If your company has a marketing program that has two (or less) people, your campaigns are not nearly as viable as they should be. As a result, your company isn’t thriving the way it should be. To boost prosperity, it’s time to outsource to a turnkey marketing program.
A turnkey marketing program is an all-encompassing marketing strategy ran by an outside company. These companies can be hired to manage all or some of your marketing efforts. Some companies offer packages of varying sizes, while others allow companies to pick which marketing efforts are outsourced.
A few examples of what a turnkey marketing program may be able to complete for you include:
You know what a turnkey program could do for you, but what benefits does outsourcing these tasks have for your company?
When you outsource your marketing efforts to a turnkey program you are getting an entire team of professional marketers at your fingertips. They have the skills and experience necessary to complete all tasks you hand over to them.
These outsource companies have an expert on staff for every aspect of marketing they cover. They will have a professional social media expert, content writer, editor, SEO specialist, and more. This ensures everything coming from their company will be of the highest quality, and all for a surprisingly affordable rate.
A common (and wrong) assumption is that outsourcing to a marketing company will end up costing more. The exact opposite is true, in fact. Outsourcing ends up costing significantly less than hiring just one employee.
Consider this scenario for a moment: You hire an outsource company to complete several marketing tasks for a rate of about $600 a month. Those tasks would require a minimum of one full-time employee. According to Pay Scale, the average digital marketer receives $19 an hour. At fulltime, this is $760 a WEEK. You have already paid more than it cost to outsource.
This is, of course, just an estimate. Your outsourcing could cost anywhere between $100 and $2,000 a month, depending on what services you require. You could also find a marketer fresh out of college willing to work for $10 an hour. But even then, you will be paying more each month to for less.
It makes sense for a lot of companies to get one or two fulltime marketers on the payroll for a range of reasons. No matter how productive they are, however, a bare bones team is not going to accomplish all pertinent tasks. That doesn’t mean they won’t try, however.
Trying to accomplish a significantly larger workload than you have abled bodies is stressful. Your marketing team will become overworked and overwhelmed. On an individual level this results in a stressed-out worker who eventually dreads coming to work. On a team-wide level it results in lower productivity levels, which translates to fewer sales.
With an entire team at your fingertips you can meet your goals faster. Ramp up your results so your business can grow and thrive the way it was destined to. Increase impressions by 25% this quarter instead of by the end of the year. Grow your email list by 15% in half the time. Growth is vital to small business success, and outsourcing is the way to accomplish it as quickly as possible.
When you outsource your marketing, the contract is typically short term. It could be week to week, month to month, six months, or a year. When hiring a new employee, however, the investment is much longer when you consider that employee will expect to remain at your company for the foreseeable future.
While all companies could benefit from strategically outsourcing at least a portion of their total content marketing, it is the small businesses which most benefit from a turnkey program.
If your marketing team is minuscule and unable to complete their workload in a timely, efficient manner, take the weight off their shoulders and outsource. If you still aren’t sure whether this applies to you, HubSpot has a valuable infographic on when companies should outsource versus when it makes since to hire a new in-house marketer.
If you’ve realized the potential of a turnkey marketing program for your small business, you might wonder how to choose the right one for your company. The following are some things you should look for in a turnkey program:
By using the above guidelines on choosing your turnkey program you can ensure they are not only professional and will deliver fast, high-quality results but that they are a good fit for your unique vision.