Even if your marketing team does not have the capacity and the resources to work on your SEO, you can explore other options to still win in search engine rankings. A great strategy would be to team up with a search engine optimization specialist or an SEO agency.
Professional and seasoned agencies will have the experience and industry know-how to take your website to the next level. However, you should know that not all SEO agencies out there will be able to help you achieve the results you want. As such, you must be thorough in screening potential partners before entering into any contract.
As you go through your choices, look for these five key factors in your potential partners to find the right one for your business. This is why you should use local SEO.
The Success Metrics
Just like how metrics and reports are important in evaluating your business’ performance and success, the same goes for your SEO campaigns. A great partner would be someone who uses metrics to prove the work they’re pushing through with, such as traffic, leads, inquiries generated, and so on. They should be able to give you regular reports on the website’s performance and propose effective strategies grounded on their findings.
The Processes
The next thing you need to examine is whether your potential SEO partner has a solid keyword research process. Most of your search engine optimization efforts revolve around these keywords, so the agency you are hiring must have a detailed search term analysis process.
Another smart practice that professional agencies do is test terms to find the ones that generate the best results.
The SEO Content Creation
Other than finding the right keywords and working on the technical aspects on your website, content is also an essential part of SEO. With that said, reliable agencies have a strategy in producing content using key search terms. Moreover, they know how to incorporate multimedia materials, such as photos and videos, to accompany the content and improve its performance.
The Coordination With Other Aspects of Digital Marketing
A healthy digital marketing strategy is one wherein the SEO efforts are present in all other aspects of your marketing, whether it’s public relations, video marketing, etc. Professional SEO agencies know that their specialty is not done in a vacuum, and so they know how to integrate it with others. In doing so, they ensure that all efforts contribute to and boost your performance in search engines.
The Backlinking Strategies
Backlinks are important in SEO because they can boost your website’s credibility and authority. Having many high-quality sites linking to yours or any of your pages sends a positive signal to search engines, which, in turn, places them higher up in search results.
Considering this, a great SEO partner recognizes the importance of establishing excellent backlinks and has a clear process on how to secure these for you. They should have been able to work on link acquisition campaigns for their previous clients and successfully achieved the target.
Conclusion
There’s a lot of vendors and providers out there who will claim to bring you to the “#1 spot.” However, rather than listening to their sweet promises, it’s a smart move to do your research and examine their processes and past works first before signing anything.
You can also ask them about the past clients they have worked with and what they were able to achieve during their stint. If they can’t give a clear answer, that could be a warning sign you must pay attention to.
If you want to rank higher on SERPs and grow your company in this competitive online ecosystem, partner with us at Brandignity! We’re a results-driven digital marketing agency in the USA, and we can help you be seen through our expert SEO services. Get in touch with us at 866 250 4541 to learn more about our services.