If you have ever ventured into the web marketing space you will know that keywords are sort of the holy grail of internet marketing. Whether it’s SEO or AdWords the wrong keyword could wreak havoc on your budget and efforts. Keywords are the driving force for visibility across many different Internet marketing channels so it is important you know how to use them and leverage them properly.

In this video Google discusses how to pick the right keywords for your campaign.

Here’s a quick break down on the approach.

• Think like a customer.
• Organize by theme.
• Be specific.
• Use negative keywords.
• Use the keyword planner.