Google in Ten Years

Believe it or not Google is still a very young company when compared to other big brands that commenced in the early 1900’s that still thrive today. It is hard to imagine what Google could be ten years from now since they have already grown so much in the short time they have been on this planet.

In this Google video Matt Cutts discusses some of the possibilities for Google during the next decade or so.

We love when Google gives us valuable insight as to how their search engines evolve and change from month to month. A little while back Google started really giving the community some great information as to how their algorithm is being updated, which is great news for web marketers. With that said, Google is not going to give out the whole kit and caboodle because frankly, why would they? We should be grateful they give us the amount of information that they do. Do your best to really understand the info they give to make better search marketing choices for your brand.

Why does Google give us this info?

Google wants professional marketers to use their search tool with ethics and a right state of mind. They are working hard to rid the world of spammers who flood their search pages with useless pages and information. Google wants businesses to understand how to properly market their websites pushing their brand proactively through the pages of their search engine. The better the approach the better the user experience.

Here is a snapshot of some of the updates but to read them all visit the Google Inside Search blog post to read all.

  • More authoritative results – Authority comes with influence and strong branding, time to get cracking!
  • Keyword Stuffing – Google now gives out penalties for improper use of keywords, aka keyword stuffing
  • More efficient generation of alternative titles – Giving an even stronger importance on page content
  • More comprehensive predictions for local queries – More emphasis on local business
  • Better query interpretation – Google search is getting smarter
  • No freshness boost for low-quality content – Low quality content will get no love

To read all of Aprils search updates visit the Google Inside  Search blog and get a better understanding as to what is happening with search.

How are these choices made?

There is no doubt about it; Google is not just a powerful search tool for consumers but also a immense tool for education purposes. The entire Google suite can be used for a host of other reasons and recently Google has been making an effort to really push their way into the school systems.

Check out this Google video where they teach search education techniques to students with the hopes of helping them learn how to use Google for better research.

Google March Changes

Did you know that Google can make upwards of 500 algorithm changes per/year? Yes that is correct. If you are still following your SEO map from 2001 you are most likely crashing and burning. With that said there are small elements to older SEO tactics that will always stand tall and proud but the reality is that search engine optimization changes every month if not every week. Google only changes their algorithm in order to increase user experience and resource so you can’t knock them for trying to improve. You have to be willing to roll with the punches if you are a true web marketer. Of course if you are a true web marketer you will understand that rankings are not the only game on the playground.

Recently Google started letting the search community know what changes they have been making to their algorithm so we can better understand why the changes occur. Their recent post regarding the 50 search changes they made in March is a pretty interesting read to say the least and might give some insight to where things are heading.

Here are some of the more important ones to remember:

  • Better indexing of symbols (“%”, “$”, “”, “.”, “@”, “#”, and “+”)
  • Better indexing and scoring for news items
  • Better site links
  • Better indexing of profile pages
  • Anchor text usage
  • High quality site update

For those of you who have been marketing websites in the pages of search for some time these changes should make you either smile or frown. Personally I see these changes as a shift to better brand your website rather than trying to manipulate the algorithm. If you don’t see the positive in that you are not rolling with the punches because if you haven’t noticed Google is shifting gears to make marketers actually market the highlights of a business online rather than looking for loopholes. Loopholes do not create online success, a digital voice does.

Read all 50 March search changes here

googles history

 

Imagine it’s 1996, and you’re witnessing the birth of Google, a simple search engine that Larry Page and Sergey Brin created. Over the years, you’ve seen it grow, introducing game changers like Gmail, Google Maps, and Android. It’s morphed into a tech titan, its reach extending far beyond search into our everyday lives. But how exactly did this transition happen? What crucial moments set Google on its path of relentless innovation? Let’s embark on this journey of discovery, exploring the milestones that have shaped Google into the global powerhouse it is today.

 

Founding Fathers: Larry Page and Sergey Brin


 

Diving into the roots of Google’s success, we find Larry Page and Sergey Brin, the visionary duo who 1998 founded the company with the ambitious mission to organize the world’s information and make it universally accessible. Their innovative journey began at Stanford University, where they developed BackRub, a project that later morphed into Google’s revolutionary search engine.

 

Page and Brin’s unique approach to data organization led to the invention of the PageRank system. Unlike previous methods, PageRank focused on backlinks and data tracking, a game-changer that disrupted the status quo and set Google apart. This algorithm prioritized websites with the most backlinks, asserting that these were relevant to users’ queries.

 

The formal incorporation of Google marked the start of its ascendancy in the tech industry. Larry Page and Sergey Brin’s undying commitment to making the world’s information accessible and valuable shaped Google’s ethos, propelling it to unprecedented heights in the digital world. Their dedication, innovation, and foresight laid the foundation for Google’s dominance in the search engine industry, marking the start of a new era in information technology. Their legacy continues to inspire today’s tech innovators.

 

Google’s Early Days (1996-2000)


From 1996 to 2000, Google emerged from its cocoon of innovation in the early days, transforming the digital landscape with its unique approach to data organization and indexing capabilities. This was when Larry Page and Sergey Brin, Google’s founders, were busy tinkering with backlinks and developing the groundbreaking PageRank algorithm.

 

Their innovative approach to data organization caught the attention of the tech industry. With a mission to organize the world’s information, they created an indexing system that was not only efficient but also revolutionary.

 

Here’s a snapshot of Google’s early evolution:

 

  1. Page and Brin’s focus on backlinks and the PageRank algorithm established Google’s dominance in the search engine industry.
  2. By 1998, Google had indexed over 60 million web pages, reflecting its superior indexing capabilities.
  3. Significant investments were made in the company towards the end of the 90s, signaling Google’s potential for disruption.

 

These years were a defining period in Google’s journey, setting the stage for the tech giant we know today. The strides made during these early years continue to influence Google’s innovations as they strive to make information universally accessible.

 

Breakthrough Innovations: 2001 – 2011


As you journey further into Google’s evolution, you’ll find that the decade from 2001 to 2011 was marked by breakthrough innovations that significantly shaped the digital world. In 2001, Google filed a patent for its PageRank software, a game-changing search algorithm, and a testament to its tech-savvy ingenuity. This software allowed Google to deliver more relevant search results, cementing its dominance in the search engine market.

 

The following year, Google AdWords was launched, revolutionizing online advertising with a pay-per-click platform. This unique advertising model allowed businesses of all sizes to reach a wider audience. Google’s innovative spree didn’t stop there. The dawn of Google News and Google Maps significantly enriched the user experience, offering a wealth of information at your fingertips.

 

During this decade of innovation, Google maintained its focus on company culture. The appointment of a Chief Culture Officer emphasized the importance of a positive and innovative work environment, further fuelling Google’s success. This period in Google’s history showcases the company’s relentless commitment to innovation, user-centric design, and maintaining a vibrant company culture.

 

Google and the Mobile Revolution: 2011-2013


Pivoting from breakthrough innovations, Google’s journey from 2011 to 2013 marked a significant shift towards dominating the mobile revolution. In this period, you witnessed Google making strides in three key areas:

 

  1. Solidifying its grip on mobile ecosystems with Android OS.
  2. Expanding its AI capabilities through Google Now.
  3. Breaking into wearable technology with Google Glass.

 

By 2011, the Android OS had become ubiquitous, powering many smartphones and tablets. This dominance set the stage for Google’s next move: Google Now. Launched in 2012, this intelligent personal assistant transformed user experiences, offering predictive information and voice command capabilities.

 

But Google wasn’t stopping there. In 2013, they ventured into wearable tech with Google Glass, providing an intriguing augmented reality experience. This wasn’t their only significant move that year; they acquired Waze, enriching their mapping services with real-time traffic updates and route optimization.

 

Simultaneously, Google showcased its hardware collaboration through the Nexus devices. These devices, mainly the Nexus 4 and 7, were introduced to provide a seamless user experience, further solidifying Google’s prowess in the mobile revolution.

 

Transformation Into Alphabet: 2013-2015


The tech giant announced a major restructuring in 2013, marking a pivotal point in Google’s journey, forming Alphabet Inc. as its new parent company. This strategic move, spearheaded by Larry Page, was designed to promote innovation and drive long-term growth across Google’s diverse portfolio.

 

Under the new structure, Google was split into multiple subsidiary companies, each focused on a distinct technology area. This allowed Google to separate its core businesses, such as search, ads, and Android, from its experimental projects. You see, Alphabet Inc. proved to be a catalyst for Google; it enabled the company to pursue more ambitious projects and make strategic investments in emerging technologies without diluting its core focus.

 

Alphabet’s formation also signified a shift in leadership. Larry Page stepped up as the CEO of Alphabet, overseeing Google and other subsidiaries, ensuring that each operated independently yet benefited from shared resources.

 

This transformation represented Google’s commitment to fostering innovation and its ability to adapt to the ever-evolving tech landscape. It was a strategic play that allowed Google to continuously push the boundaries of technology while maintaining a laser focus on its core competencies.

 

AI and Machine Learning Focus: 2015-2019


With the formation of Alphabet Inc., Google shifted gears to concentrate primarily on AI and machine learning innovations from 2015 to 2019, redefining its products and services for an enhanced user experience. This shift wasn’t merely a strategic pivot but a transformative evolution catering to the increasing demand for more innovative, intuitive technology.

 

Three key developments marked this period:

 

  1. The acquisition of DeepMind in 2014 bolstered Google’s AI capabilities, leading to the development of advanced algorithms that transformed its search engine into a smarter, more intuitive web-based search engine.
  2. The launch of Google Assistant in 2016, an AI-powered virtual assistant with deep learning capabilities, offered users personalized real-time assistance.
  3. The release of TensorFlow, an open-source machine learning framework that enabled developers worldwide to contribute to the evolution of AI technology.

 

These advancements underpinned Google’s commitment to creating innovative, user-centric solutions. Google redefined its products by focusing on AI and machine learning and set new standards for the entire tech industry. This phase of Google’s evolution underscores its unwavering commitment to innovation, making it the tech titan it is today.

 

Noteworthy Google Products and Services


Diving into Google’s vast array of products and services, it’s clear that the company’s impact reaches far beyond its original search engine, offering innovative solutions that revolutionize how we interact with technology daily. For instance, Google Search has transformed how we access information, catering to billions globally. It’s a testament to Google’s commitment to user-centric innovation and its quest to effectively organize the world’s information.

 

Google’s foray into the mobile market with the introduction of Android OS following the acquisition of Android Inc. has profoundly altered the smartphone landscape. Today, Android powers millions of devices worldwide, a testament to Google’s innovative prowess.

 

Another essential product, Google Chrome, is among the most widely used web browsers worldwide. Its fast, secure, and user-friendly interface has made it a favorite among tech enthusiasts. Meanwhile, Google Drive, a cloud storage solution, has simplified file handling, enabling access to documents from anywhere, anytime.

 

These noteworthy products and services underscore Google’s relentless drive for innovation. They’ve revolutionized our interaction with technology and set new benchmarks in the tech industry.

 

Privacy and Data Security Measures


While Google’s vast array of products and services showcase its innovation prowess, it’s equally important to explore how the company ensures the privacy and security of user data. Google has mastered balancing innovative tech advancements with stringent data security through various measures.

 

  1. Encryption and Secure Data Centers: Google has fortified its data security by employing robust encryption methods and maintaining secure data centers. This ensures that your data is safe on their servers and travels from your device to Google’s data centers.
  2. Privacy Controls: Google empowers you with privacy controls through tools like Google Dashboard and My Activity. You’re given the reins to manage your data and customize privacy settings to your comfort level.
  3. Transparency Reports: Google’s transparency reports further reflect its commitment to data privacy. These provide insights into how Google responds to government data requests and its efforts to safeguard your privacy.

 

Google’s commitment to maintaining user trust is evident in its ongoing efforts to enhance privacy settings and data security. As the company continues to evolve, it remains dedicated to protecting your privacy while delivering innovative services.

 

Google’s Future Prospects and Challenges


As we gaze into the horizon of Google’s future, it’s clear that the tech giant has promising prospects in AI and machine learning, alongside significant challenges in maintaining user privacy and evolving search algorithms to meet shifting user needs. As Google harnesses AI advancements, how you search, work, and interact with the digital world is poised for transformation. Harnessing machine learning will refine search algorithms, making your search queries more intuitive and user-centric.

 

However, it’s not all smooth sailing. Google’s commitment to user privacy and data security will be tested as it navigates the balance between personalization and privacy. It’s a tightrope walk, but one they’re equipped to handle. As they venture further into machine learning, they must diligently safeguard your data.

 

Moreover, Google’s mobile-first indexing strategy is key to staying competitive. As mobile use continues soaring, ensuring your seamless experience across devices is paramount. To stay ahead, Google must enhance its mobile interface, making it more user-friendly and intuitive. It’s a challenge, but one that fuels Google’s innovative spirit.

 

Conclusion


There you have it – a journey through Google’s evolution from its humble beginnings to its AI-driven present. Amidst the tech transformations, Google’s commitment to user privacy and data security has not wavered. Did you know that today, Google processes over 3.5 billion searches daily? That’s a testament to its scale and impact. As we look to the future, it’s evident that Google’s innovative spirit and user-centric approach will continue to shape our digital world.

 

Google Teaches Us

Google has come a long way since their birth in the 90’s and with that evolution comes some education on how to properly search for different things. Whether you are a marketer or just person looking for something specific Google has given the community a nice little feature for everyone to learn how to use their search tool. Whether it is local movie times or tracking a package Google has put together this great search tool site for the whole world to learn how to properly search for a variety of different things they might be looking for.

Screenshot of partial tools

Inside Google Search Tool

Old SEO Methods

If you are still running on SEO time dating back to the early 2000’s you could be doing more harm than good for yourself. There are many search marketing firms in the industry that enjoy praying on those which have not educated themselves on what it really takes to properly conduct SEO for your company website. Old SEO methods can be tough to break because the mindset typically wants to see more when it comes to anything online. The idea of conducting less and generating potentially more power tends to go against the grain of how humans think. Yes 10 news links are most likely worth more than 500 directories. Is it so hard to believe?

The digital landscape has evolved and things are changing which is why your approach to building your online brand needs to also change if you want to succeed well into the future.

Here are some old SEO methods you should try to break immediately if you are still thinking this way:

Thinking more is better

Years ago SEO was all about quantity, things have changed quite a bit. If you have been following the algorithm changes you will know that things are not about quantity any longer. A prime example is the recent Panda update that affected things like mass articles and punished those who approached content marketing with quantity in mind. The search engines want to see a quality approach with everything a website does to create visibility for itself. It is about having a laser targeted approach to build your brand online.

500 keywords in your meta data

Not that long ago I came across a client who had their SEO conducted by an “expert” prior to me who jammed almost 600 keywords into the meta data of the home page, just a horrendous approach to search engine optimization that should have never be done. Google has repeatedly said that they do not put much weight on the keyword section of your meta data so putting that much emphasis on this area is not really going to help you much. It can however affect you negatively if you jam that many keywords into it.

Most directories are crap

There are literally thousands of directories out there but only a handful out of those thousands actually have any link value. Some are just there for the links and others can actually help you brand your business online. Some of the better directories can actually rank for your company name which is great for when someone does a search for your company name in the search space.

Thinking social media has no connection to SEO

Over the years social media and SEO have begun to hold their hands pretty tightly. One great example is the recent Facebook/Bing partnership where social media updates are now appearing in search results. If SEO is about visibility in search than how is that not a direct overlap with search engine optimization?

Going cookie cutter

Purchasing search engine packages are better than just standing still but in today’s online space it requires an approach that is really customized to your business. The landscape has evolved into something very powerful and robust which requires your approach to be robust as well. Here are some nice stats on how other small to medium sized businesses are approaching the online space this year just so you have a good idea on what other like-minded businesses are planning.

Treating your website like a “website”

It doesn’t matter what you are selling online. Whether it is just content or diamond rings you have more than just a website on your hands. People do not engage with “websites” any longer, they now engage with brands and businesses that are really spreading their wings online. The days of just building a business online from having a page ranking are over. Someone might bump into your page online which is great but they might wait to make that purchase and if they see something from you else where it might just sway them to move into your direction.

I will only succeed with Google rankings

There is much more going on online than just search results. Your audience is growing wider and larger and you have to be visible in many other locations if at all possible. It is one thing to not have the resource to accomplish it but if you have the mindset that there is nothing else but Google search results you might be shooting yourself in the foot.

Matt Cutts Google

Have you ever wondered how exactly Google search really works? I know that many of us simply hop onto our computers every morning or afternoon to communicate with our friends on Facebook or find out what temperature to set our stove on a particular recipe but have you ever really thought about how everything really works inside the walls of the Google website? Google made this neat little video so that you could understand exactly how pages index and spiders read all the information that people include in the search engines. Have you wondered how exactly a page appears on page 1? Matt Cutts gives a pretty good explanation on how exactly Google determines who appears in the search results. For those of you who might have always wondered how it all operates or search engine marketing efforts might help you appear in search results this video might clarify a little bit for you.

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