Writing press releases is very important to marketing and branding your business, writing optimized press releases is even better. Personally we really enjoy using PRWeb for PR distribution. PRWeb recently put together this infographic showcasing why it is important to have an optimized press release. I think the numbers speak for themselves.
Nobody should be hiding from social media marketing anymore. There has been plenty of time to test the waters and see how you can apply it to your business. Social media has created a platform for instant communication and targeted web traffic that nobody should be avoiding. Here is a collection of social media resources that are sure to help you make your way through all the conversations online.
“Now you’ve gone and done it. You’ve come across a list so enormous, so useful, and so awesome, our futile attempts to describe it have been lost in the tubes of cyberspace.We’ll just say this: No matter what you’re into — Twitter,Facebook, Mobile Apps, Business Development, or good-old-fashioned YouTube hilarity — you will find it below.”– Mashable
‘Social Media has emerged as a strategic business promoting tool for virtually every organization with online presence, to gain rapid exposure on Internet. Investing in social media has become a norm in large number of companies for getting better feedback, low cost passive advertising and valuable direct interaction with customers.’– Mint Blogger
How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? How many journalists also maintain blogs?– Social Media Today
“I wanted to compile a list of some of the best websites, blogs, services and resources on social media that you may not know. We all spend so much time on the same sites online that sometimes it can feel like we have blinkers on and that we miss all the good stuff. I spend lots of my time researching posts for this blog and find some of the resources below invaluable for that task. You may know some or even many of the names on this list but hopefully you’ll find a couple of gems in there that you can bookmark and use for future use…”– Simple Zesty
“Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches” from corporate PR departments and firms over the past two years.”– Webbiquity
“It’s interesting what you can find when you look around a bit on Google. I thought I’d look for a few new ebooks to read. I found 20 different ones that might be interesting to you. It never hurts to get a few different perspectives. In all cases, the first link is to a PDF file, the second link is to the site where it’s hosted.”– Chris Brogan
Regardless of what you might think building links to your website at some point is a very important step if you truly want to start ranking in the search results. There are really two types of approaches when it comes to link building and depending on what type of mentality you have with your online marketing will determine what type of approach you want to take with your SEO marketing. You either realize that all communication online is strategic and you should always build anything online using some sort of marketing sense and business mind or you are the opposite of that and take a very mathematical approach to building links. Personally I don’t think a mathematical approach to marketing yourself online is always the best because marketing yourself online in today’s day in age is all about branding yourself and growing your business wearing a marketing hat.
Building links is sort of like a craft. Over time you understand a bit more what it takes to build and grow those links and you realize that some are a bit easier to acquire than others.Here are some ways to build links:
Do you have something news worthy happening at your business or organization? Write some PR and distribute it.
Position yourself as an industry expert and start writing some articles your community could benefit from. Distribute them through free sources and make sure to always include a link in the author section.
There are many websites out there that allow you to build some business profiles for your place of business. Don’t worry about whether the link is followed or not followed. A link is a link and the profile will rank for your name helping you brand yourself online.
Social networking is a must in today’s market place and even the less popular networks need your visibility. Even though nobody is really using MySpace you should still launch a profile and put a link in the about section.
Maybe you are a business that would benefit from creating a widget that others could place on their home page. Do this one the right way and you could see your link building sky rocket very quickly.
Find blogs for your industry and leave some comments behind on blog posts with a link back to your website. Remember to always leave an educated comment behind for others to read so you are adding to the conversation.
Location based marketing like Foursquare and Gowalla are very important to apply to your business. This is the future of local marketing.
Put some company videos together and distribute them through all your social video networks.
This one is very important because the right viral marketing campaign could very easily put you on the map with your business. A viral marketing campaign could get your entire industry buzzing and writing in their blogs leaving behind nice links to your website.
If you knit sweaters and there is a sweater knitting directory you should be there.