Newsletter marketing for any business or company is something that should always be done regardless. Depending on what you are offering will depend on what should be placed inside the newsletter along with how you want your email list to respond to that newsletter. At the end of the day it is another area to plant a seed in your audience and bring in new website traffic but it will take time for that seed to sprout.
Here are some newsletter ideas on how you can increase activity with your emails:
Use some sort of email marketing software that will help you get the job done a bit smoother. I have seen some small businesses actually try to use their daily email system to send out newsletters which is a horrendous approach. An email marketing software will help you by supplying a template that you can then tweak and change so it reflects your branding and looks professional with every email sent out. Personally I like Benchmark Email but you can pick your own.
Don’t be scared if you think selling something in your email is too aggressive. Even if you take a non-aggressive approach people are still going to complain about something regardless so if you have a product or a service and you are looking for new ideas to boost your newsletter try dropping in a call to action to sell one of your products or services.
If the goal of your website is to offer good quality information and content than do just that. Make sure the content is 100% amazing and your email recipients will enjoy it greatly. If your content touches upon areas of your industry that haven’t really been viewed before it might bring some very curious people to your website. Always make sure your content you supply will help your audience in some way, shape or form.
This is important and I know it is easier said than done but there is something called list exhaustion. If you don’t grow your list fast enough you could exhaust your list and they will not be as responsive as they once might have been. Find ways to always be building your newsletter.
It is ok to want to make a little profit from your newsletter especially if you have spent some time and money building it up. Affiliate links work but only when you have a great deal of people on your newsletter. I wouldn’t worry too much about it in the beginning but you can still offer some resources if it makes sense to your audience.
Your newsletter is another source of traffic and should be treated like just another ingredient in the overall marketing process of your website.