Every website project and its demands are particular, and no custom website design and development project can be accomplished without following specific important steps.
A responsive website is at the forefront of every online business because it showcases what products and services you’re offering to consumers. It acts as an online directory of your products and services. There are many things to keep in mind while designing a responsive business website because customers are king, and they deserve the best service or product.
A responsive, SEO optimized, user-friendly, and customer-oriented website ranks in SERPs, increases brand awareness, and takes your business to the next level.
Making a responsive website is challenging as it needs to be flawless in every way. For example, a successful custom website is not built in just a day or a week. Instead, functioning according to your requirements consumes a lot of hard work and time.
All responsive and custom website design and development creation involve several steps. First, starting with understanding the project’s needs, each step is essential for a successful project.
The Purpose Of Having A Responsive Business Website
Responsive business web design and development is about creating a custom website design that perfectly works on every device (mobile, laptop, tablet, etc.) and looks well on multiple screens. Below, look at all the features and main stages of responsive web design.
You must follow these steps to create a responsive business website and get the best results from your online business.
A Few Tips To Make A Responsive Business Website
Figure Out The Aim Of Your Business Website
The first step in creating a responsive business website process is understanding the project’s aim or the website’s requirements. However, before we begin, we must understand the main client goals behind creating a responsive website.
Web designers should always ask for a brief overview of their responsive website/project to provide the best results. However, before you start designing a responsive website, you should know some questions that need to be answered on the client side.
What is the primary purpose of responsive website design? Sell products provide information, and users subscribe to the newsletter. Who is your target audience? What are the advantages of a responsive website? How to hire a responsive web designer? There are more questions. Once responsive web designers understand the explicit purpose of responsive pages, it becomes easier to create responsive websites on demand.
Select The Website Theme And Color Scheme Wisely
How to choose colors for your business website? What fonts and colors can be used on the website? Remember, an attractive website gets everyone’s attention, and users buy from responsive sites simply because they like its functionality, beautiful design, and quality content. Moreover, a functional, attractive, and SEO-optimized website convert your leads instantly, which means converting your leads into sales.
So, choosing a theme and color scheme for a responsive site should be flawless and attractive. For example, a professional web designer presents a website template with color scheme options to the customer, so they can mutually select the theme and color scheme wisely and move to the next step.
A business website should always be attractive and responsive so that visitors have no problems when looking for the solution your company provides.
Focus On The Content Of Your Website
Good quality content plays an important role in creating responsive website design. Visitors or customers visiting your site don’t look much at your website’s attractive banners or graphics. They always read the content to know what product or services your business is offering.
Even with limited screen space, ensure the viewers can easily find all the valuable content. You can do this by providing your website’s content is viewable on mobile devices without scrolling. Always keep in mind what exactly the users want. In short, the content must be easy to read, easy to navigate, and helps your customer’s work done efficiently.
Don’t Overlook The Navigation Panel/Menu
Having an intuitive navigation menu on a website is essential. Unfortunately, most responsive business websites get it wrong. Don’t run into this pitfall! No one wants their website navigation menu to get in the way of its content. Still, they also want that their customers or visitors can be able to navigate the site quickly regardless of the device they’re using. So, it would be best if you made stability by making the website navigation panel as entertaining and spontaneous as possible.
We recommend hiding the navigation menu on small screens and letting visitors access it as needed. This can be achieved through the “hamburger icon,” which has now become a common symbol for the navigation menu. Unfortunately, most people are already aware of that icon and know that clicking on it will open the menu.
Test And Launch Your Business Website
A responsive website needs to be double-checked before launching. Some things need to be checked multiple times like all links need to go to the correct page. The content should be easy to read. It should be responsive on every device and should load fast. In other words, your website must take a max of 3 seconds to open.
A dedicated team of site quality assurance will spend the appropriate and necessary time reviewing your website before it goes live in order to provide the best possible performance.
Your business website is now ready to be showcased to visitors online. To do this, transfer your website from your local server to your live server. This is not just a step in the custom website design process but a necessary goal.
Now your responsive business website is ready to share your company’s mission and the necessary information about your business. Sell your services and products, which can be achieved by using different marketing services to promote your business online.
If you’re planning to create a responsive business website or hire a custom web design service agency, follow the steps mentioned above. Indeed, it can help you make a functional yet attractive website that gives your business a sky-rocketed success!
One of the main buzzwords to hit the online community recently is responsive site design. Here are just a few reasons why it is crucial to ensure that this has been implemented on your website.
1. Recommended by Google
With more than half of smartphone users now accessing the internet by means of these devices, it makes perfect sense to ensure that everyone can not only read your site, but also navigate through it quickly and easily. Google plans in favoring mobile friendly websites in 2015.
2. Provide Positive User Experience
There is nothing more frustrating for mobile device users than to arrive at your site and not be able to navigate it or not have the same level of functionality that visitors from desktop devices have. A responsive site design will ensure that visitors from mobile devices are willing to return as well creating a great user experience.
3. Combat High Bounce Rates
High bounce rates will have a negative effect on search rankings because Google will see your website as one that may have irrelevant content – even though the cause is mobile device users who cannot view or navigate your site properly.
4. Decreased Website Maintenance Costs
Many companies are still trying to maintain two different versions of their websites – a desktop version and a mobile version. Using responsive site design means that they will only need to cover the cost of one site – which all users can access with ease.
5. Have a Competitive Edge
Not everyone has embraced responsive website design as yet, which means that business that have will have a distinct advantage over those who haven’t. By the time your competitors have implemented it, your business will already have the lion’s share of site visitors.
6. Boost SEO Rankings
Websites that cater for desktop users and those who use mobile devices will score higher search rankings because they are more user-friendly. An added advantage of responsive design is that you will not have to try and build online authority with a separate mobile website as well as your main site.
7. Adapt for Future Devices
The main benefit of responsive design is that it allows your website to display fully, regardless of the screen that it is being viewed on. This means that with more and more people surfing the net with mobile devices, your site will already be mobile-friendly.
8. Increased Sales
Ensuring that your site is accessible to desktop as well as mobile users will result in an increase in site visitors and ultimately, an increase in sales and profits.
9. Mobile Usage on the Rise
Up to 55% of website visits are from users who are accessing them by means of mobile devices such as smart phones and tablets. If current trends are anything to go by, this figure looks set to rise further within the next few years.
10. Consistent Branding
Having one website to deal with will ensure that your branding and overall image is able to remain consistent online.
If you have not yet implemented responsive site design into your online marketing strategy, now is certainly the time to get started. Once you have done so, you can look forward to an increase in site traffic and sales.