‘Do Follow Links’ was a term introduced by Google. It encompasses links which actually pass the traffic juice to linked webpage and increase target’s page rank. There is a vast amount of content out there. To get yours noticed, there are certain measures you need to take. Dofollow links is a fundamental measure. It’s a time tested way of getting traffic to your blog with some help from a blog/website in your niche which is already doing well.
Guest Posting
Guest blogging is akin to killing two birds with one stone. Despite how knowledgeable and well versed a blogger you may be; readers are likely to prefer articles from a website with multiple writers. Luckily, countless websites are willing to accept in-depth and useful articles from guest bloggers. As a website owner yourself, it means dofollow backlinks for you!
A more compelling introduction to guest blogging would mention its capabilities of getting you authoritative qualified traffic, relevant backlinks, motivated leads, and soaring sales for your business.
Guest blogging could be called the heart of outsource online marketing. It’s easy as well as highly effective. But, we must add, only if your guest posts are elaborate, up-to-date, and fun to read. That may sound like a lot to ask but it has surely has worthwhile results for your website. If they find your guest post pragmatic, people will definitely hunt down the source and visit your website/blog for more.
The Skyscraper Technique
Self explanatory, skyscraper technique requires you to find the tallest ‘skyscraper’ content in your niche and add a further 20 floors to it yourself. Now, you have the skyscraper, highest ranking content in the space which every website offers dofollow backlinks to. Sounds easy, doesn’t it? Well, it’s no rocket science. All you need to do is:
- Find proven linkable assets: Create a high-value page that you can leverage for link again and again. Its content should be so useful, so incredible that people are forced to add a link to that page on their websites.
- Make it better: This is what we meant by adding 20 stories to the skyscraper. You can make it longer, update it, better design it, and/or add more details to it.
- Reach out to people to provide you backlinks: It’s important you choose the right websites to ask for backlinks. The website should have already posted something relevant to your linkable asset, be part of your business niche, and should be higher ranking than your own.
The skyscraper technique has worked for many people before you and if you devote in smart efforts, it will surely work for your website/blog, too.
The Moving Man Method
You must have heard the term being tossed around during a conference on how to get dofollow backlinks. Although people use it less frequently than the other two methods, one cannot deny it’s an assured means of getting high quality backlinks. Let’s briefly walk you through the nitty gritty of the Moving Man Method:
- Find sites in your market which have moved to a new URL, changed names, stopped offering services, stopped updating resources, or have completely shut down online business.
- Create a piece of content that is up-to-date, more powerful, and more relevant than the defunct website was offering.
- Reach out to the hundreds of people still linking to the old website. Ask if they would be interested in linking to your webpage in lieu of the defunct, outdated webpage.
The Moving Man Method has only recently hit the online marketing world but is rapidly gaining fame. There is little work and more wit involved in this method of getting dofollow backlinks.
Author
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.
For some, outreach is associated to link building. For others, it’s more a process of public relations. Regardless of the campaign and sought results, it’s better to take notes from the latter school. “Outreach,” aside from links and opportunities sought, involves people, and therefore applied by those experienced with or understanding public relations.
You may not have an in-house PR person and/or choose to keep costs down and not involve an outside agency. Either way, keep the following takeaways in mind. If you invest more time in outreach, customizing the process, you’ll get more sent messages opened and better affirmative responses.
Zero Templates
Contrary to those who scale internal processes, outreach should not involve templates. Templates appear lazy, read impersonal, and are not as effective as custom messages. Yes, such efforts take additional time, but in my experience, custom messages get higher return rates and are altogether more effective.
If your campaign involves sending a large number of emails or messages, you may get in a routine of expressing things in a rote fashion, which is fine as long as the majority of the body is unique.
“Happy” Days
It’s ordinary to start a message with “hello” or “good day,” but it’s better to mention the actual day and time. It serves as opportunity to make the greeting warmer and show you’re not sending a template but took the time to compose an individual message.
For example: “Happy Monday, John – It’s after working hours here on the East Coast, but I’m diligently working into the night because of the urgency of this opportunity…”
Abbreviated Subject
Use the email’s subject to summarize the overall purpose in sending the message. Again, proves you’re sending an individual message, not a template. It also gives the recipient opportunity to think about the proposal before needing to read through the message. Best case scenario, it gives your message priority over others in their mailbox.
For example: “Subject: Adding to John Doe’s article on Entrepreneurship”
You’ve summarized the body, saving the reader time, in addition to showing you’re familiar with a peer and their work. I’ve used this when requesting to include my article within a presently published one and got great results. The subject line is integral in getting the email opened.
Selfless Sentiments
Of course, the recipient knows you’re not an angelic agent of goodwill but likely contacting them for some kind of favor or pitch. However, the way in which you ask for a favor can seem more selfish or selfless.
For example: “I noticed John’s article on entrepreneurship while conducting my own research on the topic….I have published a similar article in the past, which got great reviews from peers and our readership, and I think it would do well to support your own article and educate your readers.”
Yes, you’re asking for a link to your article, but the manner in which it was asked highlighted your interest in their article as well as your ability to think selflessly about their readership and not about your wishes alone. It’s a small tweak that makes a big difference; in most public relations instances, you have to give to get, so think about your end goal throughout the process.
Operator Homework
To customize the message and make it seem you’re familiar with the work of the recipient or agency, use search operators to research a topic, author, and agency and mention that within the body of the message too. Additionally, use Twitter’s advanced search to make note of a positive response their previously written article received.
Regardless of how many recipients an outreach campaign involves, you want each reader to feel as if they are number-one on your list or the sole point of interest. Templates don’t work well because they read like lifeless Hallmark cards only signed rather than supplemented with a personalized message. Premeditated research ensures the message is customized and better received.
Author Bio
He lives in Keene, NH and recently got his degree in business management. When he’s not rooting for the Red Sox he’s studying up on branding and web design. Also, he occasionally writes reviews for his favorite devices.
As the quality and quantity of the content of your website continues to become increasingly more important and significant, so does the need for a successful and effective outreach campaign. But in order to run a successful outreach campaign there are things that you need to think about.
Things to Consider
Before you start considering how to run a new outreach campaign, you first need to consider any pre-existing campaigns and how effective they have been, ask yourself:
- How has the campaign been run so far?
- What audiences have been targeted?
- What has been effective?
- What has not been effective?
- Have any partnerships been made to ensure this campaign works more efficiently?
With this in mind you will now be able to consider any challenges you may be faced with when running an outreach campaign, and how these challenges relate to broader goals of the business…from this you can identify the gals of your new outreach campaign. The main aim of this campaign should be to influence the audience and promote a change in behavior or habits.
Short Term & Long Term Goals
Once you have the aims of your campaign firmly in your mind you need to start thinking about both the short term and long term objectives, for example, a short term goal might be to educate the audience about your business and what it does, whereas a long term goal might be to change the behavior and habit of your audience so that they use the products/services of your business instead, or raise overall awareness of your business with a global audience.
Don’t Forget to Research
Before you can start to run your campaign you need to do some thorough research in order to develop the communications program of the outreach campaign. This stage is also considered the planning or pre-testing stages, and it is in this stage that we identify the target audience, decide what messages and ideas we want to communicate, and the best functions and tools to use in order to communicate effectively and efficiently with this audience. While the campaign is on-going research will prove essential in the monitoring of the campaign and its success, providing us with information to amend the campaign should you need to.
Who is your Audience?
When you are trying to run an effective campaign you need to think about your target audience, different audiences need to be approached in different ways, they have different needs and wants and therefore this will impact upon the way that you sell your company to them, think about the behavior of you audience and the ways that you could use this to the advantage of your business.
Another thing you could consider when running an efficient campaign is partners. Partners are essential as they allow you to produce a more effective campaign, to a wider audience, and at a much cheaper cost. Each partner you bring into the campaign will being experience, money and a valuable contribution.
Outreach programs are an essential way of communicating effectively with your audience, making more people aware of your business and the services/products you offer, without an effective outreach program in place you may not be hitting the target audience as well or as much as you’d like, and your overall business performance could be severely be affected.
Author bio :
Language Connect a Times Fast Track 100 company, provide efficient translation services in over 150 languages. With a global presence and renowned reputation, Language Connect are well poised to meet your immediate translation requirements.