Pinterest Marketing 2015


Even though millions of people visit Pinterest each week, misconceptions about this website abound. In fact, some feel that this social media site is only useful for sharing recipes and wedding gift ideas. The truth, though, is that Pinterest is a rapidly-growing platform that holds enormous promise for businesses. Above all, Pinterest entices many consumers to buy what they see.


To derive the most benefits from Pinterest, try to heed the following tips, and may all of your pinning be happy and prosperous.


1. Use Internet Tools to Create Visual Content


When you rely on a streamlined online resource as you’re designing Pinterest images, you should get appealing results, and you might enjoy the process more. A terrific example is This free website makes it easy to search for, drag, upload, and edit images, backgrounds, and fonts. With Canva, you can also collaborate with others.


2. Give Each of Your Boards a Theme


If each of your Pinterest boards has its own theme, your page will feel more organized, and it will be simpler for visitors to look for certain products or services. Plus, they’ll be able to see the range of items that you sell within a given category. For example, if you own a bakery, you should have separate boards for cookies, cakes, breads, and so forth. A customer who goes to your cookie board looking for chocolate chip cookies might be tempted by the photos of, say, your oatmeal raisin cookies, and he or she could end up ordering both types.


3.Describe Your Offerings


It’s wise to post explanatory captions beneath your photos. That is, in conversational language, briefly give the reasons for purchasing each item. Moreover, include a few relevant and trendy keywords in every description so that Internet searchers will be more likely to stumble upon your page.


4. Obtain a Business Account


When you sign up for a Pinterest business account, you can sell merchandise through the website. That way, you’ll earn some money from those who make purchases on impulse. Businesses have more advantages on Pinterest as long as they don’t spam. Analytics is big. A few business accounts that are great examples would be Maggie Sotterro, Bulk Apothecary, and Nu Skin. They use a good variety, they don’t spam and they have a natural growing audience.


5. Take Advantage of an Analytics Service


An analytics company like Piqora can give you statistics and detailed information about your images’ views and levels of engagement. Thus, you’ll see what kinds of content are generating the most interest, and you can create more of it.


6. Use Pinterest Goodies


Pinterest offers its users “Goodies,” which are widgets that make it easier to accomplish tasks such as using the site on mobile devices and adding content from the web to your page.


7. Make Event-Related Boards


If you have an open house, party, or other noteworthy event coming up, advertise it by giving it its own board. You can post photos of the venue, the participants, and so on.


8. Pay Attention to Sizes and Colors


To make your boards easier to scan, put up images with a variety of heights, lengths, and color schemes. Use different pin shapes too. Further, you’re likely to get more repins if your photos are multicolored and not too dark or too light.


9. Hold Contests


By occasionally setting up a contest, you’ll garner extra attention. For instance, you could challenge your visitors to submit photos that pertain to a particular subject. Later, you’d choose the most creative entry and send the winner a coupon or other prize. Just be sure to adhere to all of the official Pinterest contest guidelines.


10. Contribute to Other People’s Boards


Finally, on a regular basis, go to your followers’ Pinterest boards as well as the pages of people who are popular on this site. Comment on and like their posts so that they’ll reciprocate, perhaps bringing you new visitors when they do.

Pinterest Marketing Tool

Pinterest is one of the most popular photo-sharing websites at the moment, with millions of users from all parts of the globe. Every day, countless visitors log in to share theme-based image collections with friends and family. Perhaps the ability to create breathtaking collections based on events, hobbies and interests is what draws many users to the service. You can take advantage of this platform to promote your brand. Social media has never disappointed when it comes to internet marketing, especially where the following is huge. But how exactly can this work out?

It is always an added advantage to have a page with some of the most used social networks such as Facebook and Twitter. However, the reality is that such avenues are slowly getting flooded by marketers. It is high time you stopped being mainstream and started meeting prospective clients where your competitors least expect. The ability to share photos more effectively will give you the perfect opportunity to sell your brand in ways mere words can’t. There are many ways to go about this but this guide will walk you through 4 smart ways to use Pinterest as a marketing tool that will never disappoint.

1. Share your Best Business Images

Social media marketing is all about making your good side shine brightest. If you are keen on using Pinterest to market your business, you need to start looking for the best visuals around your business premises. Whether it’s your products, service delivery, location or interests that bring out the best of your brand, this is the story you need to sell online. If you run a travel company for instance make sure you upload photos from your best destinations.

In as much as Pinterest is quite a new service, there will definitely be competition from other enterprises. Irrespective of how established your business is, you only have photos to tell the story here. Make sure each and every photo uploaded is of the highest quality, taken by a professional photographer.

2. Start Running Photo Contests

In Pinterest, users are always competing to assemble the best pin-boards based on their interests. You need to leverage this unique feature to make your brand sell. One of the most effective ways to use Pinterest as a marketing tool is to introduce competitions among users. This will always create excitement among your followers and keep them interested. Consequently, your business will get some positive publicity and remain relevant.

However, you need to come up with a very creative team to oversee the competitions. You will end up looking very cheap if you keep reinventing the wheel by copying what other businesses are doing. Come up with unique photo uploading competitions that will set you apart from the rest of the crowd. You also need to introduce unprecedented rewards and not the redundant gift hampers.

3. Incorporate Other Social Networks

The best part about social media marketing is that you have the freedom to use as many networks as possible. However, trying to be everywhere is not a good idea as you will appear to be desperate. You need to take advantage of other more powerful social tools to enhance your publicity on Pinterest. This could simple involve sharing information about promotions to the thousands of friends your business has in Facebook.

Many businesses also make sure their Twitter followers are ever informed of any developments on Pinterest. For such approaches to be effective, you need to concentrate your efforts on followers who are likely to re-pin your pictures. If there are any followers who display keen interest, take advantage of the command they have on social networks.

4. Create Obvious Purchase Links

The sole purpose of pinning up photos and running attractive promotions is to ensure you make sales. This is why obvious purchase links must have a place among the 4 smart ways to use Pinterest as a marketing tool. Make sure that your Pinterest account offers direct links from which followers can purchase the advertised products or services.

If the process from picture to purchase is not smooth, many users will be pissed off. Majority will simply postpone placing an order to a time that may never come. As much as Pinterest is all about spreading your message through photos, it adds nothing if it doesn’t prompt followers to place orders.

Author Bio:

Rahul Makhija has been in the internet marketing industry for more than 6 years. For more information you can visit web development. He is an expert on SEO & PPC tactics and in his free times likes to read and understand about human behavior.

pinterest tips


Looking to boost your engagement and visibility on Pinterest? We’ve got you covered with these top 5 tips!


  1. Optimize your profile: Make sure your profile is complete and includes relevant keywords in your bio and board descriptions. This will help Pinterest understand what your content is about and increase its visibility in search results.
  2. Create compelling boards: Organize your pins into boards that are visually appealing and relevant to your target audience. Use descriptive board titles and fill them with high-quality, engaging content.
  3. Use eye-catching images: Pinterest is a highly visual platform, so make sure your images are attention-grabbing and of high quality. Use bright colors, clear images, and unique visuals to stand out from the crowd.
  4. Implement rich pins: Rich pins provide additional information about your pins, such as product details, recipe ingredients, or article headlines. By using rich pins, you can provide more value to your audience and increase engagement with your content.
  5. Engage with the Pinterest community: Pinterest is a social platform, so don’t just focus on posting your own content. Take the time to like, comment, and repin other people’s pins. Engaging with the Pinterest community will help you build connections, increase your visibility, and attract more followers.


Get ready to skyrocket your presence on this popular platform!


Optimize Your Pinterest Profile

You should update your Pinterest profile with relevant keywords to improve your visibility. When users search for specific topics or interests, Pinterest algorithms rely on keywords to determine which profiles and pins to display.


By incorporating relevant keywords in your profile description, board titles, and pin descriptions, you can increase the chances of your content being discovered by the right audience.


Additionally, make sure to use a clear and eye-catching profile picture that represents your brand or personal identity.


It’s also important to regularly update your profile with fresh content, such as new boards and pins, to keep your audience engaged and encourage them to follow your account.


Create Compelling and Relevant Boards

Make sure to curate boards that feature compelling and relevant content to capture the attention of your audience and increase engagement. When it comes to Pinterest, creating boards that are both visually appealing and interesting is essential.


Your boards should be carefully curated to reflect the interests and preferences of your target audience. One way to do this is by conducting research and staying up-to-date with current trends. Look for content that isn’t only visually pleasing but also informative and valuable to your audience.


Additionally, make sure to organize your boards in a logical and user-friendly manner. This will make it easier for your audience to navigate through your content and find what they’re looking for.


Use High-Quality and Eye-Catching Images

Using high-quality and eye-catching images is crucial for capturing the attention of your audience and increasing engagement on Pinterest. When it comes to Pinterest, visuals are everything. People are drawn to visually appealing content, so it’s important to make sure your images stand out.


pinterest images


High-quality images not only make your pins look professional, but they also grab the viewer’s attention and encourage them to click through to your website or explore your boards further. Eye-catching images, on the other hand, make your pins more likely to be saved and shared by users, thereby increasing your visibility and reach.


Implement Rich Pins for Increased Engagement

To enhance engagement on Pinterest, try implementing rich pins that provide additional information and make your content more enticing for users.


Rich pins are a great way to stand out and increase your visibility on the platform. These pins allow you to add extra details such as product information, recipe ingredients, or article headlines directly on the pin itself. By providing this additional information, you’re giving users a reason to click and explore further.


Rich pins also make your content more shareable as they automatically update whenever you make changes to the original source. This means that users who’ve saved your pin will always have access to the most up-to-date information.


Engage With the Pinterest Community

Are you actively participating in conversations and collaborating with other Pinners to engage with the Pinterest community?


Engaging with the Pinterest community is a great way to increase your visibility and connect with like-minded individuals. By actively participating in conversations, you can share your expertise, gain valuable insights, and build meaningful relationships.


Collaborating with other Pinners allows you to create joint boards, contribute to group projects, and cross-promote each other’s content. These interactions not only help you expand your reach but also foster a sense of community within the platform.


Remember to respond to comments, ask questions, and provide thoughtful feedback to encourage further engagement. By actively engaging with the Pinterest community, you can enhance your presence, connect with others, and discover new opportunities for growth.



In conclusion, by following these top 5 tips, you can greatly enhance your engagement and visibility on Pinterest.


Take the time to optimize your profile, create compelling boards, and use high-quality images that catch the eye.


Implementing rich pins will further boost your engagement, and don’t forget to actively engage with the Pinterest community.


With these strategies, you’ll be well on your way to success on Pinterest.



worldwide social networking


You might think you’re the only one scrolling through Instagram during your lunch break, but you’re not alone. The world’s hooked on social networks. They’re shaping how we communicate, do business, and even sway politics.


But it’s not all ‘likes’ and ‘shares’. Let’s dive into the global trends, impacts, and even the darker uses of these platforms. Grab your smartphone and let’s explore how our planet’s using, abusing, and benefiting from social networks!


The Global Reach of Social Networks

You’re now exploring the global reach of social networks and the immense impact they’re having worldwide. It’s a bit like stepping into the Matrix – only instead of dodging bullets, you’re navigating memes, cat videos, and the occasional political ‘debate’.


Let’s start with the networks’ demographics. They’re as varied as a bag of jelly beans and twice as colorful. From Baby Boomers sharing photos of their grandkids on Facebook to Gen Zers making TikTok dance videos, social networks are a veritable melting pot of generations.


Now, let’s get serious – privacy concerns. Social networks are often more revealing than a poorly timed skinny dip. Your data, from your favorite pizza topping to your shoe size, can be up for grabs. It’s a digital Wild West out there, partner, and it’s important to know how to protect yourself.


Cultural impacts of social networks? Well, they’re as significant as the invention of sliced bread – only with more emojis. They’ve redefined communication, rallying people around causes, trends, and movements.


As for digital citizenship, it’s the new black. It’s about behaving responsibly online, a bit like not double-dipping at a party. But it’s also about access – networks’ accessibility is crucial. Whether you’re perched on a mountaintop or tucked away in a small town, social networks are usually just a click away.


Social Networks and Communication Dynamics

In the realm of social networks, you’re not just engaging in casual chats, but you’re also experiencing a shift in communication dynamics, where anyone can voice their opinions and ideas. It’s like a worldwide open mic night but with fewer bad karaoke performances.


Let’s talk about Networked Privacy. It’s the digital equivalent of trying to whisper in a crowded room without anyone overhearing. It’s tricky but achievable. Studies show that 74% of users have tightened their privacy settings in the last year. That’s no small feat, considering the complexity of privacy settings, which are often more complicated than assembling Swedish flat-pack furniture.


Next, Digital Relationships. They’re like regular relationships, but with more emojis. Data suggests that 1 in 5 relationships now starts online. It’s not surprising, considering you’re more likely to get a reply from a text than a love letter tied to a pigeon’s leg.


So, what about Social Networks’ Ethics? Well, it’s like the Wild West out there, with everyone trying to do the right thing while avoiding being shot by trolls. But efforts are being made to instill some law and order. Cyberbullying Prevention has become a top priority for many platforms, with 60% of them implementing stricter rules, proving they care more about user safety than a cat cares about…well, anything.


Lastly, Online Activism. It’s the modern-day equivalent of shouting from the rooftops. Except now, you can shout from the comfort of your couch, wearing pajamas, and reach millions. It’s a powerful tool in promoting social change, just like a rubber chicken is a powerful tool in comedy.


Role of Social Networks in Business and Marketing

Leverage social networks for business and marketing, and you’ll quickly see the potential they offer in reaching a larger audience and boosting customer engagement. Don’t believe us? Let’s dive into the data – after all, numbers don’t lie, but your ex probably does.


Brand authenticity is the golden goose of social networks. It’s the thumbs-up emoji to your ‘you up?’ text at 2 a.m. The data shows that 86% of consumers say authenticity is a key factor when deciding which brands to support. So, don’t be the brand that cries wolf, be genuine.


Now, onto your audience engagement. It’s like the salsa to your nachos. The more you dip into it, the spicier your business gets. A smart content strategy can increase your engagement rate by 23%, that’s like adding guacamole, cheese, and jalapenos all at once – yes, it’s that good!


Customer retention, another crucial element, is the clingy partner of your business. It’s cheaper to keep ’em than to find new ones. Around 65% of a company’s business comes from existing customers. So, don’t ghost them after the first date, keep the conversation going.


And lastly, viral marketing. Think of it as the contagious laughter in a comedy club. It spreads fast and wide, but only if it’s genuinely funny. A single viral post can increase your audience by a whopping 1200%. But remember, no one likes a try-hard. Be authentically hilarious, not hilariously authentic.


Influence of Social Networks on Politics Worldwide

Nearly 70% of the global population is influenced by politics through social networks, so you’re living proof that it’s not just cat videos and memes ruling your feed. Instead, your newsfeed is a battleground for political polarization and, let’s face it, you’re the prize.


Just think about it. Every time you scroll, you’re not just passing time but you’re unknowingly participating in the grand opera of activist mobilization. Those seemingly harmless retweets, shares, and likes? They’re the fuel that feeds the fire of policy influence. It’s a bit like being in a room full of people shouting their opinions at you, except you can’t find the exit and everyone’s wearing clown shoes.


Perhaps you’ve noticed the increasing trend of election interference. It’s the digital version of those annoying people who knock on your door at dinner time, asking who you’re voting for. Except this time, they’re not just knocking, they’re also trying to pick the lock.


And then there’s propaganda dissemination, the crafty, sly fox in this political jungle. Those ‘sponsored’ posts you see? They’re the modern-day equivalent of whisper campaigns. Only now, they’re not whispering, they’re shouting.


Social Networks Impact on Global Education

Throughout your time online, you’ve likely noticed how social networks are transforming global education by offering virtual classrooms, online collaboration, and instant access to a vast array of educational resources. It’s like Hogwarts has gone digital, minus the owls and the potential for turning your classmates into toads.


Digital literacy, once the domain of tech-savvy nerds, is now a must-have skill. Sure, you can’t code your way out of a paper bag, but can you find the square root of 144 on Google? That counts too. Online tutoring has exploded, with E-learning platforms popping up like mushrooms after a rainstorm. It seems every Tom, Dick, and Harry with a stable internet connection is now an armchair educator.


Virtual classrooms are the order of the day. Forget the dingy classrooms with squeaky chalkboards. Now, you get to learn in your pajamas, in the comfort of your own home. And don’t forget the collaborative learning. Remember group projects where you did 99% of the work? Well, online collaboration tools are making it harder for free riders to slink off into the shadows.


The data says it all. E-learning platforms have seen a 900% increase in users since 2015. Online tutoring is projected to reach $132 billion by 2023. And 90% of students find online learning equal to or better than traditional classrooms. But let’s face it, the best part about the digital education revolution? No more ‘dog ate my homework’ excuses.


The Dark Side: Misuse of Social Networks Around the Globe

You’re aware of the benefits, but it’s also important to discuss the dark side: misuse of social networks is a growing problem around the globe. Let’s dive in, shall we? And remember, no need for a snorkel – it’s not that kind of diving.


First up: cyberbullying prevalence. It’s like a viral cat video, but instead of leaving you laughing, it leaves a nasty sting. Studies show that one in three young people have been victims of this digital menace. That’s enough to turn Facebook into Fearbook, right?


Next, we’ve got data privacy concerns. You’d think your information is safer than a chocolate bar at a weight loss convention, but you’d be wrong. Hackers are out there, ready to snatch up your personal info faster than a grandma at a bingo game.


Let’s not forget online addiction issues. The ‘Gram, Twitter, Snap – they’re like digital potato chips, you can’t have just one. And the result? An alarming increase in digital dependence. Now, that’s a status update nobody wants to see!


Moving on to disinformation spreading. It’s like a game of telephone, but with world leaders and important news stories. The result? A distorted truth that could make a Picasso painting look like a photograph.


Lastly, there are identity theft risks. Imagine waking up one day to find out you’re not you anymore. It’s like a bad dream, but instead of waking up, you’re stuck in a Kafka novel.


The Future of Social Networks: Emerging Trends and Predictions

While you’re considering the dark side of social networks, it’s equally crucial to look into the emerging trends and predictions shaping the future of these platforms. And, let’s face it, it’s like trying to predict what your cat will do next. Unpredictable, yes, but not impossible.


Virtual Reality Networking is the new catnip. Imagine, instead of ‘liking’ your friend’s brunch photo, you’re sitting across from them, stealing their bacon. It’s as if you’re there but without the hassle of putting on pants. Data shows VR users are likely to increase by 14.5 million in 2022. That’s a lot of virtual bacon.


Blockchain based Networks are the laser pointer of social media, offering an enticingly secure and decentralized platform. You control your own data, much like how you control the red dot (or do you?). The World Economic Forum predicts 10% of the world’s GDP will be stored on blockchain by 2027. That’s a lot of dots.


AI driven Interactions are the perfect solution for those pesky tasks you’d rather avoid, like weeding out trolls or managing your digital identity. It’s like having your own robot butler, minus the silver tray. Reports suggest 85% of customer interactions will be managed without a human by 2021.


Biometric Authentication is the cat’s meow for security. It’s like a secret handshake but with your face. A Juniper Research study predicts mobile biometrics will authenticate $2 trillion worth of transactions by 2023.


Frequently Asked Questions


How Does the Use of Social Networks Differ Among Various Age Groups?


You’ll find that social media habits vary greatly among age groups. Generation Z’s habits often include constant scrolling and posting, while millennials’ networking focuses on career connections. Adolescents show behavior influenced by peer interaction.


Interestingly, senior citizens online are catching up, bridging the digital divide. It’s like a wild party where everyone’s invited, but each age group hangs out in its own corner. Life’s a hashtag, isn’t it?


What Are the Psychological Effects of Using Social Networks on Individuals?


You’re building an online identity on social networks, aren’t ya? But hold up, it’s not all sunshine and rainbows. It can mess with your self-esteem and create emotional dependence.


Ever heard of cyberbullying? Yeah, it’s that bad. And don’t get me started on privacy concerns.


So, next time you’re scrolling, remember: it’s not just cute dog pics and meme shares, there’s a whole psychology to it.


Stay aware, stay safe!


Are There Any Specific Health Implications Linked to the Usage of Social Networks?


Sure, social networks can lead to digital addiction, making you check your phone every 5 seconds. They can also open the door to cyberbullying impacts, causing you to second guess your every post. You might even experience network induced isolation, where you’re surrounded by online friends but feel utterly alone.


However, moderating your social media diet and fostering healthy online relationships can counteract these negative effects. So, it’s not all doom and gloom in the virtual world!


How Has Social Networking Influenced Language and the Way We Communicate in Real Life?


Ironically, you’re likely reading this on a screen, the birthplace of digital vernaculars and emoji evolution. Social networking’s changed how we communicate, creating new slang and altering texting etiquette.


Studies in cyber linguistics reveal we’re quicker, and more efficient but also less formal. You wouldn’t say ‘LOL’ in a job interview, would you?


Yet, these changes aren’t all bad. They’re just different and continue to evolve as we adapt to our ever-connected world.


Can Social Networks Play a Role in Promoting Environmental Awareness and Sustainability?


Absolutely, you can use social networks to promote environmental awareness and sustainability. Green campaigns and sustainability influencers are increasingly popular. You’ve probably seen eco-friendly hashtags and awareness posts pop up in your feed.


Online activism isn’t just trendy, it’s impactful. Data shows it’s an effective way to spread the word about sustainable practices.



So, you see, social networks aren’t just about sharing memes and vacation photos. They’re powerful tools reshaping communication, business, politics, and education, and unfortunately, even used for misuse.


However, as these platforms continue to evolve, so does our understanding of their potential and pitfalls. You, like millions worldwide, are part of this digital revolution. Remember, your voice matters in shaping the future of these global networks.

Pinterest for Business

Pinterest is not just another website where you can look at cute puppies and baked goods. Pinterest has become the newest and hottest social bookmarking site the web has ever seen. Sure at first glance it might look like Pinterest can’t help your B2B business grow but you are not looking at it with a big picture mindset. Just because you pin a blog post regarding LINUX server hosting does not mean that you will not reap some sort of reward from it.

If you are serious about your search engine optimization efforts than you should be pinning your blog posts on Pinterest. Don’t forget that Google & Bing really like it when websites and businesses try really hard to grow their brand online. Google has repeatedly come out and told the business community to try and build good quality links through social channels that can help build your brand online. Pinterest is one of those channels that can do just that. Each pin is a link back to your site and you know how much good quality links can help the SEO power of a website.

Eventually boards will rank…better

When conducting random search queries we are already starting to witness Pinterest boards and pins starting to rank in the search space more and more everyday. As Pinterest grows in power so will its ability to infiltrate the search results. With a properly optimized board you could see your Pinterest account quickly generating traffic. Remember that just because you don’t see immediate traffic from your efforts on Pinterest does not mean there will not be some sort of positive residual bi-products that occur down the road.

Launch strategic product and service boards

If you have a business that sells multiple products, services or solutions and you like talking about those products through your company blog you should have a specific board dedicated just towards those products. Make sure the title and description of that board is always optimized and well written. Each board comes with the ability to have a description written and the more quality content you can put there the better off you will be in the future.

Read: 9 Tips: Boost Your Business With Pinterest

It is all about the images

More and more Pinterest images are quickly occupying Bing and Google image searches. Pinterest requires users to use images has the focal point of each pin resulting in a massive amount new images being indexed by the search engines, the better the image the better the visibility. With so many images making it into the search results your business has a good chance of generating visibility from the images you use in your pins if you require frequent quality images in your website content or data.


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Fun with Pinterest


If you haven’t heard of Pinterest yet you better climb out from under the rock you have sleeping under and take a little peek at society. Pinterest is a wildly successful new bookmarking tool that takes a whole different and creative spin on allowing the community to showcase things they like via links.


How to pin on Pinterest


First you have to sign up for an account. Currently there is a short wait for some new accounts so you will have to be patient until they respond back and email you a confirmation link. Once you get your account up and running you are going to see an “add” button in the top right hand corner of your computer monitor.


Pinterest Add Button


When you click on this button you are going to get the following screen where you are going to see an “add pin” icon. You are going to want to click that.


Pinterest Add Pin


Next screen you are going to want to paste the URL to the link you are trying to pin and show the world.


Pinterest Add URL


After you submit your URL you are going to see this screen which is one of the more important ones if you want others to see your pin.


Pin It


First, you are going to want to make sure the image you are choosing is the right one. Images are important if you are serious about click through rates. Next, you will want to choose the board or category to pin the content to. You can also create a whole new board if you plan on pinning more related items in the future to that specific topic. Third, you want to add a description describing your pin so others see what your pin is all about.


Then hit the big ole red “pin it” button and you are done pinning! Fun huh?