Keyword Research


Keyword research is essential for business promotion when launching a new site or starting an SEO campaign for an existing site. Google search algorithms take into account over 200 factors.  The algorithms consider the quality of content on pages, website usability, loading speed, and many other factors.  As algorithms evolve, SEO strategies also change, but writing content using relevant SEO keywords will still be the primary step in increasing a website’s SERP visibility, ranking, and traffic.


Creating a strong keyword strategy is the first step in working on an SEO resource. But how should this be done not to affect the promotion and achieve a positive result in website ranking? This article will explain why it is important to use keywords, what they are, and which tools can be used for their research. We will also explain how to create a strong keyword promotion strategy despite constant improvements in search algorithms.


What is keyword research in SEO

Keyword research is the process of researching popular keywords on Google and other search engines to find the ones that are most relevant to your site and have the highest potential for traffic. Such keywords will be used further to optimize existing pages on the site or create new ones. This way, you can beat your competitors in SERPs.


The process of keyword research services should be ongoing. At the very beginning,  brainstorm ideas, select phrases to launch the site, group them, and create pages on that basis.  After that, you can regularly check the effectiveness of the promotion and add pages with other relevant queries. The goal is to make sure that search engines rank your resource higher and that potential customers of your business see your site among the top results in SERP for relevant requests.


keyword research

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What does “relevant” mean in this case? When researching keywords,  focus on the words and phrases that your target audience would typically use to search for certain services, products, information, etc. These keywords will form the basis of your SEO promotion strategy.


Keywords help to rank at search engines

Relevant keywords help a site increase its position in SERPs. Simply put, the goal is to get your site to the top positions in SERPs for a certain user query. This will help increase traffic and improve sales of services or products, depending on the type of business.


How exactly does this happen? By adding keywords to the site, you inform the search engine what the pages of the resource are about. After that, search crawlers carefully analyze pages and these search queries using special algorithms. In addition to the presence of relevant phrases, search engines take hundreds of other factors into account. As a result, some pages of your resource appear either on the top positions in SERPs or at the very end of the list.


It’s important to understand that developing a promotion strategy is a long and ongoing process. Even with a strong content strategy, modern resource design, useful information, and, of course, relevant keywords, a new site has little chance to appear on the first pages of organic search results immediately. That is why SEO is continuous work that starts from the site’s very foundation and continues throughout its development.


Incidentally, this does not mean that a new business has no chance to be noticed by potential customers in search engines. We mentioned “organic search results” above. Getting to the top positions in SERPs results from proper SEO strategy when the search engine ranks your site higher than competitors’ sites for a particular search query.


Along with “organic results” for queries with words and phrases, Google shows “paid results” — sites that are promoted with the help of Google Ads. Typically, business owners combine SEO with paid advertising to increase the visibility of their sites.


Keyword research tells necessary information for website SEO

A keyword analysis is a basic task that any SEO starts with. Keyword research aims to understand what users are looking for and create content that meets their search intent. Collecting keywords is about finding, organizing, and analyzing user queries. Using the information obtained during the research, you can identify the target and potential keywords worth including in your site and take a higher position in SEPR.


Keyword research can set up an efficient SEO strategy because it is based on the power of data. You can prioritize your SEO efforts by choosing words with high search volume, low competition, or high conversion rates.


Select an automated approach in keyword research so that you don’t miss any optimization opportunity insight. There are many paid and free tools for relevant keyword selection, but you should use those with a large database of keywords for different countries and search engines. For example, with the help of the SE Ranking keyword generator tool, you can do complex keyword research, including finding keywords with the greatest potential, parameters analysis, and checking the competitor’s best ranking keywords.


Keyword Research


With this service, you will be able to find out the following information:

  • Keyword parameters: difficulty score, search volume, CPC, competition
  • Similar, related, and low-volume search ideas
  • Top organic and paid search results for a keyword
  • SERP features


Google Search Console is another great free keyword research tool that helps businesses optimize their sites for searches, measure traffic, improve website performance in Google search results, and detect issues that need fixing.


Keyword Research

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With this resource, you’ll get essential information for SEO:


  • What keyword phrases the resource is ranked for
  • What positions in the rankings your site takes for these keywords
  • How often do users click on links to your pages for certain queries


You can also try other keyword suggestion tools. Everything depends on your preferences, which will arise with time and experience.


Keywords help to outrank your competitors

Now you know that without keyword research, effective search engine promotion is impossible. But why is it so important, what aspects do keywords affect, and why do SEO experts spend so much time researching relevant keywords?


The research of keywords and relevant phrases gives us this necessary SEO information about competitors:


  • Positions in the rankings your vs. competitors’ site take for certain keywords
  • Phrases to use for easy promotion (mid- and low-frequency phrases)
  • The level of keyword competition. Suppose it is high (high-frequency queries), so there is almost no chance to get to the top of search results
  • Phrases your direct competitors use for promotion.


While planning an SEO strategy, equal time is spent on researching keywords used by your competitors and researching relevant keywords for your site. These two concepts are closely related because the main goal of promotion is to get ahead of competitors in search results and let the search engine know that you are better in every respect. For this purpose, tracking competitors’ keywords are carried out while planning an SEO campaign and throughout your website’s existence.


Keyword research defines a buyer persona

Another reason why keywords are so important is that they define a “buyer persona.” This is a collective image of your target audience that will help research relevant keywords and develop advertising campaigns to promote your business.


A buyer persona usually includes the following characteristics:


  • Age
  • Gender
  • Interests
  • Average income


The customer’s “pains” (problems). Your product or service should address these problems.


Keyword Research

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A buyer persona is not just one image. You can create several such images, depending on your area of expertise. Once you’ve created a buyer persona, keyword research will be much easier because you’ll be able to look at your business through the eyes of potential customers.


When you’ve researched keywords for each buyer persona and covered all the possible interests of your potential customers, these keywords can potentially bring targeted traffic to your site. This means that your site will attract those visitors who are mostly interested in your services.


Keywords drive traffic to the website

And so, you understand the importance of keywords for promotion. But how to add them harmoniously to the site to guarantee a steady traffic flow? Once you decide to attract traffic using keywords, be sure to cover the following areas of keyword SEO:


  • Text content. Ideally, keywords should be used in all texts on the site, including informational articles, descriptions of individual categories, texts for products and services, meta tags, page headings.
  • Internal anchors. These links in the text lead to other pages on your site if they match by topics. For example, you write about the drama genre on a page and mention the detective genre or an individual author. In these cases, you post links to pages with a detective novel and that author.
  • External Anchors. Links that lead from other sites to yours. They are usually used to increase the relevance of your site to a group of queries.
  • New pages. New pages should be initially planned for specific keyword groups.

Final Word

Search engines regularly update the algorithms by which they rank sites. This is done to improve the quality of content. Therefore, work in the field of SEO is becoming more challenging yet exciting. Because of the  constant changes, many people ask the relevant question: “are keywords still important for SEO, or can we do without them?” The answer is a definite yes — keywords were, are, and will remain an integral part of SEO promotion. And when you learn how to research and use such words and phrases properly, 80% of success is yours.

keyword research


Are you ready to boost your website’s visibility and drive more traffic? It’s time to dive into the world of keyword research. In order to have a successful SEO campaign, you must start with this crucial step. By discovering the right keywords for your target audience, you can develop a powerful strategy that will guide you toward better search engine rankings.


Don’t underestimate the importance of keyword research – it’s the key to unlocking SEO success.


The Importance of Keyword Research in SEO Campaigns

Are you aware of how crucial keyword research is in SEO campaigns?


It’s the foundation on which the entire campaign is built. Keyword research helps you understand what your target audience is searching for and allows you to optimize your website accordingly.


By identifying the right keywords, you can attract more organic traffic to your site and increase your chances of ranking higher in search engine results. Without proper keyword research, you may end up targeting the wrong keywords, wasting time and resources.


Additionally, keyword research provides valuable insights into your competitor’s strategies, helping you stay ahead in the game.


In short, keyword research isn’t just important; it’s essential for the success of your SEO campaign.


How Keyword Research Guides Your SEO Strategy

You should prioritize keyword research as it guides every aspect of your SEO strategy. By conducting comprehensive keyword research, you gain insights into the specific words and phrases your target audience is using to search for products or services similar to yours. This knowledge allows you to optimize your website’s content and structure to align with those keywords, increasing your chances of ranking higher in search engine results.


Additionally, keyword research helps you identify gaps in the market and uncover untapped opportunities. By targeting less competitive keywords, you can drive targeted traffic to your website and increase your chances of conversion.


Here’s a bullet point list outlining why keyword research is important:


  • Search Engine Visibility: Keyword research helps you identify the terms and phrases people are using to search for information, products, or services online. By targeting these keywords, you can improve your website’s visibility in search engine results pages (SERPs).
  • Relevance: It ensures that your website’s content aligns with the interests and needs of your target audience. Using relevant keywords helps you attract visitors who are more likely to be interested in your offerings.
  • Competitive Advantage: Keyword research allows you to assess the keywords your competitors are targeting. You can identify gaps and opportunities to outrank them in search results.
  • Content Strategy: It guides your content creation efforts. By knowing which keywords are popular, you can create content that addresses those specific topics, which can attract more organic traffic.
  • User Intent: Keyword research helps you understand user intent. Are people searching for information, looking to make a purchase, or seeking a solution to a problem? Tailoring your content to match user intent improves the user experience.
  • Long-Tail Keywords: Discovering long-tail keywords (more specific, less competitive phrases) can be valuable. They often have lower search volume but can lead to higher conversion rates because they target a niche audience with a clear intent.
  • PPC Advertising: For pay-per-click (PPC) advertising campaigns, keyword research is crucial. It helps you select the right keywords to bid on, optimize ad copy, and improve ad relevancy scores, which can lower your ad costs.
  • Content Optimization: You can optimize existing content by integrating relevant keywords naturally. This can improve your content’s search engine ranking and visibility.
  • Voice Search: As voice search continues to grow, keyword research helps you adapt to this trend by identifying conversational and long-tail keywords that people might use when speaking to voice-activated devices.
  • ROI and Conversion: Focusing on the right keywords can lead to higher conversion rates and a better return on investment (ROI) for your digital marketing efforts.
  • Tracking and Measurement: Keyword research provides a foundation for tracking and measuring the success of your SEO and digital marketing campaigns. You can monitor rankings, organic traffic, and conversions associated with specific keywords.
  • Adaptation to Trends: Keyword research is not a one-time task; it should be ongoing. It allows you to adapt to changing market trends, customer behavior, and search engine algorithm updates.
  • Cost-Efficiency: By targeting the most relevant keywords, you can use your resources (time, money, and effort) more efficiently, focusing on areas that are likely to yield the best results.


In summary, keyword research is a fundamental component of effective digital marketing and SEO strategies. It helps you connect with your target audience, outperform competitors, and achieve better results across various online channels.


Furthermore, keyword research provides valuable data for other aspects of your SEO strategy, such as creating relevant and engaging content, optimizing meta tags, and developing effective backlink strategies.


Uncovering High-Performing Keywords for SEO Success

Have you discovered the most effective keywords for achieving SEO success?


Keyword research plays a crucial role in shaping your SEO strategy and driving organic traffic to your website. By uncovering high-performing keywords, you can optimize your content to rank higher in search engine results pages (SERPs).


The right keywords help you understand what your target audience is searching for and allow you to tailor your content to meet their needs. By identifying and targeting relevant keywords with high search volumes and low competition, you can increase your website’s visibility and attract more qualified traffic.


Additionally, keyword research provides insights into your competitors’ strategies, allowing you to stay ahead in the SEO game.


The Role of Long-Tail Keywords in SEO Campaigns

If you want to optimize your SEO campaigns, it’s important to understand the role that long-tail keywords play in driving targeted traffic to your website.


Long-tail keywords are specific and longer phrases that users type into search engines when they’re looking for something specific. Unlike generic keywords, long-tail keywords have lower search volumes but higher conversion rates.


By targeting these keywords, you can attract highly relevant and qualified traffic to your website. Long-tail keywords also help you to rank higher in search engine results pages, as they’ve less competition compared to broader keywords.


Additionally, long-tail keywords allow you to target niche audiences and cater to their specific needs and preferences.


Leveraging Keyword Research for Better Search Engine Rankings

By leveraging keyword research, you can improve your search engine rankings and increase the visibility of your website. Understanding what keywords your target audience is searching for is essential for crafting effective SEO strategies.


By conducting thorough keyword research, you can identify the most relevant and high-performing keywords that will attract organic traffic to your website. This research allows you to optimize your website content, including meta tags, headlines, and body text, to align with these keywords. By incorporating the right keywords in your content, search engines will recognize your website as relevant and authoritative, leading to higher rankings in search results.


Additionally, keyword research helps you identify any gaps or opportunities in the market that you can capitalize on. So, make sure to invest time and effort into keyword research to boost your search engine rankings and attract more visitors to your website.


Frequently Asked Questions


How Do Search Engines Determine the Relevance of Keywords in an SEO Campaign?


Search engines determine the relevance of keywords in an SEO campaign by analyzing factors such as:


  • Keyword density
  • Placement
  • Usage across a website


This helps them assess the website’s relevance and rank it accordingly in search results.


Are There Any Tools Available to Assist With Keyword Research in SEO Campaigns?


Yes, there are tools available to assist with keyword research in SEO campaigns. They help you identify popular keywords, competition levels, and search volume, enabling you to optimize your campaign effectively.


These tools provide valuable insights into the keywords that users are searching for, allowing you to target the most relevant and high-performing keywords for your website or content.


By using these tools, you can also analyze the competition for each keyword, understanding how difficult it may be to rank for certain terms. This information helps you make informed decisions about which keywords to focus on and which ones may require more effort and resources.


Additionally, these tools provide data on search volume, giving you an idea of how many people are searching for a particular keyword in a given time frame. This information is crucial for understanding the potential reach and impact of your SEO efforts.


Overall, keyword research tools are essential for successful SEO campaigns. They provide valuable data and insights that help you optimize your website or content for maximum visibility and relevance to your target audience.


Can I Use the Same Keywords for Multiple Pages on My Website?


Yes, you can use the same keywords for multiple pages on your website.


However, it’s important to ensure that the content on each page is unique and relevant to the keyword.


How Can Keyword Research Help in Targeting a Specific Audience for an SEO Campaign?


Keyword research is an essential component of any SEO campaign. It involves determining the specific keywords and phrases that your target audience is using when searching for products or services related to your business. By understanding these keywords, you can optimize your website content to rank higher in search engine results pages (SERPs) and attract more relevant traffic. This process begins by conducting thorough research using various tools and techniques to identify the most relevant and high-performing keywords for your business. Once you have identified these keywords, you can strategically incorporate them into your website’s content, meta tags, and other SEO elements to increase your visibility and reach your target audience more effectively. Overall, keyword research is a crucial step that helps you understand your audience’s search behavior and optimize your website to drive organic traffic and improve your search engine rankings.


Is It Possible to Track the Effectiveness of Keywords in Driving Organic Traffic to a Website?


Yes, it’s possible to track the effectiveness of keywords in driving organic traffic to your website.



In conclusion, conducting thorough keyword research is essential for a successful SEO campaign.


By understanding the importance of keywords, you can guide your SEO strategy and uncover high-performing keywords that will drive traffic and improve search engine rankings.


Additionally, leveraging long-tail keywords can further enhance your SEO efforts.


So, start your SEO campaign off right by prioritizing keyword research and watch your website’s visibility and success soar.