Jay-Z & Bing Viral Marketing

Here is an amazing example of how famous rapper and entertainer Jay-Z teamed up with Bing to put together a new viral marketing campaign for Jay-Z’s recent book. Billboards where placed strategically all over the city of New York so people can read Jay-Z’s autobiography as they make their way through the city everyday. Bing then tied in all these locations turning the process into a game where web visitors could go read the individual pages along with showcasing the whole campaign. Truly a great showing of how viral marketing and a little bit of creativity can play an important role in building any brand.