Mobile is not going away anytime soon. The power, strength and reach of mobile marketing is an area that is growing extremely quickly. As more and more cell phone manufacturers aim to provide technology that completely removes your desktop PC, television set and even your laptop, designing marketing campaigns that appeal to this technology will be even more important.

The people over at litmus.com put together this great infographic going over the important details every mobile email marketing campaign should always have in place.

  • The right fonts
  • Knowing your scale
  • Call to action
  • Streamlining
  • Using the right images
  • Cutting to the chase
  • The right layout
  • Be obvious about your message
  • Finger targets
  • Ergonomics

Mobile Email Marketing Anatomy

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Pint Sized Success

Thomas Suarez is a 6th grader with a serious passion for all things development. Did I mention he was in 6th grade? Yes this small sized young professional has created apps that he built himself and have been successful in the app building community. It is really impressive to see Thomas speak because his intellect and verbal is quite impressive for a 6th grader. Thomas was given a chance to speak at the TED Manhattan Beach event about his journey through the app world and his thoughts and feelings on the whole industry.  Thomas has also started his own company called CarrotCorp which aims at mobile phone development apps.

I think we can all learn something from Thomas.

Thomas Suarez Video

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