When it comes to marketing anything online influence is everything from a brand image standpoint. Becoming an authority and spewing trust around your online community is really what it takes to grow your business online in today’s social business space. It is important to be able to make an attempt to stand out in your sea of competitors if you want the power of your appearance to grow amongst your online community.
What does influence mean?
noun, verb, -enced, -enc·ing.
1. The capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others: He used family influence to get the contract.
2. The action or process of producing effects on the actions, behavior, opinions, etc., of another or others: Her mother’s influence made her stay.
3. A person or thing that exerts influence: He is an influence for the good.
Sure you can spend heaping amounts of cash on advertising & proactive marketing but when the community starts to really perceive you as an influencer in your space that is when the natural power starts to really set in.
Here are some ways to become an influencer online:
The days of simply growing a business because you rank in the search engines for some keywords is over. For companies who truly dominate the online web space they typically have a very strong branding plan in place helping their name spread through all the social nooks and channels. Search engine rankings are important but it takes much more to grow a successful business online. Growing your personal brand or your company brand can be done using a variety of methods. People often think that it is this big science project to grow your brand online. Sure it doesn’t happen overnight but the tools are there for everyone to use you simply have to put a plan together and start using them.
Getting your audience to engage with your brand on a social level is probably one of the most important areas to consider when becoming an influencer. Keep in mind that influence cannot be forced as it is a natural process but there are things you can be doing as a business to entice that natural growth process. Being social online is not a novelty any longer, it is a necessity. Brands survive by using the social space to leverage their brand and their company name and you should to. Growing your influence online really revolves around engaging your online community in increased chatter surrounding your business. Whether it is proactively starting conversations or heavily using social media it a must and has to be done.