In the incredibly busy, crowded and competitive world of SEO, we are all trying our best to get ranked. From keyword strategies to link building tactics, we are willing to try anything and everything in order to get our websites featured above the fold for the relevant search queries. We try so hard, yet sometimes it turns out we are our own worst enemy!
Did you know that there are so many areas where you can get SEO wrong, that not even the best strategists in the world can help you recover? I certainly didn’t know and hopefully after reading this, you will be better informed about your own bad habits and misconceptions that sabotage your SEO efforts. And here they are.
Content is one of the easiest ways to get your website up the search engines ladder, but it is also the area where you can sin the most. You think you are doing it right? Think again! These are the areas you should have covered when it comes to getting content right:
So you wrote a great article a few weeks back and you think you are all set for content? I hate to break it to you but there is more work to be done than that. With the latest Google update – Panda 4.1, content needs to be up-to-date and maintained in order to rank well. What that means to you is that last month’s blog post may well be past its sell by date. Frequent content is a must, so is staying on top of trends and news in your respective industry.
Get rid of duplicated content immediately. How? In two easy steps. Step 1. Identify duplicated content (identical or near identical content that appears on two or more pages). Step 2. Get rid of one of the pages. Either completely rewrite the content or delete one of the pages as failing to do so can result in poor SEO results or even worse – Google penalty.
Cover issues in depth and from various angles – thin content is your enemy. A short post that only touches on a subject rather than discussing it extensively will be marked down or pushed down in the search ranking by more sophisticated and comprehensive content. What to do? Invest time, effort and put some thought into creating blog posts and articles for your site. After all, your ultimate goal is not only for your page to show on Google, but predominantly for visitors to come to your site, read your content and share it. And you can only achieve that with well-rounded arguments and in-depth analysis.
Is there such a thing as too many keywords? Yes there is. Cramming your content with repetitive keywords will not only result in bad reader-experience, but also in bad search engine rankings.
Don’t forget to write for the reader not for Google. Similarly to the point we made about content, you need to focus on delivering valuable, informative and engaging content, and unfortunately jammed keywords here and there won’t cut it.
But as long as your posts and articles satisfy your audience and answers their questions, you will rank well. The same however cannot be said about think content stuffed with keywords for the sake of SEO-karma.
Many people avoid linking to external sources or other web sites, after all you want people to stay on your site, not leave it. Well, although the idea behind not linking to external resources is good, it is actually really really bad for your search rankings.
With the introduction of the latest Panda 4.1 update, the importance of linking to reliable and credible sources has been emphasized and this part of the SEO equation now weighs even more. The more you ‘back up’ your argument with credible links to outside sources, the more trustworthy your own content will be seen as. So don’t be afraid to link to well-known industry leaders whenever you need reliable sources of information. Trust me, this will pay off!
About the author:
Content and Digital Marketing Executive at InTouch CRM – a web based sales and marketing software provider. I am committed to helping small businesses grow and passionate about all things digital. Good marketing doesn’t need to be too costly or too complicated!