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The fundamental design of social media revolves around relationship building; with clients, friends, partners and anyone else. Since your aim as a trade show booth owner is to create business friendly relationships, every possible tool should be used. Social media represents one of the best possible tools of all. By creating a social media friendly environment at your conference booths, you’re making it easy for your entire list of visitors and interested groups to connect with you, stay in tough and exchange vital sales related information with your business down the road or in the moment.
For these reasons, it’s absolutely vital that you create a powerful social media presence at your kiosk and let everyone who visits participate in your company even after they’ve walked away physically.
Let’s go over a few vital tips
This is the single most basic and important tool you need to rely on; your WiFi connection. Typically, most modern trade shows are completely WiFi covered and hosted in places with excellent IT infrastructure that allows full multimedia connectivity at all times. However, just to be sure, do your research in advance and make certain that your booth won’t have any problems with establishing a solid internet connection.
In case of problems, you can always also help your situation out by installing wireless repeaters right inside your kiosk, letting you amplify the existing signal. Additionally, try to position yourself on the trade show flow so that you get the best possible direct access to any available signals, as well as electrical outlets, seating and whatever other IT resources are being offered to sellers.
Another great network idea is to create a closed loop WiFi hotspot in your booth that keeps people sticking around in case there isn’t a reliable or strong wireless network in place at the trade show itself.
Set yourself up for maximal social media visibility as the show progresses by regularly updating on the event’s social media pages about what you’re offering, any promotions you’ve got going and how you can help people out. You can even offer special contest-like promotions by playing games with visitors and offering giveaways for the first x number of people shat show up in thirty minutes, etc.
Also, don’t forget to interact with anyone who replies online to your posts. Answer questions, clean up doubts and just keep commenting in general so that possible visitors can see your interest in attending them and paying attention instead of just pushing products single-mindedly.
Use your own social media pages, especially your Twitter and Facebook feeds to spread any latest news not just about your own booth, but also about the event in general and even possibly information related to conditions just outside the trade show. By keeping yourself useful in this way, you’ll have more people paying attention to your social feeds and in turn being exposed to your actual customer offers and product promotion.
This is a great way to have other show visitors work for you; instead of hoping for retweets or shares of your latest announcements, get things moving proactively by offering special deals and promotional discounts to any visitors who share or retweet your own social media updates to a certain number of people or a certain number of times. If you create some enticing offers, this could really spread your social media footprint at the trade show.
This location based social media application lets users see where their friends have been visiting if the place is also FourSquare integrated. Make sure you are and offer special deals to anyone who stops by your both and later announces that they checked in there. You can also encourage visitors to leave FourSquare notes about what they saw, what you’re offering and how your products might be useful.
Another excellent idea is to try setting up your booth as a convenient meetup point for buyers and their friends. This way they can use both FourSquare and other social media to have their friends gather around by where you’re selling because you’ve designed the kiosk to be either easy to find or really well designed for stopping by for a break due to seats, free drinks or some other useful little amenity. Designing your booth for visitor convenience is a perfect strategy for creating interest amongst browsing social interconnected buyers.
In the process, collect some heavy interest and maybe even a few sales or buy-ins.
About the Author: Paul Russo has been writing about trade and conference booth topics online for companies like Nimlok Online for more than a decade. When not writing, Paul is generally at home with his family or at the gym training for his next triathlon.
Restaurants seem to pop up on a weekly basis making staying on top of marketing (local & national) extremely important for those who want to remain successful. There are a variety of strategies to use social media marketing for restaurants that can definitely help to increase the customer base. Many restaurants have used social media in the past and present to significantly increase their customer base but it does take a bit of creativity and consistency.
There are a variety of location marketing websites focusing on social media marketing for restaurants. Some of the main ones include FourSquare and Food Spotting. FourSquare uses the GPS functionality of the smart phones nearly everyone seems to be using to help to map out what restaurants are offering and where they are in relation to where you are standing. Restaurants can sign up for the service free of charge and users using the program could potentially be notified the existence of your restaurant when they are near it all while unlocking new features and earning badges for mapping out the culinary world around them. Food Spotting allows customers to easily upload pictures of menu items, rate them, map them out and recommend them to other users.
Nearly everyone has a blog these days and those interested in social media marketing for restaurants are certainly no exception to this rule. Restaurant SEO should focus on the type of menu being offered to help narrow down the search field as well as the location the restaurant is located in. Whether the company offers deep dish pizza in Chicago or Italian cuisine in New York makes a huge difference in how the blog is rated. Write blog posts about things such as menu items, celebrity guests and upcoming events to help form a relationship with potential customers. Restaurant SEO is important but content is still king. The point is to communicate with the audience.
People who specialize in giving restaurant marketing advice use Facebook as one of the key social media strategies. Facebook can help restaurants to gain new clientele and can help to gauge how effective the company’s online strategies are. The timeline version of Facebook allows business owners to more closely monitor how many people are viewing posts and can more easily place Facebook ads to be seen in locally targeted areas. Social media marketing for restaurants can use Facebook to announce daily specials with mouth-watering pictures, allow guests to upload pictures to the restaurant’s page, announce contests and giveaways for clientele and much, much more, all with minimal effort.
Another extremely popular social marketing website right now is Pinterest. This website allows users to post pictures and links to various boards. Social media marketing for restaurants cannot discount this website’s influence now that users can post pins automatically to their Facebook pages. TechCrunch has reported that this website has reached ten million unique visitors per month faster than any other standalone website in history. Restaurants can use this site in a number of different ways, such as pinning pictures from great reviews from food critics, conducting contests from followers who pin something from their blog, and posting pictures of new menu items, ingredients and restaurant décor.
Restaurants can even partner with other local bloggers to have reviews, giveaways and coupon offers to their local readers. Social media marketing for restaurants can use the power of bloggers specializing in food, cooking, parenting, mommy bloggers or location specific bloggers to generate consistent foot traffic. This type of social media campaign can help restaurants to increase in popularity and give them brand recognition to help reach a larger, more varied audience that may be virtually unreachable through other means. Look for blogs with good Google Page Ranks and high local readership to get the most exposure possible.
Last but definitely not least, Twitter is extremely popular, especially with the foodie crowd. It is amazing how much can be said within 140 characters and a picture. Restaurant social media marketing can easily combine Twitter with a restaurant’s main website, blog and Facebook pages to help to gain followers and increase sales exponentially. Twitter is also an easy way to release limited numbers of coupons and offer giveaways to followers who re-tweet.
There are a huge number of ways that restaurants can use social media to help expand their business and increase sales. Everything from huge restaurants to small mom and pop joints can benefit from these sorts of marketing strategies. In general, these strategies are all aimed at increasing communication with customers and improving customer relations.