Mobile SEO

 

Google has officially announced the implementation of mobile-first indexing, and many companies are concerned about their rankings. Simply put, Google’s bots will crawl, index, and rank the mobile versions of webpages first. Though these changes have yet to impact current site rankings, there is a good chance that they might in the future. Here’s what you should know about mobile-first indexing and what it could mean for your business.

 

Google’s Mission


Google is a company just like yours, and ultimately, its goal is to be the very best at what it does. Its mission involves delivering users the most relevant results based on their searches. Since early 2015, more than half of all Google searches have originated from mobile devices. Furthermore, a Zenith forecast shows that 79% of all internet use will originate from mobile devices by the end of 2018. As a result, Google is taking a tremendous step by indexing the mobile versions of web pages before all others. This means that Google will deliver the best possible search experience for its users regardless of the devices they use.

 

Will Your Ranking Change?


Google claims that mobile-first indexing will not impact any site’s overall ranking. If a competitor’s website is migrated to mobile-first indexing before yours, for example, that site will have no advantage over yours because of the migration. However, it’s important to keep in mind that Google’s ultimate goal involves delivering the best possible results to users. This means that when someone searches from a mobile device, Google will rank sites and pages that are mobile-friendly above those that are not. This means that it is in your best interest to make your website as responsive as possible – and quickly.

 

Is Your Site Ready for Mobile-First Indexing?


Though your rankings for searches originating from desktops may not change, searches originating from mobile devices are different. It is crucial for your business to focus on mobile optimization now in order to maintain your rankings for mobile searches. To find out whether your site is ready for mobile-first indexing, consider the following points:

 

  • Is your site mobile-friendly or mobile-responsive? There is a tremendous difference between the two. A mobile-friendly website may display on a user’s smartphone, but it may still have several problems when it comes to the overall user experience. A mobile-responsive website is one that syncs your pages beautifully by sending the same HTML code to computers, tablets, and smartphones, thus eliminating the need to pinch, zoom, and change screen orientation to properly view the site. Google prefers a responsive website.
  • Are your desktop and mobile sites separate? It seems like a good idea, and prior to 2015 when mobile searches became more common, it was. These days, though, monitoring multiple websites and reformatting content to display properly on the mobile version is a lot of work that provides little reward.
  • How fast is your mobile site? A 2017 report showed that most websites around the world – and in every single industry – were three times slower than Google’s recommended benchmark of three seconds. To make your site load faster on mobile devices, check the size. Google recommends a 500KB maximum page size, but most mobile pages are measured in megabytes, instead.
  • Is your site laden with too many images? Finally, another 2016 report compiled through a partnership between Google and analytics company SOASTA showed that excessive images on mobile webpages actually reduced conversion rates due to the slow run times.

 

Prepare Yourself Now


After addressing the issues above, you can begin to prepare your website for mobile indexing in several unique ways. Google provides official advice for ensuring your site is ready for the migration – and ways to help maintain your ranking following the migration, too. The best webpages will have the following:

  • Consistent Content – It is important to make certain that your page and site displays the same text, imagery, and videos across all devices and that these elements are easy to crawl from mobile devices.
  • Structured Data – Another vital consideration is the structure of data across mobile and desktop versions of your site. What’s more, if you have two separate URLs (one for each version), then you must update the data on your mobile pages to a mobile version.
  • Congruent Metadata – To ensure quick migration and consistent rankings, it’s important to ensure that blog titles, image descriptions, and other forms of metadata have been updated on both versions of your site.
  • Server Capacity – Finally, Google cautions that some sites may lack the server capacity for the Googlebot to accurately crawl mobile websites. For this reason, make sure your server is prepared for the increased crawl rates.

Check Your SEO

After you’ve taken all the steps to ensure that your website is eligible for migration and meets the necessary criteria to keep its ranking, you can start thinking more about your mobile SEO and how to improve it. There are several ways to do this, and you can find tips spread all across the internet. Some of the best include:

  • Using Google’s mobile-friendly test. This handy little tool direct from Google allows you to plug in each page on your site to get up-to-date information about the overall user friendliness of the mobile version of your site. The higher your score, the better off you’ll be.
  • Make sure Google is indexing your mobile pages in the first place. To do it, open the Google search engine on your smartphone and type in site:mywebsite.com, replacing the mywebsite.com with your site’s address. If it doesn’t display, Google isn’t even indexing your mobile site.
  • Check for smartphone errors in the Search Console. Open the Google Search Console, then choose Crawl Errors, and finally choose Smartphone Errors. The steps you will need to take to resolve these depend upon the errors themselves, but once you resolve them, your content can be more easily indexed.
  • Remove hidden content. To put it as simply as possible, Google is not a fan of hidden content. Make sure that your entire site – all the content on every page – is visible to users on every device. If text is cut off and invisible to mobile users, this goes against Google’s guidelines and will inevitably affect your rankings.

Though mobile SEO has been important for several years now, Google’s rollout of mobile-first indexing is about to change everything. With so many people now searching from their mobile devices, it is vital that every page on your site is just as clear and easy to use on a smartphone as it is on a desktop. If you fail to take these steps now, your website may very well become completely invisible – at least to mobile users.

Mobile SEO

So your website has been successful and your profits are at an all time high, but now you have to ask yourself, could my website be better? People enjoy the Internet, but now consumers want the same information available at their finger tips through their mobile devices. So how do you build the same successful website that is more mobile friendly or if you already have a mobile site, how can you improve SEO for your mobile site? These 7 effective and easy mobile SEO tactics can help you get better mobile results.

1.) Ask Yourself If You Need To Have One

Now this first one may have you scratching your head, but there is a major difference between having a mobile site and having a mobile friendly site. A mobile website is designed strictly to be viewed from a mobile site and makes navigating the site a little bit easier, but the truth is, some professionals believe that you don’t need to have a mobile website, just a mobile friendly design. If you think going completely mobile is going overboard, then maybe you would be better off creating a better design that is both web and mobile friendly.

2.) Keep It Simple, But Not Too Simple

If you decide that you want to have a mobile website, you want to make sure the application or website is simple, but you don’t want it to be too simple. The whole purpose of creating a mobile site is to make the navigation process simple. Instead of trying to push a small button on a normal website, the same buttons should be created in a mobile format, that makes selection easier for the user. If you are aiming to make the website itself easier, you are going to be losing out on information and customers.

3.) Keep Your Content Strong

SEO experts are not coming out and saying that keywords have taken lower priority to content. People come to mobile websites looking for the same information they would find on the web, which means that your mobile content is just as important as web content. Make sure your mobile content is informative and is going to be easy to access. Don’t cut out the important stuff just because your site is going mobile. Google will still scan for relevant content and you want your mobile site to get good rankings in that scan.

4.) Have A Search Option

If customers are looking for something specific, there is nothing more annoying than having to waste time looking through various pages to find what they are looking for. Offering a search option is a great idea for your mobile site because it will save your consumers time and offer them the same courtesy that you would offer them on your regular website. You should never under estimate the power of a search bar. Organic search options have also grown in popularity as well.

5.) Be Responsive

If you create a mobile website, you are going to want to make sure that you aren’t just creating it and not bringing it to life. If your customers are using your mobile site, make sure you are being responsive. How do you do this? Make sure that you are using a responsive web design.

6.) Understand Mobile SEO

Mobile SEO is growing in popularity, but you have to have an understanding of mobile SEO to have these methods be effective. What you put on your website is going to show up in Google rankings, but so is what goes on your mobile site. You need to have an understanding of how Google will be able to tell the difference and how it will directly affect your business.

7.) Be On Your Toes

When it comes to mobile design, you are bound to encounter a few glitches here and there. Unfortunately, consumers have no time to worry about what is wrong with your mobile site. You can’t avoid glitches, but you can say on your toes and keep an eye out for these glitches and get them fixed ASAP!

Going mobile is a major step for your business and if you are going to take the dive, you want to make sure you are doing it right so you don’t risk your Google rankings. These tips can help you go mobile successfully, so you can give your customers simplicity and your company the opportunity to sit higher in search engine visibility.

Author Bio:

Derek Fraser is an online manager for Maxwell Systems Software. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

 

 

mobile optimization tips

 

Are you struggling to attract mobile users to your website?

 

Learn how to optimize your website for mobile search and increase your visibility in this short guide.

 

Discover the importance of mobile optimization, understand mobile user behavior, and implement responsive design and mobile-friendly layouts.

 

Boost your website’s performance on mobile devices by optimizing page load speed and following mobile SEO best practices.

 

Don’t miss out on potential customers – start optimizing your website for mobile search today!

 

The Importance of Mobile Optimization


You should prioritize mobile optimization for your website to ensure a seamless user experience on smartphones and tablets. With the increasing use of mobile devices for internet browsing, it’s crucial to make your website mobile-friendly.

 

Mobile optimization allows your website to adapt to different screen sizes and resolutions, making it easier for users to navigate and access information. By optimizing your website for mobile, you can improve loading speed, reduce bounce rates, and increase user engagement. A responsive design ensures that your website looks and functions well on any device, providing a positive user experience.

 

Additionally, mobile optimization is essential for search engine rankings as mobile-friendly websites are prioritized in mobile search results. To stay ahead of the competition and cater to your mobile audience, investing in mobile optimization is a must.

 

Understanding Mobile User Behavior


When browsing the internet on your smartphone, you tend to have different behavior compared to desktop users.

 

Mobile users often have shorter attention spans and are more focused on finding information quickly. They want instant gratification and are more likely to engage with content that’s easily accessible and visually appealing.

 

mobile behavior

 

Mobile users also tend to be more impatient and expect websites to load quickly. They’re more likely to abandon a website if it takes too long to load or if it isn’t mobile-friendly.

 

Additionally, mobile users are more likely to engage with content that’s easily shareable on social media platforms.

 

Understanding these behaviors is crucial for optimizing your website for mobile search and ensuring a positive user experience.

 

Responsive Design and Mobile-Friendly Layouts


A responsive design and mobile-friendly layout are essential for ensuring a positive user experience on smartphones.

 

When visitors access your website on their mobile devices, they expect it to load quickly and display correctly on their screens. By implementing a responsive design, your website will automatically adjust its layout and content to fit different screen sizes. This means that users won’t have to zoom in or scroll horizontally to view your content, making it easier for them to navigate and engage with your site.

 

Additionally, a mobile-friendly layout takes into account the limitations of mobile devices, such as smaller screens and touch-based navigation. This ensures that buttons and links are easy to tap, text is legible, and images are optimized for mobile viewing.

 

Overall, a responsive design and mobile-friendly layout are crucial for delivering a seamless and enjoyable user experience on smartphones.

 

Optimizing Page Load Speed for Mobile Devices


Having a fast page load speed on mobile devices is crucial for providing a smooth user experience. When users visit your website on their mobile devices, they expect quick loading times. Slow page load speed can lead to frustration and abandonment, resulting in a loss of potential customers.

 

To optimize your website for mobile devices, there are a few key steps you can take. First, make sure to minimize the size of your images and compress them without compromising quality.

 

Next, enable browser caching to store certain elements of your website, reducing the time it takes to load them. Additionally, consider using a content delivery network (CDN) to distribute your website’s content across multiple servers, ensuring faster load times for users in different locations.

 

Mobile SEO Best Practices


To improve your website’s visibility in mobile search results, focus on implementing mobile SEO best practices.

 

Start by ensuring that your website is mobile-friendly and responsive. This means that it should adapt to different screen sizes and load quickly on mobile devices. Use a responsive design or a separate mobile version of your website to provide a seamless user experience.

 

Optimize your website’s content for mobile search by using relevant keywords and creating concise, informative meta descriptions. Additionally, make sure that your website is easily navigable on mobile devices with clear and intuitive menus and links.

 

Lastly, don’t forget to optimize your website for local search by adding your business address and phone number to your website and optimizing your content for local keywords.

 

Frequently Asked Questions

 

How Can I Track the Performance of My Mobile Website After Implementing Mobile Optimization Techniques?

 

To track the performance of your mobile website after implementing optimization techniques, use analytics tools like Google Analytics.

 

They provide valuable insights on user behavior, page load speed, and conversion rates.

 

What Are Some Common Mistakes to Avoid When Optimizing a Website for Mobile Search?

 

To optimize your website for mobile search, there are several key steps you should take. First, avoid common mistakes that can hinder mobile usability. These include using large images, complex navigation, and slow loading times. Large images can slow down the loading time of your website, making it frustrating for mobile users who expect quick access to information. Complex navigation can also be difficult to navigate on a small screen, so it’s best to keep your navigation simple and straightforward. Slow loading times can also be a major turn-off for mobile users, so make sure your website is optimized for speed.

 

In addition to avoiding these mistakes, there are a few other steps you can take to optimize your website for mobile search. One important step is to optimize your content for mobile devices. This means making sure your text is easy to read on a small screen and that your images are properly sized and formatted. Another important step is to use responsive design, which allows your website to adapt to different screen sizes and resolutions. This ensures that your website looks good and functions properly on any device.

 

Are There Any Specific Coding Techniques or Practices That Can Enhance Mobile Website Performance?

 

To enhance mobile website performance, focus on specific coding techniques and practices.

 

Optimize images and use responsive design to ensure your site is compatible with different screen sizes.

 

Use caching and minify code for faster loading times.

 

 

To ensure your website is compatible with various mobile devices and screen sizes, there are several steps you should take:

 

1. Use responsive design techniques: This involves designing your website in a way that allows it to automatically adjust and adapt to different screen sizes. This ensures that your website looks and functions properly on both desktop and mobile devices.

2. Optimize images and content for mobile viewing: Mobile devices often have slower internet connections and limited data plans. To improve the loading speed and user experience on mobile devices, it is important to optimize your images and content. This can involve compressing images, reducing file sizes, and using responsive images that load differently depending on the device.

3. Test your site on different devices: It is essential to test your website on a variety of mobile devices to ensure that it looks and functions correctly. This can involve using emulators, simulators, or physical devices. By testing your site on different devices, you can identify any issues or inconsistencies and make the necessary adjustments.

 

Are There Any Tools or Resources Available to Help With Mobile Website Optimization?

 

There are plenty of tools and resources available to help you optimize your website for mobile. These can assist you in ensuring compatibility with different devices and screen sizes.

 

These tools and resources can include responsive design frameworks, which provide pre-built code and templates that automatically adjust your website layout to fit different screen sizes. Some popular responsive design frameworks include Bootstrap and Foundation.

 

In addition to responsive design frameworks, there are also online testing tools that allow you to see how your website looks and functions on different devices. These tools simulate various screen sizes and resolutions, giving you a better idea of how your website will appear to mobile users.

 

Furthermore, there are analytical tools that provide insights into your website’s mobile performance. These tools can track mobile traffic, user behavior, and conversion rates, helping you identify areas for improvement.

 

Conclusion


You now have the knowledge and tools to optimize your website for mobile search.

 

By implementing responsive design and mobile-friendly layouts, understanding mobile user behavior, and optimizing page load speed, you can ensure that your website is easily accessible and appealing to mobile users.

 

Follow these mobile SEO best practices and watch your website’s visibility and user experience improve, leading to increased traffic and conversions.

 

Don’t miss out on the opportunity to reach and engage with your mobile audience.

 

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