realtor marketing


Digital marketing is making its way into many industries. As more and more of our lives become digital, so does the marketing around us. Furthermore, digital marketing has made its way to the real estate industry. How customers find and buy homes is moving to the online space, so top realtors are needing to adapt to keep up. As a result, realtors are expected to have a strong online presence. In this article, we will discuss how digital marketing will transform the real estate industry in 2019.


Email Newsletter

No matter what industry you are in, an email newsletter goes a long way. This newsletter, at least in the real estate industry, should contain updates and information that is valuable and relevant to your clients. The idea is to push the people who read the emails towards a specific action. Normally, that action is a click through. However, according to Smart Insights, the average open rate of emails for real estate businesses is around 27%, with a click-through rate (CTR) of 3%. The more relevant your email is, the more likely people will click through to your page, so think carefully about what you want to include in your newsletter. Make sure information and images are tailored to the audience you want to target. An email newsletter should also include links to your social media, like Instagram or Twitter, so you are easy to find across the internet.


User and Mobile Friendly Website

When potential customers or clients do click through to your website, make sure the website they land on is up to the task. Nothing will make a customer hit the back button faster than a poorly created website, especially on mobile. Take the time to ensure your website loads quickly and that the layout looks how you envisioned. There are plenty of website builders, such as Wix or SquareSpace, that you can use to improve your website.


An important factor when creating a website is to optimize it for mobile viewing. Almost half of all web browsing is done on mobile so it is crucial that your website performs correctly. Thankfully, the aforementioned website building services ensure your website is ready for mobile viewing.


Additionally, your website you should include the listings you currently have open for showings. You can also post content to walk customers through the buying process and answer any questions they might have.  It is a good idea to also include links to other services they might need. Someone who is shopping for a house might also needs movers, a home inspector, or a lawyer.


Pay Per Click Advertising

Pay Per Click advertising is a common marketing practice that could greatly benefit realtors looking for to create new leads. This is done by running ads across the internet that pay every time someone clicks on them. These types of ads are seen everywhere, from banner ads to pop ups. It is hard to go anywhere on the internet without seeing Pay Per Click ads. Not only does this method of advertising net you money, but it also directs potentially interested customers to your website.


Virtual Tours

Virtual tours can make a realtor’s job much easier and make the shopping experience easier for customers. Being able to get a sense of what a house is like before touring it in person can help customers eliminate houses. This saves both the realtor and customers time. These virtual tours do need to be of good quality to be effective. A good virtual tour will use real footage, not an artist’s rendering. However, before you post a tour, make sure to go through it yourself to ensure everything is working correctly and is easy to use. If you are going to go through the effort to record a virtual tour, make sure it can be viewed without complications.


Digital marketing practices are popping up in every industry and real estate is no exception. Realtors are sending out email newsletter to keep their customers engaged and informed. Custom websites from real estate agents showcase their listings while answering their customers questions. A website can even showcase virtual tours to make the buying process easier for buyers.

Realtor Marketing


My personal experience tells me that more and more, people are accessing the real estate market via the internet. Having moved four times in a year, I have found all the properties I have rented online.


With more than 2 billion users, social media can be innovative and cost-effective marketing platforms for realtors and real estate companies. Following are a number of reasons as well as tips to use social media for your business effectively.



Social Media Marketing strategies should be implemented in your business plan for a number of reasons. First and foremost, social media are born to serve one main purpose: communication between like-minded users sharing content and information they are both interested in.


Social media will give your real estate business a space to find and hire freelance marketers, perspective buyers, potential clients and like-minded professionals. Networking is key: add your past and current clients on Facebook, establish a professional network on LinkedIn, make Twitter part of your customer service strategy.


By using the major social networks as part of your marketing plan you will be able to give customers a more intimate and realistic picture of your products and services. Moreover, your perspective clients and followers will feel integral part of your brand experience and personality.


Write Good Quality Content

Social Media can dramatically help you build your brand image and communicate it to potential buyers and clients. However, success on social media is entirely based on the quality of your content. Because of the range and variety of your audience, it is important to adjust the content to the customer demographic you are targeting.


It is fundamental to use your titles and descriptions well: they will appear in the organic search results and they should include all your key-words. Make them appealing and stimulate people to click on them. It is vital to make your content searchable: your online outreach will depend on the number of people clicking and navigating through your social media profiles.


Diversify Your Posts

With Twitter, the champion of ‘word-of-mouth’ and micro-blogging, you can engage with your audience through targeted and concise posts. As with Instagram, it is important to be visually captivating: add an image to your tweet and you are much more likely to be retweeted or favorited.


twitter profile


Twitter also gives you the chance to engage in one-to-one conversations with your audience. If a customer or a professional responds to your tweet, acknowledge them and keep the conversation going! Twitter can be a great way to demonstrate good customer service and to interact with industry experts. Last but not least, never forget your #hashtags and make sure you check which ones are trending in the real estate industry.


Picondo Homes, an Ottawa-based company, gets super interactive by tweeting beautiful images of their properties and advertising open house events for their followers to sign up to!


While Facebook, Twitter and Instagram are effective means for social media marketing, they still present a good amount of unrelated content. LinkedIn, on the other hand, is the place where you will find almost exclusively freelancers, perspective employees and industry experts. This professional networking platform will allow you to establish new and reinforce existing working connections.


It is important, therefore, to be extremely professional: Colonial Capital, for instance, promote their image as industry leaders by regularly posting authoritative updates about the real estate market.



Real Estate Market



Social Media Management Tools

Social Media Tools


There are a number of social media management tools which can help you define your social media marketing strategy. Crowdbooster, HootSuite or free ones such as Bitly (which also shortens your links for Twitter!) provide real-time analytics, they allow you to keep track of clicks and give you data such as  number of likes, comments, shares, retweets, replies, reach and more. While most of them are not free, the investment can prove beneficial for your business: you’ll be able to manage all your social accounts at once and save plenty of time.


Realtor Marketing


Nowadays, social media play a significant role in promoting different businesses over the World Wide Web. That is why most companies and business owners are using social media in promoting business. In the same manner, real estate agents also make use of social media, especially the Facebook, in promoting their business as well as their listings.


Realtors believe that Facebook is a prefect marketing medium. It is because of the internet users these days are engaged in using this social medium, making it one of the fastest growing segments. Likewise, it is also the perfect place in reaching out buyers within your target demographics. As a realtor, the first thing that you should do is to create your Facebook profile in which you can offer your business to the world.


On the other hand, you should not use your personal page in conducting your business. Instead, you should make a Facebook Page for your business where you can add listings. You can also share updates and sell your services and products. Through Facebook, you can create groups where you can drive people with special interest in your real estate business. Here are some tips on how realtors can promote listings on Facebook.


1. Connect with prospects

By using Facebook, a realtor can connect and interact with potential clients. However, you should ensure that your profile looks professional and should reflect your personality. Likewise, you should also make a profile name related to your business.


2. Communicate, educate and engage

The main purpose of creating a Facebook Group is that it will serve as the avenue where you can add those interested people so that they will learn about your business. Likewise, you can also create a referral group aside from your current contacts.


3. Advertise

Advertising in Facebook is a great help in increasing the listings. Nevertheless, you can also opt to set the demographic and geo target. Make sure to use keywords appropriate to your ads. This is the cheapest way of advertising your business.


4. Integrate marketing plan

Integrating marketing plan in your Facebook Page is one way of building your reputation. You can easily drive prospects once they know that you have strong marketing plan.


5. Create professional images

It is important to ensure making your business page more attractive. Aside from the listings, you can also add blog RSS on your Facebook page. In this way you can provide updated information to your audience.


6. Be responsive

As you want to attract more clients and increase listings, you should ensure responding back to your clients.


7. Be creative

If you want to obtain more listings, you should employ unique practices in promoting your business. Posting entertaining videos is a great help as long as it can grab the attention of potential clients.


8. Stand out

As you engage in real estate, you should ensure to stand out in promoting your business. See to it that potential clients should remember you so that you can turn them into customers.


9. Be supportive

While you want to increase listings and obtain clients, you should also be supportive of them. As much as possible, you should foresee their needs and offer advice if needed.


10. Go beyond

In showcasing a property on your Facebook page, you should provide links aside from the related information. Being particular with the details will increase your credibility. If you’re going to build a website use a WordPress IDX plugin.


Indeed, Facebook can do wonders in your real estate business as long as you know how to do it.


About Author:

This post is written by discoverstl. If you are searching for St. Louis real estate then stop worrying & take a help of Prudential Select Properties to find your dream home today.