Startup SEO efforts can be very daunting if you are entering a crowded territory. When it comes to search engine optimization if you have a fresh, brand new URL it is going to take some serious effort to break through the already existing clutter.

Below is a great slideshow created by Ryan Spoon who is a principal at Polaris Venture Partners and also Dogpatch Labs on the various important elements of SEO for the start up community.

I’m glad to see that Ryan actually presented some pay per click advertising information and social media because too often website owners assume that SEO is strictly rankings and it is not. Rankings are 1 element of search engine optimization. Good SEO is all about visibility online and that visibility can come through a variety of SEM activities.

Connect with Ryan on Twitter

Your website or blog does not serve any purpose if the major search engines are not able to find it. SEO or Search Engine Optimization is a method by which you can make your blog as well as your website search engine-friendly. You can learn SEO techniques easily by doing a research on the internet.

Listed below are 5 effective online resources that will teach you various SEO techniques:

1. Online Tutorials

Online tutorials that teach SEO techniques are a great way to start. Most of these tutorials are available free of cost and are written in a lucid manner. For a beginner, these tutorials are very helpful because some of these tutorials provide detailed steps on how you should apply SEO techniques to your website or blog. You can even download the tutorials on your PC or your e-reader and read them at your convenience.

2. E-books or paper books

SEO is a very common topic in the virtual world. Hence, you will get a host of e-books written on this subject. You will find both free and paid e-books dedicated on SEO techniques. If you wish to spend some money on real books on the topic of SEO then you can buy many of them from any of the online shopping portals.

3. Blogs

Look for blogs, which have content on SEO techniques. Type in the keyword like seo techniques tutorials in the search engine and you will get a list of blogs. In fact, it is very useful to choose the blogs that have appeared on the first page of the search list generated by the search engine. It shows that the writer of the blog does have proficiency in the SEO techniques and that is why, his or her blog has received a higher ranking.

4. Articles

The internet has many article directories that offer a pool of knowledge pertaining to any topic under the sun. These directories are accessible free of cost and provide a number of articles on SEO techniques. Hence, a good place to start learning SEO techniques is these article directories and you will get important tips on how you can optimize your website or blog in an effective way and get huge traffic.

5. Forums

Forums are live discussion portals, which come very handy when you are learning anything new. These forums are visited by experts and they use their knowledge to help the members of the forums.

You can start threads when you want questions or doubts regarding SEO techniques answered. In forums, whenever a person has a question, he or she starts a thread by asking the question. You too can join a forum and can start a thread. Soon, you will get responses for your query.

The web offers a huge reservoir of knowledge, which you can access and utilize for optimizing your website or blog. Use the above-mentioned resources to get started on learning SEO techniques. Soon, you will gain expertise in optimizing your blog or site and make these a favorite of the major search engines.

About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article blog posts on that attracted her attention. These days she is busy in writing an article on social media devices.

Lead A Horse To Water

We can lead a horse to water but we can’t make him drink! I think many times people equate SEO with direct sales and it doesn’t always work that way depending how the services is acquired. Search engine optimization is the process of creating exposure, marketing a business and generally creating an inbound marketing stream of website traffic. If a search marketer is hired for just that there are certain things we have no control over at all. When it comes to sales, if people don’t like the product there is nothing we can do about that. If the market gets feisty and people are not spending there is nothing we can do about that either.

Here are 6 things and SEO has no control over:

Economic Market Conditions

Market conditions will directly dictate how people behave on your website. As an SEO we cannot control how your audience behaves due to market conditions. The best we can do is provide your website with the right pathways for your audience to find your business. After that it is entirely up to your product to make the sale. If we are not hired to address any conversion aspects of the website or tweak landing pages that it is up to your product, brand and service to communicate.

Poor Conversion Aspects

I have run into situations where website conversion aspects are so horrendous but nobody wants to listen, they think the site is the cat’s bag. We cannot control how your audience behaves on your site if our recommendations for website conversions fall under deaf ears. Sure you might know your audience best but I like to think many of us know how to communicate to a website user.

Stinky Products & Services

We didn’t come up with your products & services, you did. We were simply hired to create traffic and awareness in front of your target audience and let them know that you and your company exist in the digital space. If we are hired to assist with product development that would be another story but the product needs to be able to speak to your audience on its own. If we do our job by bringing the people to the party you need to have some music playing to make them smile if you catch my drift.

Upper Management That Won’t Listen

Do you ever go to the doctor or dentist and tell them what they are proposing will not work? I know I don’t. When I hire an expert in their field I trust what they are doing and saying. If we supply important recommendations and changes and upper management does not want to implement them leading to less than stellar results that is nobody’s fault but the companies. This can often time be one of the more challenging areas to address if you are a search marketer. Often time’s important website changes need to be made and red tape along with company politics holds that process up.

External Website Changes

When you pour your blood sweat and tears into sites like Twitter & Facebook you have to prepare for the fact that some of those sites do evolve and even disappear. Things change overtime and there could be a day where elements like Facebook fan pages simply go away. Companies pour millions of dollars into Facebook marketing but the reality is that someday you have to prepare for the fact that those fans might disappear overnight due to developmental changes. That doesn’t mean that you shouldn’t be there now I am just saying that things can change abruptly sometimes so you have to be prepared for those changes. Diversify, diversify and diversify some more. Do we kind of sound like a bad investing commercial?

Search Algorithm Updates

We cannot control when Google makes a wide sweeping change to how they rank website pages. A good search marketer will take a nice quality approach to web marketing where a blow to the algorithm will be felt a bit less but overall these things happen. Guess what? They are going to happen even more in the very near future because for every good SEO apple there are five bad apples.

 

Google Official SEO Tips

Yes Google actually has an official SEO guide that I think every person should download and take the time to comb through. If you still don’t believe what Google has to say about some of these elements below you might have some screws loose. The SEO guide is around 35 pages long and goes into great detail on everything a new or aged website should be doing in order to stand out in the Google search space.

Google also gives the community some really great advice when it comes to SEO in general. Below is some really great advice Google offers directly on their website. Click here to read all of it.

“No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”

We have been saying this for a very long time. It sounds nice to receive a guarantee from a company but the reality is that nobody can really guarantee anything in Google except for Google. Nobody has control or power over the search space except for the search engine themselves.

“Be careful if a company is secretive or won’t clearly explain what they intend to do.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.”

There is no secret sauce when it comes to search engine optimization and marketing. There is ample amounts of data and information lingering and bouncing all over the search space that clearly and accurately can teach many people the basics steps and protocol on how to approach the process of SEO. Sure there is more than one way to get from point A to point B when it comes to visibility and rankings but there is no secret about.

“Be sure to understand where the money goes.

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.”

You should always understand what you are getting for your spend. We personally layout a comprehensive plan of attack prior to starting any work for a client so they understand what is happening at every moment.

“What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.”

Tricks in the search space are commonly called black-hat. You want to avoid black-hat SEO like the plague or your website could end up just like the plague. These are probably some of the more important areas to consider when marketing your business online. There are many providers out there so make sure you take your time when picking out the right one.

 

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