PPC campaigns can be a costly game when they aren’t well-planned and wisely implemented. So, don’t waste your time and money on ads or landing pages that don’t do what they were designed to do. To help ensure that your next PPC campaign brings you the results you’re hoping for, consider implementing the following best practices for effective PPC campaigns:
Your PPC ads are the heart of your PPC campaign. They are the front line in your battle to win conversions. If they aren’t effective, your entire campaign will fail. So, it pays to focus on the factors that make strong PPC ads that bring results:
Your ad title tells searchers what your ad is about and how closely it matches what they are looking for. Five effective strategies for PPC ad titles follow:
Your PPC ad copy expands on your ad title, but not by much. So, again, make every word count. Try these five strategies to create ads with “pull”:
Effective landing pages deliver exactly what your ad promises, and they do it in a powerful, compelling way. Here are five strategies for creating PPC landing pages that invite conversions:
Try these five techniques for using your landing page title to entice prospects to read on:
For landing page copy that hooks prospects and search spiders, try these five strategies:
Try these five landing page layout techniques to increase conversions:
Try the above strategies and watch your PPC campaigns yield better results than ever before!
Guest post contributed by Charles Dearing, for WhoIsHostingThis.com. Charles is a freelance tech writer and webhost expert. He keeps tabs on all the latest hosting news and follows all the popular webhosts.