There it is again, that dreaded word, Penguin. When we hear it in the SEO industry many duck and cover and brace for the impact of what’s to come. It’s not all that bad though. Google is just trying to make a better playground where everyone plays by the rules nicely. Sure some of the updates are gut wrenching but if you approach SEO with a marketing & branding hat you are going to be OK. If you approach it like a mad scientist it could just backfire on you.
Our friends over at Positionly put together this great infographic showcasing how Penguin stacks up across the globe.