Influencer marketing has become one of the most effective strategies for business owners and digital marketers. And as the industry continues to grow, more and more brands are now starting to realize the potential of using it specifically for their content marketing strategy to boost their brand awareness, increase sales, and many more. If you’re looking to tread the same path, but you’re not sure how to get started, then you’ve come to the right place.
In order to integrate influencer marketing into your campaigns, you’ll need to make use of several software tools that match your specific needs. In this article, we narrow down your choices to the best and most essential tools for influencer marketing, and we also take a closer look at the definition of influencer marketing, and its importance in today’s digitally connected world.
Influencer marketing is a social media marketing strategy that involves collaborating with a popular influencer who has a significant and dedicated following, and expertise in a particular niche market. In this marketing strategy, the influencer agrees to partner with you to help grow your brand, drive its content for the purpose of stirring up interest among your target audience, and gaining brand recognition.
Today, influencer marketing is becoming the most effective form of a content marketing strategy, because, unlike webinars, ebooks, or whitepapers, it is able to bring the desired human element into your brand. It also works well for most marketers because of the mass influence and high levels of trust that influencers have gained from their followers, and so their suggestions act as a kind of social influence, or evidence of a brand’s potential.
There’s a close relation between influencer marketing and content marketing, with the former being an integral aspect of the latter. However, the main difference is that influencer marketing is mostly about drawing content, and finding the best way to spread it further. While content marketing is about creating content that can resonate with your target audience, and make a meaningful impression on their minds.
With that said, they both work together, rather than separately, and are like two sides of the same thing. You can include influencer marketing into your content marketing campaigns to reach your audience more effectively, raise your brand awareness, quickly build trust, and provide the best value for your audience. Remember, even if you’re able to come up with eye-catching content, you still need to find the right channel to disseminate it.
Image source: Gerd Altmann from Pixabay
Many brands are now starting to invest more of their time and resources in creating successful influencer-driven content marketing campaigns, because of the many benefits that they offer. In order to understand why influencer marketing is becoming more popular, let’s take a closer look at what it can do for your business or brand:
In addition to the benefits, let’s also take a look at some of the actual experiences of today’s brands. According to Forbes, influencer marketing has been growing faster than digital ads since 2017, with emphasis placed on leveraging the reach of an existing influencer or industry leader’s following to foster growth for business.
Businesses are making $5.20 for every $1 spent on influencer marketing
Now that you know what influencer marketing is, and the tremendous benefits it offers for brands and marketers, let’s dive right into the best and most essential influencer marketing tools on the market.
When it comes to creating successful influencer-driven content marketing campaigns, you have at your disposal numerous software tools to choose from. Most of them allow you to do very useful things, like finding the best influencer to promote your brand, creating and running outreach campaigns, and managing your social media networks, among many other features.
Here are seven of the best and most essential influencer marketing tools you’ll find on the market, so you can succeed on the path.
The very first thing you want to do to create a successful influencer-driven content marketing campaign is to find and choose the perfect influencer who can promote your brand, products, or services. The best and fastest way to do this is to use BuzzSumo.
BuzzSumo is a powerful influencer marketing tool that can help you find writers, bloggers, and creators who have gained enough traction in your target niche, and draw up a shortlist of them all. You can use the tool to zoom in on the influencers who have gathered the most shares, links, and likes, locate them with any language, or enter a domain to discover the most successful among them.
On top of that, you can also use the platform to come up with great content ideas by browsing topics, forums and trends, or perform content research, by running through the “world’s largest index of social engagement data,” and gain deeper insights into industry updates, as well as your competitors.
Another great way to find the right influencer in your niche, but with more useful collaborative features, is to use BuzzStream. Not only can this influencer marketing tool help you research your opportunities, and quickly create qualified lists of relevant influencers, but it can also help you run effective outreach campaigns, and collaborate more effectively with your contacts.
Additionally, BuzzStream can also help you manage your relationships, monitor your projects with your team, and keep track of the status of your campaigns. You can monitor what your team is currently working on, and set notifications when your contacts respond to your outreach.
If you’re looking for an influencer marketing tool that not only lets you manage all of your social media networks in one place, but also helps you create content, and monitor and benchmark your performance effectively, then AgoraPulse is your top choice.
AgoraPulse is a social media management software that allows you to reach your target prospects, create genuine relationships, and drive engagement. It is designed to make it easier for you to craft your content, publish it on multiple social media channels, and increase your sales.
FameBit is an online marketing platform that enables you to post offers to advertise your products or services on specific social media channels, and content creators can sign in to accept your offer and negotiate your prices.
The platform is one of the best influencer tools of 2020, and has incredible features to help you carry out successful influencer-driven content marketing campaigns. The tool can enable you to get in touch with programmers, writers, and digital distributors, easily find paid sponsorships, and set your budget.
If you’re searching for YouTube influencers to promote your brand, then FameBit should be one of your top choices. Recently, the platform was rebranded as YouTube BrandConnect, and will stay available to YouTube influencers that have more than 25,000 followers.
NinjaOutreach is a powerful influencer marketing and blogging outreach software tool that allows you to find the best social media influencers, from Instagram or Twitter, in your niche. You can use the tool to create influencer marketing campaigns by filtering through numerous profiles to find the perfect match.
Moreover, you can also manage all of your marketing and outreach campaigns, organize your leads, and monitor your conversations, history, and even check email addresses to make sure no outreach is wasted. NinjaOutreach is without a doubt the right tool for marketing agencies, marketers, and small businesses.
PitchBox is an influencer outreach and link building software tool that allows you to streamline your outreach campaigns, and find the best influencers and bloggers in your niche in a very short amount of time, by using keyword search, and multiple profiles.
On top of that, PitchBox also lets you personalize your emails, send them out, and create automated follow-ups. If you’re in the business of digital marketing, or you work with an in-house marketing team for a large brand, then PitchBox is the right influencer marketing tool for you.
If you’re in search of a smart influencer marketing tool that can do most of the things you need to create successful campaigns, then UpFluence is your best bet. This influencer marketing platform allows you to look for and pick the best influencer for your brand, initiate contact at scale, and track your performance.
With UpFluence, you can use Live Capture to determine your organic influencers, bring your current users on-board as ambassadors, or choose from more than 3 million influencers. What’s more, you can also optimize your selection process with AI, compare influencer profiles to one another, analyze your engagement rate, and import your existing lists of influencers, so you can make your integration process much smoother.
As a business owner or marketer, now is the perfect time for you to recognize the importance of influencer marketing, take advantage of it to promote your brand, and create the online buzz you need to flourish in today’s digitally connected world. By using influencer marketing in your content marketing strategy, you’ll be able to reach your target audience effectively, establish credibility in the market, quickly build trust, strengthen your brand’s awareness, and increase conversions, and sales.
Author bio: Aaron Chichioco is the chief content officer (CCO) and one of the web designers of Design Doxa. Aside from his expertise on web/mobile design and development, he also has years of experience in digital marketing, branding, customer service, eCommerce and business management as well. For more information about Aaron, visit http://designdoxa.com/
Influencer marketing is a type of marketing whereby you use key leaders to convey your brand’s message to potential customers. The key leaders are influencers that you hire to market your brand on your behalf. Key leaders are influencers who have gained the trust of your target audience.They are called influencers since they are respected by people. The social media influencers open ways for brands to connect with consumers who have greatly shifted to social media.
Influencer marketing experts believe that the best influencer should have a range of 10 to 100 thousand followers. This will allow for quality engagement and broad reach with high rates of comments and likes. This is in comparison to those with a higher number of followers. Studies show that the rate of engagement of influencers with followers decreases with the increase in a number of their follower. It is important to ensure that you team up with the right influencer for improved business results.
Sales are more driven by a word of mouth recommendation more efficiently than sales of paid advertising. Influencers are in a position of winning more audience to your brand than other marketing strategies. This is because they integrate and create unique stories from your brand’s information without skipping any detail. They treat your every post with care since they are aware that their audiences are fickle and can quickly leave. Customers acquired through word of mouth have a higher retention rate. Influencers offer you an opportunity to leverage word of mouth through personalities who are followed and admired by many.
Influencer marketing has the ability to do the targeting work for you. The influencers have the ability for the audience to have been highly targeted self-selected already. You do not have to create audience profiles for campaigns within social media, reach out with traditional media tools, or comb a database for a target group. They establish the outreach channels for you. Thus it is necessary to ensure that the influencer has the desired reach and relevance before hiring them. Ensure that you are aware of how and why they communicate and also their tone of voice and style.
This is a strategy that is beneficial for link building, content promotion, and relationship development. You can increase your response rate by 80% for your top Influencers outreach campaign. You can achieve this by outreaching your blog or post to several top influencers in marketing. For you to achieve the best, you can engage them by sharing their blogs and commenting on their blogs before outreaching your campaign. You can feature them as experts on your blog and let them know via email or other means.Leave it upon them to share, ignore or link to it. A high chance is that they will not ignore. However, the challenge is that most of the top influencers are flooded with many requests and message which can disadvantage you.
The new strategy allows you to store and analyze every social like, picture posted online, and website visit. This helps to yield data, which turns into valuable insights about your advertising performance and target market.
The social influencers exist in all primary social media platforms such as Facebook, Twitter, Snapchat, and Instagram. They hold the attention of most of the potential customers. This helps to convey your information about your services and products to a large group of the audience on social media. This also benefits consumers in that they are in a position to share with others via social media. This leads to better purchasing decision as their share their experiences with the service or product.Traditionally, most of the customers made their purchase decisions following the advertisement they heard or saw.
Consumers are exposed to too many ads to a point that they are unconsciously tuning them out. Only a few number of customers who are concerned with the ads and what is being promoted.People will tend to opt for influencer marketers such as Netflix, AdBlock, and Spotify Premium, where there are no advertisements to interrupt them.
Native advertising places products and brands within the organic content. This helps to create a more powerful marketing solution for brands. It also creates a pleasurable experience for consumers. Traditional advertising, on the other hand, interrupts the consumer experience. A high percent of internet users prefer to learn about a product through content. This will raise the purchase intent with over 50 percent.
This technique contributes greatly to your search engine ranking. Thus it does not only improve your sales number and build your brand name. The more people comment about your product or brand on the social media the more relevant and popular you will be on the search engines such as Google, Yahoo etc.
Currently, the strategy is an arbitrage due to high numbers of influencers and few entrepreneurs running the influencer campaigns. This means that the influencer promotion is below its real value. The arbitrages will not last long as many people are learning about them. As a result, people will invest in that good closing the arbitrage and raising the prices thus increasing your profit.
The mentioned information shows why influencer marketing has high chances of dominating in the year 2017. However, it being new, many entrepreneurs are still hesitant of employing the strategy. The marketing strategy has numerous benefits to your business such harnessing online narrative to boost influence, cultivate trust among your target customers, and spread positive words about your brand. It has an impact on the customer satisfaction, retention, and revenue. There is need to embrace the new strategy which has a great impact on your business. It requires investment and time but it is worthy. However, before approaching an influencer, it is important to carry out more research to ensure that they have the desired relevance and reach.
Vivian Michaels is a huge tech enthusiast, who likes to write articles on evolving technology. He is a Computer Science graduate from East Stroudsburg University, Pennsylvania, and has written for various website like ProvenSEO, VentureBeat, etc.