infographics1

 

We relate digital marketing to mediums such as social media, videos and Instagram by default. These are great channels when it comes to grabbing the audience’s attention. It is as simple as, if you want them to become familiar with something, you show them visuals. 

 

However, one visual type of marketing content is frequently overlooked. Content marketing agencies sometimes don’t focus on infographics since they are not as flashy or high-end as TV commercials or influencer videos. Yet, it is one of the most trusted forms of visual content for all the right reasons.

 

If you want to educate your customers and share valuable information with them concisely, then infographics should be your go-to.

 

You can describe services, datasets, actions, instructions or even a product in a visual format, which is easily understandable. Starting their popularity in the 19th century, infographics continue to be one of the most potent content marketing tools. 

 

Moreover, infographics are not just beneficial for your customers, but they also allow businesses to understand their customer base. 

 

But first, we need to learn what makes infographics so popular. 

 

Visuals are Effective


The masses enjoy visual content. Businesses highly rely on all forms of infographics to boost their marketing methods. As mentioned, visual content exceeds other conditions, such as written and podcasts.

 

visuals

 

According to research, marketing companies use only 65% of infographics. Compared to other mediums, such as videos 75% and social media posts 94%, it is very low. 

 

On the other hand, those who do incorporate it within content marketing may not use them effectively enough. 

 

So, to know how to create compelling content marketing infographics for your next campaign, you must first learn how you can understand your customer base with the help of infographics. 

 

Facing the Information Overload Problem


There are many reasons why users are drowning in repetitive information. 

 

We have increased the number of businesses and globalization. With such an increase also comes suppliers, stakeholders, and customers. 

 

Moreover, methods of communication have also gone above and beyond. We have

 

  • Email
  • Video calls
  • Fax
  • Phone
  • In-person
  • Voice mail
  • Texts
  • Social media
  • Other platforms 

 

Along with the impressive increase of data generators such as: 

 

  • Blog posts
  • Case studies 
  • E-books 
  • Multimedia 
  • News
  • Scholarly articles

 

And with more types and subtypes, the information world is ever-expanding. An overload can likely lead to confusion. Moreover, unregulated content is also available below par quality which can make people make terrible choices. 

 

With so many options available, customers are most likely to make the following mistakes, such as:

 

  • Shopping fatigue
  • Impulse shopping
  • Overshopping
  • Post-purchase remorse
  • Postponing important purchase
  • Overspending
  • Purchasing sub-standard products

 

Once a customer faces any of these issues, they lose trust in almost all brands within the same industry. So, any business making an effort to engage its customers fails.

 

This makes it hard for the marketing departments to analyze content and make the right decisions. 

 

And, in unfortunate circumstances, businesses may opt for the wrong marketing tools as they try to grab the attention of potential leads. 

 

Understanding Customer Through Analytics


Every customer’s actions offer insight into their behavior — from reading a webpage to clicking a link.

 

analytics 

 

To track your customer’s behavior and how they interact with your infographics, you can use a behavior-tracking tool. Some of the most popular tools are Inspectlet and Google Analytics. You can use them to know how much time a customer spent viewing your infographic, as well as the bounce rate.

 

This helps you determine whether it was beneficial enough for them or not.

 

To understand your customer base, the data you collect will help you make better decisions for future marketing projects. 

 

You will become more conscious about what your customers like and dislike, how they engage, and what they do, and you will provide them with a better experience next time.

 

For example, if a customer bounces back immediately, you can make some adjustments to your infographic and make them more user-centric.

 

On the other hand, if a customer spends a long time viewing the infographic, it means that they like what they are seeing. It shows you that you are on the right track with being able to retain a customer’s attention. You can create more infographics around the same idea.

 

Infographics are Easy to Analyze


Now you know how you can determine whether an infographic is successful or not, we will tell you different ways to break down content marketing infographics.

 

infographics

 

You need to look for

 

  • Clicks 
  • Engagement 
  • Feedback 
  • Dwell time
  • Sales or conversions
  • Traffic via ads
  • Traffic source
  • Organic traffic
  • Pageviews
  • New users
  • Returning users
  • Touching existing leads 

 

You can further also check social media for engagement metrics as well. Take note of reshares, republications, mentions, likes, and audience engagement. 

 

This will help you conclude whether or not your marketing campaign was a success and if your audience resonates with your business narrative. 

 

Understand that not all content is meant to go viral. The keyword in infographics is info. And to create a successful visual, they should be comprehensive and genuinely informative.

 

For Future Reference


Customers make your business grow. So to understand their behavior and planning accordingly is essential. 

 

You need to pre-plan customer engagement and work toward the future.  Learning tomorrow’s behavior is as important as learning today’s. 

 

Wondering why you need to plan for the future now? 

 

Well, the answer is simple:

 

A plan can help experienced teams to work in the right frame of mind in case something goes wrong. If you are aware of your customer behavior for now and in the future, you may be able to deal with challenging and stressful situations. 

 

You can use predictive modeling software that analyzes present-day data and predicts future behavior. They use current patterns and create cyclical ones. 

 

Softwares such as Angoss and RapidMiner can extract customer analytics on your infographics and build realistic predictions. 

 

Analyzing historical behavioral information of infographics helps learn what content users have found most beneficial and which they avoided. Noting your most visited infographics can help you create a robust future strategy on the topics around them.

 

Aside from looking at your infographics, you can also check what your competitors are up to. By learning their customer’s behavior, you will be able to attract them to you, using similar tactics to work on your following infographic.

 

Companies that do market research are less likely to risk their business. Market research is like insurance, and it teaches you what to do and what not to do. 

 

Choice of Formats 


Infographics also come in different types. According to your data analysis, you may be able to choose the ones that fit your content marketing strategy the best.

 

Commonly used infographics are as follows:

 

  • Comparison 
  • How-To Instructions 
  • Visual Resume
  • Chronological Data
  • Interactive 
  • List

 

Knowing your audience, you need to choose the right infographic. For example, you use a list-based infographic when you want users to focus on important content. 

 

A comparative infographic will make the customer aware of the advantages and disadvantages, or similarities and differences, helping customers make a better choice.

 

An interactive visual would include different elements, such as charts, graphs, pop-ups, imagery and questions. You can also use these to target an audience of a certain age, such as the Gen-Z or the Millennials. 

 

How-to infographics are great for informing your customer about the usage of your product. What fun would it be if they buy your product but don’t know how to use it?

 

Creative thinkers also appreciate an interactive infographic.

 

You also need to pick an informant who compliments your marketing campaign the best. You must focus on essential concepts, explain a customer’s journey, and inform them about your company or something else. You can also use infographics to increase brand visibility. 

 

Key Takeaway


  • Infographics not only help customers visualize information in comprehensive ways but also help businesses understand their customers. 
  • A good quality infographic will have accurate, meaningful information packed with quality information. 
  • With infographics, you convey a memorable brand message with utmost ease.

 

However, with infographics that carry your brand message, you need to focus on making your visuals more captivating, emotional, memorable, and relevant to your users. 

 

Remember that people have developed short attention spans due to information overload. This happens not only with infographics but also with other forms of data such as books, websites, YouTube channels, and more, increasing the volume of all kinds of content.

 

Information overload can also cause anxiety. This is why infographics are a great tool used by marketers so that customers can feel relieved — as they get all the information they need in a compact visual. 

 

However, with this small attention span, users are also likely to quickly switch to the next piece, which is why you need to plan your strategies to grab your audiences the second they focus on your visual creation. Infographics help do just that.  

 

So make sure to include content that is filled with educative, interesting, has interesting imagery and is a one-of-a-kind visual experience. 

 

Infographics

 

Infographics have been growing in popularity in recent years both with website designers and Internet users. From 2010 to 2012, search volume for infographics increased by 800%.

 

That’s quite the jump, but it happened for good reason. Infographics can improve a website in a number of powerful ways.

 

What Are Infographics?


Before we get into what makes infographics so awesome, let’s talk about what exactly they are. An infographic is, basically, a visual representation of information. It combines images and text in a way that makes information nicer to look at and easier to understand. They frequently include statistics, as well as icons or cartoon images.

 

Infographics can be found on all sorts of websites from news to business to entertainment sites. Using them on a site can provide a lot of benefits both for the site’s creator and the people who use it.

 

Encourage Shares


Infographics are easily shareable and look great pretty much no matter where you post them. In fact, they are liked and shared three times more than any other kind of content on social media. Visuals tend to perform well on social media sites. Infographics give you the opportunity to combine the power of visuals with the advantages of text.

 

Infographic

 

Finding a topic you think people would want to share isn’t an easy task. It’s best to determine what type of information will benefit your target audience and then decide how to create it in a visual way. Happify created an infographic on worries and how to leave them behind. This is definitely a relatable topic for everyone and encourages engagement.

 

When people share you infographic on social media, it will drive more traffic to your site and expose more people to your brand. While you’ll probably a major spike in shares when you first put out an infographic, people will continue to share long after you created it, creating long-term, as well as short-term, benefits.

 

Improve SEO


Visually presented information can also bring visitors to your site through search engines. Because infographics are so accessible and tend to provide useful data and information, they tend to get a high number of backlinks, which boosts search engine rankings.

 

Google and other search engines love infographics, because they tend to naturally receive their links, social shares and drive website traffic.

 

These rankings are important, because Internet users often start off their browsing sessions with a visit to a search engines and tend not to stray too far from the top results. Needless to say, ranking well on search engines can be vital to the success of a website.

 

Help Concisely Convey Information


Graphics are a fantastic way to break down information and make it easier to digest and understand. Keep in mind that 65% of people are visual learners. That means that for most people, it’s much easier to get a grasp on something if it’s explained with images as opposed to big blocks of text.

 

Infographic

 

For example, take this infographic about the benefits of direct mail marketing. Mail Shark acknowledges the consumers’ perspectives and goes through the facts in a concise and memorable way. Their audience is able to take in all of the information and remember the content’s purpose, which is to not disregard this traditional form of marketing.

 

People will also be able to process the information on your webpage much faster if it’s presented with visuals. This can be crucial to getting people to stay on your site. If visitors can’t quickly determine what a site is about, they often click away and try another one. People can comprehend visuals 60,000 times faster than text, which is why infographics are an ideal way to convey information.

 

Make Your Site More Eye-Catching


Infographics aren’t just extremely practical. They also look awesome! People prefer using websites that are visually appealing and may leave a site if it’s not, especially if it looks cluttered and confusing.

 

Infographics provide a simple way to organize information in an attractive way. The require you to break text up with imagery which makes it much easier to process and understand.

 

Increase Credibility


A well-designed infographic can cause visitors to see your website as more credible. A visual that’s well put together looks professional and shows that you invested time into getting your message across.

 

Fonts

 

The Logo Company put together a lovely infographic about typography and the different terminology associated with it. This guide not only proves that typography is important but it also boosts the company’s credibility as an important source for logos and fonts.

 

With an infographic, you’re also putting all of your information out in the open and encouraging people to access and share it. If you cite your sources in your infographics, you’ll appear even more credible.

 

Tips for Creating and Using Infographics


If you’re convinced that you website needs some infographics, follow these tips to get started.

 

  • Make them easy to share

 

One of the most useful attributes of infographics is how easily they can be shared and how well they perform when they are. Make sure visitors can share your creations with a simple click in order to get the most out of your graphics.

 

  • Emphasize images

 

If you have to choose between more images or more text, choose images. People tend to spend more time looking at the graphics than reading the text on a webpage. Minimal text will make them more visually appealing and probably easier to understand as well.

 

  • Get creative

 

Infographics are a perfect opportunity for exercising your creative muscles. Have fun with it and make it interesting to viewers. Come up with a few ideas for your graphic and choose the one that grabs your attention the most and that makes you the most excited to share it.

 

  • Keep it simple

 

It can be tempting to try pack as much into an infographic as you can, especially once you get those creative juices flowing. However, they’re most effective when they’re kept relatively simple. Infographics that are cluttered or confusing won’t work. People should be able to see them and understand them quickly.

 

Infographics are newly one of the most popular ways for website designers, marketers, businesses and others to convey information online. They can help people to quickly and accurately understand what you’re trying to convey and drive more traffic to your site as well.

 

Lexie Lu is a designer and writer. She loves researching trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

Social Media Engagement Tips

 

Using social media platforms is important, sparking social media engagement is even more important. Each platform is different and comes with its own requirements on how to do it properly. With that said no two businesses are alike and each requires its own strategy for fan engagement.

 

Below is a great infographic from the wonderful folks over at HubSpot and Market Domination Media that discusses some tips and pointers on how to do it right.

 

get-more-engagement-with-visual-content

Evolution of Infographics

 

If you’ve been online lately, you’ve probably come across multiple infographics – eye-catching graphics meant to provide information on a variety of topics. From newsfeeds and blogs to corporate sites, it seems as though if there’s a point to be made, there’s an infographic for it. From a branding standpoint, you’ve probably wondered if one would be appropriate for your own site. However, before making any decisions, it’s important to look at the history of infographics and where they’re heading today.
 

In the Beginning…


 

Visual examples and pieces of art have been around since the beginning of human kind, as evidenced by ancient cave paintings, maps and other historical finds. Over time, these basic illustrations grew into more, into graphs and charts that 16th and 17th-century scholars used to help people understand and interpret otherwise-complex pieces of information.

In the 18th and 19th centuries, politicians and generals used graphs and land charts to map courses during times of war, to plot routes of travel and to predict outcomes of elections. Starting in the early 20th century, architects realized the importance of visual aids for helping frustrated travelers navigate complex train and subway routes.

From the beginning of time, it’s been clear: humans are visual learners and infographics are a simple way of appealing to that basic need.
 

Why Infographics Matter


 

Complex situations are often made more complex by lists of statistics, which are easily forgotten. Infographics are different. Because they link statistical data with visual graphics, they’re processed differently. Take a look at some of the science behind infographics:

  • 70% of all sensory receptors are located in the eyes.
  • We receive a bombardment of information on a daily basis (100,500 words on average), of which only 28% is processed.
  • Humans have a 70% understanding rate with text-only data, but a 95% understanding rate of text accompanied by visuals.

Brand researchers have caught on. From the start of 2010 to 2012, infographic search volumes have increased over 800%. Because infographics are easily shared, they drive engagement, brand recognition, traffic and conversion. From a marketing standpoint, they have a dual purpose as an advertising and lead generation tool. It’s not just a passing trend; infographics are here to stay.
 

Where They Are Now


 

While infographics may be around for the long haul, they are not immune to changes. Just like other forms of technology, the way online users gather information is changing on a regular basis. Infographics started as static pieces of information and they are now interactive ways for brands to communicate with their target audiences.

Interactive infographics are exactly what they sound like. They’re graphics that allow users to interact with data through links, motion and other design tools. These graphics can be embedded into a site for easy sharing with direct access back to the original host, which leads to an increase in traffic and overall search rankings.

But, they’re more than an SEO tool; they’re also interactive sources of information that allow audiences to leave a website with more information than they would with standard text alone or a static infographic. They highlight critical pieces of information, taking some of the guesswork and processing involved in static infographics away, and leading to a more fulfilling viewing experience.

Interactive infographics are also easier to create than ever before. In the past, creating an online graphic that was interactive required professional skills. However, with today’s responsive web design options and programs designed to allow those with no design skills to create online masterpieces, interactivity is at the disposal of anyone or any brand looking to make a major impact by increasing viewer understanding of complex or newsworthy pieces of information.

Let’s take a look at some sites that have mastered the interactive infographic by providing an explorative experience for the viewer.

CJ Pony Parts created an interactive infographic dedicated to the creator of the Shelby Cobra, Carroll Shelby. This interactive infographic allows the user to drive the world in a Shelby Cobra while learning facts about the car and its inventor.

Levi’s created an interactive infographic to show Americans exactly how much water they are using on a daily basis. This infographic allows the user to go about their day choosing the activities and products they use. A water tally shows how many gallons of water are used throughout the course of the day.

There’s a reason infographics have had a high success rate: they’re effective. However, as technology changes, so must the way we interact with the world around us. Interactivity in the infographic world is here to stay.

 

About Author:

Savannah Marie is a writer and public relations consultant. She is the editor of her blog, Mixios, and writes about the latest online marketing, public relations and social media tactics.

Infographics are fun

While textual content has been the traditional way of connecting with your readers, infographics is now taking the limelight in communicating vital business information to your target readers. It is considered as a powerful tool that you can use in promoting content that Google will love and will likely give some attention. Using infographics for your content presentation can be very appealing to Google and here are some helpful tips to get you started

The basic about infographics

Infographics are visual and graphically presented in the form of graphs and charts to express and communicate knowledge and data to your target readers. It is used to simply complex information more clearly and to enhance your readers’ understanding. It is widely used in information design, visualization of data and information architecture. Infographics are used for digital marketing and is considered to be effective in search engine optimization. Google loves good infographics and it gives credit to websites that are using it for their content presentation.

Infographics and SEO

Why many digital marketing schemes now apply infographics in their SEO is highly influenced by research studies that provide that about 90% of the information that the brain processes are visual. Creating high quality infographics in your digital marketing campaign can help boost your website ranking in the search engine because Google loves this kind of marketing information online. Moreover, infographics are 30 times more interesting and likely to be read as compared to textual information. It is also reported by online publishers that the use of infographics in their marketing campaign boosts their business by about 12% more than its usual online marketing performance.

Infographics is becoming a trend in the social media marketing industry as well. More social media users are becoming more engaged in sharing informative and good infographics. Google gives a higher credit on infographics are worth sharing by the search engine users that is why many marketers and SEO professionals are leveraging on infographics to complement and boost their SEO efforts. What infographics can do in helping you get more traffic on your website is significant. The more social shares your infographics are able to make, the more Google like it. It is a chain reaction where as more people begin to share and read your infographics, the more it will attract Google in ranking your business or website to rank high on the search. It is thus a good SEO tool to use for driving traffic to your site with a higher SEO ranking.

How to make Google love your infographics

In order to leverage on the benefits of infographics to your SEO campaign you should make the effort to make one that will be very appealing to Google. Infographics can help you attain different marketing goals but your ultimate challenge is how to make it appealing enough to Google. Whatever your marketing goals are, you should make Google love you in order to attain the results that you want. You can make your infographics more entertaining and worth sharing to make Google like it with these tips:

1. Write accurate content for your infographics

Shared infographic content will ultimately attract Google to your website. You can make your content more appealing to your readers by writing accurate information with targeted infographic content that will engage your readers immediately. This is the first step to consider whenever you are plotting your infographic marketing scheme. It is worth noting that your infographic should present important details and information and try to leave out the unimportant ones. Making your infographic design more precise in content will help it to reach out to your readers more quickly. Do not overwhelm your readers with loads of information. Instead, only filter the most valuable ones.

The essence of infographics is to simplify complex information to make your readers understand conveniently. A powerful infographics is one that can communicates information to your readers through comprehensive graphic presentation. This kind of infographics can possibly go viral because it can disseminate accurate information with better accuracy and conciseness to your reader understanding. Make your research before posting your infographic content. Do not stretch the truth and present only what are important and relevant to your readers, no more no less. The more accurate your infographic content, the more likely it is worth sharing that can prompt Google to like your site for search engine ranking.

2. Work out your infographic design

Your infographic design is very crucial in order to engage your readers. There are different ways in which you can possibly improve your graphic design to make it more appealing to Google and to your online visitors.

Infographic design color

It is crucial to use complementary colors for your infographics to make it more visually attractive to your readers. Your goal is to make people notice your design and to engage them to your graphic content. Make sure to take advantage of the proper color scheme to use for your design to psychologically engage your viewers better. Your font color choices can affect the moods and behavior of your visitors. Simple and light colors are simpler and gentler to the senses.

Infographic font option

The kind of font that you use for your infographic design will affect the way it can appeal your viewers. As a rule, your font option should be one that will be easy to read. Sans Serif font is a better choice than the Serif fonts. Arial and Times Roman are also better options. Whatever your choices are, just make sure that you choose the one that will be easier to read and comes at a decent font size. Take advantage of using bolder and bigger fonts in words that you want to emphasize to your viewers.

Use colorful illustrations

In order to make your infographic design more appealing, you should use different kinds of illustration designs to entertain your viewers. Use pie charts or graphs when presenting percentages instead of numbers. You can also use other illustration designs for presenting a procedure, statistics reports and ideas.

3. Use Google Databoard

This is a new Google tool that can help you create your own infographic designs that are influenced by industry researches from Google itself. The Google Databoard allows you to explore the possibilities of a positive marketing approach to take when creating your infographics. As a tool, it can help you create visually appealing charts and information and to curate different customized infographics from Google research. The Google Databoard is currently exclusive in the mobile industry research which is an excellent way of driving traffic to your site through a mobile marketing campaign approach for your business. You can always drive Google to like your infographics which are derived from its own research.

4. Working out your infographic content

The content of your infographic designs are valuable to make them more appealing to Google. Keeping in mind the important elements of a good content is crucial. Always keep in mind your customers when writing content and it should address what they need to make it useful to them. The key is to write informative, helpful and entertaining content to engage your readers and make them share it to others. To market your business more effectively in your infographics, it should contain at least one link to your business product or services. Your goal should also make your infographic convert into sales therefore it must include a call to action as well.

If you are someone that moves around the internet even just a little bit you have probably bumped into something called an infographic. An infographic is basically a creative piece depicting some sort of useful data. Infographics have become very popular over the last few years mostly because they are fun to read and they share very well (you remember how important sharing is right?).

Below is an infographic designed by Customer Magnetism which goes into detail what an infographic really is.

What is an Infographic?

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Internet Growth

 

For those of you who don’t think the internet is important for marketing think again. Your little yellow pages and newspaper ads will soon be extinct if they are not already. This infographic below from the folks at Mashable designed by Cisco explains the growth numbers of the internet. Just a little tip, it ain’t slowing down.

 

Infographic


 

Global Internet Traffic Growth

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