cloud-hosting-seo

 

Cloud computing is the future. We already know more businesses are starting to take up cloud hosting as part of their hosting infrastructures. You might be taking advantage of the report from CDW that businesses are now saving 3% on average.

 

The question on everybody’s minds is will these savings come at the expense of your SEO ranking?

 

The answer is no. In fact, cloud hosting can increase your ranking in a number of ways. We’re going to go discuss how they increase your rankings.

 

User Experience and Loading Times


Google wants to actively promote the user experience. They want to move away from the idea you need to meet lots of technical checkpoints to get a good ranking. In other words, good SEO happens naturally for websites which put in the effort to please their customers.

 

They seem to be paying attention to this with their latest Hummingbird update and the fact they’ve further moved the goalposts towards genuine popularity. One way in which we can see this at work is with page loading times.

 

Hosting on the cloud will increase your page loading times. This is a proven fact. Most websites will load within two seconds.

 

The cloud also better equips websites to handle high levels of traffic by distributing resources in a superior fashion to standard hosting.

 

By enhancing page loading times, which Google tracks, you’re giving yourself an immense advantage in your bid to get onto the first page of Google.

 

In some cases, hosting the website specific to the country it’s located in can help with SEO. Register with the Companies Registry to make things easier.

 

Damage Limitation


Content scraping bots and link spamming bots will cause serious damage to your ranking. There’s very little you can do about these things. Cloud hosts are better equipped at dealing with bots, though. They provide enhanced security as part of their standard packages.

 

You don’t need to have a personal tech team on hand to stop this. You won’t always be able to stop the occasional bot from making an attempt to damage your ranking, but this is an issue experienced by the vast majority of websites.

 

Location Retained


Much has been made about the lack of a solid location for cloud hosting. Say you choose a company like Singlehop for your cloud hosting needs; your data will be stored online.

 

Your data could be under the control of multiple servers around the world. Your pages are still delivered locally, though. This is the key to cloud hosting in general. Google can still categorize your website’s true location geographically, but the data is secured by multiple data centers all over the world.

 

The idea that cloud hosting will negatively impact your SEO ranking due to this location differential is a myth. It comes from a misconception and shouldn’t be believed.

 

How does it boost your ranking, though?

 

As well as preventing your ranking from falling, it improves your ranking through better security and stability. Cloud hosting is more stable because the data is secured by multiple data centers in different countries.

 

It’s highly unlikely your website will go down. If your site is always up and running as it should be, your ranking will go up. The User Experience (UX) rating takes into account your uptime. Google considers a strong uptime as part of the overall experience.

 

Should this be a Priority?


Cloud hosting shouldn’t be the priority due to what it can do for your SEO. It will only ever be a small part of the process. Technology has advanced so much you’re only moving forward ever so slightly by opting for cloud hosting. Since the margins between competitors are so thin, this can make all the difference.

 

Either way, savvy website owners will realize cloud hosting is more than just a way to boost your SEO ranking. For a start, you’ll be able to save a lot of money on expensive hosting packages. You aren’t renting huge physical server tower blocks any longer.

 

Cloud hosting will also help your customers on a direct level. We have to remember Google is minor compared to how consumers react to your offerings.

 

search engine optimization tips

 

On-page search engine optimization (SEO) keeps advancing, and getting it right is a lot more complicated than it was a few years ago. Right now, search engines are much more accurate. Black hat SEO tricks are virtually unusable, and the number of elements to address in on-page SEO strategies has dramatically increased. For all those cons, you get the much-needed advantage of being in much more control of your ranking on search engine result pages (SERPs). Here are four simple tips to incorporate in your on-page SEO approach for higher ranking.

Optimize Title Tags


The title is the ultimate introduction to your content. It is the first bit the user sees and uses to determine the relevance of the content inside. Your title tags should be a brief and straightforward description of your page. They should be primarily made of keywords relating to the content and the subject you hope to be ranked for. When creating title tags, it is wise to run each of them through an SEO title test to ensure they are SEO-friendly and add to your content’s online visibility.

 

Post Original Content


While working to impress the search engines, it is best to keep in mind that the readers will eventually determine whether or not whatever you are selling pays off. Google’s algorithm nowadays uses users’ general behavior upon visiting a page to determine if the content is engaging and relevant. 

 

For example, if visitors click on your page and leave immediately, the search engine assumes your content is bad and lowers your page ranking. Other practices that would get you penalized include posting stolen or duplicate content and publishing short articles.

 

Pay Attention To Keyword Density


Keyword research is a critical aspect of search engine optimization, but that’s not where the work stops. Keyword usage is almost as important. Unlike in the past, where you could stuff your content with keywords and lull search engines into thinking your content is relevant, nowadays, that’s more likely to hurt your SEO efforts. You want to incorporate keywords naturally and sprinkle them evenly throughout your textual content. You also want to ensure various versions of your keywords are used to capture as many variations of organic search wordings as possible.

Internal Linking


Although backlinks make for a more powerful SEO factor, internal linking gives you more power over your own site and might pay off better if implemented correctly. Internal links simplify navigation for your visitors and lower your bounce rate. More importantly, they help search engine crawlers find and index all your pages with ease.

 

When linking, always prioritize closely related pages. Insert the links naturally and incorporate as few of them as possible per post. In addition, inspect each of the pages for broken links to avoid penalties and loss of prospects down the pipeline.

 

Endnote


On-page SEO is intricate and hard to tick off. However, with patience and a good understanding of how search engines work, you can create a strategy that will propel your site to the top of the SERPs for relevant searches. Hopefully, the above tips will help you create that winning on-page SEO strategy and improve your page ranking.

If you’re looking for SEO agencies in Florida contact us today.

 

 

Rankings

 

When it comes to SEO, there are two types of factors: on-page and off-page. The former is plain to see, but the latter is hidden beneath the surface. Both are equally important, and both offer invisible elements that you may not be aware of. How can you alter something you can’t see?

 

The answer lies in understanding how these invisible factors affect your rankings and what you can do to influence them. Today I’ll show 10 hidden factors that can hurt your rankings, and how to avoid them.

 

10 Off-Page SEO Factors That Can Hurt Your Ranking (And How to Avoid Them)


Content professionals and marketers are all aware of SEO factors like links, keywords, and content marketing. On-page factors like this are hard to forget because they’re staring you in the face. It’s the ones you don’t see that can do the most damage when starting your blog.

 

Just like there are positive factors, there are also negative ones that can cause you to lose rankings or worse, earn yourself a penalty from Google. In the end, we all want an SEO friendly website, so here are 10 things to avoid:

 

1. Unnatural/Spammy Backlinks


While building backlinks isn’t easy, paying for them is absolutely out of the question. Buying links has been a major no-no in Google’s eyes since the dawn of the Penguin Update. Your backlinks should be pointing from relevant and credible sources.

 

How to Avoid This:
 
When you’re building backlinks, target websites that are within your niche. Earn them through outreach or guest blogging and vary the anchor text you use and the pages you link to for a natural backlink profile.

 

2. Duplicate Content


Duplicate content is something that I myself feared like the plague when I first started working on blogs. I was terrified that something would sound like something else and bring down all the work I had done. In truth, Google’s duplicate content guidelines don’t read like a terrifying declaration like some would have you believe.

 

In truth, Duplicate content is something you should be aware of, but not something to be feared. You should be mindful of the ways that it can happen off the page:

 

  • Placeholder pages with no real content
  • The same post appearing on multiple pages of a site
  • Separate pages with similar content
  • No preferred domain
  • Inconsistent internal linking

 

Here’s a great site to help you find duplicate content.

 

Siteliner
 
How do I Avoid This?

 

Don’t make the mistakes above and keep track of where your content is and how its displayed. Repetition is your enemy, so don’t let it get out of hand as you spread, syndicate, and share yoru content.

 

3. Poorly Organized Pages


Your website’s organization is a huge factor. While it may look nice and pretty for people, you should also consider the spiders that will be crawling your content looking for how it all fits together.

 

The amount of internal links, where they point, and how they flow all adds to optimized internal links, or a lack thereof.

 

How Can I Fix This?

 

Start by linking relevant pages together, This will help categorize and enrich the experience for users who are looking for more information on a specific subject. A more advanced option is to create static silo pages that direct users from your homepage to a silo, and then to a category and ultimately a post.

 

This flow sends link juice through all levels of your domain, thus benefiting the website as a whole.
 

4. Neglecting Broken Links


Broken link building has been a great way to earn backlinks since the dawn of SEO, but what about the broken links on your blog? Are they going to earn you penalties from Google? Here’s the breakdown:

 

404s are a perfectly normal part of the web; the Internet is always changing, new content is born, old content dies, and when it dies it (ideally) returns a 404 HTTP response code. Search engines are aware of this; we have 404 errors on our own sites, as you can see above, and we find them all over the web. In fact, we actually prefer that, when you get rid of a page on your site, you make sure that it returns a proper 404 or 410 response code (rather than a “soft 404”).

 

In the end, a 404 page will keep you from getting direct penalties, but what about the users? How would you feel if you thought you had the perfect answer to your question, only to be hit with a 404 page? Not good I imagine. You’d probably never go back to that site.

 

According to Sacramento Design Network, poor experiences and customer service like this can cost you up to 85% of your business!

 

What Should I Do?

 

While Google isn’t hitting your rankings for this, you’re missing out on opportunities for additional ranking by not fixing these broken links with better, more relevant content, or some kind of redirect. Take the time to fix these for yourself and for others to boost your off-page SEO.
 

5. Image Titles and Alt-Tags


The images you uploaded to your content are an absolute SEO factor, but did you know that they have their own off-page elements? If you upload an image with a bunch of numbers for the file name and a blank alt-tag, that picture isn’t doing your SEO any favors.

 

How to Fix This?
 
To help Google better understand your images, provide descriptive titles and alt-tags when you place them in your content.
 

6. A Lack of Unique Meta Descriptions


When you publish a post and it’s indexed by Google, the meta description by default is a chunk of the opening text. This doesn’t do a very good job of summarizing what’s on the page for the user or for Google.

 

What Should I Do?

 

In terms of the user experience and click-through rates, having a custom meta description will allow you to better showcase the content present on the page.

 

Including your keywords in the description will also showcase a good summary of what the content is supposed to be about.
 

7. Too Many Keywords


Keyword stuffing is a term that refers to an overabundance of keywords on a page. Whether it’s a repeating phrase or simply too many keywords crammed into a piece of content to the point where it’s no longer readable by users.

 

The exact threshold of what Google decides is too much is a subject of continued debate.

 

How Do I Fix This?

 

Boil down your keywords to the ones that you need and the ones that are most relevant to the topic at hand. Stick to these and use them sparingly to avoid any issues.
 

8. A Slow Website


The speed at which your website loads isn’t just something that affects your conversion rate. As it turns out, website speed is also a ranking factor. A slow website can spell doom for your rankings, and you may not even know it’s happening.

 

What to do?

 

Check your website’s speed with a tool like pingdom and if you find it lacking, start looking for ways to optimize your website’s speed through various tactics like optimizing images and utilizing content delivery networks.
 

9. No Sitemap Data


An XML sitemap is how Google explores your site and understands its structure. Without this in place, you could be losing out on valuable rankings.

 

Luckily There’s a Quick Fix:

 

You can use an XML sitemap generator to create the file. Once you’ve done this, head over to your Google Webmaster account to submit the sitemap directly to Google.

 

 

XML Sitemap

 

10. Spam Comments


Most comment systems will take care of spam for you, but it’s easy to let these kinds of things build up. These start to work against you fairly quickly.

 

The Solution?

 

Make sure your moderating your comments for spam. If you don’t have the time or the right program to maintain this, it’s best that you disable them altogether.
 

Final Thoughts


SEO is composed of both visible and invisible elements. Knowing what they are and how to avoid mistakes will skyrocket your SERP rankings. What invisible factors were you forgetting about? How do you ensure you’re not letting these things hurt your rankings? Let us know in the comments!

 

Author:
 
Carrie Davidson is a seasoned blogger who has helped launch numerous blogs in her online career. She is an expert in crafting excellent posts with great content and powerful headlines. You can find her online @carriedavidons1
 
SEO

User Experience & Rankings

 

For the last several years, those who wanted to improve their Google search results rankings carefully placed keywords within text via SEO, or Search Engine Optimization. Although this is still an important ranking signal, Google has announced a few changes that will place focus on the overall user experience.
 

 

Antiquated SEO Practices


 

If you search for a product or service on Google today, you might find that the top few results do not even mention the specific keyword you typed in to find it. Why is that? How does it work? It is actually quite simple. In the past, Google simply matched keywords to keywords. Thus, if you typed in “banana pancakes”, Google would crawl through the web looking for pages that mentioned banana pancakes. Unfortunately, it was possible that you would come across an article that had absolutely nothing to do with banana pancakes, but since the keyword was present at the right density, that was the page you were shown. This is why Google is moving toward user experience as a ranking signal.

 

Read through a patent filed by Google in 2010.

 

According to yet another aspect, a method may include generating a model based on feature data relating to different features of a link from a linking document to a linked document and user behavior data relating to navigational actions associated with the link and assigning a rank to a document based on the model.

 

Understanding Query Reformulation


 

The term “query reformulation” seems pretty complicated, but it is quite simple when you think about it. Someone may enter the word “Panda” into Google without providing any other context whatsoever. Query reformulation essentially tries to determine, based on that user’s location, overall search statistics, and even the user’s past search history, whether “panda” refers to the fluffy black-and-white bear, the chain of Panda Express restaurants, or even Panda Antivirus software. In this case, simply pulling up and showing pages that contain the word “Panda” does not do much for the user experience.

 

Google’s Ultimate Goal


 

With all of this in mind, remember that when you create content for your website or article directories to drive traffic to your site, you have to please Google as well as the reader. Google’s mission is to provide searchers with the information they want in a single search. Repeatedly typing in queries to find information is frustrating, and if it happens too often, users may turn to a competitor’s search engine. When you can optimize your content to suit Google’s definition of an outstanding user experience, you will generate more traffic.
 

 

What it Takes


 

What does this mean for your website, blog, and directory articles? It means that instead of simply filling them with keywords, you need to make sure that the context is there. For example, if you sell used Jaguar automobiles, then you need to include words that indicate you sell cars instead of sports team memorabilia or big cats. Using phrases like “used Jaguar” will certainly help since it is difficult to take it out of context, as will “Jaguar automobile”, “1984 Jaguar”, and other terms that could only relate to the automobile. This is doubly important when it comes to your title tag and page heading, since these are where users look first to get an overview of the content.

 

As you can see, ranking signals are changing. In order to provide a better user experience, Google is moving away from keyword stuffing and focusing more on the actual relevancy of the content. To do it, they rely on your keywords, phrases, and content to provide very clear context.

 

Rankings Growth - 30 Days

 

Before we write this blog post I want to stress that all onsite efforts were 100% Google friendly techniques. Most of the techniques we utilized can even be found in the official Google SEO guide . Search engine optimization is one of the most powerful tools that websites have to attract business. Increasing onsite SEO can lead to higher rankings and more visibility. In popular and competitive fields, SEO has to be extremely specialized, because most websites use the same keywords as each other, which results in extreme overcrowding in search engines. In competitive fields, it is very difficult to come out on top – unless the onsite SEO is done right.

 

The Challenges


 

The client is a real estate company that buys distressed homes in the Greater Los Angeles area. At its inception, their site was smaller than average website in a very competitive field (real estate), and did not use onsite SEO – this includes not using keywords that would increase their visibility on search engines. Essentially, Osborne Homes did not exist on the major search engines, because it was so difficult to find, and so was crowded out by the larger, more competitive real estate giants. If you’d searched for Osborne Homes on any major search engine when it was first created, you were unlikely to find it.

 

Their Strategy


 

To tackle the problem, we began to prepare an onsite SEO strategy. One of the most important aspects of their strategy was to think like their customers, who were often emotional and needed to be able to sell their homes quickly. We then began to research keywords that were used by people trying to quickly sell homes in the Greater Los Angeles area. After looking into several hundred different keywords, they narrowed their list down to 25 keywords, and added localized phrases such as the names of the city, region, and so on to them. Finally, these keywords were added into the site as naturally as possible. Finally, we performed a minor revamp of their website based on general SEO tactics.

 

The Results and the Why


 

 

The result of their strategy was a 26% increase in their rankings for 19 of the 25 keywords they used after 30 days. When searching for 9 of those keywords, they were on page 1 of the search results. Localizing their keywords was one of the most important attributes of their plan, because it allowed them to find their market niche and become more visible to the clients within it. Osborne Homes thought like their clients; if you want to sell your distressed house in Los Angeles, you are likely to search for a buyer in Los Angeles. By being as specific as possible with their image, they became highly visible to the people who were looking for exactly that image, and establish themselves through major search engines.

 

Osborne Homes is just one of the many companies who have used proper onsite SEO to market their image and become very prominent to the people who searched for them online. Thinking like their clients and optimizing their website for them made them visible and relevant in the niche they wanted to be found in.

The Cloud & Rankings

Cloud computing is the future. We already know more businesses are starting to take up cloud hosting as part of their hosting infrastructures. You might be taking advantage of the report from CDW that businesses are now saving 3% on average.

 

The question on everybody’s minds is will these savings come at the expense of your SEO ranking?

 

The answer is no. In fact, cloud hosting can increase your ranking in a number of ways. We’re going to go discuss how they increase your rankings.

 

User Experience and Loading Times


Google wants to actively promote the user experience. They want to move away from the idea you need to meet lots of technical checkpoints to get a good ranking. In other words, good SEO happens naturally for websites which put in the effort to please their customers.

 

They seem to be paying attention to this with their latest Hummingbird update and the fact they’ve further moved the goalposts towards genuine popularity. One way in which we can see this at work is with page loading times.

 

Hosting on the cloud will increase your page loading times. This is a proven fact. Most websites will load within two seconds.

 

The cloud also better equips websites to handle high levels of traffic by distributing resources in a superior fashion to standard hosting.

 

By enhancing page loading times, which Google tracks, you’re giving yourself an immense advantage in your bid to get onto the first page of Google.

 

In some cases, hosting the website specific to the country it’s located in can help with SEO. Register with the Companies Registry to make things easier.

 

Damage Limitation


Content scraping bots and link spamming bots will cause serious damage to your ranking. There’s very little you can do about these things. Cloud hosts are better equipped at dealing with bots, though. They provide enhanced security as part of their standard packages.

 

You don’t need to have a personal tech team on hand to stop this. You won’t always be able to stop the occasional bot from making an attempt to damage your ranking, but this is an issue experienced by the vast majority of websites.

 

Location Retained


Much has been made about the lack of a solid location for cloud hosting. Say you choose a company like Singlehop for your cloud hosting needs; your data will be stored online.

 

Your data could be under the control of multiple servers around the world. Your pages are still delivered locally, though. This is the key to cloud hosting in general. Google can still categorize your website’s true location geographically, but the data is secured by multiple data centers all over the world.

 

The idea that cloud hosting will negatively impact your SEO ranking due to this location differential is a myth. It comes from a misconception and shouldn’t be believed.

 

How does it boost your ranking, though?

 

As well as preventing your ranking from falling, it improves your ranking through better security and stability. Cloud hosting is more stable because the data is secured by multiple data centers in different countries.

 

It’s highly unlikely your website will go down. If your site is always up and running as it should be, your ranking will go up. The User Experience (UX) rating takes into account your uptime. Google considers a strong uptime as part of the overall experience.

 

Should this be a Priority?


Cloud hosting shouldn’t be the priority due to what it can do for your SEO. It will only ever be a small part of the process. Technology has advanced so much you’re only moving forward ever so slightly by opting for cloud hosting. Since the margins between competitors are so thin, this can make all the difference.

 

Either way, savvy website owners will realize cloud hosting is more than just a way to boost your SEO ranking. For a start, you’ll be able to save a lot of money on expensive hosting packages. You aren’t renting huge physical server tower blocks any longer.

 

Cloud hosting will also help your customers on a direct level. We have to remember Google is minor compared to how consumers react to your offerings.

 

If Google hates you, but customers seem to go to your website anyway, you’ll rise up the rankings. As long as you aren’t breaking any rules, you will succeed. Take cloud hosting for its benefits for yourself and your users. See any SEO benefits as the bonus.

Changing Hosting Companies

Changing your hosting company services where your current domain lives might sound like an easy thing to do but there is a process in order to make sure rankings do not disappear overnight for your website. Changing your server location for your website can often times lead to a disruption in rankings. You might ask why? Well it comes down to very technical aspects of how your website data is recorded and read. Doing it the right way can limit any ranking disruptions.

In this video Matt Cutts describes the proper way to change your hosting company in order to keep your disruptions to a bare minimum.

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