AdWords can be a complicated terrain for those unfamiliar with web marketing. The good news is that Google tries their best to help those in need with videos like the one below.
For most of us AdWords marketing focuses solely on pay per click advertising. The truth is Google has other options that can sometimes be a bit more cost effective. The Google Display Network is one of those options that can help you grow your business through online advertising.
Where do the ads appear?
Screenshot source: Google