Product Marketing


The market today is more competitive than ever and businesses are doing everything they can to make their products stand out. They are doing better research, conducting more surveys, and honing their products to meet their customers’ demands. But having a great product is not enough to make it successful – companies need to do more than that. It is very important to get exposure for a product in order for it to do well. There are a number of ways that you can achieve more exposure, and below are seven of them. Read on to see which ones make sense for your product.


#1 – Utilize social media

Does your company have a Facebook page and a Twitter account? You should have both. Use your social media networks to market and promote your product. Just remember to do more than promote your own products – people will start to ignore you if you do not also share other information besides your own.


#2 – Give out freebies to journalists

Journalists love to get free stuff, so if you engage with the right ones, you will likely find a ready audience. Are you an artisanal chocolate company? Find writers that have covered chocolate, and ask them if they would like to try some of yours. Giving out freebies does not guarantee coverage but it’s a good start!


#3 – Utilize your employees

Your employees should also be your biggest fans. Make sure they are all well acquainted with your products, can answer questions about them, and hopefully, will recommend them to friends. Employees are also great recipients of your generous freebies!


#4 – Create YouTube Demos

If your product is at all complicated to assemble or use, then create some YouTube demo videos to teach your prospective customers how to use it. Make sure you make high quality videos with a friendly voice and that are easy to follow.


#5 – Make the most of your trade show booth by sharing it

Trade shows should be seen as great opportunities. According to Under 30 CEO, “Trade shows are still a great way to allow people to touch and feel your product, but they can seem cost-prohibitive. Reach out to the organizers and ask for last-minute space or a smaller one at a discount. If they have nothing available, approach a company with a complementary product and see if they might consider sharing a booth space.”


#6 – Go to networking events and talk up your product

Do not forget that face-to-face contact is still the best way to do business. Make sure you are attending industry events and engaging with everyone you meet. Bring plenty of business cards and know how to describe your product in five sentences or less.


#7 – Make your launch more exciting by offering behind-the-scenes access

Find your product’s biggest fans and invite them to test it out and become part of the process of making it. Ask for their thoughts on aesthetics and functionalities. says, “Doing this will make your customers feel like contributors, nearly guaranteeing they’ll share your product with the world because they helped create it.”Tape the process so that it can later be edited into a video providing the rest of your customers with a peek into the process.

Check Out These Great Resources to help with your Marketing:

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HubSpot offers a complete CRM platform with all the tools and integrations you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website.

Chasm is a product market agency that assists tech startups in building successful strategies to increase their product success. They have also created free marketing resources and playbooks to enable product marketers to develop a top-notch buyer persona, ideal customer profile, and go-to-market strategies to launch their new product successfully in the market.

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Product Marketing


About The Author

Julianne Parrish is a freelance writer that specializes in marketing and advertising. She writes for sites featuring Optiva’s SpellBrite technology, that help companies drum up new business. In her free time she enjoys reading and spending time with her daughter.