If you use this platform right, you can make powerful connections and cultivate business relationships.


When you network on LinkedIn, you show to potential buyers that you’re taking your job seriously. If another business is looking for a fashion company and they find you on LinkedIn instead of on Instagram for example, they will see your company as professional.


And if you want to take your networking on LinkedIn to the next level, you can succeed with LH2. This is a lead generation tool that comes with 3 features that make LinkedIn optimization simpler and safer than ever. It will allow you to grow your network, build smart message chains, manage contacts, and more.


Choose the perfect niche and business model

There are seemingly countless fashion niches for you to choose from, and you need to decide which one is the best for your business and brand. You also need to take your finances into account for this and create a business plan that will help you decide whether the niche you picked is right for you.


Here are a few things you need to consider when choosing your niche. This includes whether it’s unique enough to stand out among a sea of competitors, whether you have enough resources to properly compete in that fashion niche, as well as if the niche has enough earning potential to justify the investment you need to put into it.


As for business models, fashion businesses usually opt for one of the following:


  • Print-on-demand. This business model is cost-effective and very simple, which makes it perfect for brands that are starting off with a small budget. But keep in mind that businesses that opt for this model often see low profits due to limited options for production.
  • Private label. If you want to build a brand without spending too much money, this business model is a great choice and provides you with more options than the simple print-on-demand model.
  • Custom cut-and-sew. If you have a unique design and strong branding, this business model is for you. As long as you have enough resources to cover everything from design to production, you can truly make a name for yourself if you use this business model.

Final thoughts

It’s hard to imagine a time when the fashion industry will be anything less than in high demand. People are always after new styles and fabulous clothing, and if you know how to run your business right, you are bound to attract the attention of potential customers. Just remember everything you read about here and running your B2B fashion business will be a breeze.

Social media marketing was and is a marketing game changer when it comes to retail and overall business practice. Studies have shown that consumers will engage with a business that much more if they are active on Facebook than with businesses not active. Facebook fan pages and “likes” have shaped the influence and education people receive about many different retail products and services.

Recently reported on Mashable, Facebook has decided to take the trust people feel and bring it to a whole new level. Facebook will soon be integrating a digital “like” data counter into the fashion industry by providing the amount of likes for individual products visible on the clothes hanger in retail stores for those who are having a hard time narrowing down their purchasing choice.

From Mashable:

“Retailer C&A has started a marketing push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime Likes a clothing item online at C&A Brasil‘s site, that thumbs-up is tallied on a screen embedded in clothes hangers on the store’s physical racks.”

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