Not that long ago Google started revealing a bit more about their search quality updates. They haven’t revealed everything (and why should they?) but what they have been giving us has been pretty great thus far. Every month Google makes a series of changes which some agree with and others cry about. In January Google had 17 search quality changes but we wanted to just talk about some of them.
A little while ago Google made a significant effort in increasing the effectiveness of time-sensitive queries. This is important for those who often write about recent events.
Google continues to refine their search tool more and every month which they have begun to share with the community even more than ever before. It is important to understand that Google is always changing and with those changes come massive fluctuations in search results which is just fine if you are marketing your business website using multiple avenues.