Google recently had a chance to sit down with the Global Creative Director for Epson to discuss various important elements a website should have to be successful and convert customers.


Here is a quick break down of some of the things he recommends people focus on when building a company website.


  • Build your website for the customer not the search engines.
  • Have a clear call to action to generate conversions.
  • Keep it simple and don’t over complicate.
  • Maintain an active blog so your business can be social.
  • Quality content curation is vital.
  • Be active on social networks.


Watch the whole video below or visit YouTube.