Internet marketing is the process of using the Internet extensively to promote a retailer’s products and services, using different methods. Over the years, marketing over the Internet has become more and more popular than traditional marketing methods because of its numerous advantages, like lower expenses to market the product, easier traceability of marketing statistics, and the potential to reach a much wider variety of customers which is not only restricted to one area, but to the whole world.
Because of these numerous advantages, a growing number of business owners use the Internet very extensively to market their products on a much wider scale. In addition, with such number, it’s a tough competition ahead. So how does an entrepreneur survive this currently saturated market today? It only requires some careful thinking, and a lot of determination.
Online advertising is further divided into different methods, which include (but not limited to), display advertising, e-mail marketing, search engine marketing and optimization, etc. Moreover, with the advent of social media extensions like Facebook, Twitter, social blogs, etc., the marketers’ options has increasingly expanded.
The key to be successful in Internet marketing is to first focus on one method that you’re comfortable with, build upon it, and once you’re seeing great results in it, stick with it and move on to another method. Having many marketing options is always an advantage, but you must not spend your resources and time too thin on multiple methods, since each method can have varying degrees of success. It’s always best to stick with one method, one at a time, until you master it, and then master another method.
Consumer trust is very important for Internet marketing, and when you can muster it, it will contribute greatly to your marketing efforts.
The Internet marketing industry is an ever-growing industry that always changes as time passes by, and if you can’t stay up-to-date, you’ll be quickly left behind. Always do your research on the new and upcoming technologies today, and use them to your advantage on your marketing methods. Always be adaptable, and innovative in your marketing.
Above, don’t give up. Good results don’t happen overnight. It always takes a lot of time. Always be persistent, and soon enough, consumers will notice your marketing efforts, and your revenue will surely boost up.
Avirat leads SEO at Prismic Reflections. Prismic Reflections provides top class internet marketing services to their clients.
There can be no doubt that online marketing is a growing field. In fact, throughout these tough economic times, the digital sector has continued to show strong growth. Of course, much of this increase in uptake can be attributed to larger companies – the multinationals who had the foresight to stay ahead of a rapidly changing online landscape, as well as a size-able budget to implement their plans.
These big corporations tend to have in-house online PR and marketing staff, meaning that they are ready to adapt to new situations. Smaller businesses don’t have this ability, and in fact, they probably don’t need it. But it should be regarded as essential for every business to have its own website and preferably a number of social media profiles. Many small business owners have recognised this, and have become a part of the new digital economy. What benefits are they enjoying?
The most basic reason for small businesses to get on the web is that they are expected to do so. In a time when we are depending upon the internet more and more for a wide variety of tasks, the average customer will not be searching the Yellow Pages for local companies. Instead, they will be using a search engine. Your company will be invisible to many potential customers if it lacks a website. Now that so many of us are turning to the online world for products and services instead of walking into the town centre, your website is your shopfront. A basic site with information on your services and contact information is cheap and easy to set up, so there’s no excuse!
Social media platforms are a great way to establish a link with potential consumers. Not only do they add another form of online presence over and above your website; they put you on the same plane as the people you want to sell to. Social media marketing is effective for two reasons. Firstly, you are communicating with your target market via a medium that they have chosen to sign up for, and which they probably spend deal of time on. Secondly, there is great potential for viral growth. Social networks are a fantastic resource because when a customer ‘shares’ something that you have posted, they are implicitly endorsing your business. Their contacts are then more likely to view you in a beneficial light, thus making them more likely to also interact with your profile.
The viral potential of social networking makes it child’s play to attract more traffic and, hopefully, sales. By running a competition for a comparatively low-value item, such as a free cinema ticket or something from your shop, you can achieve massive exposure. Do this by requiring each entrant to ‘Like’ and ‘Share’ your page before they can be entered into the draw. Once again, you are receiving a subtle endorsement from each entrant, and you are making it more likely that increased numbers of people will be exposed to your messages. This is because once they have ‘liked’ your page, consumers will see your status updates in their home feed.
Thomas Jones is Content Manager for I Say! Digital, the outsourced SEO specialists. Though he mainly takes care of copywriting and content creation services, he is training to become a social media consultant. In his spare time, you might find him brewing his own beer and talking politics.
Image Source: Creative Commons Flickr/base2wave
So many people believe that SEO involves simply jamming a few keywords on your page and building a couple of links. SEO marketing is actually much more complicated than that, and with such a simplistic strategy, your SEO plan likely won’t get you very far. Keep these SEO challenges in mind when you build your strategy.
The competition for space on the Internet is staggering. Thousands of other websites are vying for the same readers you are, and they are placing content, advertisements and social media pages in the same places you are. Many may even be going beyond that. The ones who have the edge are the companies who use SEO experts in placing their content. If you don’t strategically plan out your SEO efforts, you will lag far behind the pack in terms of attracting and keeping your target market.
Here is an example for the phrase “SEO services“. Keep your eye out on the number that reads 63 million results. That is the competition that someone targeting that phrase has to go up against. These types of numbers exist in almost all business verticals. Just in case you are wondering why that article you wrote isn’t ranking just yet keep in mind your competition.
Google and other search engines are constantly changing their systems. A simple algorithm change can move your website from the first page of search results to the tenth—or hundredth. That’s why it’s so important for you to feature timely, up-to-date content as well as evergreen material and unique, specific keywords to keep your page coming up in search results. Some random keywords and links thrown in aren’t going to get you a spot on the first page of search results like a planned SEO strategy will.
If you don’t believe us take a look at this great algorithm change timeline SEOmoz put together so you can see what has occurred over the last 12 or so years.
No SEO road-map exists that you can simply follow step-by-step. Given the constant changes in how search engines work, no instruction booklet would suffice in the long run, either. That’s why you have to constantly be alert of new changes and SEO tips in terms of both search engines as well as social marketing tools. Awareness of new policies and tricks can mean the difference between SEO that works and marketing attempts that fail.
However, there is a best practice guide directly from Google that should help you out.
While a typical writer can manage basic SEO, a marketing background is required in almost every case of successful SEO use. This training provides SEO marketers with the skills they need to analyze target markets, stay current with SEO trending topics and keywords, and develop a real marketing strategy that doesn’t solely rely on keywords and links. The SEO part of the strategy is important, but like a nail without a hammer, it won’t work well without a keen plan behind it.
Many people misinterpret the use of keywords in general. They think that by adding a hot star’s name or a trending topic of the day, they will stay on top of search results. These keywords are simply not specific enough to garner you much traffic. They will be similar to so many other website keywords that yours will only be lost in the shuffle. Provide specific terms that fit in with your niche and product to stand in during search engine results.
As you consider this list of challenges, don’t let using SEO intimidate you. Simply be aware of what you really need to give your website the visibility that you want it to have. Hiring an SEO strategist can be an effective way to do this, as can taking workshops about the process and learning more about marketing though classes.
Change is inevitable in search engine optimization (SEO), with Google constantly changing the rules of play. With the growth in mobile search and more emphasis placed on social media to rank higher in organic search, SEO consultants and in-house marketing teams are redefining inbound marketing strategies to adapt. As Google’s algorithm continues to evolve, it is imperative for a company’s marketing success to address these changes in a timely manner.
Google analyzes over 200 different factors for ranking purposes. Weekly changes are made which tweak the algorithm. While most of these changes are relatively minor, over time they can effectively send a marketing campaign off-course if completely ignored.
Forrester’s Interactive Marketing Forecast predicts that $33 billion will be allocated for search marketing for the years from 2011 through 2016.
Content is expected to remain as important as it has been in the past, with a few changes worth mentioning. According to online chatter from top SEO sites like Netlz.com, it is imperative that the content created for marketing campaigns is detailed and worthy of sharing with others. SEO consultants and in-house management must create and implement marketing strategies geared towards social media sharing. Corporate policies must be adjusted to embrace social media as a crucial force driving search engine optimization and page rankings.
According to the website Search Engine Watch, SEO in the future will be comprised of a relationship balance between social media, collaborative technology and content marketing. These changes are redefining the way company professionals organize marketing efforts and work together. Social media experts will be embraced along with content management teams. These teams must work together as a unit for best results.
There is little doubt that detailed and relevant content shared through social media is becoming the new standard for inbound marketing efforts. As new social media players enter the picture, it becomes increasingly important to embrace them, instead of writing them off as a fad in favor of more established players like Facebook and Twitter. The challenge for business management will be to make the necessary changes to facilitate the latest algorithm adjustments, or risk losing market share to competitors that are better at adapting to ongoing changes that define Internet marketing efforts.
About the Author
Rowena is a writer and the Outreach Director for the Morgan Law Firm, a firm that represents clients going through a divorce in Austin divorce firm. See additional articles on the firm’s Austin Divorce Blog at http://morganlawaustin.com/blog/
There is no doubt about it, website marketing is absolutely crucial when it comes to any sort of success online these days. Facebook type growth only comes around once every generation or so. These days, strategic marketing for a website is just as important as having a professionally designed website. With that marketing comes the need to measure how your marketing works which is going to be important if you want to understand just how well your efforts are being executed. I have seen people spin their wheels until they were blue in the face and still not a single positive result occurred from their actions. It is always important to understand what is working and what should be kicked to the curb.
Keep in mind that success online must align with your business goals. For some companies it is just branding, for others it might be rankings and for some they just want the phone to ring a bit more. Everyone has different goals and your website marketing efforts should always align with those goals.
Here are some ways you can measure your website marketing effectiveness:
There is this great little program (sarcastic voice) called Google Analytics that can show you all your website traffic for free! If your website marketing effectiveness is heading in the right direction Google Analytics will show you. It identifies all your traffic, where it is coming from, what type of browser people are using and what geographic location most of your traffic is coming from. A wonderful tool that can give you an enormous amount of insight.
Google Analytics Screenshot
If your marketing efforts are directly executed with a rankings goal in mind there are ways to measure those rankings properly. Keep in mind that Google hates rankings driven marketing efforts because they take it as a direct manipulation of the search results. With that said there are numerous ways to still take a quality approach to increase your rankings utilizing good, solid marketing & branding efforts. There are even different software solutions that can help you identify where your rankings sit and how they move each month.
Here are a few:
Industry influence is something that is very important when it comes to website marketing effectiveness. How do people perceive your voice? Do they listen when you speak? These are important questions to ask yourself when marketing your website online. When you are marketing a website your voice is all you have. That voice either has weight or it doesn’t. One way to build up that weight is through content marketing, social media and having an active blog. Online influence is not something that occurs overnight but there are ways to measure that voice.
Here are a few ways to measure your online influence:
When it comes to launching a startup company it can be quite daunting to figure out exactly what it is that you want to do when it comes to marketing. With so many overhead costs for advertising, software dashboards and PR distribution costs you are most likely going to have to pick and chose your cash flow battles precisely. Even if you are a hot startup and you just received a check for a cool 20 million from some cushy venture capitalist you are going to need a solid strategy. Throwing everything at the wall only to see what sticks is not strategy.
Here is an infographic from the folks over at Search Enabler which describes the differences between online and offline start up marketing.
Are you overwhelmed with managing your company’s social media marketing? Don’t worry, outsourcing can be the solution you need.
In this article, we’ll give you tips on how to do it right. Find out the benefits of social media marketing outsourcing and learn how to find the perfect agency for your business.
We’ll also teach you how to set clear goals, communicate effectively, and measure the success of your outsourced social media marketing campaign.
Let’s get started!
You’ll experience numerous benefits by outsourcing your social media marketing.
First and foremost, it allows you to focus on other important aspects of your business. Instead of spending hours managing your social media accounts, you can allocate that time towards growing your company.
Additionally, outsourcing social media marketing can save you money. Hiring and training an in-house team can be costly, but by outsourcing, you can work with experts who already have the necessary skills and knowledge.
Moreover, outsourcing ensures that your social media presence remains consistent and up-to-date. Professional marketers are well-versed in the latest trends and strategies, ensuring that your brand stays relevant in the ever-changing social media landscape.
Lastly, outsourcing provides you with valuable insights and analytics. With access to detailed reports and data, you can make informed decisions to optimize your social media strategy for better results.
If you’re looking for the perfect agency to handle your social media presence, make sure to thoroughly research and vet potential candidates. Don’t just settle for the first agency that comes your way. Take the time to review their portfolios and look for evidence of their expertise in social media marketing.
Look for agencies that have experience in your industry and understand your target audience. Don’t forget to check their online reviews and testimonials from previous clients. It’s important to find an agency that aligns with your brand values and has a proven track record of delivering results.
Ask for references and reach out to their previous clients to get a better understanding of their work ethic and professionalism. Remember, finding the right agency is crucial for the success of your social media marketing efforts.
To ensure success in your social media marketing, it’s essential to clearly define your goals and communicate your expectations to the agency you choose.
By setting clear goals, you provide the agency with a roadmap of what you want to achieve through your social media efforts. Whether it’s increasing brand awareness, driving website traffic, or generating leads, having specific goals allows the agency to tailor their strategies accordingly.
Additionally, communicating your expectations is crucial in establishing a productive working relationship. Be transparent about your desired outcomes, preferred communication channels, and any specific requirements you may have. This will help the agency understand your needs and deliver the results you expect.
When collaborating with your outsourced team, it’s important to maintain open lines of communication to ensure effective and efficient workflow. By keeping communication channels open, you can easily exchange ideas, provide feedback, and address any concerns or challenges that may arise.
Regularly scheduled meetings or video conferences allow you to discuss project updates, address any questions, and ensure everyone is on the same page. Utilizing collaboration tools such as project management software or team messaging apps can also enhance communication by enabling real-time collaboration and file sharing.
It’s crucial to encourage your outsourced team to ask questions, seek clarification when needed, and provide regular progress updates. Remember, effective communication lays the foundation for successful collaboration and ensures that your outsourced team understands your goals and expectations.
You can measure the success of your outsourced social media campaign by analyzing key metrics such as engagement rate, reach, and conversions. These metrics will give you valuable insights into how well your campaign is performing and whether it’s achieving your desired goals.
Measuring the success of your social media marketing efforts is crucial to understanding their impact and making informed decisions. Here’s a bullet point list of key metrics and methods to measure social media marketing success:
Remember that the choice of metrics should align with your business goals and objectives. Regularly analyze these metrics, adjust your social media strategy accordingly, and continue to iterate for improved results.
The engagement rate measures the level of interaction and involvement from your audience, indicating how interested they are in your content.
Reach measures the number of people who’ve been exposed to your content, indicating the effectiveness of your campaign in reaching a wide audience.
Conversions, on the other hand, measure the number of people who’ve taken the desired action, such as making a purchase or signing up for a newsletter.
At some point in time if you run an online business you will need to have effective and profitable landing pages to optimize your online marketing approach. I have seen good landing pages and I have seen my share of horrendous ones as well. The folks over at Pardot put together this great infographic showcasing the right areas to address on your landing pages.
They break it down into 4 important categories:
Looking to boost your SEO skills? Check out these 5 online resources that will help you master the art of search engine optimization.
Whether you’re a beginner or an experienced marketer, you’ll find comprehensive guides, informative videos, and top-notch blogs to keep you up to date with the latest techniques.
With online courses and certifications, you can take your knowledge to the next level.
Plus, discover handy SEO tools and software to streamline your optimization efforts.
Get ready to level up your SEO game!
You should check out these comprehensive SEO guides for the latest tips and techniques.
These guides are packed with valuable information that can help you optimize your website and improve your search engine rankings.
They cover everything from keyword research to on-page optimization and link building strategies.
By following the tips and techniques outlined in these guides, you can increase your website’s visibility and attract more organic traffic.
The guides also provide insights into the latest SEO trends and best practices, ensuring that you stay updated with the ever-changing world of search engine optimization.
Whether you’re a beginner looking to learn the basics or an experienced SEO professional seeking advanced techniques, these comprehensive SEO guides are a must-read resource for anyone looking to improve their website’s performance.
If you’re looking to learn SEO techniques in a more interactive way, consider checking out video tutorials and webinars that provide step-by-step guidance and real-life examples.
These online resources can be incredibly helpful in understanding the intricacies of search engine optimization and how to implement effective strategies for improving website visibility.
With video tutorials, you can visually see how different SEO techniques are applied and explained, making it easier to grasp the concepts and apply them to your own website.
Webinars, on the other hand, offer a more interactive experience, allowing you to ask questions and receive immediate feedback from industry experts.
By immersing yourself in these video tutorials and webinars, you can gain practical knowledge and stay up-to-date with the latest SEO trends and best practices.
Surely, you can find valuable insights and industry updates by following top SEO blogs and websites. Don’t miss out on the opportunity to stay informed and enhance your SEO knowledge.
These blogs and websites are packed with useful information from industry experts and professionals. They are constantly keeping up with the latest trends and best practices in SEO.
here’s a bullet-point list of some top SEO blogs that are widely respected for their content, insights, and authority in the field of Search Engine Optimization. Note that the landscape is constantly changing, so some new players may have entered the scene.
Remember to subscribe to these blogs and regularly read their content if you want to stay up-to-date on the latest SEO best practices, news, and trends.
By regularly reading these resources, you can stay ahead of the curve and ensure that your SEO strategies are up to date.
Additionally, these blogs often provide step-by-step guides, tips, and case studies that can help you improve your website’s visibility and rankings on search engines.
Take advantage of online SEO courses and certifications to enhance your knowledge and skills in the field. These online resources provide a convenient and flexible way to learn about search engine optimization techniques. With the rapid evolution of SEO strategies and algorithms, keeping up-to-date with the latest trends is crucial for success in digital marketing.
there are several online courses and certifications for learning SEO (Search Engine Optimization). Some of these are free, while others require payment. Here is a bullet-point list of popular courses:
Remember that the SEO industry is constantly changing, so it’s crucial to continue learning and staying up to date with the latest trends and algorithm updates. Most of these courses offer certificates upon completion, which can add value to your professional profile.
Online courses offer comprehensive modules that cover various aspects of SEO, such as keyword research, on-page optimization, link building, and analytics. Additionally, certifications from reputable platforms can validate your expertise and make you stand out to potential employers or clients.
You should regularly utilize SEO tools and software to effectively analyze and optimize your website’s performance. By using these tools, you can gain valuable insights into your website’s traffic, rankings, and overall visibility.
SEO tools provide you with data on keywords, backlinks, and site errors, allowing you to make informed decisions to improve your site’s performance on search engines. Additionally, these tools help you monitor your competitors’ strategies, identify new opportunities, and track your progress over time.
With the help of SEO software, you can automate tasks such as keyword research, content optimization, and link building, saving you time and effort.
To optimize your website for voice search, there are several key steps you can take:
Yes, there are specific SEO techniques for local businesses.
Some of the strategies you can use include:
The key differences between on-page and off-page SEO are as follows:
To improve your website’s loading speed for better SEO, you can use the following techniques:
These techniques help reduce page load time and improve user experience.
To improve your website’s SEO, focus on link building strategies.
Building high-quality and relevant backlinks is a crucial aspect of SEO. These backlinks act as “votes” for your website, signaling to search engines that your content is trustworthy and valuable.
Guest blogging on reputable websites is another effective way to build links. By contributing valuable content to other sites in your industry, you can earn backlinks and increase your site’s visibility to a wider audience.
Leveraging social media platforms is also important for SEO. Sharing your website content on social media can help drive traffic to your site and increase its visibility. Additionally, social signals such as likes, shares, and comments can indirectly influence search engine rankings.
In conclusion, by utilizing these five online resources for learning SEO techniques, you can enhance your knowledge and skills in search engine optimization.
Comprehensive guides, video tutorials, and webinars provide valuable insights, while top blogs and websites keep you updated on the latest trends.
Online courses and certifications offer structured learning opportunities, and SEO tools and software assist in implementing effective strategies.
With these resources at your disposal, you can take your SEO game to the next level and drive more organic traffic to your website.
Are you one of those people who still think social media is just not right for your business? I still bump into individuals that claim there is no room for social media for their business because their audience is not using any of the resources — bull s*@#. The entire planet is using social media in one way or another which means that you have to be there too. The caliber of your engagement depends on your goals and audience but the reality is that sites like Twitter & Facebook are simply a must in today’s digital landscape.
Mashable put together this amazing social media infographic piece going over the numbers of how people use the different social media outlets.