Eric Schmidt Future of Commerce

When you think about the future of shopping & commerce in general what is the first thing that comes to mind? Personally I think of the movie Minority Report when Tom Cruise walks into a Gap and the store scans his retinas and starts showcasing ideas for a possible purchase on large screens within the store. The funny thing is that in this recording from Tech Crunch with Eric Schmidt, his idea for the future of commerce is not that far off. Is Google brewing something in the back room?