With the way the internet is shaping up it will be more important than ever to really focus on creating a brand in the online space. The internet has allowed those who were once quite to now be very vocal and if you piss someone off there are plenty of spaces to kick and scream. There are plenty of blog posts out there revolving around good reputation management techniques but until you find yourself knee deep in horse…well you know, you truly won’t understand how important it really is to have a squeaky clean image online.
Here are some tips you should consider with reputation management for your business:
Don’t wait for things to go sour in the search engines to start cleaning up your image. No company ever thinks that they will get a nasty comment from a customer or client but it happens. Whether you are starting a new business or have an aged establishment you should be marketing your business online now in order to fill up the search results with efforts surrounding your business name. This will create a nice buffer area between you and any negative press that could find it’s way into the search results.
When you find yourself in a situation where someone has slandered you online it is best to not panic and go on a rant. Try to remember the situation where the complaint stems around and see what you can do to fix the problem rather than trying to retaliate and fight back. Often times you can reach out to the angry customer and if you fix the problem they often have the ability to take down the negative listing. As a business owner you have to bite your tongue and try otherwise you could be spending a great deal of money trying to fix the negative listing down the road.
If trying to reason with the disgruntled client or past customer doesn’t pan out how it should put together a well structured plan of attack. Examine the situation and put together a strategy of efforts that you plan on executing over the next 6 or 12 months to combat the negative press that has found it’s way into the search results under your company name.
If you don’t have any access or knowledge on the internet space hire a professional. The last thing you want is to be fiddling around for months not really making any sort of impact on the situation. If you are not sure how to handle a situation like this please consult a professional to at least guide you through the process and put together a well structured plan of attack for you.
Fighting reputation management issues right when they happen will be very important. You don’t want that negative press to get age and settle into it’s location. Keep it moving right from the beginning of it’s life cylce otherwise it will take double the force down the road to make it happen.